Ella and Niamh

LSBU apprentice praised by the Prime Minister

08 February 2023

At the start of National Apprenticeship Week, Prime Minister, Rishi Sunak, highlighted the brilliant work of LSBU apprentice, Ella Farmer and her work as a Trainee Financial Journalist for Rhotic Media, an award winning business to business news writing agency. In his National Apprenticeship Week article about the ‘fantastic examples of how apprenticeships can transform people’s lives’, the Prime Minister said, “Apprenticeships are also a great way to start your career. Meet Ella Farmer, a Trainee Financial Journalist at Rhotic Media who’s always has a passion for journalism and is now reporting live from locations across the world.”

Ella Farmer is currently working as a trainee financial journalist at Rhotic, while studying for a BSc (Hons) Digital Marketing degree at LSBU’s Business School. Ella is in the second year of her LSBU apprenticeship, reporting at events around the world and working on projects across financial services including pensions, mortgages, tax and financial technology.

Ella said, “I have always had a passion for journalism and my apprenticeship has only reinforced my goal of having a successful journalistic career. Apprenticeships are often seen as a less traditional way of entering the workforce, but they should be a first option. They provide a unique opportunity to earn while you learn. I’d encourage everyone to look into an apprenticeship. It’s truly helped me in starting my career.”

LSBU is the largest university provider of apprenticeships in London with 3960 apprentices being trained since 2016. LSBU apprentices have won a range of national awards for their work, including three London South Bank University (LSBU) apprentices winning major engineering awards from the  Chartered Institution of Building Services Engineers (CIBSE).

Photograph: Supplied by Rhotic Media. Left: Ella Farmer; Right: Niamh Smith.