Marketing with Digital

Overview

Corner the market

As an applied discipline which underpins company success, marketing stands on the cutting edge of those professions required to adapt to a constantly changing environment. Digital developments have disrupted the marketing landscape and there is an increasing need for graduates in this area to have an in depth understanding of the role of digital, data analytics and measurement within the marketing function. This degree has been carefully designed to fit the study of marketing firmly into a social science context and to prepare students for work in a dynamic, data-driven, online world.

This course educates you to be a professional, aware of and able to effectively respond to and thrive in such a turbulent environment, as well as practically apply digital marketing skills to a wide range of situations.

This requires an educational approach that not only builds on existing academic and industry research and knowledge, but also allows for practitioner input and keeps you ahead abreast of changes in thought, behaviours and technology.

Today’s recruiters are searching for a mixture of general and industry specific skills. To support this, we embed specialist knowledge such as marketing technologies and certifications, as well the broader soft skills required. You can enhance your employability further by undertaking a placement year.

With a focus on application, our courses equip you with the skills you need. You can apply your knowledge through consultancy projects via our Business Solutions Centre, or further enhance your employability with a year-long placement. Based in the capital city, you will benefit from LSBU Business School’s links and connections.

Why Choose LSBU?

We are incredibly proud of our degree and truly believe that it gives you an outstanding foundation in overall marketing theory and practice as well as specialist knowledge in key digital marketing technology.
Our team have extensive practitioner and academic experience and are passionate about marketing and teaching marketing to the next generation of professionals.
We offer key digital certifications such as Hootsuite academy, LinkedIn learning pathways and Salesforce training, enhancing your employment porospects
Our links with the CIM offer industry accreditation
Our relationships with key industry professionals offer you access to exciting guest lectures, internship opportunities and networking
Initiatives such as the CIM Marketing club (run by our students) give invaluable access to senior marketers as well as experience in event marketing
Our use of live case studies within modules and assessments offers invaluable practical marketing experience

We offer the opportunity for all undergraduate Home/EU students to undertake a work placement, internship or work experience while studying a full-time course starting in September 2022.

Why Marketing at LSBU?

: 93% of students felt that the course challenged them to make their best work. (National Student Survey 2023)
: Top 5 for overall score in Marketing amongst London universities (Complete University Guide 2021) and we're 1st for Overall Satisfaction, 2nd for Academic Support and 2nd for Learning Opportunities in Marketing in London (NSS 2020).
: 2nd for graduate prospects in Marketing in London (Complete University Guide 2020) and joint 2nd for career prospects among London universities (Guardian University League Tables 2020).
: As part of the course, you’ll have the opportunity of work experience in a consultancy role with a British-based company.
: Professional accreditation – the course is accredited by the Chartered Institute of Marketing.
: We support entrepreneurs – you can develop a ready-to-fund business plan or undertake consultancy as a final year marketing project.
: Our unique 'give back' culture means you can build relationships with small and medium enterprises and alumni.

Mode	Duration	Start date	Application code	Application method
ModeFull-time	Duration3 years	Start dateSeptember	Application codeN503	Application method UCAS
ModeFull-time (with placement)	Duration4 years	Start dateSeptember	Application codeN503	Application method UCAS

Course Accreditations

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Location

Southwark Campus

London South Bank University student union is located at 103 Borough Rd, London SE1 0AA.

If you are visiting our Southwark Campus, you may wish to use our downloadable campus map (PNG File 466 KB). For information on accessibility, see our DisabledGo access guides. See our location page for more details.

Register your interest

GCSE passes at Grade C or above in five subjects, including English Language and Mathematics (or equivalent), plus one of the following (subject to annual review):

A Level (104 new UCAS points)
BTEC National Diploma – (112 UCAS points)
Relevant recognised Access Courses (106 UCAS points)
Any other Level 3 qualification which is of the equivalent standard.

Advanced entry

If you have already completed some studies at another university, we may be able to consider you for advanced entry. Please see our advanced entry page for more information.

United Kingdom

£9250.00

Tuition fees for home students

International

£15900.00

Tuition fees for international students

Tuition fees are subject to annual inflationary increases. Find out more about tuition fees

For more information, including how and when to pay, see our fees and funding section for undergraduate students.

Please check your fee status and whether you are considered a Home, EU or International student for fee-paying purposes and for our regulatory returns, by reading the UKCISA regulations.

See our Tuition Fees Regulations (PDF File 391 KB) and Refund Policy (PDF File 775 KB).

Possible fee changes

The University reserves the right to increase its fees in line with changes to legislation, regulation and any government guidance or decisions.

The fees for international students are reviewed annually and the University reserves the right to increase the tuition fees in line with the RPIX measure of inflation up to 4 per cent.

Scholarships

We offer several types of fee reduction through our scholarships and bursaries. Find the full list and other useful information on our scholarships page.

International students

International (non Home) applicants should follow our international how to apply guide.

Home/EU applicants

Mode	Duration	Start date	Application code	Application method
Mode Full-time	Duration 3 years	Start date September	Application code N503	Application method UCAS
Mode Full-time (with placement)	Duration 4 years	Start date September	Application code N503	Application method UCAS

Accommodation

Once we have made you an offer, you can apply for accommodation. You can rent from LSBU and you’ll deal directly with the university, not third party providers. That means we can guarantee you options to suit all budgets, with clear tenancy agreements and all-inclusive rents that include insurance for your personal belongings, internet access in each bedroom and on-site laundry facilities.

Or, if you’d rather rent privately, we can give you a list of landlords – just ask our Accommodation Service.

Read more about applying for accommodation at LSBU.

Finance

You don't need to wait for a confirmed place on a course to start applying for student finance. Read how to pay your fees as an undergraduate student.

Prepare to start

Applicant events

After you’ve received your offer we’ll send you emails about events we run to help you prepare for your course.

Welcome Week

Before you start your course we’ll send you information on what you’ll need to do before you arrive and during your first few days on campus. You can read about the process on our Welcome Week pages.

Year 1

Principles of Marketing
An overview of the marketing concept designed to prepare students for the specialist marketing modules studied later in the course.
Marketing in a Digital World
An introduction to digital marketing including key digital marketing technologies.
Finance and the Economy
Designed for non finance students, the module offers insight into the role of finance from a general business perspective.
The Discovery Project
An introduction to business management from an applied perspective.
Management and Organisations
Covers management theory and practice and offers insight into organisational behaviour.
Data for Decision Making
An introduction to data, its uses and its key role in organisational successes.

Year 2

Understanding the Consumer
An in depth look at consumer behaviour theory, its role in marketing decisions and how it is used in practice.
Your Marketing Career
Centred around employability, the module covers key skills necessary for graduate marketing employment.
Integrated Contemporary Communications
Fusing both practice and theory, the module examines marketing communications from an integrated campaign perspective.
Marketing Research and Digital Analysis
A comprehensive introduction to marketing research, data, big data analysis and the role of these within a marketing context.
Marketing the Customer Experience
Understand the customer journey with a focus on online experience and its impact on overall performance.

Plus one option from:

The Digital Economy
Media Relations
Fundamentals of Project Management

Year 3

Global Marketing in the Digital Era
Theory and practice related to marketing across international boundaries.
Managing Products and Brands
This module covers practical and theoretical concepts related to two of the most important areas of marketing, product and brand management.
Marketing and Digital Strategy and Planning
This module links all the previous topics studied across all levels and involves the development of an effective overall marketing strategy for a live case.
Applied Project
Running across two semesters, the project gives students the opportunity to explore an area of marketing of their choosing in more depth.

Plus one option from:

Strategic Marketing Channels
Social Responsibility and Ethics
Contemporary Issues in Digital Marketing
Volunteering

Careers

Employability Service

At LSBU, we want to set you up for a successful career. During your studies – and for two years after you graduate – you’ll have access to our Employability Service, which includes:

Free employability workshop and events for student all year round, more details can be found on our event section.
Online board where you can see a wide range of placements: part-time, full-time or voluntary. You can also drop in to see our Job Shop advisers, who are always available to help you take the next step in your search.
LSBU Careers Hub offering group workshops on CVs, interview techniques and support, guidance on future careers, as well as loads of career resources, connecting you with employers, exciting events, 1-1 support and relevant workshops.

Our Student Enterprise team can also help you start your own business and develop valuable entrepreneurial skills.

Today’s marketing recruiters are searching for a mixture of general and industry specific skills. Our course is designed to ensure that our marketing graduates stand out from the crowd in terms of their overall knowledge of relevant theory, as well as their familiarity with core digital marketing technology and ability to apply marketing concepts in a work environment.

The course is specifically designed to appeal to candidates expecting to pursue a career in the digital side of the marketing function, particularly digital marketing, e-commerce, social media marketing and online communications. However, the overall degree fully prepares you for roles across the marketing spectrum, including, PR, Marketing Research, Brand Management and Digital Marketing.

Examples of job titles:

Marketing Executive, Marketing Manager, Marketing Director, Social Media Manager, Senior Account Executive, Marketing & Communications Executive, Campaign Manager, Global Webinar Specialist, Head of Ecommerce, Media Operations Manager, Consumer Brand Manager, Digital Marketing Strategist

Examples of employers:

Facebook, Google, Barnardo’s, Diageo, Lulu Guinness, Saatchi & Saatchi, Ogilvy, American Express, Xbox, Play Station, Ipsos MORI, Unilever, Lego, HSBC, Pulicis Sapient, FIFA, McCann London.

Careers in Marketing

If you’re looking for a role in marketing, you’ll be equipped to apply for roles in corporate marketing, advertising, public relations and market research. Marketing executives help develop marketing campaigns to promote a product, service or idea. The work can be exceptionally varied – from sourcing and placing adverts, to producing marketing materials such as leaflets and e-newsletters, to organising events.

Excellent writing and confident presentation skills are essential to work in marketing. Good people skills are also a must as networking is particularly important. So is having a creative and adaptive mind. A traditional career path leads from marketing executive to senior marketing executive, then to marketing manager, and finally to marketing director. However the marketing industry is very broad, with many companies in all different sectors requiring varying degrees of marketing expertise, so options for progression vary considerably.

Employability skills

Our marketing courses are designed with employability at their core. The concepts and skills which you will learn here are being applied in the workplace today – we consult with industry at the design stage, so we know that you will graduate knowing how to do the job confidently, and with some experience under your belt to prove it.

If you choose to undertake the (optional) Placement route with a British-based company where you can gain valuable industry experience, your employment prospects will improve further. Our best graduates are working with brands such as Unilever, Zenith Watches, traditional agencies including those in the WPP and Publicis groups and in leading-edge digital consultancies. Many are helping to build smaller entrepreneurial enterprises. They’re brand managers, marketing managers, account managers and consultants.

Continuing your studies

When you graduate from this course, you’ll be able to apply for further study at postgraduate level, and the academic strength of this course means that you can also consider entering the field of academic research.

London South Bank University is a long-standing accredited graduate gateway with the Chartered Institute of Marketing (CIM) and works closely together with this leading professional body to provide opportunities for our students and graduates.

Accreditation and exemptions

The CIM Graduate Gateway programme will provide our Bsc (Hons) Marketing with Digital graduates with an important opportunity to gain a professional qualification alongside their degree.

To be awarded the CIM Certificate in Professional Marketing or Professional Digital Marketing, our Marketing graduates are awarded two exemptions from CIM modules (Marketing and either Integrated Communications or Applied Marketing and Planning Campaigns) and need only pass one CIM elective to gain the CIM Certificate.

Our graduates are also exempted from one CIM module on the CIM Diploma in Professional Marketing or Professional Digital Marketing and therefore only need pass two CIM modules instead of three to gain that higher award.

www.cim.co.uk

This course has been developed following extensive consultation with industry practitioners and key marketing recruiters.

Almost all the marketing teaching team have industry experience across a wide range of roles and specialisations including Advertising, PR, Marketing Strategy, B2B Marketing and Digital Communications. Many are still actively involved in working with organisations either via applied marketing research or marketing consultancy.

Recent guest lecturers have included:

Bobi Carley, Head of Media & Diversity, ISBA

Caspar Mason, VP & Creative Director, Jack Morton WorldWide

Giuseppe Caltbiano, Senior Director of Marketing, Rock Content

Matt Davies,Head of Digital, Beamly

Lucy Headington-Horton, Senior Lawyer, Brand and Trademarks, World Intellectual Property Organisation

Mike Miller, Business Development Manager, Zonin

Andy Lack, Senior Director, Jigsaw Research

Memberships

LSBU Business School is an esteemed member institution of the Business Graduates Association (BGA), an international membership and quality assurance body of world-leading and high-potential Business Schools who share a commitment for responsible management practices and lifelong learning, and are looking to provide positive impact on their students, communities, and the economy as a whole. BGA is the sister brand to the Association of MBAs (AMBA), the world's impartial authority on postgraduate management education.

As a BGA member institution, students of LSBU Business School are able to access BGA's individual membership, which offers a range of tools and resources designed to support the professional and personal development of business students and graduates, free of charge. This includes CV building services, a job search function, skill assessments, thought-leadership, partner discounts and much more.

Placements

A one-year industry placement is offered and you are actively encouraged to undertake a placement year. Full support is offered by LSBU Business School Employability Team.

Teaching and Assessment

All modules on the course are taught via a series of lectures and seminars. Many assessments are based on live case studies which offer you ‘hands on’ experience in key areas of marketing management, fully complimenting the academic learning on the course. In addition, key soft skills are embedded into the curriculum ensuring that you develop your presentation skills, interview technique, networking skills and CV development as well as other areas relevant to your eventual career.

The entire curriculum is guided by consultation with senior industry marketing professionals ensuring that content is highly linked to employability. Our strong links with senior marketing practitioners are used to expose you to exciting guest lectures, advice, networking and internships.

This course is assed via 100% coursework.

Personal Tutoring

As an undergraduate student in LSBU Business School, your personal development and wellbeing is very important to us, so we have developed a personal tutoring system that is tailored to your individual and group needs.

Firstly, you will be allocated a personal tutor who will be available to you on a 1:1 basis as well as facilitating group personal tutoring sessions which will be designed to enhance your academic and personal development within your degree programme.

In addition to an allocated personal tutor, there will also be a personal tutor available ‘on call’ in a designated room, called ‘Talk’, for confidential 1:1 pastoral care meetings every day of the academic semester from 9am to 8pm. This personal tutor can be seen by appointment or within a few minutes in order to assist you with any concerns that you may have.

Our personal tutoring motto is that we want you to "Achieve, Succeed & Excel".

History

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BSc (Hons) MARKETING WITH DIGITAL