Ibrahim Chowdhury - Parfum De Rêverie
Tell us about your business.
Parfum De Rêverie is a purpose-led luxury fragrance brand creating unique fragrance experiences through high-quality perfumes, personalised scent creation, and meaningful social impact. My mission is to redefine what a fragrance brand can be by combining luxury, individuality, and purpose into one brand experience.
Share the problem/need you are looking to address and how your business meets this need.
Today's fragrance industry is heavily focused on trends and mass-market products, leaving many consumers searching for fragrances that feel personal and meaningful. Parfum De Rêverie addresses this by creating unique, high-quality fragrances and personalised scent experiences that help people express their individuality. Alongside this, my purpose-led launches ensure every purchase contributes towards making a positive social impact.
What inspired your idea and business?
I've always believed fragrance is one of the most powerful forms of self-expression. It has the ability to evoke memories, emotions, and confidence. I wanted to build a brand that goes beyond simply selling perfume by creating meaningful experiences that not only help people express themselves, but also create a positive impact within the community.
What has been the best part of your entrepreneurial journey?
The most rewarding part has been seeing people's genuine reactions to my fragrances and watching the community grow around the brand.
Since launching, I've sold out my first fragrance collection within 48 hours, created bespoke fragrances for celebrities, and most recently won the South Bank Ignite Consumer & Lifestyle Products Award. Those milestones have reinforced my belief that purpose and business can successfully go hand in hand.
What advice would you give aspiring entrepreneurs just starting their journey?
Start before you feel ready. You'll learn far more by putting your idea into the world than waiting for everything to be perfect. Listen to feedback, stay consistent, and don't be afraid to adapt as you grow.
What support would be most beneficial for your business at this stage? What are you looking for help on?
At this stage, I'm looking to build partnerships with retailers, manufacturers, charities, and industry professionals who can help scale the brand. I'm also keen to connect with mentors and investors who have experience growing premium consumer brands.
Where can we find more information about your business?
Follow Parfum De Rêverie on Instagram & TikTok or by visiting the website www.pdrparis.com. You can also contact me via email at pdparis.sales@gmail.com.