LSBU scoops top award as global leaders in marketing education
02 June 2014
The Academy of Marketing chose
LSBU's marketing team for its project called: 'Give-Back' Culture to
enhance student learning and embed employability across the curriculum.
The basis of the project
was LSBU marketing team's 'Give-Back' culture amongst its undergraduate and postgraduate students, alumni and
teachers. Facilitated by social
networking, graduates are able to 'give back' to the university through their
involvement in curriculum design, delivering lectures, mentoring students and
offering employment opportunities.
in turn enables the marketing teaching team to enhance engagement at all levels
across the curriculum and in turn inspires students to achieve their potential
through academic excellence and the development of employability skills.
at LSBU the students can take advantage of one of the best networks to help
their future careers, and after graduation this give back culture lives on as
they contribute to the activities of the alumni network. Last year alone LSBU
alumni 'gave-back' 60 career opportunities for graduating students.
Kim Roberts, Course Director for Marketing, said: "We are beside ourselves with pride to
win the Team Teaching Excellence Award. To have our project chosen over entries
from across the marketing sphere globally is a wonderful honour. It is
particularly rewarding that our peers in the higher education marketing
profession recognise our work and expertise and the contributions our alumni
provide for the benefit of our students here at LSBU."
The Academy of Marketing is an
organisation that seeks to further develop marketing education and research, pursue
activities and policy which assists this and actively supports marketing
academics and associated staff.
The LSBU team will be
presented with their award at the Academy of Marketing Conference in
Bournemouth in July.
Visit the LSBU website for more information on Marketing courses