BSc (Hons) Marketing with Digital (September start)Southwark Campus
Corner the market
As an applied discipline which underpins company success, marketing stands on the cutting edge of those professions required to adapt to a constantly changing environment. Digital developments have disrupted the marketing landscape and there is an increasing need for graduates in this area to have an in depth understanding of the role of digital, data analytics and measurement within the marketing function. This degree has been carefully designed to fit the study of marketing firmly into a social science context and to prepare students for work in a dynamic, data-driven, online world.
This course educates you to be a professional, aware of and able to effectively respond to and thrive in such a turbulent environment, as well as practically apply digital marketing skills to a wide range of situations.
This requires an educational approach that not only builds on existing academic and industry research and knowledge, but also allows for practitioner input and keeps you ahead abreast of changes in thought, behaviours and technology.
Today’s recruiters are searching for a mixture of general and industry specific skills. To support this, we embed specialist knowledge such as marketing technologies and certifications, as well the broader soft skills required. You can enhance your employability further by undertaking a placement year.
With a focus on application, our courses equip you with the skills you need. You can apply your knowledge through consultancy projects via our Business Solutions Centre, or further enhance your employability with a year-long placement. Based in the capital city, you will benefit from LSBU Business School’s links and connections.
Why Choose LSBU?
- We are incredibly proud of our degree and truly believe that it gives you an outstanding foundation in overall marketing theory and practice as well as specialist knowledge in key digital marketing technology.
- Our team have extensive practitioner and academic experience and are passionate about marketing and teaching marketing to the next generation of professionals.
- We offer key digital certifications such as Hootsuite academy, LinkedIn learning pathways and Salesforce training, enhancing your employment porospects
- Our links with the CIM offer industry accreditation
- Our relationships with key industry professionals offer you access to exciting guest lectures, internship opportunities and networking
- Initiatives such as the CIM Marketing club (run by our students) give invaluable access to senior marketers as well as experience in event marketing
- Our use of live case studies within modules and assessments offers invaluable practical marketing experience
We offer the opportunity for all undergraduate Home/EU students to undertake a work placement, internship or work experience while studying a full-time course starting in September 2021.
Why Marketing at LSBU?
- Top 5 for overall score in Marketing amongst London universities (Complete University Guide 2021) and we're 1st for Overall Satisfaction, 2nd for Academic Support and 2nd for Learning Opportunities in Marketing in London (NSS 2020).
- 2nd for graduate prospects in Marketing in London (Complete University Guide 2020) and joint 2nd for career prospects among London universities (Guardian University League Tables 2020).
- As part of the course, you’ll have the opportunity of work experience in a consultancy role with a British-based company.
- Professional accreditation – the course is accredited by the Chartered Institute of Marketing.
- We support entrepreneurs – you can develop a ready-to-fund business plan or undertake consultancy as a final year marketing project.
- Our unique 'give back' culture means you can build relationships with small and medium enterprises and alumni.
Full-time (with placement)
Whilst on this course, you will study a range of topics, including modules designed to give a solid foundation in current business practice as well as contemporary marketing theory and practice and specialist digital marketing modules.
All modules are designed to include practical application elements as well as theoretical concepts. You are introduced to practical skills including digital campaign planning, brand analysis, communications and advertising planning, marketing research techniques and uses of digital marketing technology such as Hootsuite and Salesforce.
- Principles of Marketing
An overview of the marketing concept designed to prepare students for the specialist marketing modules studied later in the course.
- Marketing in a Digital World
An introduction to digital marketing including key digital marketing technologies.
- Finance and the Economy
Designed for non finance students, the module offers insight into the role of finance from a general business perspective.
- The Discovery Project
An introduction to business management from an applied perspective.
- Management and Organisations
Covers management theory and practice and offers insight into organisational behaviour.
- Data for Decision Making
An introduction to data, its uses and its key role in organisational successes.
- Understanding the Consumer
An in depth look at consumer behaviour theory, its role in marketing decisions and how it is used in practice.
- Your Marketing Career
Centred around employability, the module covers key skills necessary for graduate marketing employment.
- Integrated Contemporary Communications
Fusing both practice and theory, the module examines marketing communications from an integrated campaign perspective.
- Marketing Research and Digital Analysis
A comprehensive introduction to marketing research, data, big data analysis and the role of these within a marketing context.
- Marketing the Customer Experience
Understand the customer journey with a focus on online experience and its impact on overall performance.
- The Digital Economy
- Media Relations
- Fundamentals of Project Management
- Global Marketing
Theory and practice related to marketing across international boundaries.
- Managing Products and Brands
This module covers practical and theoretical concepts related to two of the most important areas of marketing, product and brand management.
- Marketing and Digital Marketing Strategy and Planning
This module links all the previous topics studied across all levels and involves the development of an effective overall marketing strategy for a live case.
- Applied Project
Running across two semesters, the project gives students the opportunity to explore an area of marketing of their choosing in more depth.
- Strategic Marketing Channels
- Social Responsibility and Ethics
- Contemporary Issues in Digital Marketing
Plus one option from:
Plus one option from:
Today’s marketing recruiters are searching for a mixture of general and industry specific skills. Our course is designed to ensure that our marketing graduates stand out from the crowd in terms of their overall knowledge of relevant theory, as well as their familiarity with core digital marketing technology and ability to apply marketing concepts in a work environment.
The course is specifically designed to appeal to candidates expecting to pursue a career in the digital side of the marketing function, particularly digital marketing, e-commerce, social media marketing and online communications. However, the overall degree fully prepares you for roles across the marketing spectrum, including, PR, Marketing Research, Brand Management and Digital Marketing.
Examples of job titles:- Marketing Executive, Marketing Manager, Marketing Director, Social Media Manager, Senior Account Executive, Marketing & Communications Executive, Campaign Manager, Global Webinar Specialist, Head of Ecommerce, Media Operations Manager, Consumer Brand Manager, Digital Marketing Strategist
Examples of employers:- Facebook, Google, Barnardo’s, Diageo, Lulu Guinness, Saatchi & Saatchi, Ogilvy, American Express, Xbox, Play Station, Ipsos MORI, Unilever, Lego, HSBC, Pulicis Sapient, FIFA, McCann London.
Careers in Marketing
If you’re looking for a role in marketing, you’ll be equipped to apply for roles in corporate marketing, advertising, public relations and market research. Marketing executives help develop marketing campaigns to promote a product, service or idea. The work can be exceptionally varied – from sourcing and placing adverts, to producing marketing materials such as leaflets and e-newsletters, to organising events.
Excellent writing and confident presentation skills are essential to work in marketing. Good people skills are also a must as networking is particularly important. So is having a creative and adaptive mind. A traditional career path leads from marketing executive to senior marketing executive, then to marketing manager, and finally to marketing director. However the marketing industry is very broad, with many companies in all different sectors requiring varying degrees of marketing expertise, so options for progression vary considerably.
Our marketing courses are designed with employability at their core. The concepts and skills which you will learn here are being applied in the workplace today – we consult with industry at the design stage, so we know that you will graduate knowing how to do the job confidently, and with some experience under your belt to prove it.
If you choose to undertake the (optional) Placement route with a British-based company where you can gain valuable industry experience, your employment prospects will improve further. Our best graduates are working with brands such as Unilever, Zenith Watches, traditional agencies including those in the WPP and Publicis groups and in leading-edge digital consultancies. Many are helping to build smaller entrepreneurial enterprises. They’re brand managers, marketing managers, account managers and consultants.
Continuing your studies
When you graduate from this course, you’ll be able to apply for further study at postgraduate level, and the academic strength of this course means that you can also consider entering the field of academic research.
We are University of the Year for Graduate Employment for the second year in a row - The Times and Sunday Times Good University Guide 2018, 2019.
At LSBU, we want to set you up for a successful career. During your studies – and for two years after you graduate – you’ll have access to our Employability Service, which includes:
- An online board where you can see a wide range of placements: part-time, full-time or voluntary. You can also drop in to see our Job Shop advisers, who are always available to help you take the next step in your search.
- Our Careers Gym offering group workshops on CVs, interview techniques and finding work experience, as well as regular presentations from employers across a range of sectors.
Our Student Enterprise team can also help you start your own business and develop valuable entrepreneurial skills.
London South Bank University is a long-standing accredited graduate gateway with the Chartered Institute of Marketing (CIM) and works closely together with this leading professional body to provide opportunities for our students and graduates.
Accreditation and exemptions
The CIM Graduate Gateway programme will provide our Bsc (Hons) Marketing with Digital graduates with an important opportunity to gain a professional qualification alongside their degree.
To be awarded the CIM Certificate in Professional Marketing or Professional Digital Marketing, our Marketing graduates are awarded two exemptions from CIM modules (Marketing and either Integrated Communications or Applied Marketing and Planning Campaigns) and need only pass one CIM elective to gain the CIM Certificate.
Our graduates are also exempted from one CIM module on the CIM Diploma in Professional Marketing or Professional Digital Marketing and therefore only need pass two CIM modules instead of three to gain that higher award.
This course has been developed following extensive consultation with industry practitioners and key marketing recruiters.
Almost all the marketing teaching team have industry experience across a wide range of roles and specialisations including Advertising, PR, Marketing Strategy, B2B Marketing and Digital Communications. Many are still actively involved in working with organisations either via applied marketing research or marketing consultancy.
Recent guest lecturers have included:
Bobi Carley, Head of Media & Diversity, ISBA
Caspar Mason, VP & Creative Director, Jack Morton WorldWide
Giuseppe Caltbiano, Senior Director of Marketing, Rock Content
Matt Davies,Head of Digital, Beamly
Lucy Headington-Horton, Senior Lawyer, Brand and Trademarks, World Intellectual Property Organisation
Mike Miller, Business Development Manager, Zonin
Andy Lack, Senior Director, Jigsaw Research
A one-year industry placement is offered and you are actively encouraged to undertake a placement year. Full support is offered by LSBU Business School Employability Team.
Teaching and learning
All modules on the course are taught via a series of lectures and seminars. Many assessments are based on live case studies which offer you ‘hands on’ experience in key areas of marketing management, fully complimenting the academic learning on the course. In addition, key soft skills are embedded into the curriculum ensuring that you develop your presentation skills, interview technique, networking skills and CV development as well as other areas relevant to your eventual career.
The entire curriculum is guided by consultation with senior industry marketing professionals ensuring that content is highly linked to employability. Our strong links with senior marketing practitioners are used to expose you to exciting guest lectures, advice, networking and internships.
This course is assed via 100% coursework.
As an undergraduate student in LSBU Business School, your personal development and wellbeing is very important to us, so we have developed a personal tutoring system that is tailored to your individual and group needs.
Firstly, you will be allocated a personal tutor who will be available to you on a 1:1 basis as well as facilitating group personal tutoring sessions which will be designed to enhance your academic and personal development within your degree programme.
In addition to an allocated personal tutor, there will also be a personal tutor available ‘on call’ in a designated room, called ‘Talk’, for confidential 1:1 pastoral care meetings every day of the academic semester from 9am to 8pm. This personal tutor can be seen by appointment or within a few minutes in order to assist you with any concerns that you may have.
Our personal tutoring motto is that we want you to "Achieve, Succeed & Excel".
Students in their first year of an undergraduate degree will also benefit from our BE programme. This programme is a proactive approach to student development that draws out our students' potential through a process of self-analysis, reflection, planning and action, enabling students to discover and decide upon their required needs.
- A Level (104 new UCAS points)
- BTEC National Diploma – (112 UCAS points)
- Relevant recognised Access Courses (106 UCAS points)
- Any other Level 3 qualification which is of the equivalent standard.
GCSE passes at Grade C or above in five subjects, including English Language and Mathematics (or equivalent), plus one of the following (subject to annual review):
If you have already completed some studies at another university, we may be able to consider you for advanced entry. Please see our advanced entry page for more information.
How to apply
International (non Home/EU) applicants should follow our international how to apply guide.
|Mode||Duration||Start date||Application code||Application method|
Full-time (with placement)
Once we have made you an offer, you can apply for accommodation. You can rent from LSBU and you’ll deal directly with the university, not third party providers. That means we can guarantee you options to suit all budgets, with clear tenancy agreements and all-inclusive rents that include insurance for your personal belongings, internet access in each bedroom and on-site laundry facilities.
Or, if you’d rather rent privately, we can give you a list of landlords – just ask our Accommodation Service.
Read more about applying for accommodation at LSBU.
You don't need to wait for a confirmed place on a course to start applying for student finance. Read how to pay your fees as an undergraduate student.
Prepare to start
After you’ve received your offer we’ll send you emails about events we run to help you prepare for your course.
Before you start your course we’ll send you information on what you’ll need to do before you arrive and during your first few days on campus. You can read about the process on our Welcome Week pages.
- Kahneman, D. (2014) Thinking, Fast and Slow. NY; Farrar Straus Giroux.
- Sharp, B. (2010) How Brands Grow. Melbourne; OUP
Fees and funding
For more information, including how and when to pay, see our fees and funding section for undergraduate students.
Please check your fee status and whether you are considered a Home, EU or International student for fee-paying purposes and for our regulatory returns, by reading the UKCISA regulations.
Possible fee changes
The University reserves the right to increase its fees in line with changes to legislation, regulation and any government guidance or decisions.
The fees for international students are reviewed annually and the University reserves the right to increase the tuition fees in line with the RPIX measure of inflation up to 4 per cent.
We offer several types of fee reduction through our scholarships and bursaries. Find the full list and other useful information on our scholarships page.
Dr Grace O’Rourke, Lecturer, Marketing
Dr. Grace O’Rourke lecturers in marketing at LSBU's Business School. She completed her PhD in University College Cork in Ireland and moved to LSBU in September 2018 to begin her first academic post.
Tomas Lloyd-Williams: starting university and internship success
Tomas is a first-year student studying (BA) Marketing. A motivated and outgoing entrepreneur, he is keen to take every opportunity that comes his way.
Out of the box thinking from LSBU marketing students
Marketing students benefit from exciting live business case problems as part of their studies here at London South Bank University - find out how our students have helped a Yorkshire-based business launch its new website
Lucy O'Brien, BA (Hons) Marketing, internship
Lucy O'Brien, BA (Hons) Marketing final year student and LSBU summer intern, would like to specialise in Media Planning following a visit to a media agency.
Metropolitan Police brief gives LSBU students an employability edge
Undergraduate and postgraduate marketing students worked on a real marketing brief for Metropolitan Police UK.
Award-winning Marketing Scheme
Started by Mel Godfrey in 2005, the scheme – coined a 'Give-Back culture' – harnesses the experience, skills, networks and passion of LSBU Marketing alumni for the benefit of those still studying.
Adel Abbes, international student, Marketing
Adel is on a sandwich course in Business Management and Marketing and is currently on a one-year placement in the international department here at London South Bank University (LSBU)
Personal Development is key to our students' success
London South Bank University (LSBU) recognises the importance of personal development being key to student’s success - with that in mind they have introduced a new module into first year's teaching throughout LBSU Business School.
Encouraging student achievement through a wide range of extracurricular activities
LSBU Business School are leading the way in offering students a very wide range of officially badged extracurricular HEAR Activities.