Over the last three months, undergraduate and postgraduate marketing students from LSBU have been working with the police to develop campaign ideas to reduce and
prevent keyless vehicle and motorcycle theft by spreading crime prevention
Keyless vehicle theft involves motor vehicles being stolen without use
of the owner's key. This can be done in a number of ways, such as towing the
vehicle away or hot-wiring it. However, an increasing number of
electronically-controlled vehicles are being taken by organised criminals
exploiting their electronics.
Mopeds and motorcycles are also being stolen by conventional hot-wiring
techniques. The suspects will then use them for a short period for joy-riding
or as a getaway vehicle in commercial or personal robberies.
Students worked in groups and came up with 12 proposals that were
evaluated before a final three were presented at New Scotland Yard to a panel
of officers including Camden Borough Commander Detective Chief Superintendent
Richard Tucker, Brent Chief Inspector Nick Davies, and Detective Chief
Inspector Iain Maddison.
Detective Chief Inspector Iain Maddison – who has been working with LSBU's
Course Director of MSc Marketing Communications, Kim Roberts to set the
students the task – said: "These students were set an extremely tough brief and
a very tight timescale in which to develop their ideas, but they certainly rose
to the challenge. Some of the ideas put forward by the final groups included
smart phone applications, talking signs and shareable social media content.
"The Met Police will now consider these ideas and look at how they might
be incorporated in future campaigns. We are really grateful to the LSBU and the
students for their hard work in presenting possible solutions to real
Each of the students who took part in the presentations was given a
letter of thanks from the Metropolitan Police for their efforts, while winning
teams were awarded certificates of commendation and congratulatory letters.