This module introduces students to the elementary principles of finance and economics that are relevant for business decision making, including the practical application of these principles in making optimal business decisions.
This module focuses on personal and professional development, learning approaches and early career planning within undergraduate study. It supports students to make informed decisions about how they learn, manage their time and finances, and engage with university life as independent learners. Through structured activities and guided reflection, students consider their strengths, development needs and aspirations, and learn from both individual and collaborative activities. The module is assessed through a digitally presented personal development portfolio, enabling students to articulate goals, reflect on learning, and communicate their development clearly using appropriate digital formats.
The module introduces students to the theories and practices of marketing and provides students with a foundation in the subject of marketing. It acts as an introduction to the fundamental topics in the marketing discipline, which can be developed further at levels 5 and 6. These principles include the marketing environment, the marketing mix, marketing research, segmentation, targeting, positioning, buyer behaviour and marketplace ethics.
This module introduces students to the basic concepts of business management in organisations. It gives students an appreciation of the complexities of organisations that affect employee behaviour within them in a local and global context. It introduces them to key human resource management concepts. The module provides an introduction to management, organisational behaviour and people management theories and practices.
This module builds on knowledge gained in Principles of Marketing by introducing the foundations of digital marketing within a contemporary, platform-based environment. It introduces students to contemporary digital marketing theory alongside the practical application of industry-standard tools used to analyse, plan, and evaluate digital marketing activity, supporting progression into more specialised study at Levels 5 and 6. Students develop hands-on skills across areas such as content creation, social media marketing, digital planning, SEO and the responsible use of AI-enabled marketing technologies. Strong practitioner input is embedded throughout the module to support employability and alignment with current industry practice.
This module equips students with essential quantitative skills for handling, analysing, and presenting numerical information in business contexts. Students will learn to interpret data, identify underlying patterns and narratives, and use evidence-based reasoning to justify and support business decisions. The module emphasises practical application using industry-standard tools such as Microsoft Excel, preparing students for the data-driven demands of modern workplaces.
