Marketing with Advertising and Digital Communications BA (Hons)

Graduate with an industry-recognised qualification, accredited by the Chartered Institute of Marketing.

Work on live industry briefs – past students have worked with Lush, the Natural History Museum, innovative start-ups and more.

We’ve been nominated for THE ‘Business School of the Year’ 2025 – come and see why!

Overview
Course Content
Teaching and Assessment
Careers
Entry Requirements
Apply
Fees

Overview

There's a bright future ahead of you

This course is subject to change as we are updating our modules for September 2026 entry. We'll publish the new module details as soon as they're confirmed.

Marketing with Advertising and Digital Communications BA (Hons) is your ticket to becoming an agile, creative and successful marketing professional, giving you the skills, connections and confidence to work in almost any industry in the world. The marketing industry is exciting and diverse, spanning products, services, methods of production, changes in trade agreements and treaties, financial instability, improvements in reaching customers, as well as changes in the ways customers' shop. So, whether it’s digital and social media marketing, brand storytelling, and communications, we’ll help you develop the skills to turn your ideas into impactful marketing strategies.

Our course is incredibly hands-on and focused on your future employability. Our location in Central London gives you direct access to one of the world’s most dynamic business and creative hubs, which you’ll make the most of through industry guest lectures, company visits, field trips, and careers fairs that reflect the diversity of major employers headquartered in London, all while learning from leading experts in marketing.

The needs of industry factor heavily into the course curriculum as well, from our accreditation from the Chartered Institute of Marketing, a globally recognised mark of quality that ensures our course content is up-to-date and relevant, to the live briefs you’ll work on in lectures. You’ll get real-world experience from the very start at LSBU, helping you build an impressive portfolio, strong industry links and the kind of diverse and agile skillset needed to succeed in today’s marketing world.

We connect with marketing professionals from some of the most innovative and exciting brands around such as luxury ski-wear brand, Bogner, Hootsuite, Greenpeace and even Mintel and BYBV, allowing you to explore the opportunities with AI. These connections are key to your professional development, as not only will they help you build contacts outside of the university, but they will give you access to guest speakers and even opportunities to work on live projects with these brands.

Past students have worked closely with our connections at Bogner, working to a professional brief, students conducted in-depth digital audits, competitor analyses, and audience research to understand each brand’s market position and customer base. They then built detailed strategies with clearly defined SMART objectives, recommending targeted tactics such as social media campaigns, influencer partnerships, website enhancements, email marketing workflows, and paid media strategies.

You’ll have further options to enhance your employability as well, all while building out your skillset using Hootsuite, Wix and other industry data tools. You can take on consultancy projects in the LSBU Business School Business Solution Centre, or by taking on optional placements and internships. Past students have landed placements with the likes of Disney, Amazon, Google, Samsung, InterEx Group, WeAreWaterloo, CABI, BOCCHI and Tropenao Media Group, in roles such as Commercial Manager, Senior Digital Marketing Executive and Digital Marketer.

Take the first step towards an exciting career that can take you across industries, borders and job roles, and thrive in the digital age. Apply today.

Meet Hannah, a Marketing student at LSBU

Is this course right for me?

If you’re curious, creative and ambitious, then this is the course for you. If you’re fascinated by consumer behaviour and how brands connect with global audiences, then this is the course for you. If you’re excited by the ever-changing world of digital marketing, brand storytelling and social media, then this is the course for you.

Above all though, if you’re hungry to create your own version of success then LSBU is right for you. Because the making of you doesn’t begin and end with just your degree, everything that’s brought you here today is part of your story; your experiences, the life you’ve lived, the skills you’ve gained and the goals you’re chasing.

Not only do we see this, but we value that in you. We’re not in the business of forcing you into moulds, instead we’re here to help you break them. If you’re ready to embark on a journey of hard work, fulfilment and self-discovery, then Marketing with Advertising and Digital Communication at LSBU is definitely right for you.

Course Content

What will I learn?

This course is subject to change as we are updating our modules for September 2026 entry. We'll publish the new module details as soon as they're confirmed.

Our course content is regularly assessed by industry professionals, making sure it’s up-to-date and addressing the needs of employers. As well as theoretical concepts, you’ll be introduced to practical skills including digital campaign planning, brand analysis, communications and advertising planning, marketing research techniques and uses of digital marketing technology such as Hootsuite and Salesforce.

Key modules include Marketing in the Digital World, Understanding Consumer Behaviour and Customer Experience, Media Relations, Marketing and Digital Strategy Planning, Marketing Research, Promotional Media and Campaign Planning, Brand Management, and Integrated Marketing Communications. You’ll also get plenty of optional modules as well, so you can tailor your learning to interests and career goals.

You’ll be encouraged to get stuck into as many extracurriculars as possible and put your skills to use in real-life settings. Whether that’s contributing towards university-run exhibitions and conferences or working on live briefs like our project with the Natural History Museum, where past students developed integrated marketing communication plans and digital strategies to engage Gen Z audiences with the renowned Wildlife Photographer of the Year exhibition.

You can find a detailed look at each of the modules below. Next let's explore how you will learn.

Foundation Year

If you would like to study one of our science degrees at LSBU but are not yet ready to join the first year of a BSc (Hons) course, you can include an extra foundation year within your chosen degree. Please see the link for the Foundation Year.

This module provides students with a pallet of concepts and key principles in marketing, which establish a strong foundation for their advanced understanding and application of tools in marketing that are required at their higher study level. The range of marketing concepts covered varies from understanding the marketing environment, marketing research, consumer behaviour, segmentation, targeting and positioning, the marketing mix, or ethics in marketing, with a focus on how these concepts have evolved over time into what is now a digitalised contemporary era. A range of up-to-date case studies, interactive lectures and fieldtrips will assist and prepare students to get into the real world of marketing workplace.

This module enables students to assess the digital landscape from a marketing perspective. It examines how key digital marketing tools are revolutionizing the world of marketing by changing the roles and practices of both companies and consumers. It provides the student with an understanding of the tools and techniques necessary to develop a digital marketing tactical plan for a commercial client. The module embeds Hootsuite Academy courses & Hootsuite Amplify training sessions into the curriculum, a key marketing technology which will increase employability, plus students will get multiple opportunities to meet, question and network with strong leading industry professionals.

Designed for non finance students, this module offers an oversight into the role of finance from a general business perspective.

An introduction to business management from an applied perspective.

Covers management theory and practice and offers insight into organisational behaviour.

An introduction to data, its uses and its key role in organisational success.

Understanding the Consumer examines the role of consumer behaviour, analysing individuals' and groups' behavioural concepts and theories in selecting, purchasing, using, and disposing of products or services. The fascinating field of consumer behaviour, which many regard as an applied social science, will provide an essential underpinning for other marketing modules. That underpinning includes areas relating to the interdisciplinary nature of consumer behaviour, such as psychology and the sociology of buying behaviour. The application of theory is of particular importance as major consumer behavioural changes are underway not least because of the development of the e-commerce marketing channels and globalisation.

Here we explore the wide range of marketing careers open to you when you graduate, introducing you to former LSBU marketing students, recruiters, and practitioners from across the profession. You build your business confidence by working alongside a commercial client on a project, applying decision-making tools for yourself. We then focus on what it means to manage your marketing career. We spend hands-on time identifying the most exciting graduate marketing roles; developing a CV and cover letters that evidence how you fit them; and practicing interview and assessment centre techniques with recruitment specialists.

Integrated Contemporary Communications module offers students a range of hands-on experiences when working in the field of media, planning and strategy through getting them involved in a live brief/ live case study. The roles and applications of marketing communications concepts and frameworks will be discussed alongside the processes of planning and developing an actual campaign for actual clients. In previous years, students have worked with many clients from various industries, such as Lush, White Claw or Stories behind things. They also partake in developing a Pop-up exhibition with Tokyo University of Technology to promote wellbeing, a project funded by The Great Britain Sasakawa Foundation. Besides tackling real life challenges and showcasing their creativity skills, students will familiarise themselves with recent debates and contemporary issues in marketing communications. These range from the authenticity in communications to the challenges of delivering multi-sensorial experiences in a digital sphere.

This module explores the role of contemporary media relations environment in the field of public relations practice. It provides students with an overview of PR media channels (traditional & digital), the changing media relations landscape and contemporary issues. Equips students with the professional skills to analyse the impact of media relations on society, business, government, culture, and NFP sector by applying the strategic media relations planning process to various commercial/NGOs clients. This module is highly participative, students will produce sharable content for blogs, writing and pitching new stories, media release writing and the role of AI in this process.

A practical guide to the world of advertising from a practitioner perspective including developing and implementing a creative advertising campaign.

The Digital Economy
Managing Customer Experience
Fundamentals of Project Management

A one-year industry placement is offered and you are actively encouraged to undertake a placement year. Full support is offered by LSBU Business School Employability Team.

Managing Product and Brands is not only relevant for those focusing on a career in Marketing but also provides a global view on how products and brands are managed to increase awareness, resonate with consumers and differentiate in a busy market. We deliver in an interactive style covering Brand elements, experience, online and digital, value of brands and apply theory to discussion on current brands and products. Assessment includes the development of your own sub brand for Beverages, Audio or Retail sectors. Guest speakers including InterBrand, HSBC’s Global Head of Brand and specialist practitioners make this a really popular module.

In this module you learn how to create promotional campaign strategies for your own online portfolio. This portfolio is in partnership with WIX, offering free upgrades for your website. You are taught how to market your online portfolio to potential employers, industry relevant sites and recruiters. You develop your own branding, campaign ideas and strategy as well as create a website with an online statement about you, CV, and examples of your live brief projects. Guest lecturers from world leading marketing companies and recruiters such as WPP and IPG are involved in this module.

This module links all the previous topics studied across all levels and involves the development of an effective overall marketing strategy for a live case.

To truly take your career to the next level, you must go beyond the basics of marketing. You need to create unique knowledge that sets you apart from the rest. This is where strategic thinking comes in - the kind of thinking that top-level managers do every day. And you can learn how to do this too, with the Marketing project module. You'll discover how to use scientific data to identify needs and demands, and how to analyse and evaluate research to draw meaningful conclusions. But that's not all. You'll also conduct primary research that will contribute to the current understanding of your field. By doing this, you'll learn how to research and gain a competitive advantage that will set you apart from the crowd.

Plus 1 option from:

Dive into the comprehensive course on Strategic Market Channels, designed to equip professionals with the knowledge and skills to effectively navigate and optimize distribution channels. This course explores the intricacies of market penetration, channels engagement, and sustainable growth through strategic channel selection and management. With an emphasis on data-driven decision-making and market analysis, participants will gain a profound understanding of channel dynamics. By the program's conclusion, you'll be proficient in crafting and implementing successful channel strategies, fostering lasting business success.

This module introduces students to social responsibility and ethics concepts, theories and practices in contemporary marketing situations considering the dynamic nature of the digital business environment. The relationship between corporate social responsibility in marketing and business success is covered. The module covers theories of ethics, sustainable marketing, consumer behaviour, and the move towards cause-related marketing. In addition, this module introduces students to models of economic systems and how these systems may support or hinder sustainable marketing practice.

Contemporary Issues in Digital Marketing
Volunteering

* modules are subject to review and change throughout the year.

Please note: Optional modules only run if there is enough demand. If we have an insufficient number of students interested in an optional module, that module will not be offered for this course.

Where will I learn?

Explore life at LSBU from anywhere - Take a virtual tour to explore our campus, discover key facilities and experience what student life is like.

Explore our campuses

Teaching and Assessment

How will I learn?

Teaching on this course is highly interactive and practical, combining lectures, workshops, field trips, and guest speaker sessions to bring marketing theory to life. You’ll work closely with brands and start-ups, applying your learning to real-world challenges. In previous years, students have collaborated on live projects with organisations such as Lush, the Natural History Museum, Next, Greenpeace and renowned marketing agencies like Ogilvy, Saatchi & Saatchi, and WPP.

You can achieve, succeed and excel with Marketing at LSBU, no matter your learning style. Study a decolonised curriculum and engage with examples and topics drawn from global contexts, exploring issues of gender, equality, and the social and ethical dimensions of marketing. This approach is ideal for learners who value inclusivity, collaboration, and creativity, and who enjoy seeing their ideas make a real impact beyond the classroom.

There are no exams on this course, instead it’s assessed 100% by course work. You will also get the opportunity to learn from guest lecturers as well, in the past these have included:

Matthew Davis – Managing Director (CCO) at Bulletproof, sharing expertise on brand strategy and creative leadership.

Nicola Perring – Founder of The Nest, championing sustainability and conscious business growth.

Giuseppe Caltabiano – Senior Director of Marketing at AVK, discussing global marketing strategies and brand storytelling.

Julia Vockrodt – Managing Director of VP Communications Ltd, offering insights into PR, media relations, and strategic communications.

Dr. Annmarie Hanlon – Associate Professor in Digital Marketing and AI Marketing, author, and Chartered Marketer, exploring emerging trends and the future of digital strategy.

Alex Wedderburn – Strategic Account Director at Hootsuite, presenting best practices in social media listening and analytics.

Pete Wood – Senior Manager at Hootsuite, focusing on social media innovation and brand engagement.

Gabbi Loedolff – Director of Buying at Lush, discussing ethical sourcing and sustainable product development.

Abi Fitzjohn – Raw Materials Creative Buyer at Lush, sharing insights on product innovation and brand values.

Now let's explore what's in it for you.

Careers

What's in it for me?

This is your future. Your career. Your success. And we’re here for it.

Going to university might just be the biggest investment you ever make, but with us by your side you can turn a degree into a bright future, full of purpose, passion and career you can be proud of (which may be why our graduates earn the highest average salaries across London Modern universities).

With Marketing with Advertising and Digital Communications at LSBU you get:

Industry-recognised accreditation from the Chartered Marketing Institute

The chance to build industry connections through live briefs, guest lectures and networking events

Tailored 1-2-1 support, guidance and advice – we've been highly commended for our outstanding student support in the past (THE Awards, 2024)

Key digital certifications from Hootsuite academy, LinkedIn learning pathways and Salesforce training, increasing your marketable skills and opening the door to more job roles

The chance to get involved in extracurriculars like our CIM Marketing Club, with invaluable access to senior marketers as well as experience in event marketing

Teaching from passionate marketing professionals - 94% of students feel that on this course, teaching staff make this subject engaging (National Student Survey, 2024).

LSBU CareerSmart is your ultimate gateway to career success. Our innovative programme is designed to ensure you graduate with more than just a degree, providing the support you need to stand out in a competitive job market. We've got all the tools you need, including:

AI Powered Career Sets - Get instant personalised feedback on your CV and cover letter by submitting it via our AI powered career tool.
Gamification Interviews - Get ready to pass those interviews with unlimited training access to our gamification interviews and psychometric tests!
Personalised Career Development Dashboard - Keep up with your skills progression with free access to practical assessments, LinkedIn learning, mentoring, and industry-standard facilities.

We understand that you’re in the driver’s seat of your career, which is why we’re committed to matching your passion and energy every step of the way.

Accreditation and exemptions

London South Bank University is a long-standing accredited graduate gateway with the Chartered Institute of Marketing (CIM) and works closely together with this leading professional body to provide opportunities for our students and graduates.

The CIM Graduate Gateway programme will provide our BA Marketing with Advertising & Digital Communications graduates with an important opportunity to gain a professional qualification alongside their degree.

To be awarded the CIM Certificate in Professional Marketing or Professional Digital Marketing, our Marketing graduates are awarded two exemptions from CIM modules (Marketing and either Integrated Communications or Applied Marketing and Planning Campaigns) and need only pass one CIM elective to gain the CIM Certificate.

Our graduates are also exempted from one CIM module on the CIM Diploma in Professional Marketing or Professional Digital Marketing and therefore only need pass two CIM modules instead of three to gain that higher award.

This course has been developed following extensive consultation with industry practitioners and key marketing recruiters.

Almost all the marketing teaching team have industry experience across a wide range of roles and specialisations including Advertising, PR, Marketing Strategy, B2B Marketing and Digital Communications. Many are still actively involved in working with organisations either via applied marketing research or marketing consultancy.

Entry Level Requirements

112 UCAS points

Or equivalent level 3 qualifications.

If you do not meet the entry criteria above we also review any previous skills, knowledge or experience you have gained outside of your education and are happy to talk through any extenuating circumstances you feel relevant.

Visit UCAS for guidance on the tariff.

Advanced entry

If you have already completed some studies at another university, we may be able to consider you for advanced entry. Please see our advanced entry page for more information.

Choose your country

Afghanistan
Albania
Algeria
Angola
Argentina
Australia
Austria
Azerbaijan
Bahrain
Bangladesh
Barbados
Belgium
Botswana
Brazil
British Council Women in STEM Scholarships
Bulgaria
Cambodia
Cameroon
Canada
Chile
China
Colombia
Croatia
Cyprus
Czech Republic
Denmark
Dominican Republic
Egypt
Estonia
Ethiopia
Finland
France
Gambia
Georgia
Germany
Ghana
Greece
Hungary
India
Indonesia
Iran
Iraq
Ireland
Italy
Jamaica
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lebanon
Libya
Lithuania
Luxembourg
Malaysia
Malta
Mauritius
Mexico
Mongolia
Morocco
Myanmar
Nepal
Netherlands
New Zealand
Nigeria
Norway
Oman
Pakistan
Poland
Portugal
Qatar
Romania
Russian Federation
Saudi Arabia
Senegal
Serbia
Sierra Leone
Singapore
Slovakia
Slovenia
Somalia
South Africa
South Korea
Spain
Sri Lanka
Sweden
Switzerland
Thailand
Trinidad and Tobago
Tunisia
Turkiye
Uganda
Ukraine
United Arab Emirates
United States of America
Uzbekistan
Venezuela
Vietnam
Zambia
Zimbabwe

Apply

Course delivery modes and application methods

Mode	Duration	Start date	Application code	Application method
Full-Time	3 years	September	N573	Direct to LSBU

Visit our Policies and procedures page for details on admissions policies.

How to apply

Read more about how to apply for undergraduate courses.

International students

International applicants can apply directly to LSBU and should consult our international how to apply guide for further information on the application process and key dates.

Accommodation

Read more about applying for accommodation at LSBU.

Prepare to start

Applicant events

After you’ve received your offer we’ll send you emails about events we run to help you prepare for your course. You’ll also be invited to our Applicant Taster Day so keep your eyes peeled!

Enrolment

Before you start your course, we’ll send you information on what you’ll need to do before you arrive and during your first few days on campus. You can read about the process on our enrolment pages.

Fees

United Kingdom

£9790

Tuition fees for home students

International

£17880

Tuition fees for international students

Tuition fees are subject to annual inflationary increases. Find out more about tuition fees for Undergraduate courses.

full-time

Year 1

Year 2

Year 3

Year 4

Full-time Year 1 - All Available Courses

BA (Hons) Marketing with Advertising & Digital Communications (FT) - Year 1 FT Southwark SEPT

The fee shown is for entry 2026/27
UK fee: £9790	International fee: £17880
AOS/LSBU code: 5691	Session code: 1FS00

Total course fee for this location/stream:

* The full amount is subject to fee increases, the total shown below is based on current fees.

UK: £29370

International: £53640

BA (Hons) Marketing with Advertising & Digital Communications (with Placement) (FT) - Year 1 FT Southwark SEPT

The fee shown is for entry 2026/27
UK fee: £9250	International fee: £15900
AOS/LSBU code: 5709	Session code: 1FS00

Total course fee for this location/stream:

* The full amount is subject to fee increases, the total shown below is based on current fees.

UK: £27750

International: £47700

Full-time Year 2 - All Available Courses

BA (Hons) Marketing with Advertising & Digital Communications (FT) - Year 2 FT Southwark SEPT

The fee shown is for entry 2026/27
UK fee: £9790	International fee: £17880
AOS/LSBU code: 5691	Session code: 2FS00

Total course fee for this location/stream:

* The full amount is subject to fee increases, the total shown below is based on current fees.

UK: £29370

International: £53640

BA (Hons) Marketing with Advertising & Digital Communications (with Placement) (FT) - Year 2 FT Southwark SEPT

The fee shown is for entry 2026/27
UK fee: £9250	International fee: £15900
AOS/LSBU code: 5709	Session code: 2FS00

Total course fee for this location/stream:

* The full amount is subject to fee increases, the total shown below is based on current fees.

UK: £27750

International: £47700

Full-time Year 3 - All Available Courses

BA (Hons) Marketing with Advertising & Digital Communications (FT) - Year 3 FT Southwark SEPT

The fee shown is for entry 2026/27
UK fee: £9790	International fee: £17880
AOS/LSBU code: 5691	Session code: 3FS00

Total course fee for this location/stream:

* The full amount is subject to fee increases, the total shown below is based on current fees.

UK: £29370

International: £53640

BA (Hons) Marketing with Advertising & Digital Communications (with Placement) (FT) - Year 3 Sandwich Southwark SEPT

The fee shown is for entry 2026/27
UK fee: £0	International fee: £0
AOS/LSBU code: 5709	Session code: 3FS00

Total course fee for this location/stream:

* The full amount is subject to fee increases, the total shown below is based on current fees.

UK: £27750

International: £47700

Full-time Year 4 - All Available Courses

BA (Hons) Marketing with Advertising & Digital Communications (with Placement) (FT) - Year 4 FT Southwark SEPT

The fee shown is for entry 2026/27
UK fee: £9250	International fee: £15900
AOS/LSBU code: 5709	Session code: 4FS00

Total course fee for this location/stream:

* The full amount is subject to fee increases, the total shown below is based on current fees.

UK: £27750

International: £47700

For more information, including how and when to pay, see our fees and funding section for undergraduate students.

Please check your fee status and whether you are considered a Home, EU or International student for fee-paying purposes and for our regulatory returns, by checking at the the UK Council for International Student Affairs (UKCISA) find your fee status page.

Visit our Policies and procedures page for details on fees policies.

Possible fee changes

The University reserves the right to increase its fees in line with changes to legislation, regulation and any government guidance or decisions.

The fees for international students are reviewed annually and the University reserves the right to increase the tuition fees in line with the RPIX measure of inflation up to 4 per cent.

Scholarships

We offer several types of fee reduction through our scholarships and bursaries. Find the full list and other useful information on our scholarships page.