LSBU students take top three designs at Pro2Pac Design Challenge 2019
24 April 2019
For their 2019 Design Challenge, Pro2Pac challenged students to select a Fast-Moving Consumer Good and redesign its current packaging for a better delivery. The task focused on products which can be delivered through services such as Amazon/DPD and not constrained to the storage and display needs of a traditional ‘brick and mortar’ retail outlet. Would yoghurt still come in pots? Would toothpaste still come in tubes?
Fourteen student projects were shortlisted for exhibition at London’s ExCeL centre; the top three designs were all from first year BSc Product Design students at LSBU. Full-sized pack prototypes and graphic presentation boards were judged by Sanjay Patel & David Harding-Brown, founding partners of The Packaging Collective.
On LSBU’s contributions, Sanjay commented: “Given the challenge and relatively short time to deliver initial concepts, LSBU students did a phenomenal job at understanding the brief, exploring laterally and bringing their ideas to life.”
Claudiu Joaca-Bine won bronze prize with ‘Pillcase’ aimed at reducing unnecessary pharmaceutical packaging. As a refillable container, people on long-term medication could use ‘Pillcase’ to simplify prescription delivery and make it more efficient.
Ed Chinn won silver with ‘Borrubag’, a solution to single-use plastic packaging by introducing a circular economy through food delivery. A consumer would keep packaging from their last delivery and return it with the next delivery. The company then sanitises and re-uses Borrubag to re-package more food.
Dan Phillips, pictured below, won gold for his ‘Battery Belt’. The reward was £500 plus a placement with design consultancy Kinneir Dufort.
The inspiration for ‘Battery Belt’ came from bandoliers allowing batteries to slide in and out of a strap – this is also useful to indicate which batteries are new or used.
Dan said: “Winning the Pro2Pac 2019 challenge is a massive thrill for me, especially due to the amount of other brilliant design concepts and beautiful models. This achievement is one that will stay with me as I continue to learn about how to be a successful designer. I thank LSBU, its fantastic facilities and the staff, who are all extremely helpful and provide a lot of guidance to succeed.”