Do you have an interest and passion for business management and marketing? Are you curious to exploring and expanding your skills in both of these subjects? If yes, then this could be the perfect course for you.
This course allows you to explore the world of business management with marketing in mind, you will be have a board understanding of Business Management with a concise focus on Marketing. This course will make you stand out to prospective employers and beyond.
At the LSBU Business School, our focus is on application, so we include live case studies, guest lectures and speakers, and you'll have opportunities to put your skills in to practice with consulting, projects, live briefs and competitions. We also have a dedicated Business School Commercial Experience and Employability Team, helping you get access to the career opportunities you want. You can also choose to take this course with a one year placement; a great way to boost your networks and employability.
As an applied discipline that underpins company success, marketing stands on the cutting edge of those professions required to adapt to a constantly changing environment. Unlike many other marketing degree courses, the LSBU marketing degrees offer practical hands- on experience, introduction to key marketing technology and an applied element to every module in the curriculum. This ensures that our students are employment ready by the end of their degree and have gained knowledge and skills highly sought after by employers looking for graduate entrants.
The role of our marketing courses is to educate future professionals who are aware of and can effectively respond to and thrive in an exciting and turbulent environment! With this at the forefront of our curriculum development, not only is our entire course led by employer requirements, we are also passionate about introducing our students to industry professionals through a series of in-curricular guest lectures, workshops and networking events. Many of our students have gained placements, internships and graduate roles with the companies who support our courses and the number of opportunities increases each year.
Why Business Management with Marketing at LSBU?
87% of students felt free to express their idea, opinions and beliefs. (National Student Survey 2023)
We are ranked 5th among modern London competitors for Business Management (Complete University Guide, 2022).
We are an esteemed member institution of the Business Graduates Association (BGA), sister brand to the AMBA.
We hold Centre of Excellence status with the IOEE, recognising our entrepreneurial culture and practice.
We offer outstanding facilities and access to the software widely used in industry: Bloomberg, SAGE, FAME, Nvivo and SPSS.
You'll have the opportunity to complete an extra year in a paid professional work placement.
You could study in Europe during the second semester of the second year, with semester abroad opportunities in the USA or Australia too.
If you do not meet the entry criteria above we also review any previous skills, knowledge or experience you have gained outside of your education and are happy to talk through any extenuating circumstances you feel relevant.
If you do not have the required English and Maths qualifications needed to satisfy the entry requirements for this programme, we have courses available at our partner College that you can take to upskill in these areas. Find out more at Southbank College site.
If you have already completed some studies at another university, we may be able to consider you for advanced entry. Please see our advanced entry page for more information.
Once we have made you an offer, you can apply for accommodation. You can rent from LSBU and you’ll deal directly with the university, not third party providers. That means we can guarantee you options to suit all budgets, with clear tenancy agreements and all-inclusive rents that include insurance for your personal belongings, internet access in each bedroom and on-site laundry facilities.
Or, if you’d rather rent privately, we can give you a list of landlords – just ask our Accommodation Service.
You don't need to wait for a confirmed place on a course to start applying for student finance. Read how to pay your fees as an undergraduate student.
Prepare to start
After you’ve received your offer we’ll send you emails about events we run to help you prepare for your course.
Before you start your course we’ll send you information on what you’ll need to do before you arrive and during your first few days on campus. You can read about the process on our Welcome Week pages.
Suggested reading list:
Finance and the Economy
The Core Team (2017). The Economy: Economics for a Changing World.
Principles of Marketing
Armstrong, G. M., Kotler, P., Opresnik (2020). Marketing: an introduction. Pearson UK.
LSBU Discovery Project
Pallas J, (2019) THE PERFECT LITTLE PROJECT MANAGEMENT TOOLKIT: The Only Tools You Need to Start Managing Successful Project Teams, Today!!! JD Pallas Consulting, New York
Data for Decision Making
Jain, Piyanka, et al. Behind Every Good Decision: How Anyone Can Use Business Analytics to Turn Data into Profitable Insight, AMACOM, 2014. docID=1707768.
Management and Organisations
Mullins, L.J. (2019). Organisational Behaviour in the workplace, 12th ed., Pearson.
Principles of Strategy
Johnson, G. and Whittington, R., Scholes, K., Angwin, D. and Regner, P, 2017. Fundamentals of strategy. 4th ed. Pearson Education.
The Business Professional
Rook, S., 2013. The Graduate Career Guidebook. Macmillan International Higher Education.
Effective Business Negotiations
Malhotra, D. (2016) Negotiating the Impossible. Oakland: Berrett-Koehler
Understanding the Consumer
Solomon, MR. (2020) Consumer Behaviour 13th Edition, Pearson, Harlow.
Business ethics: managing corporate citizenship and sustainability in the age of globalization (2016) by Andrew Crane; Dirk Matten
Chaffey, D. (2019) Digital Business and E-Commerce Management, 7th ed. Harlow: Pearson
Market Research and Digital Analytics
Farris, P., Bendle, N., Pfeifer, P. and Reibstein, D., (2016), Marketing Metrics: The Manager's Guide to Measuring Marketing Performance, Harlow; FTPrentice Hall.
Leadership, Strategy Change
Northouse, P G(2015) Leadership; Theory and Practice.Sage.
Comparative International Management
Ronen, S. and Shenkar, O., (2017). Navigating global business: A cultural compass. Cambridge University Press.
Managing Products Brands
Baker, M and Hart, S (2015)Product Strategy Management, 2nd Ed. Pearson
Marketing Digital Strategy Planning
Chaffey, D. Ellis‐Chadwick, F. (2016) Digital Marketing: strategy, implementation and practice, Pearson, in paper and as an eBook
Saunders M, Lewis P Thornhill A, (2015) Research Methods for Business Students, 7th edition. Pearson
Saunders M, Lewis P Thornhill A, (2015) Research Methods for Business Students, 7th edition. Pearson
The course has been created to combine theory with current industry practice. This way, you can develop an understanding of the relevant knowledge and skills you need to apply for business management and marketing roles.
Finance and the Economy This module introduces you to a range of economic and financial topics and shows how these can be applied to understand the world around us. The module will develop your understanding of the external environment businesses face, and aspects of finance relevant to the business context.
Principles of Marketing This module aims to provide you with an introduction to the nature and scope of marketing. It provides you with an understanding of the fundamentals within the marketing discipline and to be introduced to the understanding of marketing as a management tool. You will also be introduced to the role of marketing within the general marketplace and society.
LSBU Discovery ProjectIn this module you will be utilising business project frameworks, problem solving skills and ideas generation techniques that will support you through the key stages required to complete a business small business project from concept to delivery. Throughout the stages of your project, and by incorporating a facilitated coaching process, you will be supported to develop key skills vital to successful leadership and management.
Data for Decision Making The module examines a range of ways of handling, analysing and presenting quantitative information. The underlying theme is to look at data in a variety of forms, to determine the ‘story’ that this data is telling, and to use that ‘story’ to justify decisions.
Management and Organisations This module introduces you to the basic concepts of management in organisations. It provides you an appreciation of the complexities of organisations that affect employee behaviour within them. It introduces you to human resource management strategies to manage people in organisations. The module incorporates key management, organisational behaviour and people management theories and practices.
Principles of Strategy This module aims to equip you with the knowledge of skills of basic strategic analysis. You will be exposed to the use of simple strategic tools to evaluate the business and its wider environment. You will also be able to identify creative strategic solutions to simple organisational issues. The module further aims to develop your ability to make decisions between different strategic alternatives.
The Business Professional This module provides comprehensive insights into graduate employability and career development for Business Management students. It teaches you essential techniques of self-awareness building, career exploration, job search, succeeding in recruitment and selection processes and teamwork, enabling them to secure employment and thrive in the world of work.
Effective Business Negotiations Negotiation is a core business skill integral to some degree in the vast majority of commercial and even non-commercial business activities. Successful negotiation is a process that involves a number of essential soft skills including effective questioning, effective listening, critical thinking and empathy. In addition, planning, situational analysis and the ability to recognise and evaluate the shared, differing and conflicting interests of the parties involved is key.
Understanding the Consumer This module examines the behavioural concepts and theories of individuals and groups in selecting, purchasing, using, and disposing of products, services, or experiences both online and offline, to satisfy needs and desires. The field of consumer behaviour, which many regard as an applied social science underpins marketing decision making. This module includes areas relating to the interdisciplinary nature of consumer behaviour such as psychology and sociology as applied to buying behaviour. The application of theory is of particular importance as major consumer behavioural changes are underway not least because of digital marketing and globalisation.
Responsible Business The corporate responsibility agenda of the 90s was about ticking boxes. Now, companies are more progressive with a shift in focus towards social value, and understanding that responsibility is a commercial imperative, embedded in strategy to provide a competitive advantage. This module outlines some of the resources and strategies adapted from management and leadership across industries. With a focus on sustainable development the module introduces students to sustainability narratives and challenges stemming from the scarcity of resources, and the inherent concerns from the complexity of the leadership issues involved towards an adaptive and assimilated sustainability planning.
Digital Transformation This module introduces you to the basic theory, concepts, and techniques of digital business transformation. It focuses on developing the thought processes and practical skills needed to identify, analyse, evaluate and apply digital technologies in order to address real-world business problems.
Market Research and Digital Analytics This module is about the data, tools and insight that managers use when making decisions. Insight is marketing currency. It is meaning derived from data, prior knowledge and context. You will become familiar with market research strategies, data sources including common digital analytics, and the most widely used marketing metrics needed by managers. You will develop analytical skills by turning data into insight and then extend communication skills by turning insight into meaningful, compelling and persuasive stories.
Optional placement year in industry (if you choose not to do a placement year, you will take the modules listed below in your third year).
Leadership, Strategy and Change This module examines the scope and nature of leadership, strategic management and change and approaches to establishing organisational objectives. It demonstrates the link between strategy, resources, markets, innovation, technology and finances available. The impact of the size and structure of organisations as well as external factors impacting strategy including globalization and sustainability are also considered.
Comparative International Management In an ever broadening set of interdependent relationships among countries, the need to recognise the opportunities and restrictions presented by different world markets has gained significance. This module is designed to impart you with the analytical skills to assess the socio-economic differences between countries, and to identify how these differences impact business and management behaviour across countries through comparative studies. It is based on the rationale that your understanding as a manager will be expected to analyse and compare market and business environments in different countries to attain business success. The module develops your understanding of business practice in different regions and acquaints you to apply analytical management tools and qualitative research methodologies to critically evaluate and gain an understanding of comparative international management practices.
Managing Products and Brands The Product and Brand Management module provides a strategic and tactical approach to learning and applying the key theories, frameworks and models related to product lifecycle analysis, product development, brand creation and brand management. Managing a healthy portfolio of products and brands is essential to corporate success and you will learn how to apply key theories, frameworks and data to a variety of contexts including online product and brand management, services management and B2B.
Marketing and Digital Strategy and Planning In this module you will bring together prior marketing learning in order to make digital- and data-led marketing strategy decisions focused on a sponsoring company. In this live case study you will systhesize relevant data to establish competitive advantage and create value, before considering strategic marketing planning and execution to achieve marketplace objectives using digital and direct business solutions.
Research Project This final year module allows you to consolidate your learning over the whole of your degree by undertaking an independent small-scale research project, with a business or management focus.
Applied Project This final year module allows those returning from their undergraduate placement year to consolidate their learning on their degree and industrial experience by undertaking an applied project.
LSBU Employability Service
We are University of the Year for Graduate Employment - The Times and Sunday Times Good University Guide 2018
LSBU is committed to supporting you develop your employability and succeed in getting a job after you have graduated. Your qualification will certainly help, but in a competitive market you also need to work on your employability, and on your career search.
As an LSBU student you have access to the Employability Service and its resources during your time here and for two years after you graduate.
Our Employability Service will support you in developing your skills, finding a job, interview techniques, work experience or a placement/internship, and will help you assess what you need to do to get the career you want at the end of your course. LSBU offers a comprehensive Employability Service, with a range of initiatives to complement your studies, including:
Direct engagement from employers who come in to network with students
Job Shop – daily drop in service to help with, tailoring CVs, cover letters and applications, sourcing online resource, mock interviews and general job searching. One to one appointments for further support also available
Mentoring and work shadowing schemes
Higher education achievement report - The HEAR is designed to encourage a more sophisticated approach to recording student achievement, which acknowledges fully the range of opportunities that LSBU offers to our students. It pulls into one certificate: Module grades, Course descriptions, Placements, LSBU verified extra-curricular activities
Employability workshops - delivered free to students all year round on a variety of related topics
Careers fairs throughout the year to really focus your thoughts on a career after university
All the way through the course, employability skills are promoted – with guest speakers from industry, business insights, graduate start-up and entrepreneur schemes.
The employment record of our business graduates is excellent.
Recent graduates have gone on to work as:
Consultant at JCW
Administration Assistant at NHS
Talent Intelligence Manager at Talent Intelligence
Operations and Administration at The Rose Theatre
Assistant Events Officer at Birkbeck, University of London
Customer Service at Santander UK Corporate & Commercial
Administration Assistant at Mars Capital
National Manager at Elevation Networks
Sales & partnership manager at HomeRez
Business Controller at L'Oréal Luxe Travel Retail Monde
To help enhance your career prospects the modules on this course have been approved by the Chartered Institute of Personnel and Development (CIPD). The CIPD is a professional membership body for HR, Learning and Development practitioners and People Management professionals. As a result of this accreditation, you are eligible for Associate membership of the CIPD (membership fee applies).
Successful candidates also achieve an Intermediate Certificate Level 5 in HRM which, together with the Associate membership of the CIPD, is considered highly valuable in the career prospects of those wishing to enter HR management, Learning & Development, or other management and business roles.
In recognition of the School’s entrepreneurial culture and leading-edge practice, it has Centre of Excellence status: the IoEE’s (Institute of Enterprise and Entrepreneurs) flagship organisational accreditation for organisations that promote and deliver enterprise skills development.
Centre of Excellence status is the IoEE’s (Institute of Enterprise and Entrepreneurs) flagship organisational accreditation for organisations that promote and deliver enterprise skills development – and is in recognition of the School’s entrepreneurial culture and leading-edge practice.
LSBU Business School is an esteemed member institution of the Business Graduates Association (BGA), an international membership and quality assurance body of world-leading and high-potential Business Schools who share a commitment for responsible management practices and lifelong learning, and are looking to provide positive impact on their students, communities, and the economy as a whole. BGA is the sister brand to the Association of MBAs (AMBA), the world's impartial authority on postgraduate management education.
As a BGA member institution, students of LSBU Business School are able to access BGA's individual membership, which offers a range of tools and resources designed to support the professional and personal development of business students and graduates, free of charge. This includes CV building services, a job search function, skill assessments, thought-leadership, partner discounts and much more.
Teaching and Assessment
Your learning materials are available on the Virtual Learning Environment so you can access them any time. Seminars make use of group-work and discussions, workshops and computer lab work.
Percentage of time spent in different learning activities
Lectures and seminars
Business students benefit from a number of facilities and software available within LSBU Business School, but are also host to a whole number of extracurricular activities that help prepare students for the world of work.
Below is a list of extracurricular activities which you can get involved in, utilising the facilities which we have available, to make the learning process at LSBU much more practical and hands-on.
MyMathLabGlobal– a global online learning tool that enables students to learn online, undertake tutorials and assessments, ultimately encouraging student success.
The BE Programme – our BE programme provides a whole range of activities
Institute of Directors (IoD) – our close relationship with the IoD results in regular networking events with senior IoD members, entry into the Young Director of the Year award, membership with the IoD, and access to all of their great resources.
Business Solutions Centre - put skills in to practice as a student advisor in the Business Solutions Centre, whilst making a positive impact in the business community.
Live Projects – students benefit from live projects with real businesses who present problems and students have to suggest solutions. In 2017, they worked with London Met, and this year they worked on a English heritage clothing company, just to name two.
Hackathons – an event, which brings students together to solve a business problem over a short period, you will need to think fast and work as a team to come up with an innovative solution!
ILX courses – We provide a number of accredited courses, which prepare students for project management, a crucial skill respected within the business sector.
Learn a language – students will have the opportunity to learn another language, an invaluable skill in a global city. Another language is just another skill we can support you with, supporting you for future career success.
As an undergraduate student in LSBU Business School, your personal development and wellbeing is very important to us, so we have developed a personal tutoring system that is tailored to your individual and group needs.
Firstly, you will be allocated a personal tutor who will be available to you on a 1:1 basis as well as facilitating group personal tutoring sessions which will be designed to enhance your academic and personal development within your degree programme.
In addition to an allocated personal tutor, there will also be a personal tutor available ‘on call’ in a designated room, called ‘Talk’, for confidential 1:1 pastoral care meetings every day of the academic semester from 9am to 8pm. This personal tutor can be seen by appointment or within a few minutes in order to assist you with any concerns that you may have.
Our personal tutoring motto is that we want you to "Achieve, Succeed & Excel".