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Graduate with an industry-recognised qualification, accredited by the Chartered Institute of Marketing
Work on live industry briefs – past students have worked with Lush, the Natural History Museum, innovative start-ups and more
We’ve were nominated for THE ‘Business School of the Year’ 2025 – come and see why
This course title has been changed from Marketing with Digital BSc to Digital Marketing BSc, to better reflect the analytical, evidence-based, and professional skills developed throughout the course. The new title aligns more closely with industry expectations, giving you more well-rounded digital marketing knowledge and skills.
Not everyone takes the same route into university, and that’s ok. Whether you’ve completed a HND and want to top-up to a full degree, or you’ve completed two years of Marketing elsewhere and are ready to finish your degree with us, then look no further. This course gives you the opportunity to complete your journey and achieve your goals.
In your top-up year, you’ll study a tailored mix of second- and third-year modules from our Marketing with Digital degree, equipping you with the specialist knowledge and practical skills you’ll need in the marketing industry. From Global Marketing in the Digital Era to Marketing and Digital Strategy and Planning, you’ll also choose from a range of elective modules designed to help you build specialist expertise and shape your career path.
This course is your ticket to becoming an agile, creative and successful marketing professional, giving you the skills, connections and confidence to work in almost any industry in the world. Digital innovation has transformed the marketing landscape, creating a growing demand for graduates who understand the power of digital tools, data analytics and performance measurement. This degree has been purposefully designed to place marketing within a rich socialscience framework while equipping you with the practical skills needed to thrive in a dynamic, datadriven and digitally focused world.
Our recently re-validated Digital Marketing BSc (Hons) course has been redesigned to reflect the growing importance of digital technologies, data-driven decision-making, and AI in modern marketing practice. The curriculum has been comprehensively updated to incorporate emerging trends, industry-standard tools, and the latest developments in digital marketing, ensuring graduates are equipped with the skills sought by employers in a rapidly evolving marketplace. AI concepts and applications are embedded throughout the course, giving you the chance to explore how technology is transforming consumer engagement, content creation, analytics, and marketing communications.
You’ll have further options to enhance your employability as well, taking on consultancy projects in the LSBU Business School Business Solution Centre, or by taking on optional placements and internships. Past students have landed placements with the likes of Disney, Sky, Amazon, Google, Samsung, InterEx Group, WeAreWaterloo, CABI, BOCCHI and Tropenao Media Group, in roles such as Digital Marketing Executive, Marketing Analyst, Brand Manager, Social Media Manager and Marketing Strategist.
Take the first step towards an exciting career that can take you across industries, borders and job roles, and thrive in the digital age. Apply today.
If you’re curious, creative and ambitious, then this is the course for you. If you’re fascinated by consumer behaviour and how brands connect with global audiences, then this is the course for you. If you’re excited by the ever-changing world of digital marketing, brand storytelling and social media, then this is the course for you.
Above all though, if you’re hungry to create your own version of success then LSBU is right for you. Because the making of you doesn’t begin and end with just your degree, everything that’s brought you here today is part of your story; your experiences, the life you’ve lived, the skills you’ve gained and the goals you’re chasing.
Not only do we see this, but we value that in you. We’re not in the business of forcing you into moulds, instead we’re here to help you break them. If you’re ready to embark on a journey of hard work, fulfilment and self-discovery, then Marketing with Digital at LSBU is definitely right for you.
“Marketing is what you make of it. It’s a broad field with room for so many different interests, whether you're into data, social media, branding, or strategy. My advice is to explore your interests early. If something excites you, start building skills around it. Talk to your lecturers, ask questions, and don’t be afraid to try new things. The industry is always evolving, so staying curious and open to learning will take you far.” Diarietou Cissem Marketing student
Our course as undergone a comprehensive curriculum update for 26/27 and beyond to better reflect current marketing and digital industry trends, with the integration of AI tools and technologies throughout the programme, as well as greater emphasis on data analytics, digital consumer behaviour, and marketing technologies.
As well as theoretical concepts, you’ll be introduced to practical skills including digital campaign planning, brand analysis, communications and advertising planning, marketing research techniques and uses of digital marketing technology such as Hootsuite and Salesforce.
We've recently expanded our range of final-year optional modules to support specialisation and career development. Key modules include Global Marketing in the Digital Era, Managing Products & Brands, Applied Marketing Project, Marketing & Digital Strategy & Planning with optional modules of Strategic Market Channels, Social Responsibility & Ethics in Marketing and Contemporary Issues in Digital Marketing.
The course is structured around 120 credit points. The course offers the award name of Digital Marketing BSc (Hons) [Top-Up]. The degree is offered as a one-year full time course.
This course is taught from our Southwark campus, where you can make the most of our Central London location through trips to the Supreme Court, walking tours through notable Law districts and placements with companies ranging from global brands to local SMEs (small/medium enterprises). You will learn from expert law academics, all of whom have a great deal of experience working and practicing in the legal sector.
We have strong links with the local legal profession, particularly through the South London Law Society and the Southwark Legal Advice Network, as well as with our own graduates practising across London and beyond.
Explore life at LSBU from anywhere - Take a virtual tour to explore our campus, discover key facilities and experience what student life is like.
Explore our campusesTeaching on this course is highly interactive and practical, combining lectures, workshops, field trips, and guest speaker sessions to bring marketing theory to life. You’ll work closely with brands and start-ups, applying your learning to real-world challenges. In previous years, students have collaborated on live projects with organisations such as Lush, the Natural History Museum, Next, Greenpeace and renowned marketing agencies like Ogilvy, Saatchi & Saatchi, and WPP.
You can achieve, succeed and excel with Marketing at LSBU, no matter your learning style. Study a decolonised curriculum and engage with examples and topics drawn from global contexts, exploring issues of gender, equality, and the social and ethical dimensions of marketing. This approach is ideal for learners who value inclusivity, collaboration, and creativity, and who enjoy seeing their ideas make a real impact beyond the classroom.
There are no exams on this course, instead it’s assessed 100% by course work. You will also get the opportunity to learn from guest lecturers as well; in the past these have included:
This is your future. Your career. Your success. And we’re here for it.
Going to university might just be the biggest investment you ever make, but with us by your side you can turn a degree into a bright future, full of purpose, passion and career you can be proud of (which may be why our graduates earn the highest average salaries across London Modern universities).
With Marketing with Advertising and Digital Communications at LSBU you get:
LSBU CareerSmart is your ultimate gateway to career success. Our innovative programme is designed to ensure you graduate with more than just a degree, providing the support you need to stand out in a competitive job market. We've got all the tools you need, including:
We understand that you’re in the driver’s seat of your career, which is why we’re committed to matching your passion and energy every step of the way.
A successful record of relevant, recent study to a level broadly equivalent to 120 credits at each level of Level 4 and 5 of undergraduate study. For example a recent HND in a relevant subject with a minimum merit profile on Level 5 modules or completed foundation degree with a minimum merit profile on Level 5 modules
Accreditation of Recognised Prior Learning (RPL) All awards for RPL will be in line with the University’s policy and current academic regulations.
Transfer credit
Transfer credit allows credit awarded by another HE Institution to contribute to the credit required for a London South Bank award. Credit may also be transferred from a previous experience of learning at LSBU. Applicants will be considered on a case-by-case basis. Consideration of any request for transfer credit will only be confirmed against a transcript of credit or award certification and particular attention will be paid to grades achieved and number of attempts at the assessments. Applicants for whom English is a foreign language should either hold a recognised qualification in English e.g. British Council IELTS (minimum 6.0) or the TOEFL equivalent
Choose your country
| Mode | Duration | Start date | Application code | Application method |
|---|---|---|---|---|
| Full-time | 1 year | September | N507 | UCAS |
Read more about how to apply for undergraduate courses.
International applicants can apply directly to LSBU and should consult our international how to apply guide for further information on the application process and key dates.
£9790
Tuition fees for home students
£17880
Tuition fees for international students
Tuition fees are subject to annual inflationary increases. Find out more about tuition fees for Undergraduate or Postgraduate courses.
For more information, including how and when to pay, see our fees and funding section for undergraduate students.
Please check your fee status and whether you are considered a Home, EU or International student for fee-paying purposes and for our regulatory returns, by checking at the the UK Council for International Student Affairs (UKCISA) find your fee status page.
Visit our Policies and procedures page for details on fees policies.
The University reserves the right to increase its fees in line with changes to legislation, regulation and any government guidance or decisions.
The fees for international students are reviewed annually and the University reserves the right to increase the tuition fees to reflect increased costs of delivery and to maintain an a high-quality student experience. This increase would be no more than Consumer Prices Index (CPI) increases plus 5%.
We offer several types of fee reduction through our scholarships and bursaries. Find the full list and other useful information on our scholarships page.
Before you start your course we’ll send you information on what you’ll need to do before you arrive and during your first few days on campus. You can read about the process on our Welcome Week pages.
