BSc (Hons) Marketing with Digital (Top-up)

Graduate with an industry-recognised qualification, accredited by the Chartered Institute of Marketing

Work on live industry briefs – past students have worked with Lush, the Natural History Museum, innovative start-ups and more

We’ve were nominated for THE ‘Business School of the Year’ 2025 – come and see why

Overview
Course Content
Teaching and Assessment
Careers
Entry Requirements
Apply
Fees

Overview

Complete your degree and open new doors to marketing

Not everyone takes the same route into university, and that’s ok. Whether you’ve completed a HND and want to top-up to a full degree, or you’ve completed two years of Marketing elsewhere and are ready to finish your degree with us, then look no further. This course gives you the opportunity to complete your journey and achieve your goals.

In your top-up year, you’ll study a tailored mix of second- and third-year modules from our Marketing with Digital degree, equipping you with the specialist knowledge and practical skills you’ll need in the marketing industry. From Global Marketing in the Digital Era to Marketing and Digital Strategy and Planning, you’ll also choose from a range of elective modules designed to help you build specialist expertise and shape your career path.

This course is your ticket to becoming an agile, creative and successful marketing professional, giving you the skills, connections and confidence to work in almost any industry in the world. Digital innovation has transformed the marketing landscape, creating a growing demand for graduates who understand the power of digital tools, data analytics and performance measurement. This degree has been purposefully designed to place marketing within a rich socialscience framework while equipping you with the practical skills needed to thrive in a dynamic, datadriven and digitally focused world.

Our course is incredibly hands-on and focused on your future employability. Our location in Central London gives you direct access to one of the world’s most dynamic business and creative hubs, which you’ll make the most of through industry guest lectures, company visits, field trips, and careers fairs that reflect the diversity of major employers headquartered in London.

The needs of industry factor heavily into the course curriculum as well, from our accreditation from the Chartered Institute of Marketing, a globally recognised mark of quality that ensures our course content is up-to-date and relevant, to the live briefs you’ll work on in lectures. You’ll get real-world experience from the very start at LSBU, helping you build an impressive portfolio, strong industry links and the kind of diverse and agile skillset needed to succeed in today’s marketing world.

You’ll have further options to enhance your employability as well, taking on consultancy projects in the LSBU Business School Business Solution Centre, or by taking on optional placements and internships. Past students have landed placements with the likes of Disney, Sky, Amazon, Google, Samsung, InterEx Group, WeAreWaterloo, CABI, BOCCHI and Tropenao Media Group, in roles such as Digital Marketing Executive, Marketing Analyst, Brand Manager, Social Media Manager and Marketing Strategist.

Take the first step towards an exciting career that can take you across industries, borders and job roles, and thrive in the digital age. Apply today.

Meet Hannah - Marketing student

Is this course right for me?

If you’re curious, creative and ambitious, then this is the course for you. If you’re fascinated by consumer behaviour and how brands connect with global audiences, then this is the course for you. If you’re excited by the ever-changing world of digital marketing, brand storytelling and social media, then this is the course for you.

Above all though, if you’re hungry to create your own version of success then LSBU is right for you. Because the making of you doesn’t begin and end with just your degree, everything that’s brought you here today is part of your story; your experiences, the life you’ve lived, the skills you’ve gained and the goals you’re chasing.

Not only do we see this, but we value that in you. We’re not in the business of forcing you into moulds, instead we’re here to help you break them. If you’re ready to embark on a journey of hard work, fulfilment and self-discovery, then Marketing with Digital at LSBU is definitely right for you.

“Marketing is what you make of it. It’s a broad field with room for so many different interests, whether you're into data, social media, branding, or strategy. My advice is to explore your interests early. If something excites you, start building skills around it. Talk to your lecturers, ask questions, and don’t be afraid to try new things. The industry is always evolving, so staying curious and open to learning will take you far.” Diarietou Cissem Marketing student

Course content

What will I learn?

Our course content is regularly assessed by industry professionals, making sure it’s up-to-date and addressing the needs of employers. As well as theoretical concepts, you’ll be introduced to practical skills including digital campaign planning, brand analysis, communications and advertising planning, marketing research techniques and uses of digital marketing technology such as Hootsuite and Salesforce.

Key modules include Global Marketing in the Digital Era, Managing Products & Brands, Applied Marketing Project, Marketing & Digital Strategy & Planning with optional modules of Strategic Market Channels, Social Responsibility & Ethics in Marketing and Contemporary Issues in Digital Marketing.

The course is structured around 120 credit points. The course offers the award name of BSc (Hons) Marketing with Digital [Top-Up].The degree is offered as a one-year full time course.

Where will I learn?

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Teaching and Assessment

How will I learn?

Teaching on this course is highly interactive and practical, combining lectures, workshops, field trips, and guest speaker sessions to bring marketing theory to life. You’ll work closely with brands and start-ups, applying your learning to real-world challenges. In previous years, students have collaborated on live projects with organisations such as Lush, the Natural History Museum, Next, Greenpeace and renowned marketing agencies like Ogilvy, Saatchi & Saatchi, and WPP.

You can achieve, succeed and excel with Marketing at LSBU, no matter your learning style. Study a decolonised curriculum and engage with examples and topics drawn from global contexts, exploring issues of gender, equality, and the social and ethical dimensions of marketing. This approach is ideal for learners who value inclusivity, collaboration, and creativity, and who enjoy seeing their ideas make a real impact beyond the classroom.

There are no exams on this course, instead it’s assessed 100% by course work. You will also get the opportunity to learn from guest lecturers as well; in the past these have included:

Matthew Davis – Managing Director (CCO) at Bulletproof, sharing expertise on brand strategy and creative leadership.

Nicola Perring – Founder of The Nest, championing sustainability and conscious business growth.

Giuseppe Caltabiano – Senior Director of Marketing at AVK, discussing global marketing strategies and brand storytelling.

Julia Vockrodt – Managing Director of VP Communications Ltd, offering insights into PR, media relations, and strategic communications.

Dr. Annmarie Hanlon – Associate Professor in Digital Marketing and AI Marketing, author, and Chartered Marketer, exploring emerging trends and the future of digital strategy.

Alex Wedderburn – Strategic Account Director at Hootsuite, presenting best practices in social media listening and analytics.

Pete Wood – Senior Manager at Hootsuite, focusing on social media innovation and brand engagement.

Gabbi Loedolff – Director of Buying at Lush, discussing ethical sourcing and sustainable product development.

Abi Fitzjohn – Raw Materials Creative Buyer at Lush, sharing insights on product innovation and brand values.

Careers

What’s in it for me?

This is your future. Your career. Your success. And we’re here for it.

Going to university might just be the biggest investment you ever make, but with us by your side you can turn a degree into a bright future, full of purpose, passion and career you can be proud of (which may be why our graduates earn the highest average salaries across London Modern universities).

With Marketing with Advertising and Digital Communications at LSBU you get:

Industry-recognised accreditation from the Chartered Marketing Institute

The chance to build industry connections through live briefs, guest lectures and networking events

Tailored 1-2-1 support, guidance and advice – we've been highly commended for our outstanding student support in the past (THE Awards, 2024)

Key digital certifications from Hootsuite academy, LinkedIn learning pathways and Salesforce training, increasing your marketable skills and opening the door to more job roles

The chance to get involved in extracurriculars like our CIM Marketing Club, with invaluable access to senior marketers as well as experience in event marketing

LSBU CareerSmart is your ultimate gateway to career success. Our innovative programme is designed to ensure you graduate with more than just a degree, providing the support you need to stand out in a competitive job market. We've got all the tools you need, including:

AI Powered Career Sets - Get instant personalised feedback on your CV and cover letter by submitting it via our AI powered career tool.
Gamification Interviews - Get ready to pass those interviews with unlimited training access to our gamification interviews and psychometric tests!
Personalised Career Development Dashboard - Keep up with your skills progression with free access to practical assessments, LinkedIn learning, mentoring, and industry-standard facilities.

We understand that you’re in the driver’s seat of your career, which is why we’re committed to matching your passion and energy every step of the way.

Find out more

Entry Level Requirements

A successful record of relevant, recent study to a level broadly equivalent to 120 credits at each level of Level 4 and 5 of undergraduate study. For example a recent HND in a relevant subject with a minimum merit profile on Level 5 modules or completed foundation degree with a minimum merit profile on Level 5 modules

Accreditation of Recognised Prior Learning (RPL) All awards for RPL will be in line with the University’s policy and current academic regulations.

Transfer credit

Transfer credit allows credit awarded by another HE Institution to contribute to the credit required for a London South Bank award. Credit may also be transferred from a previous experience of learning at LSBU. Applicants will be considered on a case-by-case basis. Consideration of any request for transfer credit will only be confirmed against a transcript of credit or award certification and particular attention will be paid to grades achieved and number of attempts at the assessments. Applicants for whom English is a foreign language should either hold a recognised qualification in English e.g. British Council IELTS (minimum 6.0) or the TOEFL equivalent

Choose your country

Afghanistan
Albania
Algeria
Angola
Argentina
Australia
Austria
Azerbaijan
Bahrain
Bangladesh
Barbados
Belgium
Botswana
Brazil
British Council Women in STEM Scholarships
Bulgaria
Cambodia
Cameroon
Canada
Chile
China
Colombia
Croatia
Cyprus
Czech Republic
Denmark
Dominican Republic
Egypt
Estonia
Ethiopia
Finland
France
Gambia
Georgia
Germany
Ghana
Greece
Hungary
India
Indonesia
Iran
Iraq
Ireland
Italy
Jamaica
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lebanon
Libya
Lithuania
Luxembourg
Malaysia
Malta
Mauritius
Mexico
Mongolia
Morocco
Myanmar
Nepal
Netherlands
New Zealand
Nigeria
Norway
Oman
Pakistan
Poland
Portugal
Qatar
Romania
Russian Federation
Saudi Arabia
Senegal
Serbia
Sierra Leone
Singapore
Slovakia
Slovenia
Somalia
South Africa
South Korea
Spain
Sri Lanka
Sweden
Switzerland
Thailand
Trinidad and Tobago
Tunisia
Turkiye
Uganda
Ukraine
United Arab Emirates
United States of America
Uzbekistan
Venezuela
Vietnam
Zambia
Zimbabwe

Apply

Course delivery modes and application methods

Mode	Duration	Start date	Application code	Application method
Full-time	1 year	January; September	N501	UCAS

How to apply

Read more about how to apply for undergraduate courses.

International students

International applicants can apply directly to LSBU and should consult our international how to apply guide for further information on the application process and key dates.

Accommodation

Read more about applying for accommodation at LSBU.

Prepare to start

Applicant events

After you’ve received your offer we’ll send you emails about events we run to help you prepare for your course. You’ll also be invited to our Applicant Taster Day so keep your eyes peeled!

Enrolment

Before you start your course, we’ll send you information on what you’ll need to do before you arrive and during your first few days on campus. You can read about the process on our enrolment pages.

Fees

United Kingdom

£9790

Tuition fees for home students

International

£17880

Tuition fees for international students

Tuition fees are subject to annual inflationary increases. Find out more about tuition fees for Undergraduate or Postgraduate courses.

For more information, including how and when to pay, see our fees and funding section for undergraduate students.

Please check your fee status and whether you are considered a Home, EU or International student for fee-paying purposes and for our regulatory returns, by checking at the the UK Council for International Student Affairs (UKCISA) find your fee status page.

Visit our Policies and procedures page for details on fees policies.

Possible fee changes

The University reserves the right to increase its fees in line with changes to legislation, regulation and any government guidance or decisions.

The fees for international students are reviewed annually and the University reserves the right to increase the tuition fees to reflect increased costs of delivery and to maintain an a high-quality student experience. This increase would be no more than Consumer Prices Index (CPI) increases plus 5%.

Scholarships

We offer several types of fee reduction through our scholarships and bursaries. Find the full list and other useful information on our scholarships page.

Welcome Week

Before you start your course we’ll send you information on what you’ll need to do before you arrive and during your first few days on campus. You can read about the process on our Welcome Week pages.