London Centre for Business and Entrepreneurship Research

Our research contributes to understanding how organisations can be successful in a highly competitive and global environment and still maintain the core values of equality and social responsibility

Research at the London Centre for Business and Entrepreneurship Research LCBER (pronounce: L-Cyber) makes a difference and we care. Equality, fairness and sustainability in a digitalised, globalised and multicultural economy are at the core of the research of LCBER and its members.

Our research contributes to understanding how businesses and organisations can be successful in a highly competitive and global environment and still maintain the core values of equality and social responsibility as well as support the wellbeing of their employees and the environment.

Our main research topics follow directly from these core values and centre around the challenges of modern entrepreneurship and contemporary management: 1. succeeding in a globalised and multicultural environment, 2. the importance of adapting/integrating digital technologies on all levels of work processes, management and markets, 3. understanding and forecasting business and market developments, 4. supporting and developing ethical, sustainable and responsible entrepreneurs, leaders and business practices, and 5. developing the research methods, management skills and knowledge to deliver on these objectives.

Our research topics

  • Entrepreneurship (e.g. refugee entrepreneurship, autistic entrepreneurship, Islamic entrepreneurship, entrepreneurship in economic turbulence and in emerging economies, entrepreneurial marketing, international entrepreneurship)
  • Equality and Diversity (e.g. sexual citizenship, intercultural collaboration, neurodiversity, voice in employment and labour relations, precarious work relationships, multicultural identities)
  • Sustainability and Corporate Social Responsibility (e.g. sustainable consumer behaviour, integrated financial reporting, global citizenship, employee wellbeing, social marketing)
  • Teams and Leadership (e.g. virtual teams, remote working and leading during the COVID-19 pandemic, leading under uncertainty, multicultural teams, emergency response teams, project management, digital technologies & cooperation)
  • Decision Making and Common Good Dilemmas (e.g. voting behaviour, board management, knowledge sharing dilemmas, trust and identity, disaster and risk management, fake news, multi-stakeholder decision networks)
  • Brand Management (e.g. social media marketing, internet of things, brand loyalty, brand growth, brand perception, marketing communication)
  • Economic and Financial Modelling (e.g. international financial market integration, cryptocurrency markets, economic impact of Brexit, household debts in peripheral economies, portfolio optimisation)
  • Research Methods Development (e.g. gamification and game-based modelling, neural networks, graph theory, text mining, market and decision model simulations, assessment instruments)

The following Research Groups are part of the London Centre for Business and Entrepreneurship Research:

The London Centre for Business and Entrepreneurship Research (pronounce: L-Cyber) is led by Professor Karin Moser, Professor of Organisational Behaviour, LSBU Business School, and Honorary Professor of Social and Organisational Psychology, University of Queensland, Australia. The Deputy Lead of the London Centre for Business and Entrepreneurship Research is Dr Barbara Czarnecka, Associate Professor in Marketing and PhD Programme Lead, LSBU Business School.

Below is the full list of LCBER members. Please click on individual members’ names to find out more about their research and expertise:

Staff directory

Please click on the link below for a list of permanent LCBER members

At the London Centre for Business and Entrepreneurship Research LCBER (pronounce: L-Cyber), we collaborate with a wide range of private, public and third sector organisations in our areas of research expertise. Many of our members hold appointments and have formalised collaborations with leading universities and academic institutions across the globe.

Industry, public and 3rd sector collaborations

In the past few years, LCBER members have made an impact and collaborated with the following private, public and 3rd sector organisations as expert advisors, in contract research and consulting:

  • European Commission, European Asylum Support Office (EASO)
  • Ehrenberg-Bass Institute for Marketing Science, Adelaide, Australia
  • Swiss Olympics, Federal Ministry of the Interior, Switzerland
  • Chartered Management Institute (CMI), UK
  • The British Council, UK
  • Society for Intercultural Education, Training, and Research, UK (SIETAR, UK)
  • Erasmus+ the European Commission's Programme, Belgium

Academic collaborations and honorary appointments

LCBER members are holding honorary academic appointments and have formalised collaborations and joint research grants with the following universities and academic institutions:

In the UK

  • University of Essex, Business School, UK
  • School of Health and Social Care, London South Bank University, UK
  • University of Cambridge, Winton Centre for Risk and Evidence Communication, UK
  • University of Worcester, UK


  • University of Bern, Switzerland
  • University of South Australia, Business School, Adelaide, Australia
  • National University of Singapore, NUS Business School, Research Centre for AI Technology for Humankind (AiTH), Singapore
  • University of Queensland, School of Psychology, Australia
  • Qatar University, College of Business and Economics, Qatar
  • UC Leuven Limburg (UCLL), Belgium
  • Bursa Uludağ Üniversitesi, Turkey
  • Halmstad University, Sweden
  • Institute of Management Studies, University of Peshawar, Pakistan
  • Institute of Business Studies, Kohat University of Science and Technology, Pakistan
  • Mohanlal Sukhadia University, India
  • Pokhara University, Nepal
  • Beijing Institute of Petrochemical Technology, Beijing, China
  • Heilongjiang Institute of Technology, Harbin, China
  • University of Lusofona, Portugal
  • Helenic University, Greece
  • Vilinus University, Lithuania

Interested in evidence-based support for your business? We can help!

LCBER members have experience in working with practitioners across a wide range of sectors and can offer consultancy in the core areas below. If you would like support for your business, organisation or yourself, please contact the named expert directly to discuss options.


  • Equality, diversity and inclusion (EDI): Supporting organisations to develop inclusive cultures, effective EDI management practices and to build a strategic approach to EDI. Dr Aidan McKearney
  • Employee participation in decision-making: Supporting organisations to create, implement and improve participative management practices aimed at increasing employee participation in organisational decision-making. Experience with SMEs and start-ups. Dr Rea Prouska
  • Emotional intelligence: Supporting business owners, managers and employees to develop self and social awareness to improve their communication and relationships with colleagues. Dr John Opute
  • Multicultural teams: Supporting organisations with global teams working across cultures to increase their effectiveness. Prof Karin Moser; Dr May Tungtakanpoung
  • Knowledge management: Supporting organisations, leaders and employees in effectively sharing knowledge and information, and strategically developing and retaining core expertise, both online and face to face. Prof Karin Moser


  • Remote working and leading: Supporting organisations, leaders and employees in effectively managing virtual work while maintaining a healthy and productive work culture. Prof Karin Moser
  • Data management: Supporting organisations with digital transformation, value extraction from data, and with financial advice in planning debts/investment positions. Dr Valerio Ficcadenti


  • Marketing communications: Supporting organisations to effectively communicate with their consumers. Dr Barbara Czarnecka
  • Digital marketing strategies: Supporting organisations to develop low-cost, high-value tools which can be used strategically to promote their business. Experience with SMEs and start-ups. Dr Emily Ngan
  • Social media marketing strategies: Supporting organisations to create and implement social media marketing strategies especially for Instagram/Facebook. Experience with SMEs and start-ups. Dr Rana Tajvidi

Our publications

Members of the London Centre for Business and Entrepreneurship Research LCBER (pronounce: L-Cyber) publish internationally recognised research in leading academic journals and are authors of core textbooks in their areas of expertise. For an overview of recent research outputs and free access to our publications, please visit the LSBU open access repository and search under ‘Business’ or LCBER members’ names. Alternatively, visit the individual webpages of our members.

Our research impact cases

Our research makes a difference and has impact at national and international levels. LCBER members are passionate about working with businesses and public and 3rd sector organisations and about applying their knowledge to real world problems. Please read up on examples of recent research impact by our members Cherry Cheung, Dr Charles Graham and Prof Karin Moser on the following highly relevant topics:

Our conferences

LCBER members organise and host academic conferences with wide impact in the academic and practitioner communities. Recent examples include:

Academic journal editorships

LCBER members hold editorships and are members of editorial boards in leading international peer-reviewed journals, including: Journal of Applied Quantitative Methods; Frontiers in Applied Mathematics and Statistics, International Journal of Managing Projects in Business; Work, Employment and Society; Journal of Personnel Psychology; Employee Relations.

Current events

May 2023

  • 17th May 2023

Title: Human Judgements, Decisions and Forecasts ‘Fuelled on the Fly’

Human preferences and behaviours are constructed on the fly: Evidence from judgments, forecasting, risky and moral decision-making

By Professor Petko Kusev, Professor of Decision Science, LSBU Business School

Description: A strong assumption of leading utilitarian, behavioural, and social science theories is that decision makers have stable preferences (rational or irrational) that guide their choices between alternatives, judgments (evaluations) and forecasts (predictions). In contrast, in this inaugural lecture, Professor Petko Kusev will explore the lability of human preferences and argue that preferences are constructed ‘on the fly’, guided by very simple psychological processing mechanisms. Accordingly, Professor Kusev will explore theoretical and empirical evidence from research in cognitive psychology, moral judgments and decision-making, risky decision-making, consumer behaviour, and forecasting.

Registration link - Human Judgements, Decisions and Forecasts ‘Fuelled on the Fly’ Tickets, Wed 17 May 2023 at 18:00 | Eventbrite

MARCH 2023

  • 30th March 2023

Title: Conference on Business Ethics - Critical Responses to the book - The Tragic Science (Prof George DeMartino)

Organiser – London Centre of Business and Entrepreneurship & Research (LCBER) LSBU Business School

Contact – Dr Craig Duckworth,

A call for papers for a conference on critical responses to a just-published book by Professor George DeMartino. The book is The Tragic Science The Tragic Science: How Economists Cause Harm (Even as They Aspire to Do Good), DeMartino ( - a critique of economic theory and policy. It has wide-ranging implications and could attract policymakers and practitioners, as well as academics.

Eventbrite registeration Link –


  • 23rd March 2023(Chair: tba), 12 pm.


Dr Hien Nguyen, Lsbu Business school

Recapping- effective pedagogy to ensure inclusivity and optimise learning and teaching experiences.”

Abstract- Recaps have long been used in the media industry, where they have been found to be effective in supporting viewers' understanding and recall of information. More recently, recaps have been explored in educational settings. This study examines whether recapping can support inclusivity and help to optimise learning and teaching experiences in the context of a business school in a widening participation university. We applied a mixed-method approach to collect data from both students and instructors. We used questionnaires to capture quantitatively their perceptions about recapping and semi-structured interviews to explore their opinions in more depth. Our findings indicate that recapping is perceived as an effective pedagogical approach that can improve learning experience of students, teaching experience of teachers and ensure a more inclusive environment. The research makes both theoretical and methodological contributions to the literature.


  • 16th March 2023(Chair: tba), 12 pm.


Dr Serge sime Tschouaso, Lecturer, LSBU Business school

Title: The effect of firms’ Technology and actor ecosystem complexity on innovation performance:

Abstract We investigate focal firms’ heterogenous innovation performance in the context of contingencies that influence the complexity of their ecosystems. We categorize this complexity into technology and actors, which are the key architectural components that determine an ecosystem’s functionality. We develop a framework relating the complexity of technology and actor ecosystems to focal firms’ innovation performance and construct measures to quantify this complexity. Using licensing and ecosystem activity data from 79 chipless firms from 1985 to 2005, we find that increased complexity in technology and actor ecosystems enables focal firms to generate more value from their ecosystems. In addition, we find that the joint effects of technology and actor complexity augment the amount of innovation that focal firms generate from their ecosystems.


  • 8th March 2023

Title: Voice and silence in small and medium enterprises: The employee experience

Speak up or stay silent? The employee experience in SMEs

By Professor Rea Prouska , Professor of Human Resource Management, Associate Dean of Research and Enterprise and Lead of the Intercultural Management Research Group, LSBU Business School

Description: Giving employees a voice at work enables them to have a say regarding work activities and resolve issues that concern them. Voice enables self-expression, motivation, satisfaction, engagement, commitment, trust, and performance, and brings, as a result, multiple benefits to individuals and organisations. Although voice research has generated important insights about voice in large, often unionised, workplaces, less is known about the factors that facilitate or inhibit voice in small and medium enterprises (SMEs) and how employees experience voice in such workplaces. The employment relationship is largely informally managed in SMEs, often due to lack of internal human resource management (HRM) expertise.

Registration Link: Voice and silence in small and medium enterprises: The employee experience Tickets, Wed 8 Mar 2023 at 18:00 | Eventbrite


  • 2nd March 2023 (Chair: tba), 12 pm.


Title : Opportunistic Behaviour in R&D Alliances: is technological breadth a double-edged sword?

Speaker - Farazi Mohammad Saleh, LSBU Business School

Abstract - This project studies opportunistic behavior in biopharma R&D alliances by highlighting the role of each partners’ technological breadth. We posit that, on one hand, the technological breadth of the R&D partner enables it to divert resources to other unrelated projects at the expense of the client partner. On the other hand, the breadth of technological resources of the client better enables it to monitor the behavior of the R&D partner. Using a sample of 157 alliances between 2006 and 2015 and taking “alliance size” as a proxy for the “fear of opportunistic behavior”, we test and confirm our hypotheses.

February 2023

  • 23rd February 2023 (Chair: tba), 12 pm.


Dr Nashwa Nader, Marketing Manager and Doctoral Researcher, LSBU Business School.

Measuring the effects of CSR versus non-CSR communication in Egypt

Abstract: Naturally, marketing strategies should reflect the changes that we are seeing in consumption behaviour. We can also see in literature that there is a change in media usage habits. So, what is driving this change? Is it the message, the communication channel, or changes in consumers’ preferences? Since there is a dearth of research on CSR in the Middle East, this study employed quantitative methods to fill a substantial gap by comparing between CSR communication and non-CSR communication on Television and social media in Egypt. The results were obtained from 474 consumers and examined differences in perception between both marketing strategies.



Tom Edmondston-Low, Director at the European Bank for Reconstruction and Development, Office of the Secretary General

Analysis of Corporate Governance at International Finance Institutions using the European Bank for Reconstruction and Development as a case study

Abstract: An analysis of the recommendations presented in the 2018 G20 Eminent Persons Group on Global Financial Governance report which advocates the need for the governance of International Finance Institutions (IFIs) to be “brought up to date”. So, this research analyses whether, and if so, how and why the corporate governance practices of the London-based IFI, the European Bank for Reconstruction and Development (EBRD), differ from the private sector “established standards” that the G20 Group report proposes to be used.

The research contains two levels of analysis undertaken sequentially. First, a set of eleven corporate governance “best practice” principles were established using a content analysis methodology of relevant and internationally recognised corporate governance standards. Second, a questionnaire survey and follow-up interviews were used to gather quantitative and qualitative data that was used to undertake a benchmark analysis of EBRD corporate governance practices.

The main conclusion drawn from the results is that the EBRD is mostly in line with the identified principles. However, gaps emerge in some of the identified benchmarks, Board self-evaluation; the appointment process for Board Directors; certain structural elements of the Board; and how empowerment and accountability run through the main governance organs.


Past events

December 2022

  • 2nd December 2022

Expert Speaker Event – LCBER member Dr. Cherry cheung has been invited by LNSEN to give a talk on ‘Autism and self-employment/ entrepreneurship’. ( ; (30) Post | Feed | LinkedIn )

November 2022

  • 24th November 2022

Prof Petko Kusev, Professor of Decision Science, LSBU Business School

How Context and Accessibility enhance consistency in people’s moral behaviour

Abstract: Over a century of research has focused on the consistency and inconsistency of moral decision prefer-ences. For example, how and why humans shift between utilitarian (maximising the consequences of behaviour) andnon-utilitarian moral behaviours. Moreover, manyauthors contend that non-utilitarian moral choices represent er-roneous and irrational behaviour. However, I propose that shifting between moral rules/principles is instead anadaptive strategy; decision-makers’ psychological construct of morality is adapting and constantly under construc-tion (on the fly). Furthermore, in contrast to any previous theoretical and methodological accounts, we found that inmoral scenarios/tasks with full Perspective-Taking (PT) Accessibility people’s moral judgements and moralbehaviourare consistently prosocial/utilitarian. I will argue that PT Accessibility (a new type of veil of ignorance with even oddsthat do not trigger self-interest, risk related preferences or decision biases) is necessary in order to measure humans’prosocial utilitarian behaviour and promote its societal benefits.


  • 17th November 2022

GUEST TALK: Dr Timothy Ballard, Lecturer in Business &Organisational Psychology, University of Queensland, Australia

Dynamic self-regulation across timescales: From milliseconds to decades

Abstract: Dynamic self-regulation is the process by which people manage competing demands on their time while striving to achieve desired and avoid undesired outcomes. In this talk, I present three streams of ongoing research that examine how the dynamics of different self-regulatory processes play out at different timescales. In Part 1 (milli-seconds to minutes), I overview our recent efforts to integrate theories of motivation and decision making, which has culminated in a computational model that attempts to explain the dynamics of how people make goal prioritisation decisions in uncertain environments. In Part 2(hours to weeks), I describe a project that seeks to understand and predict the dynamics of fatigue by extending so-called biomathematical models from the ergonomics literature to incorporate psychological factors such as workload. In Part 3 (years to decades), I use 20 years of data from a national longitudinal panel survey to explore the dynamic relationship between hours worked and well-being. I discuss the implications of this analysis for the recent global conservation around the four-day working week.



  • 17th November 2022

LCBER SIETAR – Seminar: Intercultural Skills that University Graduates and Businesses in Europe Need Today’

LCBER members Prof. Karin Moser, Prof. Rea Prouska, and Dr. May Tungtakanpoung talk about their research on ‘Intercultural Skills that University Graduates and Businesses in Europe Need Today’ based on their Erasmus+ research grant jointly with four partner universities and in four European countries, including the UK. For full details and free registration for this online event:


  • 10th November 2022

LCBER SIETAR – Seminar: Intercultural Skills that University Graduates and Businesses in Europe Need Today.

LCBER member Dr Aidan McKearney talks about ‘Implementing EDI strategy in international contexts:
challenges and opportunities?’ and his research in Russia. For full details and free registration to this online event:


  • 3rd November 2022

Dr.Vy Ngoc Khanh Tran, Lecturer in Accounting, LSBU Business School

Do SEC reviews effectively address earnings quality? Evidence from IPO registration statements

Abstract: Our paper examines the effectiveness of SEC reviews of IPO registration statements (i.e., S-1 filings) for firms going public in U.S. capital markets using a Naïve Bayesian machine learning algorithm. This investigation is important because market participants rely on the information conveyed by S-1 filings and SEC comment letters when making formative investment decisions. High information asymmetry around an IPO motivates a going-public firm to disclose misleading information opportunistically. Therefore, assessing the effectiveness of SEC reviews in monitoring the quality of IPO disclosures is of utmost importance. The findings show that IPO firms with greater accruals-based earnings management (AEM) are likely to experience more extensive SEC reviews, suggesting they are effective at addressing poor earnings quality. Weak evidence on the effectiveness of the SEC review in addressing discretionary-expense-based real earnings management (REM) is also identified. We also identify that IPO firms engage more in both AEM and REM after the JOBS Act enactment. The effectiveness of SEC reviews in uncovering the aforementioned forms of earnings management is more clearly evident under the JOBS Act. On the contrary, we find no evidence supporting that SEC reviewers are effective in detecting sales-based REM, either before or after the enactment of the JOBS Act, though this situation is somewhat improved under the Ac.


  • 27th October 2022

Dr Ioannis Korkos, Lecturer in Economics and Finance, LSBU Business School &

Dr Christina Anderl, Senior Lecturer in Economics, LSBU Business School

Time-Varying Granger Causality Tests of Covered and Uncovered Interest Rate Parity

Abstract: This paper investigates the UIP relation by considering time variation in the causal relationship between spot exchange and interest rates. The analysis is conducted using monthly data until August 2022 for G10 currencies by applying three types of time-varying Granger causality tests, specifically a forward recursive, a rolling window and a recursive rolling window test. Both short-term and long-term interest rates are taken into account. Our findings suggest that major economic events, including Brexit, the Covid-19 pandemic and the Russian Invasion of Ukraine, have disrupted the causal relationships between spot exchange rates and short- and long-term interest rates.


  • 13th October 2022

Dr Meda Burghelea, Lecturer in Marketing, LSBU Business School

Rethinking Store Atmosphere Variables in the New Post Pandemic Scene in the Context of Fashion Stores

Abstract: The ongoing digitalization of fashion retail stores began years ago, and the Covid-19 pandemic has accelerated the necessity and opportunity to reflect upon what to expect from physical fashion stores. A systematic overview of the literature and the field research will be given through this presentation for a better understanding of how Covid-19 impacted fashion retail stores. Traditional store atmospheric variables need to be reconsidered and redefined to attract consumers to the physical fashion stores. Digital screens and digital signage, sensory technologies, new layouts and points, omnichannel, sustainability and the whole retail experience are transforming the way consumers make decisions about purchasing fashion products. All these new atmospheric variables add value to physical retail stores and have a more significant impact on shopping behaviour. Fashion brands need to rethink their point of sales strategies as a brick to mortar stores are no longer just a place of doing business; they become a place where consumers and brands connect, and the focus is on offering an unforgivable shopping experience.

Our ResearchToday! seminar series

LCBER is home to the ResearchToday! Seminar Series that we are holding weekly each Thursday at 12pm during term times (hosted as virtual seminars during COVID-19). The seminars show the breadth of research at LCBER and an excellent platform to meet, discuss and learn about our exciting research.

Join us for one of our ResearchToday! events where LCBER members, PhD students, visitors and collaborators present and discuss their most current research. Please see below for the most current as well as past seminar programmes:

Current talks are also advertised on What’s On at LSBU or you can email for more information. Visitors from outside the University are welcome!


January 2023

New Journal article by LCBER member Dr Ioannis Korkos

S. Astill, A.M.R. Taylor, N. Kellard and I. Korkos, Using covariates to improve the efficacy of univariate bubble detection methods. Journal of Empirical Finance (2022), doi:

November 2022

New Journal article by LCBER member Dr Barbara Czarnecka

Baxter, K., Czarnecka, B., Schivinski, B. and Massaro, M. R. (2022) ‘Masculine men do not like feminine wording: The effectiveness of gendered wording in health promotion leaflets in the UK’, PLOS ONE. Public Library of Science, 17(10),


News Report by LCBER member Prof Rea Prouska was member of the independent review panel for London Fire Brigade’s cultural review led by Nazir Afzal OBE.

Link -:


October 2022

New atricle byLCBER member Dr Christina Anderl

Anderl, C. and Caporale, G. (2022). Nonlinearities In The Exchange Rate Pass-Through:The Role Of Inflation Expectations. International Economics. 


New article by LCBER member Dr Dag Bennett

Barbosa, B., Saura, J.R. and Bennett, D. (2022). How do entrepreneurs perform digital marketing across the customer journey? A review and discussion of the main uses. The Journal of Technology Transfer. [online] doi:10.1007/s10961-022-09978-2.

Link - How do entrepreneurs perform digital marketing across the customer journey? A review and discussion of the main uses (


New book chapter by LCBER member Dr Sergey Portyanko.

Vaiciukynaite, E., Ihasz, O., Portyanko, S. and Vyakarnam, S. (2023) ‘Transforming a Highly Tactile Entrepreneurship Course “Ideas to Innovation” to an Entirely Online Delivery Model: Lessons for Theory and Practice’, in Adams, R., Grichnik, D., Pundziene, A., and Christine, V. (eds) Artificiality and Sustainability in Entrepreneurship. Springer, pp. 131–162.

Link -


September 2022

New article by LCBER member Dr Badar Nadeem Ashraf

Ashraf, B. N., El Ghoul, S., Goodell, J. W. and Guedhami, O. (2022) ‘What does COVID-19 teach us about the role of national culture? Evidence from social distancing restrictions’, Journal of International Financial Markets, Institutions and Money, 80,  doi:


---------------------------------------------------------------------------------------------------------------------------------InvitedExpert Speaker Event – LCBER member Professor Karin Moser has been invited as a speaker at the CIPD Behavioural Science at Work Conference.

Link -