Course Enquiries - UK
Tel: 0207 815 7500
Marketing stands on the cutting edge of those professions required to adapt to a constantly changing environment, and there is an increasing need for graduates in this area to have an in depth understanding of the role of digital marketing, data analytics and targeting. Our integrated Marketing with Advertising and Digital Communications degree has been designed to fit the study of marketing firmly into a social science context and to prepare students for work in a dynamic, data-driven, and increasingly online world.
The degree starts off with an introductory year into marketing and the digital world, which will equip students with the foundational knowledge they need to explore the discipline in-depth in subsequent years.
Our course equips you with the skills you need. You can apply your knowledge through consultancy projects via our Business Solutions Centre, or further enhance your employability with a year-long placement. You can enhance your employability further by undertaking a placement year. Based in the capital city, you will benefit from LSBU Business School’s links and connections.
Whilst on this course, you will study a range of topics, including modules designed to give a solid foundation in current business practice as well as contemporary marketing theory and practice.
All modules are designed to include practical application elements as well as theoretical concepts. You are introduced to practical skills including digital campaign planning, brand analysis, communications and advertising planning, marketing research techniques and uses of digital marketing technology such as Hootsuite and Salesforce.
Plus one option from:
Plus one option from:
Our integrated foundation year provides you with a solid foundation in academic skills and business-related disciplines; instilling knowledge and practical skills that will prepare you for an LSBU Business School degree which can add value to any company or organisation. You will specifically develop practical and research skills in the Problem Solving for Business module but all modules will require you to engage in practical tasks which will enhance your employability.
We are University of the Year for Graduate Employment for the second year in a row - The Times and Sunday Times Good University Guide 2018, 2019.
At LSBU, we want to set you up for a successful career. During your studies – and for two years after you graduate – you’ll have access to our Employability Service, which includes:
Our Student Enterprise team can also help you start your own business and develop valuable entrepreneurial skills.
LSBU Business School is an esteemed member institution of the Business Graduates Association (BGA), an international membership and quality assurance body of world-leading and high-potential Business Schools who share a commitment for responsible management practices and lifelong learning, and are looking to provide positive impact on their students, communities, and the economy as a whole. BGA is the sister brand to the Association of MBAs (AMBA), the world's impartial authority on postgraduate management education.
As a BGA member institution, students of LSBU Business School are able to access BGA's individual membership, which offers a range of tools and resources designed to support the professional and personal development of business students and graduates, free of charge. This includes CV building services, a job search function, skill assessments, thought-leadership, partner discounts and much more.
The academic team is made up of a range of lecturers from research, industry and charity backgrounds with subject specialisms in Economics, Enterprise, Management Information Systems, Marketing, and Mathematics.
Where possible, guest speakers from business and academia will bring specialisms and real world contextualisation. Interactive seminars and workshops will support the lectures and have a strong focus on small group activities and application of knowledge to business case studies and real life. Examples of activities students will engage with during seminars are: question practice and case study analysis to reinforce and contextualise key lecture topics, debate and discussion. Processes and techniques are demonstrated during lectures and are then developed and applied to questions and exercises during seminars to reinforce learning.
Examples of the range of assessment types are: Business Reports, Case Study Analysis, Closed Book Exam, Multiple choice test, Individual Reflections, Essays, E-poster, Social Media Presence Development, Individual Portfolio, Excel Assignment, Coaching Diary, and Group Presentation.
Personal tutoring and pastoral care will be provided through a dedicated team of personal tutors. As part of the Academic Development, students will meet in groups to discuss and identify their own individual SMART objectives related to the current course of study and career objectives. From this they will then work alongside their Personal Tutor to develop the Personal Development Plan for the coming semester and to be developed in all modules and finalised in the Problem Solving for Business module.
At the end of Semester 1 / beginning of Semester 2 students will meet to review their semester one results and develop their plan. In Semester 2 the personal development will focus on extra curricula opportunities for students to increase student engagement. The division will work closely with support services and societies and the student to ensure opportunities for personal development are supported.
In order to be considered for entry to the course(s) applicants will be required to have the following qualifications:
We welcome equivalent qualifications from around the world.
English language qualifications for international students: IELTS score of 6.0 or Cambridge Proficiency or Advanced Grade C.
If you have already completed some studies at another university, we may be able to consider you for advanced entry. Please see our advanced entry page for more information.
The course is not currently open to international students.
International (non Home) applicants should follow our international how to apply guide.
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Once we have made you an offer, you can apply for accommodation. You can rent from LSBU and you’ll deal directly with the university, not third party providers. That means we can guarantee you options to suit all budgets, with clear tenancy agreements and all-inclusive rents that include insurance for your personal belongings, internet access in each bedroom and on-site laundry facilities.
Or, if you’d rather rent privately, we can give you a list of landlords – just ask our Accommodation Service.
Read more about applying for accommodation at LSBU.
You don't need to wait for a confirmed place on a course to start applying for student finance. Read how to pay your fees as an undergraduate student.
After you’ve received your offer we’ll send you emails about events we run to help you prepare for your course.
Before you start your course we’ll send you information on what you’ll need to do before you arrive and during your first few days on campus. You can read about the process on our Enrolment pages.
Fees are shown for new entrants to courses, for each individual year of a course, together with the total fee for all the years of a course. Continuing LSBU students should refer to the Finance section of our student portal, MyLSBU. Queries regarding fees should be directed to the Fees and Bursaries Team on: +44 (0)20 7815 6181.
|UK fee: £9250||International fee: £15400|
|AOS/LSBU code: 5881||Session code: 1FS00|
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For more information, including how and when to pay, see our fees and funding section for undergraduate students.
Please check your fee status and whether you are considered a Home, EU or International student for fee-paying purposes and for our regulatory returns, by reading the UKCISA regulations.
The University reserves the right to increase its fees in line with changes to legislation, regulation and any government guidance or decisions.
The fees for international students are reviewed annually and the University reserves the right to increase the tuition fees in line with the RPIX measure of inflation up to 4 per cent.
We offer several types of fee reduction through our scholarships and bursaries. Find the full list and other useful information on our scholarships page.
The individual fee for this course is shown above. For more information, including how and when to pay, see our fees and funding section for postgraduate students.
We have a range of PhD Scholarships available in partnership with businesses and organisations; read notices of PhD studentships.