This module is designed to develop students’ awareness of the entrepreneurial mindset and management consultancy skills. Students will learn how to evaluate ideas and businesses and understand how to build enterprises and to find creative and innovative solutions for challenging problems. The module will present and consolidate principles of company inception and consulting drawn from contemporary practices, specific tools, methods, and approaches designed to create and diagnose organisations, develop implementations, evaluate options, and effectively communicate objectives/recommendations. Students will look at enterprises from the perspective of entrepreneurs and that of consultants. The module aims to help students understand the process by which they can turn ideas into viable businesses through innovative thinking and creative use of data. Students will learn how to evaluate and analyse ideas and how to build and scale up a business from scratch.
The module, through the different topics it probes, helps students develop entrepreneurial and consulting skills. For example, students will learn how to collect data, how to analyse data effectively and efficiently and how to communicate their findings to their targeted audience to achieve their intended results.
Assessment: Business Evaluation, Business Plan, Consultancy Report Presentation, Business Pitch
Decision-making is behind all business operations, processes, adaptation and ultimately to their success or failure. However, according to decades of research in psychology and behavioural economics, human decision-making rarely leads to optimal choices. Instead, our decisions are biased by a multitude of factors including perception, time constraints, context, emotions, as well as social and economic pressures. Accordingly, understanding the complex nature of human decision-making is essential for prospective business executives. This module introduces students to classical and contemporary theories of decision-making, where students are challenged to critically apply decision theory and empirical findings to business and management contexts.
Assessment: Essay (Individual)
This module aims to enable students to understand and apply international marketing concepts to different sectors as well as contextualising the subject for different types of organisations in different countries and cultures. The module also provides students with a working knowledge of the issues addressed by international marketers based on an understanding of the analysis of international marketing opportunities, international markets; international marketing decision-making and strategy formulation. Understanding international marketing concepts and developing international marketing skills are essential for the success of organisations operating in increasingly global, challenging and changing markets. This module develops an understanding of the fundamentals of marketing and provides an overview of the macro-environment of international business and economic development. This lays the basis for an appreciation of strategic international marketing expansion challenges including the use of big data, digital analytics, and global supply chain management. The course provides a strategic overview of international marketing issues, integrating theory and practice across a wide range of international business contexts.
Assessment: Report (Individual)
