LSBU Enterprise Associates beat global competition to win design competition
Creativity and entrepreneurial spirit continues to burn bright with London South Bank University’s (LSBU) Enterprise Associates who beat 35 candidates from around the world to win a design competition held during the highly regarded International Master Workshop at the Hanze University in Groningen, Netherlands.
Enterprise Associates Kalli Karlsson and Arnold du Toit with their certificate and Arnold's prize.
The brief was to rebrand "safety" using innovation and design to realise patentable products and solutions. It was set by Arriva, a public and private transport company whose unique selling point is safety.
The winning entry from LSBU Enterprise Associate Arnold du Toit consisted of a bar-code scanning system that allows commuters from different cultural backgrounds to locate and identify the correct bus to board without having to interact with other commuters and bus drivers. As a result they avoid any type of confusion which could lead to uncertainty and possibly to danger.
Arnold du Toit was accompanied by Kalli Karlsson a fellow Enterprise Associate and full time student at LSBU. They have both set up their own enterprises. Arnold runs Drive Daddy, a golf-product design firm. While Kalli is a part of the three-man outfit Strongman Games, developers of web-games. Both enterprises were set up in 2009 and specialise in intuitive design solutions for a wide range of markets.
The Enterprise Associate Scheme is an LSBU initiative designed to identify and support entrepreneurial students from LSBU with the drive, commitment and ideas to start up their own business.
The Scheme provides support to Enterprise Associates for two years to enable them to develop and test their business ideas. At the same time, Associates undergo a structured enterprise learning programme leading to the award of an MSc in Enterprise by Learning Contract.
Posted: 30th July 2010
