Digital Marketer Degree Apprenticeship - Digital Marketing BA (Hons)
The future’s bright
Our apprenticeship provides core marketing skills such as research, consumer behaviour, branding, creative strategy, media channel management, innovation and new product development. You'll learn to use digital tools and develop data and digital-led strategy appropriate for the contemporary marketing world.
Full completion of the apprenticeship qualifies you with a BA (Hons) in Digital Marketing.
After completing this apprenticeship, you will be eligible to apply for professional registration at associate grade for the Chartered Institute of Marketing and the Institute of Direct & Digital Marketing. BCS, The Chartered Institute for IT, will also recognise this apprenticeship for entry onto the register of IT technicians, confirming SFIA level 3 professional competence.
The academic programme is 3 years, plus 3-6 months for the End Point Assessment (EPA).
The full apprenticeship standard and assessment plan can be found on the Institute for Apprenticeships.
Why a Digital Marketing Apprenticeship at LSBU?
3 years + 3-6 months (EPA)
During the course, you’ll have a chance to develop your communication and presentation skills, creative management and problem-solving skills, and numerical ability. The course covers consumer behaviour, market research, product development, distribution, pricing, communications, brand management, creative and media planning and digital marketing strategy.
- Concepts of Management
You’ll be introduced to personal development planning, which will help you to identify your goals and, ultimately, to achieve your aims. You’ll accomplish this by taking part in a structured coaching process, developing key skills, mathematical techniques and acquiring the knowledge you will need to succeed on an academic economics course or in a professional business environment.
- Financial accounting fundamentals
You’ll study the core elements of accounting’s regulatory framework, along with the characteristics of what constitutes useful accounting information. You’ll also develop an understanding of the underlying principles and methods used in recording financial data, as well as the preparation and presentation of financial statements.
- Business economics
You’ll focus on the ways that the business applications of economics can help managers and entrepreneurs to make better decisions when it comes to situations including pricing, advertising, financing, market entry and product development. You’ll be introduced to a range of essential economic concepts and methods, and be shown how they can be applied to understand the world around us. You’ll also consider the implications of the macro economy on the way modern firms operate.
- Principles of marketing Module content coming soon
- People and organisations
You’ll develop an appreciation of the complexities of understanding people and behavior within organisations. By studying theories of organisational behavior and people management practices, you’ll begin to understand why people behave in specific ways in the workplace.
- Marketing in a digital world
Building on what you learned in Principles of marketing, you’ll concentrate on the digital elements to modern marketing techniques – an essential area to understand in today’s marketplace. You’ll develop a solid understanding on which to base further digital development in your second and final years.
- The consumer behaviour analyst
You’ll look at the role of the consumer behavior analyst, considering the behavioural concepts and theories of individuals and groups when they select, use and dispose of products, services or experiences to satisfy their needs and desires. Understanding consumer behavior is an important element of marketing, with major behavioural changes happening in the marketplace thanks to ecommerce and globalisation. It underpins your learning in other units thanks to its interdisciplinary nature, which includes areas such as psychology and sociology.
- The communications manager
You’ll examine the role of marketing communications management within the business setting, looking at the wide range of techniques need to plan, control and evaluate marketing communications objectives.
- The insight manager
You’ll cover the principles and practice of marketing research, from defining the problem through research design, analysis and conclusion. You’ll develop the knowledge, techniques and skills to plan and conduct a marketing research project, as well as to analyse and report the findings. The emphasis is on considering practical marketing research problems in different context, and you’ll be learning from Insight Managers from industry who will present real-world research problems for you to solve through live briefs.
- The innovation and product manager
You’ll learn about the methods marketers use to develop and manage their product range, whether that is in the form of goods or services. You’ll consider the product portfolio and its management, paying particular attention to innovation and new product development.
- The media relations manager Module content coming soon
- Marketing metrics and analysis Module content coming soon
- Brand management
You’ll learn to solve management problems by studying the key theories, frameworks and models of current brand marketing. This module prepares you for a career in brand management by using a practical approach to applying complex theories. You’ll be assessed in a variety of different ways, such as exams, group work and written reports.
- Marketing strategy and planning
On this module, you’ll learn how to apply your previous marketing learning to make sense of an unfamiliar commercial setting and the strategic position of one brand. You’ll consider competitive advantage and value creation in the context of a hierarchy of strategies, before considering its application through marketing planning. Working on the chosen brand, you’ll plan and conduct research, develop and deliver insight, and create a marketing strategy that can help the brand succeed.
- Direct & digital marketing strategy Module content coming soon
- Contemporary issues in digital marketing Module content coming soon
- Marketing project Module content coming soon
Potential career routes include the following:
- Digital Marketing Executive/Officer
- Digital Marketing Account Manager
- Digital and Social Media Executive
- Digital Marketing Analyst
- Digital Marketing Campaign Manager
- Online and Digital Marketing Lead
- Online and E-commerce Marketing Specialist
- Social Media Specialist
- Content Marketing Executive
- Pay Per Click Analyst
- Search Engine Optimisation Executive
- Display Advertising Executive
- Digital Producer
- Programmatic Executive
Digital marketers lead on the creation and execution of a digital marketing strategy. They recognise and respond to business opportunities and customer requirements through a range of digital channels (such as social media, websites, email). They actively employ content marketing and campaign management principles, and financial and analytical tools, to deliver successful initiatives that meet the needs and aspirations of their organisation.
By completing the apprenticeship route, you’ll have the advantage of having real-world work experience, working in a role related to your area of study. This will give you a competitive edge among other graduates when you complete your apprenticeship standard.
During your studies – and for two years after you graduate – you’ll have access to our Employability Service, who can help you develop your skills through the Careers Gym workshops and presentations. Our JobShop advisers support students and graduates with finding the right job for them.
We are University of the Year for Graduate Employment - The Times and Sunday Times Good University Guide 2018.
Helen Aston is a Senior Marketing Lecturer whose specialties include Marketing Communications and Retail and Services Marketing. Helen is module leader for a number of introductory modules at the University and is integral in providing academic support to a range of first year students.
An expert in long-term brand loyalty, Charles has 15+years' industry experience (marketing director and managing director levels) working on innovation, brand management, franchising and copywriting in luxury food, pharmaceuticals and retail. PhD supervisor.
Dr Emily Ngan Luong is a Lecturer in Marketing at the School of Business.
Teaching and learning
The academic programme is 3 years, plus 3-6 months for the End Point Assessment (EPA)
The apprentice will complete a total of 18 modules on the programme including a final project which forms the basis for the integrated EPA.
End Point Assessment
The Digital Marketer Degree Apprenticeship includes the successful completion of the integrated EPA. Candidates will be unable to complete the Degree Apprenticeship until they have satisfactorily met all of these requirements.
The integrated EPA consists of two parts:
Part 1: Report on the work-based project (3 months) and presentation of the Report (30 minutes)
Part 2: Interview (1 Hour and 15 minutes +/- 10%)
Under UK Government rules, candidates must be employed for a minimum of 30 hours per week and must have the right to live and work in the UK (applies only in England). Candidates cannot be self-employed. The employer must enter into an Apprenticeship Agreement with the student.
All candidates must be employed in a role related to the subject matter of the academic award of the apprenticeship and be sponsored by their employer. Applications can only be made through the sponsoring employer. The university will consider all such applications and will have the final decision whether to accept the candidate for entry to the programme.
Apprenticeship applicants will typically have:
- A Level BCC or;
- BTEC National Diploma DMM or;
- Access to HE qualifications with 9 Distinctions 36 Merits or;
- Equivalent level 3 qualifications worth 112 UCAS points
- Applicants must hold 5 GCSEs A-C including Maths and English or equivalent (reformed GCSEs grade 4 or above )
How to apply
International (non Home/EU) applicants should follow our international how to apply guide.
|Mode||Duration||Start date||Application code||Application method|
3 years + 3-6 months (EPA)
An Apprenticeship Standard is comprised of a programme of study, an End Point Assessment and on-the-job learning. This means that in addition to meeting academic requirements, you’ll need to be employed in a role related to your apprenticeship. The process of applying depends on whether you have an employer to sponsor (and support) you.
If you are employed and your employer has confirmed they will support your apprenticeship:
You are welcome to submit an application via our online application system. You’ll need to provide details of your employment/employer as part of the application. You’ll also need to ensure you and your employer meet the requirements – find out who can be an apprentice to see if you meet the entry requirements and employer commitments to find out more about your employer’s role.
If you are not employed:
- You will need to find a job role related to the apprenticeship you wish to apply for, with an employer who is happy to support you. If you would like to find an employer to support your apprenticeship with LSBU, you can search which employers are currently advertising Apprenticeships via the National Apprenticeship Service website searching for ‘London South Bank University’ as keywords.
- If there are no search results, this means there are currently no vacancies. We update our vacancies regularly, so please do check back regularly.
- Many employers advertise their apprenticeship vacancies on their websites or via other portals. You could search for ‘find an apprenticeship’ online.
- When you’re ready to apply, see the government's advice on how to write a winning apprenticeship application and make your application using our online application system.
Further information for apprentices
If you’re a prospective apprentice, you can find out more about who can be an apprentice on our student pages.
Further information for employers
Fees and funding
The cost of the apprenticeship is paid fully by the employer (sometimes part funded by the government) through apprenticeship levy. The apprenticeship levy is a pot of money some companies pay into, which all businesses have access to spend on the training costs of apprenticeships. Companies fall into two categories: levy-payers (who pay into the pot) and non-levy payers (who do not). You can find out more in our Levy and Funding section, specifically for employers
The apprentice does not contribute toward the cost of study.
Apprenticeship standards are all assigned a funding band by the Government – these funding bands are the maximum amount the Government will fund via the levy towards a given apprenticeship standard. There are currently 30 funding bands ranging from £1,000 to £27,000.
Employers with less than 50 staff sending an apprentice aged 16-18 will have 100% of the training costs paid by the government. All employers who employ an apprentice aged 16-18 on the first day of teaching will receive a £1,000 incentive from the government. You can find out more in our Levy and Funding section, specifically for employers.
Some modules include field with and site visits, which may be residential or outside the United Kingdom, ranging from three to five days. These are organised by the Division and students are required to contribute towards the cost. If there are any field trips or any course visits as part of your course, we will let you know in good time.
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