Accredited by the Chartered Institute of Marketing (CIM) this specialist course examines current global marketing issues and aims to provide the skills you will need to stay at the forefront of this discipline throughout your career.
Your studies will extend your awareness of the complex, dynamic and sometimes hostile international business environment.
The main thrust of this programme is to equip future marketing managers with the knowledge and understanding to make and implement marketing decisions for the international arena. This course enables you to apply theoretical frameworks and principles to the practical work environment.
8 reasons to study here
- No.1 among Modern London universities in Marketing in London (Complete University Guide 2023).
- Developing employability: the division holds residential weekends and provides internship and placement opportunities for students.
- Guest lectures: industry leading guest lectures add a new and modern twist to our teaching for students to develop their sector knowledge.
- Professional accreditation: Modules accredited by the Chartered Institute of Marketing, providing exemptions for professional qualifications.
- Entrepreneur support: Develop a ready-to-fund business plan or undertake consultancy as a final year marketing project, and individual entrepreneurial activity is supported through the course and University.
- Networking opportunities: Build relationships with small and medium enterprises and alumni as part of a unique 'give back' culture.
- Research active academics: you’ll be taught by enthusiastic but also research active staff, which means you’ll receive relevant teaching and best practice for the 21st century.
|Mode||Duration||Start date||Application code||Application method|
|ModeFull-time||Duration12 months||Start dateSeptember||Application code5488||Application method Direct to LSBU|
|ModeFull-time||Duration15 months||Start dateJanuary||Application code5334||Application method Direct to LSBU|
London South Bank University student union is located at 103 Borough Rd, London SE1 0AA.
If you are visiting our Southwark Campus, you may wish to use our downloadable campus map (PNG File 466 KB). For information on accessibility, see our DisabledGo access guides. See our location page for more details.
Register your interest
Entry Level Requirements
- Bachelor degree equivalent to UK Second Class Honours Lower Division in a related subject.
- We welcome qualifications from around the world. English language qualifications for international students: IELTS score of 6.5.
The course is designed for students whose first degree is business-related with some knowledge of marketing or who have at least one year of practical experience of working in a marketing role after graduating from a non-specialist degree and who wish to specialise in international marketing.
If you are interested in studying at LSBU, please refer to our Standard Entry Requirements.
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Tuition fees for home students
Tuition fees for international students
Tuition fees are subject to annual inflationary increases. Find out more about tuition fees
MSc International Marketing (FT) - Year 1
UK fee: £10490 International fee: £16900 AOS/LSBU code: 5488 Session code: 1FS00
MSc International Marketing (FT) (JAN) - Year 1
UK fee: £10490 International fee: £16900 AOS/LSBU code: 5334 Session code: 1FS00
For more information, including how and when to pay, see our fees and funding section for postgraduate students.
See our Tuition Fees Regulations (PDF File 391 KB) and Refund Policy (PDF File 775 KB).
Possible fee changes
The University reserves the right to increase its fees in line with changes to legislation, regulation and any government guidance or decisions.
The fees for international students are reviewed annually and the University reserves the right to increase the tuition fees in line with the RPIX measure of inflation up to 4 per cent.
Postgraduate loan (PGL) for Masters study
If you are starting a Masters course, studying either full- or part-time, you may be entitled to apply for a postgraduate study loan. Find out more at our postgraduate fees and funding section.
We offer several types of fee reduction through our scholarships and bursaries. Find the full list and other useful information on funding your studies on the scholarships and fee discounts page.
Please check your fee status and whether you are considered a Home, EU or International student for fee-paying purposes and for our regulatory returns, by reading the UKCISA regulations.
The course is not currently open to international students.
International (non Home) applicants should follow our international how to apply guide.
|Mode||Duration||Start date||Application code||Application method|
|Mode Full-time||Duration 12 months||Start date September||Application code 5488||Application method Direct to LSBU|
|Mode Full-time||Duration 15 months||Start date January||Application code 5334||Application method Direct to LSBU|
Postgraduate students and research students should apply through our dedicated application system. Full details of how to do this are supplied on our How to apply section for postgraduate students and our How to apply section for research students.
See our admissions policy (PDF File 1,043 KB) and complaints policy (PDF File 516 KB).
Students should apply for accommodation at London South Bank University (LSBU) as soon as possible, once we have made an offer of a place on one of our academic courses. Read more about applying for accommodation at LSBU.
It's a good idea to think about how you'll pay university tuition and maintenance costs while you're still applying for a place to study. Remember – you don't need to wait for a confirmed place on a course to start applying for student finance. Read how to pay your fees as a postgraduate student.
Postgraduate Application Service
Book a session with one of our specialist Postgraduate Advisors. Over a one on one Advice Session they'll advise you on postgraduate degrees at LSBU that match your interests and experience.
Prepare to start
We help our students prepare for university even before the semester starts. To find out when you should apply for your LSBU accommodation or student finance read the How to apply tab for this course.
Before you start your course we’ll send you information on what you’ll need to do before you arrive and during your first few days on campus. You can read about the process on our Enrolment pages.
- Consultancy, Enterprise and Innovation
This module develops knowledge of entrepreneurial mindsets and management consultancy skills. It will present principles of company inception and consulting derived from contemporary practices for creating and diagnosing organisations, evaluating options, and effectively communicating recommendations. The students will examine the companies from two perspectives: entrepreneur and consultancy, and assess the business in various global and transnational contexts. Students will use a variety of frameworks to structure their evaluations of companies, apply techniques to perform research, and demonstrate an ability to present results effectively and professionally.
- Strategies for International Market Expansion
This module builds a critical understanding of the key drivers of internationalisation, and of foreign market selection and entry as the two strategic dimensions of growth. It increases the depth of knowledge and understanding of marketing principles by introducing the concept of marketing science. It explores the synergies available to leverage brand growth between international market selection and foreign market entry, using the analysis of current business case studies.
- Cross-cultural Consumer Behaviour
In an increasingly interconnected global business environment it is crucial that marketers recognise how a better understanding of cultural differences can help improve performance. As marketers enter new international markets, an understanding of how culture influences consumer buyer behaviour will be crucial for both managers and consumer researchers. This module will examine how culture impacts on the consumer and buyer decision-making process; practices to enable a greater understanding of how culture can influence marketing strategy in the globalised environment.
- International Pricing, Finance and Performance
International business managers must be able to speak the language of finance, at least to the extent that they can use financial information to inform their own decisions and to formulate strategy. This module seeks to provide a solid grounding in the disciplines of International pricing, finance and performance through a flexible framework of reference points and analytical tools to enable marketing managers to work with other functional specialists. Students begin by developing basic numeracy skills for financial analysis, working through a variety of cases designed to make familiar the terminologies, measures and calculations of financial reporting, progressing to pricing calculations that extend this knowledge from the domestic to the international arena.
- Brand Management in an International Context
This module explores how the brand is created and formed, how it is managed for longevity and sustainability and how it provides resources and profits for companies. The international aspects of brand management are reviewed in terms of controlling and monitoring as well as cross cultural acceptance from the consumer/customer body. The module examines a broad range of theory taken from product management, service management and brand strategy.
- Research Methods
TThe module attempts to develop the skills and knowledge required to complete a capstone project where the emphasis of the research is on improving aspects of business processes and business practice. Here, students will identify potential Capstone Project topics and a research problem. They will then map a suitable research question(s) and edit and refine these to express clear research questions and objectives. They will then support their research questions by using relevant literature and theoretical concepts while focusing on the nature, approaches, methods, tools, and research techniques within relevant disciplines from the business environment. Thus, the module is practically oriented towards the completion of a research proposal that will form the basis of the final practice-based project module.
- Management Consultancy in a Global Environment
This module is designed to develop professional consultancy skills by studying organisational structure and culture, situational analysis and diagnosis, communication strategies for consulting and group dynamics. Focusing on the development of business research; client handling and project management skills, completion of this module will enable students to prepare a succinct, clear, evidence based, persuasive consultancy led project plan, aligned to the strategic vision of an organisation and which they are able to effectively pitch to a client.
- Capstone Business Project
This capstone, independent research project draws upon the students’ skills and knowledge gained thus far enabling application of learning to a scenario resulting in added value to an organisation and creating real world impact. This student driven project must address a current issue or opportunity in an organisational or industrial context. Projects can relate to a student’s current role or internship or students can use this opportunity to deepen their knowledge of different sectors or organisations thus make connections utilising the project as a vehicle to impress future employers creating a possible stepping stone to their next job. Alternatively, they may wish to investigate possible entrepreneurial opportunities.
One Optional 20 credit module
- Social Media Marketing and Digital PR
This module provides a practical introduction to social media networks and tools (such as Instagram, Twitter, Facebook, TikTok, the Internet Things, online PR and affiliate networks) and their application within marketing. The module examines the key characteristics of social media marketing strategies and identifies the theoretical underpinnings such as trust, loyalty, and customer engagement and also trends and usage patterns to provide a framework through which to understand and evaluate them. In addition, the module looks at the importance of researching and selecting the most appropriate digital channels to reach and engage with the target audience. It covers the tools and digital PR activities that can be used to extend the reach on social media, content management and online campaigns. It also examines the legal and ethical considerations that marketing in a digital world raises.
- Investment Management and Behavioral Finance
This module is designed to provide students with an understanding of the theory and practice of investment management, particularly as it relates to the UK. The coverage will include portfolio creation and management, asset allocation and stock selection, and portfolio performance measurement, including the use of benchmarks and their relationship with performance targets and portfolio risk. Building upon the established, conventional principles of finance and then moves into psychological principles of behavioural finance focusing on contemporary issues. Errors and bias permeate the entire financial landscape affecting individual investors, institutional investors, analysts, portfolio managers, currency traders, financial executives amongst others. Students will understand how human behaviour impacts on the decision making of financial agents.
- Contemporary Issues in People Management
This module offers participants the opportunity to explore four highly pertinent, contemporaneous, and important issues in the field of Human Resource Management. These issues are (a) Employee Engagement (b) Equality, Diversity and Inclusion (c) Reward Management and (d) Employee Voice. These issues have received much attention in recent years. Employee (or work) engagement is often seen as the ultimate goal of HR practitioners, as research indicates that engaged employees and workers offer significantly increased positive outcomes for organisations. Similarly, the topics of EDI, Reward and Employee Voice are increasingly acknowledged as areas of pivotal concern for organisations who seek to embrace and utilise talent, regardless of where and how that talent presents itself. The business case argument for organisations to adopt a strategic approach to these issues is considerable.
- Managing Project Value and Change by PRINCE2
This module introduces the PRINCE2 project management methodology as a means to provide understanding of how project value can be created through effective change management and innovation. These vital elements in the advancement of projects are developed through defining various responsibilities and authority level so that routine changes can be dealt with efficiently and innovatively in order to create value.
- Global Operations and Logistics
The global marketplace is typified by new and changing trade agreements, advancing ICT, product and service innovations, improved transport and shipping within a constantly changing regulatory environment. This module introduces students to the ways in which logistics management adds value to the flow of materials into and through manufacturing facilities, and to the distribution of products to consumers as firms endeavour to remain competitive. The module places emphasis on recent trends in the globalisation of the operations and logistics explores the scope of alternatives in; organising international production and distribution, alternative strategies for competing in the global marketplace, the advantages of locating manufacturing facilities abroad, and which products should be allocated to offshore facilities.
- Big Data Analytics
This module aims to develop a critical understanding of the practical context of public relations both within the field of marketing and its broader context. It will provide students with an insight into the discipline as part of integrated marketing communications activity as well as consider the wider influence of practitioners on society and culture. This module will provide students with a critical understanding of public relations both as it is practiced within marketing and as a wider communications discipline. It acknowledges that public relations have become part of the activities of a wide range of organisations to engage, promote and persuade. The module foregrounds influence and reputation management in a range of real-world contexts.
- Governance and Leadership
The module examines the area of governance and leadership within organisations in the broad context of the agency relationship and focuses on the respective roles and responsibilities of directors and officers to organisational stakeholders. The module explores internal review and feedback to implement and support effective governance and leadership. The module also assesses key aspects of responsible management and covers personal and professional ethics, ethical frameworks – and professional behaviour and conduct in a variety of contexts.
- Managing Virtual Work
‘Virtual Work’ relates to all aspects of digital media use at work and remote or hybrid models of working. Virtual work is omnipresent in business and management today across sectors and affects work behaviours on all levels. To be successful, employees, leaders and employers need to understand the impact, the challenges and the opportunities of virtual work, of different digital tools and platforms and different models of onsite, remote and hybrid working. This module introduces course participants to core components of virtual work, such as virtual/hybrid teams, virtual leadership, managing remote employees, clients or collaboration partners, and virtual organisations more generally, and identifies and discusses current issues, for example in supporting well-being, managing conflict, negotiation and diversity and inclusion in virtual work.
- Everyday Sustainability for Business
Sustainability, CSR, ESG are all consistent topics in business management and this module introduces the student to addressing these issues in a practical, integrated and coherent manner. The contents of the module reflect this by looking at everyday sustainability from a project’s conception to the end of life. The module contents are delivered with references to current events as they evolve and invites the students to draw their own conclusions to how current events impact on everyday sustainability and how to address problems arising from changing business demands.
- Brand Management
This module provides a strategic and tactical approach to learning and applying the key theories, frameworks and models of current brand marketing to solve management problems. This module will prepare the student for a career in brand management by using a practical approach for the application of complex theoretical ideas. The module examines a broad range of knowledge taken from product management, service management and brand strategy.
- Organisational Risk Management and Internal Controls
This module explores the role of risk management processes within organisations and how effective internal review, control and feedback can be implemented to support effective governance. This module will consider the compliance issues related to decision-making and decision- support functions of risk management and how an effective strategy can be implemented to manage risk using internal control processes. The module also examines the whole area of identifying, assessing, and controlling risk as a key aspect of responsible management.
Take an internship
All students have the option to study for a 20 credit internship (instead of taking two 10 credit optional modules). This module allows the student to gain valuable work experience while studying for a master’s degree. Responsibility for securing the work placement lies with the student. However, the student is supported during the search process and when the student is actually working. The work placement should have some direct bearing on what the student is studying - a student studying MSc Marketing would be expected to secure an internship with some connection with aspects of marketing within the business community.
At LSBU, we want to set you up for a successful career. During your studies – and for two years after you graduate – you’ll have access to our Employability Service, which includes:
- Free employability workshop and events for student all year round, more details can be found on our event section.
- Online board where you can see a wide range of placements: part-time, full-time or voluntary. You can also drop in to see our Job Shop advisers, who are always available to help you take the next step in your search.
- LSBU Careers Hub offering group workshops on CVs, interview techniques and support, guidance on future careers, as well as loads of career resources, connecting you with employers, exciting events, 1-1 support and relevant workshops.
Our Student Enterprise team can also help you start your own business and develop valuable entrepreneurial skills.
This Masters degree is designed to produce graduates with advanced expertise. You may find employment in middle to top management positions in manufacturing, service and public sector enterprises with operations abroad. Successful students enter into different types of organisations including multinational and global companies, public sector organisations, charities and start-ups.
Our graduates are undertaking a variety of roles including marketing management, international brand management and market research analysts, fund raising and events management, product managers, and account management, public relations, advertising and communications agencies and digital marketing management.
Dual Award Accredited by the Chartered Institute of Marketing (CIM). Graduates of MSc International Marketing wishing to undertake CIM professional qualifications in the future, will qualify for entry to the Professional Diploma in Marketing, gaining exemptions from half of the diploma modules if entered within two years of graduating.
LSBU Business School is an esteemed member institution of the Business Graduates Association (BGA), an international membership and quality assurance body of world-leading and high-potential Business Schools who share a commitment for responsible management practices and lifelong learning, and are looking to provide positive impact on their students, communities, and the economy as a whole. BGA is the sister brand to the Association of MBAs (AMBA), the world's impartial authority on postgraduate management education.
As a BGA member institution, students of LSBU Business School are able to access BGA's individual membership, which offers a range of tools and resources designed to support the professional and personal development of business students and graduates, free of charge. This includes CV building services, a job search function, skill assessments, thought-leadership, partner discounts and much more.
Teaching and Assessment
You will gain practical evaluative and problem solving skills to equip you for more senior roles in marketing management. The taught component of the course will provide you with the most current thinking in marketing management, including marketing science, changing consumer behaviour, new media and the communications process, pricing across borders, and marketing in emerging markets amongst others. You will be given the opportunity to develop an individual approach to research enabling you to specialise in a particular field of marketing.
As a postgraduate student in the Business School, your personal development and wellbeing is very important to us, so we have developed a personal tutoring system that is tailored to your individual and group needs.
Firstly, you will be allocated a personal tutor who will be available to you on a 1:1 basis as well as facilitating group personal tutoring sessions, designed to enhance your academic and personal development within your postgraduate degree programme.
In addition to an allocated personal tutor, there will also be a personal tutor available ‘on call’ in a designated room, called ‘Talk’, for confidential 1:1 pastoral care meetings every day of the academic semester from 9am to 8pm. This personal tutor can be seen by appointment or within a few minutes in order to assist you with any concerns that you may have.
Our personal tutoring motto is that we want you to "Achieve, Succeed & Excel".
Course Enquiries - UK
Tel: 0207 815 7500
International team enquiry
Tel: +44 (0) 20 7815 6189Get in touch