This module will introduce students to software that can be used in the academic and business environment to support their IT confidence, enhance their IT proficiency and work together in online spaces. The students will develop practical skills enabling them to use software to communicate effectively and collect, manipulate and present information. Further, students should develop a confidence with learning and using new software, preparing them for the changing business environment, and the increasing use of virtual spaces and emerging software.
Academic writing is the foundation upon which student success is built. This module will explore the contextual nature of communication, comparing the features of spoken language with the written word. Further, it will explain the key steps that students will need to undertake to complete a persuasive piece of academic writing, providing students with guidance on how to express opinions and form logical academic arguments underpinned by research.
This module supports students in their personal and academic development as they transition into business education, ensuring familiarisation with academic processes and resources, and through the development of sustainable communication and effective coaching skills. Furthermore it facilitates the student’s self-development, through the exploration of their core values and beliefs, enabling them to develop their social and cultural capital through individual and group work, networking, social activity, and exposure to the current business environment and the good coaching practice within organisational culture.
This module introduces students to the basic concepts of business research. Students will apply introductory research skills to a real-world problem in the shape of a local project, which will require students to undertake primary and secondary research into an issue facing a local organisation such as a community service, local charity or small business. The students will select a project as a team and then discuss the research problems with the tutor before starting the project. The students will evaluate outcomes of the research undertaken and provide recommendations for tfhe business. The aim of this module is to expose students to the research process so, in instances where companies pull out, students can complete their research using secondary data and addressing the issues they faced in their methodology section. The students will also conduct a short programme of coaching.
This module teaches the fundamental statistical and mathematical tools that are the principles of decision-making. From a data perspective, the course provides an idea of infrastructures and types of data. It will provide students with the skills to derive insights from a pool of data for decision making. This will create the appropriate ground for modules on BA Business Management and BA Marketing Extended Degrees. For example, one can get the principles to manage financial data, the business model of e-companies and the fundamentals to process secondary data.
The module introduces the fundamental topics in marketing. It familiarises students with the basic theories and practices of marketing, and provides students with a foundation in the subject of marketing.
