Course Enquiries - UK
Tel: 0207 815 7500
Course Enquiries - UK
Tel: 0207 815 7500
Marketing is disrupted by digital development and transformation which highlights an increasing need for graduates in this area to have an in depth understanding of the role of digital, data analytics and measurement within the marketing function.
The BSc (Hons) Digital Marketing Apprenticeship course has been carefully designed to fit the study of marketing firmly into a social science context and provides core marketing skills such as consumer behaviour, research and digital analytics, creative advertising and media planning, channel and customer experience management and strategic product and brand management. You'll learn to gather relevant data, use digital tools and develop digital-led strategy appropriate for the contemporary marketing world. The academic programme is 3 years, including the End-Point-Assessment (EPA). Full completion of the apprenticeship course including the EPA qualifies you with a BSc (Hons) in Digital Marketing as well as a Digital Marketer Degree Apprenticeship Certificate issued by the IFA (the Institute for Apprenticeships).
After completing this apprenticeship, you will be eligible to apply for professional registration at associate grade for the Chartered Institute of Marketing and the Institute of Direct & Digital Marketing. BCS, The Chartered Institute for IT, will also recognise this apprenticeship for entry onto the register of IT technicians, confirming SFIA level 3 professional competence.
The full apprenticeship standard and assessment plan can be found on the Institute for Apprenticeships.
The programme culminates in a work-based project which completes the degree and provides the basis for the End-Point-Assessment (EPA).
3 years inc. EPA
During the course, you’ll have a chance to develop your communication and presentation skills, creative and advertising management and problem-solving skills, as well as analytical and numerical ability. The course comprises seventeen core modules that cover the areas of consumer behaviour, market research, digital analytics, media planning, (new) product development, brand management, strategic channel management, creative advertising and media planning and digital marketing strategy.
On completion, you’ll be eligible to apply for professional registration at associate grade for the Chartered Institute of Marketing, the Institute of Direct & Digital Marketing, and the BCS, The Chartered Institute for IT. These bodies will also recognise this apprenticeship for entry onto the register of IT technicians confirming SFIA level 3 professional competence. More information can be found by clicking on this link. Additional certificates and accreditation options are available from other institutions including the Chartered Institute of Public Relations and the Institute of Leadership and Management (ILM).
All the way through the course, employability skills are promoted – with guest speakers from industry, business insights, graduate start-up and entrepreneur schemes. Digital marketers lead on the creation and execution of a digital marketing strategy. They recognise and respond to business opportunities and customer requirements through a range of digital channels (such as social media, websites, email). They actively employ content marketing and campaign management principles, and financial and analytical tools, to deliver successful initiatives that meet the needs and aspirations of their organisation.
Jobs directly related to a degree in Digital Marketing include:
Continuing your studies
When you graduate from this course, you’ll be able to apply for further study at postgraduate level, and the academic strength of this course means that you can also consider entering the field of academic research.
We are University of the Year for Graduate Employment for the second year in a row - The Times and Sunday Times Good University Guide 2018, 2019.
At LSBU, we want to set you up for a successful career. By completing the apprenticeship route, you’ll have the advantage of having real-world work experience, working in a role related to your area of study. This will give you a competitive edge among other graduates when you complete your apprenticeship standard.
During your studies – and for two years after you graduate – you’ll have access to our Employability Service, who can help you develop your skills through the Careers Gym workshops and presentations. Our JobShop advisers support students and graduates with finding the right job for them.
The CIM Graduate Gateway programme will provide our BSc (Hons) Digital Marketing Apprenticeship graduates with an important opportunity to gain a professional qualification alongside their degree.
To be awarded the CIM Certificate in Professional Marketing or Professional Digital Marketing, our Marketing graduates are awarded two exemptions from CIM modules (Marketing and either Integrated Communications or Applied Marketing and Planning Campaigns) and need only pass one CIM elective to gain the CIM Certificate.
Our graduates are also exempted from one CIM module on the CIM Diploma in Professional Marketing or Professional Digital Marketing and therefore only need pass two CIM modules instead of three to gain that higher award.
This course has been developed following extensive consultation with industry practitioners and key marketing recruiters.
Almost all the marketing teaching team have industry experience across a wide range of roles and specialisations including Advertising, PR, Marketing Strategy, B2B Marketing and Digital Communications. Many are still actively involved in working with organisations either via applied marketing research or marketing consultancy.
Further Accreditation Opportunities
After completing this apprenticeship, you will be eligible to apply for professional registration at associate grade for the Chartered Institute of Marketing and the Institute of Direct & Digital Marketing. BCS, The Chartered Institute for IT, will also recognise this apprenticeship for entry onto the register of IT technicians, confirming SFIA level 3 professional competence. For more information please follow this link.
Further accreditation – including the Chartered Institute of Public Relations and the Institute of Leadership and Management (ILM) may also be available.
The course enjoys strong real-world applications in a number of ways for example: to help maintain the currency of the course, to support and guide undergraduates, giving guest lectures and working with lecturers to provide live case studies on which assessments are based. All level 5 (second year) modules are explicitly designed to have input from practitioners as indicated by the module titles.
LSBU Business School is an esteemed member institution of the Business Graduates Association (BGA), an international membership and quality assurance body of world-leading and high-potential Business Schools who share a commitment for responsible management practices and lifelong learning, and are looking to provide positive impact on their students, communities, and the economy as a whole. BGA is the sister brand to the Association of MBAs (AMBA), the world's impartial authority on postgraduate management education.
As a BGA member institution, students of LSBU Business School are able to access BGA's individual membership, which offers a range of tools and resources designed to support the professional and personal development of business students and graduates, free of charge. This includes CV building services, a job search function, skill assessments, thought-leadership, partner discounts and much more.
The academic programme is 3 years, including the End-Point-Assessment (EPA).
You’ll complete a total of 17 modules on the programme including a final digital marketing project which, together with your apprenticeship E-Portfolio, form the basis for the integrated End-Point-Assessment (EPA).
Lectures will deliver key topic areas across the academic levels. Guest speakers from business and academia will bring specialist knowledge into the classroom.
Interactive seminars and workshops support the lectures with a strong focus on small group activities to encourage the active participation, develop peer learning, and the sharing of knowledge and support amongst our diverse student body. These sessions aim to encourage your development in the respective topic areas with the application of knowledge to business case studies and practitioner-driven live cases to develop critical evaluation of relevant information and problem-solving skills. In-class debate allows the sharing of ideas amongst peers and the evaluation of opinions within a diverse student body to enable development and evaluation of logical argument.
At Level 4 in particular, support is given to basic cognitive skills development and student research practice via the Management & Organisations module. Research skills are further developed at Levels 5 via coursework application and extensively through live case study analyses at Levels 5 and 6 and the Applied Digital Marketing Project at Level 6.
An integrated formative and summative assessment and feedback process is a key component to your independent acquisition of knowledge and understanding in every module on this course.
The key practical skills are embedded in module delivery and built throughout each level demonstrating progressive development. As you move through the programme your ability to evaluate and synthesise information, and problem-solving skills are developed through application to rather more complex case study problems through which independence of thought and practice are developed.
Part of an apprenticeship pathway is the demonstration that knowledge gained throughout the course has been applied in the workplace. The Digital Marketer Apprenticeship Standard comprises Skills, Knowledge and Behaviours, and it is the responsibility of the apprentice to demonstrate each of these learning outcomes is achieved by providing appropriate workplace evidence.
LSBU provides apprentices with a platform to develop their e-Portfolio on (for now OneFile). Apprentices receive a general introductory training on what, where and when to log, and what is considered appropriate evidence. Further 1-2-1 training sessions are frequently available offering continuous end-to-end support.
Apprentices will be asked to log university attendance, effort put in working towards assignments (summative and ideally also formative) and time spent on applying the gained knowledge in the workplace all of which in need of supporting evidence (i.e. documents, etc.).
Developing this e-portfolio is your responsibility and it is a key requirement to be allowed to take your End-Point-Assessment (EPA). In addition to our offering relating to continuous e-portfolio support and guidance mentioned above, we developed a task-based approach for developing an apprenticeship e-portfolio which effectively reduces the number of logs required to two per semester. The aim is to monitor apprentices’ progress (academic and in the workplace) more frequently and in detail thereby encouraging a step-by-step approach of e-portfolio development.
The Digital Marketer Degree Apprenticeship includes the successful completion of the integrated End-Point-Assessment (EPA). Its requirements are detailed by the Institute for Apprenticeship & Technical Education (IFA) standard with the Reference No. ST0481.
The Digital Marketer EPA has two parts:
- Part 1: Reflective report on the digital marketing work-based project (2,000 words) and presentation of the report (30 minutes)
- Part 2: Interview covering the digital marketing work-based project and prior reflective report (1 hour and 15 minutes +/- 10%)
Digital technology is used to increase academic support for students and improve the efficiency of the teaching and assessment processes - eventually to transform student learning so that the student experience becomes truly ‘blended’ and extends well beyond the use of the VLE as merely a document repository.
As an undergraduate student in the Business School, your personal development and wellbeing is very important to us, so we have developed a personal tutoring system that is tailored to your individual and group needs.
Firstly, you will be allocated a personal tutor who will be available to you on a 1:1 basis as well as facilitating group personal tutoring sessions which will be designed to enhance your academic and personal development within your degree programme.
In addition to an allocated personal tutor, there will also be a personal tutor available ‘on call’ in a designated room, called ‘Talk’, for confidential 1-2-1 pastoral care meetings every day of the academic semester from 9am to 8pm. This personal tutor can be seen by appointment or within a few minutes in order to assist you with any concerns that you may have.
Our personal tutoring motto is that we want you to "Achieve, Succeed & Excel".
Students in their first year of an undergraduate degree will also benefit from our BE programme. This programme is a proactive approach to student development that draws out our students' potential through a process of self-analysis, reflection, planning and action, enabling students to discover and decide upon their required needs.
Under UK Government rules, candidates must be employed for a minimum of 30 hours per week and must have the right to live and work in the UK (applies only in England). Candidates cannot be self-employed. The employer must enter into an Apprenticeship Agreement with the student.
All candidates must be employed in a role related to the subject matter of the academic award of the apprenticeship and be sponsored by their employer.
Apprenticeship applicants will have:
Applicants must hold 5 GCSEs A-C including Maths and English, or equivalent (reformed GCSEs grade 4 or above).
We welcome equivalent qualifications from around the world. English language qualifications for international students: IELTS score of 6.0 or Cambridge Proficiency or Advanced Grade C.
Applications can only be made through the sponsoring employer. The university will consider all such applications and will have the final decision whether to accept the candidate for entry to the programme.
An apprentice must receive at least the minimum wage rate and work for at least 30 paid hours a week. The apprentice must be paid for time spent training or studying for their qualifications, whether at work or at a learning institution. Please take a look at How to Apply for more information on the requirements of applying for an apprenticeship.
Accreditation of relevant experiential learning will be considered on a case-by-case basis. Typically, candidates will be invited for an interview to explore the nature of their apprenticeship, their existing skills, knowledge and behaviours and their individual learning plan (ILP).
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3 years inc. EPA
An Apprenticeship Standard is comprised of a programme of study, an End Point Assessment and on-the-job learning. This means that in addition to meeting academic requirements, you’ll need to be employed in a role related to your apprenticeship. The process of applying depends on whether you have an employer to sponsor (and support) you.
If you are employed and your employer has confirmed they will support your apprenticeship:
You are welcome to submit an application via our application system. You’ll need to provide details of your employment/employer as part of the application. You’ll also need to ensure you and your employer meet the requirements – find out who can be an apprentice to see if you meet the entry requirements and employer commitments to find out more about your employer’s role.
If you are not employed:
If you’re a prospective apprentice, you can find out more about who can be an apprentice on our student pages.
The individual fee for this course is shown above. For more information, including how and when to pay, see our fees and funding section for postgraduate students.
We have a range of PhD Scholarships available in partnership with businesses and organisations; read notices of PhD studentships.
The cost of the apprenticeship is paid fully by the employer (sometimes part funded by the government) through apprenticeship levy. The apprenticeship levy is a pot of money some companies pay into, which all businesses have access to spend on the training costs of apprenticeships. Companies fall into two categories: levy-payers (who pay into the pot) and non-levy payers (who do not). You can find out more in our Levy and Funding section, specifically for employers
The apprentice does not contribute toward the cost of study.
Apprenticeship standards are all assigned a funding band by the Government – these funding bands are the maximum amount the Government will fund via the levy towards a given apprenticeship standard. There are currently 30 funding bands ranging from £1,000 to £27,000.
Employers with less than 50 staff sending an apprentice aged 16-18 will have 100% of the training costs paid by the government. All employers who employ an apprentice aged 16-18 on the first day of teaching will receive a £1,000 incentive from the government. You can find out more in our Levy and Funding section, specifically for employers.
Some modules include field with and site visits, which may be residential or outside the United Kingdom, ranging from three to five days. These are organised by the Division and students are required to contribute towards the cost. If there are any field trips or any course visits as part of your course, we will let you know in good time.
Dr. Grace O’Rourke lecturers in marketing at LSBU's Business School. She completed her PhD in University College Cork in Ireland and moved to LSBU in September 2018 to begin her first academic post.