Overview
Accredited by the Chartered Institute of Marketing (CIM) this specialist course examines current global marketing issues, and aims to provide the skills you will need to stay at the forefront of this discipline throughout your career. Your studies will extend your awareness of a dynamic international business environment.
The main thrust of this programme is to equip future marketing managers with the knowledge and understanding to make and implement global marketing decisions. This course enables you to apply theoretical frameworks and principles to the practical work environment.
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8 reasons to study here
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- No.1 among Modern London universities in Marketing in London (Complete University Guide 2023).
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- Developing employability: the division holds residential weekends and provides internship and placement opportunities for students.
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- Guest lectures: industry leading guest lectures add a new and modern twist to our teaching for students to develop their sector knowledge.
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- Professional accreditation: Modules accredited by the Chartered Institute of Marketing, providing exemptions for professional qualifications.
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- Entrepreneur support: Develop a ready-to-fund business plan or undertake consultancy as a final year marketing project, and individual entrepreneurial activity is supported through the course and University.
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- Networking opportunities: Build relationships with small and medium enterprises and alumni as part of a unique 'give back' culture.
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- LSBU graduates have the highest average salaries, one year, three years and five years after graduating. The Office for Students (Ofs) 2024
| ModeFull-time | Duration12 months | Start dateSeptember | Application code5984 | Application method Direct to LSBU |
| ModeFull-time | Duration15 months | Start dateJanuary | Application code5985 | Application method Direct to LSBU |
Course Accreditations
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CIM
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IoEE
Location
London South Bank University student union is located at 103 Borough Rd, London SE1 0AA.
If you are visiting our Southwark Campus, you may wish to use our downloadable campus map (PNG File 466 KB). For information on accessibility, see our DisabledGo access guides. See our location page for more details.
Entry Level Requirements
Want to start your course this September? call 0800 923 8888 for entry requirements.
- Bachelor degree equivalent to UK Second Class Honours Lower Division in a related subject.
- We welcome qualifications from around the world. English language qualifications for international students: IELTS score of 6.5.
The course is designed for students whose first degree is business-related with some knowledge of marketing or who have at least one year of practical experience of working in a marketing role after graduating from a non-specialist degree and who wish to specialise in international marketing.
If you are interested in studying at LSBU, please refer to our Standard Entry Requirements.
Choose your country
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Missing English and Maths qualifications?
If you do not have the required English and Maths qualifications needed to satisfy the entry requirements for this programme, we have courses available at our partner College that you can take to upskill in these areas. Find out more at South Bank College.
United Kingdom
£11000
Tuition fees for home students
International
£16900
Tuition fees for international students
Tuition fees are subject to annual inflationary increases. Find out more about tuition fees for Undergraduate or Postgraduate courses.
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Full-time
full-time
MSc International Marketing (JAN) (FT) - Year 1
UK fee: £11000 International fee: £16900 AOS/LSBU code: 5985 Session code: 1FS00 MSc International Marketing (SEPT) (FT) - Year 1
UK fee: £11000 International fee: £16900 AOS/LSBU code: 5984 Session code: 1FS00
For more information, including how and when to pay, see our fees and funding section for postgraduate students.
See our Tuition Fees Regulations (PDF File 391 KB) and Refund Policy (PDF File 775 KB).
Possible fee changes
The University reserves the right to increase its fees in line with changes to legislation, regulation and any government guidance or decisions.
The fees for international students are reviewed annually and the University reserves the right to increase the tuition fees in line with the RPIX measure of inflation up to 4 per cent.
Postgraduate loan (PGL) for Masters study
If you are starting a Masters course, studying either full- or part-time, you may be entitled to apply for a postgraduate study loan. Find out more at our postgraduate fees and funding section.
Scholarships
We offer several types of fee reduction through our scholarships and bursaries. Find the full list and other useful information on funding your studies on the scholarships and fee discounts page.
Fee status
Please check your fee status and whether you are considered a Home, EU or International student for fee-paying purposes and for our regulatory returns, by reading the UKCISA regulations.
International students
The course is not currently open to international students.
International (non Home) applicants should follow our international how to apply guide.
Home
| Mode Full-time | Duration 12 months | Start date September | Application code 5984 | Application method Direct to LSBU |
| Mode Full-time | Duration 15 months | Start date January | Application code 5985 | Application method Direct to LSBU |
Postgraduate students and research students should apply through our dedicated application system. Full details of how to do this are supplied on our How to apply section for postgraduate students and our How to apply section for research students.
See our admissions policy (PDF File 1,043 KB) and complaints policy (PDF File 516 KB).
Accommodation
Students should apply for accommodation at London South Bank University (LSBU) as soon as possible, once we have made an offer of a place on one of our academic courses. Read more about applying for accommodation at LSBU.
Finance
It's a good idea to think about how you'll pay university tuition and maintenance costs while you're still applying for a place to study. Remember – you don't need to wait for a confirmed place on a course to start applying for student finance. Read how to pay your fees as a postgraduate student.
Prepare to start
We help our students prepare for university even before the semester starts. To find out when you should apply for your LSBU accommodation or student finance read the How to apply tab for this course.
Enrolment
Before you start your course we’ll send you information on what you’ll need to do before you arrive and during your first few days on campus. You can read about the process on our Enrolment pages.
- Social Media Marketing and Digital PR This module provides a practical introduction to social media networks and tools (such as Instagram, Twitter, Facebook, TikTok, the Internet Of Things, online PR and affiliate networks) and their application within marketing. The module examines the key characteristics of social media marketing strategies and identifies the theoretical underpinnings such as trust, loyalty, and customer engagement and also trends and usage patterns to provide a framework through which to understand and evaluate them. It covers the tools and digital PR activities that can be used to extend the reach on social media, content management and online campaigns.
- Strategies for International Market Expansion
This module builds a critical understanding of the key drivers of internationalisation, and of foreign market selection and entry as the two strategic dimensions of growth. It increases the depth of knowledge and understanding of marketing principles by introducing the concept of marketing science. It explores the synergies available to leverage brand growth between international market selection and foreign market entry, using the analysis of current business case studies. - Cross-cultural Consumer Behaviour
In an increasingly interconnected global business environment it is crucial that marketers recognise how a better understanding of cultural differences can help improve performance. As marketers enter new international markets, an understanding of how culture influences consumer buyer behaviour will be crucial for both managers and consumer researchers. This module will examine how culture impacts on the consumer and buyer decision-making process; practices to enable a greater understanding of how culture can influence marketing strategy in the globalised environment. - International Pricing, Finance and Performance
International business managers must be able to speak the language of finance, at least to the extent that they can use financial information to inform their own decisions and to formulate strategy. This module seeks to provide a solid grounding in the disciplines of International pricing, finance and performance through a flexible framework of reference points and analytical tools to enable marketing managers to work with other functional specialists. Students begin by developing basic numeracy skills for financial analysis, working through a variety of cases designed to make familiar the terminologies, measures and calculations of financial reporting, progressing to pricing calculations that extend this knowledge from the domestic to the international arena. - Brand Management
This module provides a strategic and tactical approach to learning and applying the key theories, frameworks and models of current brand marketing to solve management problems. This module will prepare the student for a career in brand management by using a practical approach for the application of complex theoretical ideas. The module examines a broad range of knowledge taken from product management, service management and brand strategy. - Research Methods
The module attempts to develop the skills and knowledge required to complete a capstone project where the emphasis of the research is on improving aspects of business processes and business practice. Here, students will identify potential Capstone Project topics and a research problem. They will then map a suitable research question(s) and edit and refine these to express clear research questions and objectives. They will then support their research questions by using relevant literature and theoretical concepts while focusing on the nature, approaches, methods, tools, and research techniques within relevant disciplines from the business environment. Thus, the module is practically oriented towards the completion of a research proposal that will form the basis of the final practice-based project module. - Capstone Business Project
This capstone, independent research project draws upon the students’ skills and knowledge gained thus far enabling application of learning to a scenario resulting in added value to an organisation and creating real world impact. This student driven project must address a current issue or opportunity in an organisational or industrial context. Projects can relate to a student’s current role or internship or students can use this opportunity to deepen their knowledge of different sectors or organisations thus make connections utilising the project as a vehicle to impress future employers creating a possible stepping stone to their next job. Alternatively, they may wish to investigate possible entrepreneurial opportunities.
Take an internship
All students have the option to study for a 20 credit internship. This module allows the student to gain valuable work experience while studying for a master’s degree. Responsibility for securing the work placement lies with the student. However, the student is supported during the search process and when the student is actually working. The work placement should have some direct bearing on what the student is studying - a student studying MSc Marketing would be expected to secure an internship with some connection with aspects of marketing within the business community.
Careers
Employability Service
At LSBU, we want to set you up for a successful career. During your studies – and for two years after you graduate – you’ll have access to our Employability Service, which includes:
- Free employability workshop and events for student all year round, more details can be found on our event section.
- Online board where you can see a wide range of placements: part-time, full-time or voluntary. You can also drop in to see our Job Shop advisers, who are always available to help you take the next step in your search.
- LSBU Careers Hub offering group workshops on CVs, interview techniques and support, guidance on future careers, as well as loads of career resources, connecting you with employers, exciting events, 1-1 support and relevant workshops.
Our Student Enterprise team can also help you start your own business and develop valuable entrepreneurial skills.
This Masters degree is designed to produce graduates with advanced expertise. You may find employment in middle to top management positions in manufacturing, service and public sector enterprises with operations abroad. Successful students enter into different types of organisations including multinational and global companies, public sector organisations, charities and start-ups.
Our graduates are undertaking a variety of roles including marketing management, international brand management and market research analysts, fund raising and events management, product managers, and account management, public relations, advertising and communications agencies and digital marketing management.
Dual Award Accredited by the Chartered Institute of Marketing (CIM). Graduates of MSc International Marketing wishing to undertake CIM professional qualifications in the future, will qualify for entry to the Professional Diploma in Marketing, gaining exemptions from half of the diploma modules if entered within two years of graduating.
Memberships
LSBU Business School is an esteemed member institution of the Business Graduates Association (BGA), an international membership and quality assurance body of world-leading and high-potential Business Schools who share a commitment for responsible management practices and lifelong learning, and are looking to provide positive impact on their students, communities, and the economy as a whole. BGA is the sister brand to the Association of MBAs (AMBA), the world's impartial authority on postgraduate management education.
As a BGA member institution, students of LSBU Business School are able to access BGA's individual membership, which offers a range of tools and resources designed to support the professional and personal development of business students and graduates, free of charge. This includes CV building services, a job search function, skill assessments, thought-leadership, partner discounts and much more.
Teaching and Assessment
You will gain practical evaluative and problem solving skills to equip you for more senior roles in marketing management. The taught component of the course will provide you with the most current thinking in marketing management, including marketing science, changing consumer behaviour, new media and the communications process, pricing across borders, and marketing in emerging markets amongst others. You will be given the opportunity to develop an individual approach to research enabling you to specialise in a particular field of marketing.
Personal Tutoring
As a postgraduate student in the Business School, your personal development and wellbeing is very important to us, so we have developed a personal tutoring system that is tailored to your individual and group needs.
Firstly, you will be allocated a personal tutor who will be available to you on a 1:1 basis as well as facilitating group personal tutoring sessions, designed to enhance your academic and personal development within your postgraduate degree programme.
In addition to an allocated personal tutor, there will also be a personal tutor available ‘on call’ in a designated room, called ‘Talk’, for confidential 1:1 pastoral care meetings every day of the academic semester from 9am to 8pm. This personal tutor can be seen by appointment or within a few minutes in order to assist you with any concerns that you may have.
Our personal tutoring motto is that we want you to "Achieve, Succeed & Excel".
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