Meet the winner of the Works Programme Demo Day 2025: Turning a big idea into real-world impact
When LSBU graduate Farid Moulaye took to the stage at the South Bank Works Programme Demo Day, he wasn’t just pitching a business — he was sharing a bold mission to make technology more inclusive. And it paid off. His startup, Noorlytics, took home the top prize.
Noorlytics is an inclusive AI consultancy on a mission to create accessible, human-centred tech. At the heart of it is Noora — a smart assistant designed to support people with dyslexia, visual stress, and neurodivergent conditions. By offering tailored, empowering tools, Noora helps users become more independent, confident learners, improving both wellbeing and access to opportunity.
Here’s how Farid’s journey from engineering student to founder of a socially-driven tech company is driving change — and showing what’s possible when innovation is rooted in empathy.
This win reminded me anything is possible.
For Farid, the win wasn’t just a trophy — it was a turning point.
“Winning Demo Day made me incredibly proud. It felt like all the hard work I’ve put into building Noora and developing my wider vision had been recognised. I started with just an idea and a strong drive to create something that makes a difference. This win gave me real confidence — proof that with persistence and the right support, you really can turn your ideas into reality.”
One of the Demo Day judges, Tunji Akintokun MBE, Senior Director at LinkedIn and LSBU alumnus, was particularly inspired by Farid’s mission:
“As a patron of a neurodiversity charity and someone working in tech, I know the opportunities AI can bring in making tools more inclusive and accessible. Noorlytics’ Noora could help unlock the skills potential of many people from neurodivergent backgrounds. It’s a brilliant example of how technology can break down barriers and create a more equitable society.”
Building a tech startup with an LSBU foundation
Farid studied BEng Electronic and Computer Systems Engineering at LSBU — and says the course laid the groundwork for what’s now becoming a growing business.
“My degree gave me a strong technical foundation that’s been essential for building Noora. We covered so much — from AI and embedded systems to software engineering — and that helped me connect the dots between theory and real-world innovation. It also taught me how to approach problems creatively, which is exactly what I’ve needed to launch a tech product with a social impact.”
How the South Bank Works Incubator programme made a difference
South Bank Works is LSBU's support programme for student, graduate, and staff entrepreneurs. It provides expert mentoring, business workshops, free coworking space, and a community to validate, build, and grow your ideas.
For Farid, it was a game-changer:
“The mentoring and business advice I received helped me shape my pitch, refine my business model, and build confidence. But just as important was the community — being around other entrepreneurs who were on the same journey. It made the whole experience feel collaborative and inspiring.”
What’s next: tech for good, on a global scale
The future looks exciting for Farid and Noorlytics.
“My goal is to grow Noorlytics into a globally recognised name for inclusive, people-centred AI. I want to build technology that empowers neurodivergent and visually impaired people to live more independently and confidently. Eventually, I hope to do a PhD linked to this mission — combining research with scaling the startup to make a real, lasting impact.”
Interested in following in their footsteps?
LSBU supports students at every stage of their career — whether that’s launching your own business or finding a path that makes a difference.
Learn more about South Bank starters to see how you can turn your idea into action.