Our website uses Google services, including Google Analytics and Google Ads, which may set cookies and use similar technologies to help measure website performance, understand how visitors use our services, and support advertising, conversion tracking, and remarketing activities.

We implement Google Consent Mode to respect your cookie preferences. This means that Google tags deployed on our website adjust their behaviour in line with the consent choices you provide through our cookie banner. Where consent for analytics or advertising cookies is not granted, Google services operate in a restricted mode and may not use personal identifiers for tracking purposes. In such cases, Google may process aggregated or modelled data to support basic measurement and reporting.

Depending on your consent choices, certain information such as IP address, browser type, device identifiers, pages visited, and interactions with our website may be collected and processed by Google and its partners for purposes including analytics, advertising measurement, conversion tracking, service improvement, and fraud prevention.

We only process personal data for these purposes where consent has been provided via our cookie management tool. You can update or withdraw your cookie preferences at any time by accessing the cookie settings available on our website.

For further information on how Google processes personal data, please refer to  Google Privacy & Terms and Google Consent Mode documentation.

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