This dynamic course explores the communication of fashion through images and text, film and sound, immersive and online experiences.
This course is designed to introduce you to a range of aspects of the fashion industry including fashion promotion and marketing, fashion buying and merchandising and fashion media. Specialisation and flexibility is a distinctive feature of this course as it enables you to concentrate in an area of industry practice in year 2 and year 3 of your studies, relating to your personal career ambitions.
Through working on life briefs linked directly to fashion brands you will develop a multi-disciplinary portfolio that demonstrates creativity and commercial awareness to provide you with the best chance of employment and career progression when you graduate. Complemented by input from industry practitioners and work placement opportunities, your educational journey with us will be inspiring and innovative as it will prepare you for the world of work in the global fashion industry.
Click below to view our BA Fashion Communication Showreel 2022
By being a part of this course, you will explore analytical, creative and technical aspects of fashion media and promotion. Through experiencing real life briefs linked directly to industry brands you can develop skills around innovative technology, film and photography as you design dynamic ways to commercially engage with your audiences. The course will also provide you with an extensive overview of fashion buying, product development, sustainability, innovation and finance, as well as a thorough understanding of how a fashion business operates and promotes itself.
In this digital world, you will establish key business skills which will enable you to become an entrepreneur and gain highly sought-after entrepreneurial skills. Complemented by input from industry practitioners and placement opportunities, your educational journey with us will be challenging and innovative as it prepares you for the world of work in the global fashion industry. You will be taught practical, professional and technical skills so you can be successful in your career.
The first year of studies allows students to experience different areas of fashion and allows them to make informed decisions on which modules to select in year 2 & year 3 across the areas of Fashion Promotion and Marketing, Fashion Buying & Merchandising, and Fashion Media.
Project-Based Learning: students work on live briefs, with real brands across different sectors and markets: fashion, accessories, beauty & interiors, charity shops, high end boutiques, e.g. global multi-channel fashion brand Wolf & Badger, REN Clean Skincare, Ingmarson ethical knitwear brand, TRAID charity
Strong industry links enhance students' experience and employability. During London Fashion Week 2022 & 2023, fashion students worked for Fashion Scout as Social Media Creators, Front of House staff and backstage dressers
We have a dedicated Fashion Studio , part of the multi-million-pound Elephant Studios. A dedicated technical team deliver session on digital photography, lighting design for fashion photo shoots and videography and film editing.
London Southbank University’s central location allows collaborations with premium fashion brands. Fashion students developed an innovative retail installation and promotional event for Tracey Neuls premium British footwear and accessories brand in the Marylebone boutique.
83% of the recent FPM students have either found employment or progressed to post graduate studies within four months after graduation. Twelve months after their completion of their studies, 64% of these Fashion graduates have progressed to their second and 23% of them have progressed to their third role
Our strong industry links enhance students' experience and give them the opportunity to put into practice their creative skills. During London Fashion Week 2022, fashion students worked for Fashion Scout as Social Media Creators reporting on each of the shows, as Front of House staff supporting the Fashion Scout team, their VIP guests, photographers & designers’ PR agencies; and as backstage dressers working with the Dressing Room Managers and supporting designers and their teams, ensuring their collections are ready for the show and that the show runs smoothly while working with models, hair - make-up teams & designers.
On E-commerce & Digital Marketing Module, students worked on a live brief with Wolf & Badger a global multi-channel retailer focusing on ethical, unique and independent brands. Wolf & Badger become the first online marketplace in the UK to become certified as a B Corporation in May 2021. LSBU students designed the homepage for Wolf & Badger’s main site and the microsite for one of their independent designers. They also developed a concept for a multi channel marketing and advertising campaign to promote sustainability, mindful luxury and the artisanal quality of the products
If you do not meet the entry criteria above we also review any previous skills, knowledge or experience you have gained outside of your education and are happy to talk through any extenuating circumstances you feel relevant.
If you do not have the required English and Maths qualifications needed to satisfy the entry requirements for this programme, we have courses available at our partner College that you can take to upskill in these areas. Find out more at Southbank College site.
If you have already completed some studies at another university, we may be able to consider you for advanced entry. Please see our advanced entry page for more information.
Once we have made you an offer, you can apply for accommodation. You can rent from LSBU and you’ll deal directly with the university, not third party providers. That means we can guarantee you options to suit all budgets, with clear tenancy agreements and all-inclusive rents that include insurance for your personal belongings, internet access in each bedroom and on-site laundry facilities.
Or, if you’d rather rent privately, we can give you a list of landlords – just ask our Accommodation Service.
You don't need to wait for a confirmed place on a course to start applying for student finance. Read how to pay your fees as an undergraduate student.
Prepare to start
After you’ve received your offer we’ll send you emails about events we run to help you prepare for your course.
Before you start your course we’ll send you information on what you’ll need to do before you arrive and during your first few days on campus. You can read about the process on our Enrolment pages.
You will have the opportunity to select modules across the areas of Fashion Promotion and Marketing, Fashion Buying & Merchandising and Fashion Media. The course will cover topics such as Fashion Branding & Marketing, Advertising Strategies & Creative Communication, Fashion Photography & Styling, Fashion Film, Fashion Journalism, Visual Merchandising, Fashion Retailing & Experiential Promotional Spaces, E-commerce & Digital Marketing, Public Relations, Fashion Enterprise, Fashion Buying & Product Development, Consumer Trends & Consumer Psychology, Post Production Techniques in Photography & Film, Internationalisation, global & local markets.
Fashion Promotion in Context (compulsory) The global fashion industry is a vibrant, dynamic and ever-changing marketplace and this module seeks to situate the roles of the fashion promoter within a broader industry context. Key areas of Fashion Promotion are introduced alongside the new technologies, events and activities that have shaped them. Through a series of lectures and seminars, students are encouraged to explore and critically evaluate core areas of contemporary practice, from fashion retailing, visual merchandising, advertising, public relations, celebrity endorsements, fashion shows and events to the production of fashion films and animations, strategic brand collaborations, editorial and fashion publications.
Fuelling ideas (compulsory) This module provides a foundation for students to start exploring the analytical, creative and technical potential of Fashion Media. A series of fashion-focused lectures and accompanying technical workshops encourage students to understand how practitioners use research insights to ‘fuel’ creative concepts and develop media outcomes. Project briefs allow students to visualise and communicate concepts and ideas through using contemporary image-making practices. Research methodologies, ideas development and production techniques are investigated in ways that promote and champion creative and critical thinking.
Fashion Tasters (compulsory) This module allows students to engage in mini projects across all three fashion subject areas: fashion journalism, fashion styling, and photography. Students will learn about styling, photography, and lighting, and develop the ability to demonstrate a creative and reflective approach to realising a body of practical work to meet the requirements of a project brief. This module provides students with a wider understanding of a range of career paths within the creative industries.
Visual Communication (compulsory) This module explores how the fashion industry uses new media to reach identified target audiences and asks students to produce a strategic multi-platform campaign. Lectures further explore the sweep of marketing activities inherent in successful promotional planning and the contemporary techniques and technologies employed to realise them. Supported by a number of technical workshops and group tutorials, students work both independently and in small production teams to realise practical project briefs. The importance of effective communication (visual, verbal and non-verbal) is stressed throughout the module and students learn a range of presentation and ‘pitching’ techniques to develop their ability to communicate creative concepts and practical outcomes successfully.
Fashion, Retail and Consumer Trends (compulsory) This module explores insights into what consumers value now and what they will value next, in the context of fashion and retail. The importance of trend forecasting is introduced and students will learn the role of this specialist sector in predicting consumer behaviour and attitudes, influencing the collections of fashion designers, identifying predictive shopping behaviours and shaping the customers retail experience. Topics will encourage students to critically evaluate the changing ethical and moral standards within established and emerging fashion markets.
Fashion Enterprise (compulsory) This module focuses on enterprise and employability, encouraging students to locate their strengths, recognise their potential and maximise their opportunities for connecting with industry professionals. Students are encouraged to develop their enterprise skills through a live brief or case study. Students will understand how to successfully build their own brands independently or within a corporate environment. This module will allow students to build a professional approach to their industry, utilising their skills and building links within their industry.
Consumer Behaviour (compulsory) This module examines the behavioural concepts and theories of individuals and groups in selecting, purchasing, using, and disposing of products, services, or experiences both online and offline, to satisfy needs and desires. The field of consumer behaviour, which many regard as an applied social science underpins marketing decision making. This module includes areas relating to the interdisciplinary nature of consumer behaviour such as psychology and sociology as applied to buying behaviour. The application of theory is of particular importance as major consumer behavioural changes are underway not least because of digital marketing and globalisation.
Fashion, Editorial and Advertising Photography (compulsory) In this module students will explore the use of digital photography in fashion, editorial and advertising contexts. Students will generate a project and create a portfolio of images, of a conceptual and technical quality suitable for one of these contexts. Skills appropriate for commercial uses of photography will be delivered through workshops in medium format digital cameras, digital post production, and output for web and print portfolios. On completion of the project students will present their portfolio of work to a panel in the format of a portfolio review.
Innovation in Digital Design (optional) This module introduces students to the fundamentals of digital design through image manipulation, writing and audio practices. Students are encouraged to develop a critical awareness of how images carry meaning, explore the relationship between word and image, and learn about the expressive power of colour, print and typography. This module offers students the opportunity to communicate their ideas by undertaking a series of creative briefs in which they experiment with digital image acquisition, capture, editing and manipulation. This module will focus on a range of design concepts and reveal current trends in digital design for those seeking to work within the digital space.
Fashion Supply Chain and Sustainability (optional) This module will introduce students to the fundamental principles of supply chains, from product idea and plans through to the manufacturing process and into a commercial product, introducing questions around supply chain management, as well as ethical and sustainable ways of working in the industry. Working in small groups students will establish key roles and tackle both sustainability and manufacturing issues through live briefs. Students will learn both practical and theoretical skills to enable them to strategically plan how to successfully manufacture through a sustainable and ethical supply chain. Throughout their time on this module students will utilize their enterprise skills to address innovation and manufacturing globally and will develop skills in professional pitching and presentation.
Fashion Events and Promotion (optional) Meticulously planned fashion events are firmly locked into the promotional mix to support designers and brands to provide healthy returns on their investments. This module investigates the planning, management and promotional activities associated with fashion events such as fashion shows, fashion weeks, press days, trade shows, “pop up” shops, photo-calls, launches, exhibitions and virtual events, directed at both industry professionals and the public. Students explore the use of spectacle and multi-sensory environments to communicate messages in ways that can affect the audience on emotional, psychological and physical levels, together with the vast array of social media, PR and promotional strategies used to attract and support them. Students are encouraged to promote their work and/or the work of their peers through planning and managing their own fashion event at the culmination of the module.
Creative Marketing for Fashion (compulsory) The students will familiarise themselves with key principles of fashion marketing and marketing communication tools and media. They will become familiar on how marketing communications can be used to support strategic objectives. Through a serious of lectures, seminars and workshops, students will learn to identify strategic marketing opportunities. The new digital media landscape will be explored along with the opportunities that offers to reach consumers. As a result, students will learn how to develop innovative fashion marketing communication plans, set realistic and measurable goals and work with a budget.
Audiences of the Future (compulsory) This module allows students the opportunity to come together to better understand contemporary media production and distribution practices and the resulting network effects driven by social media. The module also looks the emerging cultural and political debates surrounding the role and responsibilities media platforms and governments have towards today’s audiences as well as those of the future. The module will look at a combination of emerging media formats such as VR and AR. The module considers research as an ongoing component of the creative process and aims to embed critical communication skills, both oral and written. Through lectures, seminars, discussion and debate, students will develop an advanced awareness of both the cultural and technological frameworks within which they will develop their creative practice and engage with their online audiences.
Employability & Enterprise (compulsory) Working within the Creative Industries is almost always a collaborative exercise in some form or another. In the industry this means that teams of people, rather than the lone individual, predominantly produce work. This module offers students the opportunity to gain experience within Creative Industries through placement, shadowing, industry engagement or entrepreneurial activity. Students are required to arrange their own placement or engage with a suitable professional network to realise their ambitions for this module.
The Creative Research Project Proposal (compulsory) The Creative Research Project Proposal (CRPP) provides a platform for learners to demonstrate their ability to work independently to produce a critical proposal leading to a final major project. Students will identify niche creative opportunities within fashion industry and develop research proposals on current topics and debates. Students will explore the various approaches to researching these topics by evaluating the most appropriate methodologies. As a result, students will identify, design and plan a creative project proposal contextualised within the relevant academic literature and industry practices . A variety of formats is encouraged and supported and a suitable research question, arising out of agreed individual interests, must be negotiated with CRP supervisors. Through group and individual tutorials, students will determine the nature, form, breadth and depth of the research project to produce a substantial body of work. As a result, the students will develop their research proposal; define their project; define aims and objectives; identify relevant research approach; plan their primary research.
Future Fashion (compulsory) This module will encourage students to develop their leadership and teamwork skills. They will work as part of a creative team or independently collaborating with other creatives (internally and external companies). In this module students will explore innovation and the ‘Future of Fashion’. They will be invited to consider how fashion can surround us and inform a range of creative fields. Students will explore connections between fashion and science, engineering and architecture. They will be encouraged to innovate and develop their ideas from concept to product or services by producing a final innovative outcome ready to present to industry. In this final project students will be encouraged to ‘think outside of the box,’ and experiment with the application and synthesis of several skillsets developed through the course, to support, promote and produce a commercially viable product or service.
International Fashion Marketing (optional) This module explores the principles of international fashion marketing and how to successfully plan and manage international growth. Students would explore different marketing strategies to communicate branding messages to different international markets and cultures. Students will get familiar with the restrictions and opportunities between high street, mid-market and luxury fashion brands, marketing communications and international markets.
Fashion and Product Development (optional) This module will support students to develop their own fashion product. Students will explore core key skills in product development, combined with enterprise skills to establish a commercial and profitable final collection. Throughout this module they will understand the essentials of range building, experiment with textiles and study the inner makings of garment construction. The module will build with fundamental skills that students developed during the first year of their course and introduce more sophisticated aspects of range planning and trend forecasting. Students will develop the theoretical understanding and practical skills that will enable them to strategically plan how to design, cost and sell their product, including how to build a commercial collection. Additionally, students will examine the financial elements of planning and trading their collection as successful merchandisers.
Innovation in Visual Thinking (optional) This module investigates modern and contemporary aspects of fashion media, culture and communication. Students are introduced to some of the great practitioners of the 20th and 21st Centuries: fashion designers, image-makers and visual innovators, working with ‘new’ approaches to pioneer change. Students are introduced to a range of themes and perspectives including issues of invention, innovation and transformation. Methods of production and communication are debated, relating to technological, interactive and consumer-driven influences, and links between the historical and contemporary are made. A cross-fertilisation of ideas is encouraged that spans multiple disciplines in fashion media and that inputs positively into students’ own developing practice.
Major Project Portfolio (compulsory) Using current market research, sector knowledge and insights developed from the Creative Research Project, students will negotiate and develop a Major Project Portfolio. The module is the culmination of students’ creative visual practice and will form the basis of future professional practice and postgraduate study. Lectures and tutorials encourage students to be entrepreneurial and strategic in developing project proposals that are relevant to personal career ambitions in fashion promotion and that seek to remain at the forefront of creative innovation. Students are encouraged to revise and refresh self-promotional materials that are relevant to their specialist areas of practice and devise a collaborative strategy with their peers to launch themselves and their work to appropriate industry audiences. This might take the form of a collaborative exhibition, pitching for business start-up / incubator funding or a multitude of entrepreneurial and enterprising activities that support a successful and purposeful transition into industry.
E-Commerce and Digital Marketing (optional) The Internet and the World Wide Web works on the diffusion of content through computer networks. Adaptive ‘point to point’ delivery is multi-directional, multi-layered, and highly suitable for the recommending and forwarding of content across platforms. The processes connected with marketing and advertising using web-based media are complex and include the segmentation of users, viral marketing techniques, the use of Predictive Analytics and other tools to run targeted campaigns. This module teaches students how to use social media and brand placement to give marketing and advertising material visibility. The module also encourages students to explore how to embed a commercial element to a website to enable ecommerce.
Global Fashion Brand Platforms (optional) This module will allow students to explore the process of selective buying and introduce them to a number of relevant case-studies to develop an understanding of key business branding acumen. As future buyers or merchandisers, they will be tasked with understanding how to successfully range plan for an established fashion brand with a readymade product. Students will explore what key demographics need / want and establish a ‘new’ global brand platform that addresses; pricing architecture, the buying cycles and fashion brand DNA. They will also be introduced to key differences of selective buying with brands and product development. This module will develop both theoretical understandings and practical skillets through workshops, debates and range planning using textiles, mood boards and relevant imagery. Students will demonstrate final outcomes through an individual professional and creative report, magazine or Zine and a number of formative l presentations throughout the module.
Narrative Spaces (optional) Students are encouraged to develop a critical awareness of how spaces and non-spaces carry meaning and power through their individual narratives, and can be employed to showcase products that appeal to a targeted audience. This module offers students the opportunity to communicate their ideas by undertaking a series of creative briefs in which they explore and experiment with 3D modelling and rendering using 3D design software and 3D Printing. Students will be taught how to convert 3D models into 2D images on a computer. This module will focus on a variety of spatial concepts, and research current trends in curation for those seeking to work with brands and the curated space to create a dynamic immersive universe.
Placement year 2
Our students in the past have secured internships for their placement year as: *Buying intern at Phase Eight British womenswear clothing brand
*Integrated Retail Marketing Brand Intern & London Purpose Brand Intern at Nike sportswear brand
*Western Europe Communications intern at Converse brand(Rhianne Newman)
*Social media intern at Blue Vanilla and Pink Vanilla fashion brands (Grace Goodrich)
*Marketing and Styling Assistant at Front Row (luxury fashion rental online platform) (Leah Bulled)
*Account Management Assistant at Dewynters (an integrated advertising agency for live entertainment) (Chloe Roberts)
*PR and social media intern at Wizard Publicity Ltd (Aysha Ganderton)
*Buying & Merchandising Admin Assistant at Yours Clothing (Aleisha Victoria Lloyd) .
At LSBU, we want to set you up for a successful career. During your studies – and for two years after you graduate – you’ll have access to our Employability Service, which includes:
An online board where you can see a wide range of placements: part-time, full-time or voluntary. You can also drop in to see our Job Shop advisers, who are always available to help you take the next step in your search.
Our Careers Gym offering group workshops on CVs, interview techniques and finding work experience, as well as regular presentations from employers across a range of sectors.
Our Student Enterprise team can also help you start your own business and develop valuable entrepreneurial skills.
Entrepreneurship is something we value greatly. Together with experiential learning and live briefs, this course will equip you with the skills you need for a successful career in a dynamic industry.
This course is special because you can identify your subject interests, focus on them and strategically plan their pathways into the industry.
By the time you graduate, you’ll already have a professional network in place and will have had some work experience, through internships, sandwich years in industry, or an industry mentor.
83% of the recent fashion students have either found employment or progressed to post graduate studies within 4 months after graduation. Areas of employment: PR & Promotion, social media & Marketing Roles, Fashion Photography & Styling, Business & Retail. Twelve months after the completion of their studies, 64% of these Fashion graduates have progressed to their second role and 23% of them have progressed to their third role.
Examples of roles that our graduates have secured upon successful completion of the course.
Examples of roles that our graduates have secured upon successful completion of the course.
Kira Mccarthy: PR Assistant at Avenue Communications (class of ‘23)
Molly Winchester: Account Executive at M Collective (class of ‘22)
Amelia Crossley: Fashion showroom Manager at Purple PR (class of ‘22)
Business & Retail
Charlie Sandals: Buying Assistant at Whistles (class of ‘23)
Rosa Tinklin- Buying Admin Assistant Mountain Warehouse (class of ‘23)
Fanny Moell- Chief Operating Officer, Ongo, (class of ‘23)
Catherine Drake- Supervisor, Charles Tyrwhitt (class of 23)
SerenaEsposito- Client AdvisoratGucci (class of 23)
Tara Cooper - Womenswear Style Advisor, Harvey Nicols, (class of 23)
Federica Noreca: Store Manager at Tracey Neuls (class of ‘22)
Emil Stadin: Swedish Business Development Manager at Daisycon (class of ‘22)
Chakkri Kaewkhamsorn: Wholesale & Retail Coordinator at RAILS (class of ‘22)
Daniela Lopez: Sales Advisor at Christian Dior Couture Harrods (class of ‘22)
Natalie Gardner: Merchandising & Product Assistant at Tripp Luggage (Class of ‘21)
Fashion Photography & Styling
Jessica McFaul: Styling Graduate at Burberry (class of ‘22)
Kara Morgan: International Social Media Account executive, Zip Fires, (class of ‘22)
Purdey Maiklem- Social Media Executive & Content Creator, eCollective Digital (class of ‘22)
Anna Kodesova: Social Media Specialist at Bakeshop Praha (class of ‘22)
Nia Robinson: Influencer Outreach & Social Media Marketing Coordinator at Beauty & Melody (class of ‘22)
Saffron Mortimer: Media Activation Executive at Spark Foundry (class of ‘21)
Laura Mallon: Communications Executive (Daisycon) (class of ‘22)
Laura Lo Re: Junior Account Manager at Similar web (class of ‘22)
Kirsten Bobbette: Document Controller/ Marketing at Priority Engineering (class of ’22)
Miruna Iacobescu: Marketing trainee, Samsung Electronics, (class of ’22)
Graduates from this course go on to work as fashion promoters, fashion digital marketing managers, creative directors, stylists, photographers and journalists. There are so many other related career paths you could take mentioned below:
Fashion & Interior Styling
Fashion Marketing Manager
Digital Marketing Manager
Social Media Editor
Teaching and Assessment
Our teaching and learning strategy seeks to reflect and apply the educational philosophy of the institution and the rationale, aims and learning outcomes of the course. The acquisition of knowledge and understanding will be delivered through a variety of strategies. Assessment will be through a mix of practical work, written academic work and reports. You'll have 15-18 contact hours per week. 4 hours of independent study per 1 hour taught module.
These allow key topics to be introduced and investigated across each academic level. Guest speakers from business and academia will bring specialist knowledge into the classroom.
Seminars and workshops
These will support the lectures with a strong focus on small group activities to encourage the active participation of students, develop peer learning and promote the sharing of knowledge and support amongst our diverse student body. These sessions promote dialogue and debate and offer a platform for the exploration of theory and practice.
Group work and in-class presentations
To promote inclusivity, active participation and effective communication skills, students will work together to share knowledge and develop an understanding of co-operative practice and teamwork. The successful use of verbal and non-verbal presentation styles are key skills taught in relation to pitching to clients / planning high-impact presentations.
Group tutorials - ‘Learning Teams’
Both tutor and student led to encourage appropriate and effective communication styles in a professional context. Group tutorials allow the sharing of ideas amongst peers and the evaluation of opinions within a diverse student body. This enables students to develop and evaluate logical arguments and encourages students to be accepting and open minded to new ideas and divergent ways of thinking.
Supporting students on a one-to-one level is useful in the evaluating progress. As students move through the course there is a shift towards more self-directed study and individual tutorials support the practical application of skills in more specialist and professional contexts.
Providing opportunities to learn and develop practical skills through technical instruction, focusing on the safe and effective use of equipment and the professional techniques employed in fashion industry. This may take place in a lecture theatre, seminar room, studio, computer lab or ‘on-location’.
Students are expected to undertake self-directed study for each module of the course. A 20 credit module will involve 200 hours of study and a 40 credit module will involve 400 hours of study overall. This study time is broken down into classroom-based ‘contact hours’ and ‘student managed learning hours’ (a breakdown of these hours are included within each module descriptor for the course). Self-managed learning activities should supplement and consolidate classroom based activity and include: researching and developing practical outcomes for project based work, reading recommended texts and relevant journal articles, application of knowledge to additional problem based exercises, engaging in coursework, group discussion and review of key topics. Many of these activities are supported in the virtual learning environment (VLE).
Resources to support studies
The course content draws on the opportunities offered by our brand new, advanced production facilities located in at LSBU. Students have access to equipment and studio spaces, such as the Photography and individual Fashion Learning Space, LSBU’s Print Lab and Mac Labs ensure students are able to produce professional quality outcomes and collaborate with a highly creative community of undergraduate and postgraduate practitioners.
Virtual Learning Environment (VLE)
To support the exchange of information between staff, students and student collaborators. This virtual environment also provides access to the most up-to-date information at a modular and course level, acting as a central hub whereby students can find links to important information about staff and course resources i.e. libraries, computer labs, studios and equipment stores (including opening hours). Further information about additional services that LSBU provides around student support can be found on the university website.