Accredited by the Chartered Institute of Marketing (CIM) this specialist course examines current global marketing issues and aims to provide the skills you will need to stay at the forefront of this discipline throughout your career.
Your studies will extend your awareness of the complex, dynamic and sometimes hostile international business environment.
The main thrust of this programme is to equip future marketing managers with the knowledge and understanding to make and implement marketing decisions for the international arena. This course enables you to apply theoretical frameworks and principles to the practical work environment.
8 reasons to study here
No.1 among Modern London universities in Marketing in London (Complete University Guide 2023).
Developing employability: the division holds residential weekends and provides internship and placement opportunities for students.
Guest lectures: industry leading guest lectures add a new and modern twist to our teaching for students to develop their sector knowledge.
Professional accreditation: Modules accredited by the Chartered Institute of Marketing, providing exemptions for professional qualifications.
Entrepreneur support: Develop a ready-to-fund business plan or undertake consultancy as a final year marketing project, and individual entrepreneurial activity is supported through the course and University.
Networking opportunities: Build relationships with small and medium enterprises and alumni as part of a unique 'give back' culture.
Research active academics: you’ll be taught by enthusiastic but also research active staff, which means you’ll receive relevant teaching and best practice for the 21st century.
Bachelor degree equivalent to UK Second Class Honours Lower Division in a related subject.
We welcome qualifications from around the world. English language qualifications for international students: IELTS score of 6.5.
The course is designed for students whose first degree is business-related with some knowledge of marketing or who have at least one year of practical experience of working in a marketing role after graduating from a non-specialist degree and who wish to specialise in international marketing.
It's a good idea to think about how you'll pay university tuition and maintenance costs while you're still applying for a place to study. Remember – you don't need to wait for a confirmed place on a course to start applying for student finance. Read how to pay your fees as a postgraduate student.
Postgraduate Application Service
Book a session with one of our specialist Postgraduate Advisors. Over a one on one Advice Session they'll advise you on postgraduate degrees at LSBU that match your interests and experience.
Prepare to start
We help our students prepare for university even before the semester starts. To find out when you should apply for your LSBU accommodation or student finance read the How to apply tab for this course.
Before you start your course we’ll send you information on what you’ll need to do before you arrive and during your first few days on campus. You can read about the process on our Enrolment pages.
Consultancy, Enterprise and Innovation This module develops knowledge of entrepreneurial mindsets and management consultancy skills. It will present principles of company inception and consulting derived from contemporary practices for creating and diagnosing organisations, evaluating options, and effectively communicating recommendations. The students will examine the companies from two perspectives: entrepreneur and consultancy, and assess the business in various global and transnational contexts. Students will use a variety of frameworks to structure their evaluations of companies, apply techniques to perform research, and demonstrate an ability to present results effectively and professionally.
Strategies for International Market Expansion This module builds a critical understanding of the key drivers of internationalisation, and of foreign market selection and entry as the two strategic dimensions of growth. It increases the depth of knowledge and understanding of marketing principles by introducing the concept of marketing science. It explores the synergies available to leverage brand growth between international market selection and foreign market entry, using the analysis of current business case studies.
Cross-cultural Consumer Behaviour In an increasingly interconnected global business environment it is crucial that marketers recognise how a better understanding of cultural differences can help improve performance. As marketers enter new international markets, an understanding of how culture influences consumer buyer behaviour will be crucial for both managers and consumer researchers. This module will examine how culture impacts on the consumer and buyer decision-making process; practices to enable a greater understanding of how culture can influence marketing strategy in the globalised environment.
International Pricing, Finance and Performance International business managers must be able to speak the language of finance, at least to the extent that they can use financial information to inform their own decisions and to formulate strategy. This module seeks to provide a solid grounding in the disciplines of International pricing, finance and performance through a flexible framework of reference points and analytical tools to enable marketing managers to work with other functional specialists. Students begin by developing basic numeracy skills for financial analysis, working through a variety of cases designed to make familiar the terminologies, measures and calculations of financial reporting, progressing to pricing calculations that extend this knowledge from the domestic to the international arena.
Brand Management in an International Context This module explores how the brand is created and formed, how it is managed for longevity and sustainability and how it provides resources and profits for companies. The international aspects of brand management are reviewed in terms of controlling and monitoring as well as cross cultural acceptance from the consumer/customer body. The module examines a broad range of theory taken from product management, service management and brand strategy.
Research Methods TThe module attempts to develop the skills and knowledge required to complete a capstone project where the emphasis of the research is on improving aspects of business processes and business practice. Here, students will identify potential Capstone Project topics and a research problem. They will then map a suitable research question(s) and edit and refine these to express clear research questions and objectives. They will then support their research questions by using relevant literature and theoretical concepts while focusing on the nature, approaches, methods, tools, and research techniques within relevant disciplines from the business environment. Thus, the module is practically oriented towards the completion of a research proposal that will form the basis of the final practice-based project module.
Capstone Business Project This capstone, independent research project draws upon the students’ skills and knowledge gained thus far enabling application of learning to a scenario resulting in added value to an organisation and creating real world impact. This student driven project must address a current issue or opportunity in an organisational or industrial context. Projects can relate to a student’s current role or internship or students can use this opportunity to deepen their knowledge of different sectors or organisations thus make connections utilising the project as a vehicle to impress future employers creating a possible stepping stone to their next job. Alternatively, they may wish to investigate possible entrepreneurial opportunities.
Internship The MSc International Marketing (with internship) course offers you the opportunity to take on an internship relevant to your programme of study as part of the ‘sandwich’ degree. The internship will give you the opportunity to reflect on how the principles of your discipline can be applied in the workplace, enhancing your understanding of the multi-functional requirements of business in the real world. Through participation in this module, students can earn up to 12 months of valuable work experience while pursuing a Master's degree. The student is responsible for securing a job placement. However, our Employability Team will provide you with extensive support both during the process of finding an internship and during your time in that internship. As part of your assessment, you will write a business report on this experience upon internship completion. Please note you must pass all your core modules (except Capstone Business Project) in order to be eligible for the placement. If you are unable to find a suitable placement, you can revert to the MSc International Marketing programme.
At LSBU, we want to set you up for a successful career. During your studies – and for two years after you graduate – you’ll have access to our Employability Service, which includes:
Free employability workshop and events for student all year round, more details can be found on our event section.
Online board where you can see a wide range of placements: part-time, full-time or voluntary. You can also drop in to see our Job Shop advisers, who are always available to help you take the next step in your search.
LSBU Careers Hub offering group workshops on CVs, interview techniques and support, guidance on future careers, as well as loads of career resources, connecting you with employers, exciting events, 1-1 support and relevant workshops.
Our Student Enterprise team can also help you start your own business and develop valuable entrepreneurial skills.
This Masters degree is designed to produce graduates with advanced expertise. You may find employment in middle to top management positions in manufacturing, service and public sector enterprises with operations abroad. Successful students enter into different types of organisations including multinational and global companies, public sector organisations, charities and start-ups.
Our graduates are undertaking a variety of roles including marketing management, international brand management and market research analysts, fund raising and events management, product managers, and account management, public relations, advertising and communications agencies and digital marketing management.
Dual Award Accredited by the Chartered Institute of Marketing (CIM). Graduates of MSc International Marketing wishing to undertake CIM professional qualifications in the future, will qualify for entry to the Professional Diploma in Marketing, gaining exemptions from half of the diploma modules if entered within two years of graduating.
LSBU Business School is an esteemed member institution of the Business Graduates Association (BGA), an international membership and quality assurance body of world-leading and high-potential Business Schools who share a commitment for responsible management practices and lifelong learning, and are looking to provide positive impact on their students, communities, and the economy as a whole. BGA is the sister brand to the Association of MBAs (AMBA), the world's impartial authority on postgraduate management education.
As a BGA member institution, students of LSBU Business School are able to access BGA's individual membership, which offers a range of tools and resources designed to support the professional and personal development of business students and graduates, free of charge. This includes CV building services, a job search function, skill assessments, thought-leadership, partner discounts and much more.
Teaching and Assessment
You will gain practical evaluative and problem solving skills to equip you for more senior roles in marketing management. The taught component of the course will provide you with the most current thinking in marketing management, including marketing science, changing consumer behaviour, new media and the communications process, pricing across borders, and marketing in emerging markets amongst others. You will be given the opportunity to develop an individual approach to research enabling you to specialise in a particular field of marketing.
As a postgraduate student in the Business School, your personal development and wellbeing is very important to us, so we have developed a personal tutoring system that is tailored to your individual and group needs.
Firstly, you will be allocated a personal tutor who will be available to you on a 1:1 basis as well as facilitating group personal tutoring sessions, designed to enhance your academic and personal development within your postgraduate degree programme.
In addition to an allocated personal tutor, there will also be a personal tutor available ‘on call’ in a designated room, called ‘Talk’, for confidential 1:1 pastoral care meetings every day of the academic semester from 9am to 8pm. This personal tutor can be seen by appointment or within a few minutes in order to assist you with any concerns that you may have.
Our personal tutoring motto is that we want you to "Achieve, Succeed & Excel".