Bsc (Hons) Marketing with Advertising and Digital Communications

Southwark Campus

Mode: Full-time

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The future’s bright

As an applied discipline which underpins company success, marketing stands on the cutting edge of those professions required to adapt to a constantly changing environment.  Products, services, methods of production, changes in trade agreements and treaties, financial instability, improvements in methods that can be used to reach customers, as well as changes in the ways customers shop, require the attention of marketers. Our Academic courses in this discipline, are carefully designed to not only provide you with current academic theory and thought, but also to prepare you for work in a dynamic, data driven, online world.

This course ensures you are aware of, know how to respond to and are able to thrive in such a turbulent environment. To do this, we build on existing academic and industry research and knowledge, as well as input form practitioners, keeping you ahead of changes in thought, behaviours and technology.

Today’s recruiters are searching for a mixture of general and industry specific skills. To support this, we embed specialist knowledge such as marketing technologies and certifications, as well the broader soft skills required. You can enhance your employability further by undertaking a placement year.

With a focus on application, our courses equip you with the skills you need. You can apply your knowledge through consultancy projects via our Business Solutions Centre, or further enhance your employability with a year-long placement. Based in the capital city, you will benefit from LSBU Business School’s links and connections.

We offer the opportunity for all undergraduate Home/EU students to undertake a work placement, internship or work experience while studying a full-time course starting in September 2022.

Why Marketing with Advertising and Digital Communications at LSBU?

We rank Ist for Marketing among modern London competitors (Complete University Guide 2022).
Our team have extensive practitioner and academic experience and are passionate about marketing and teaching marketing to the next generation of professionals.
We offer key digital certifications such as Hootsuite academy, LinkedIn learning pathways and Salesforce training, supporting your employability
Our course is accredited by the Chartered Institute of Marketing (CIM).
Our relationships with key industry professionals offer you access to exciting guest lectures, internship opportunities and networking
Initiatives such as the CIM Marketing club (run by our students) give invaluable access to senior marketers as well as experience in event marketing
Our use of live case studies within modules and assessments offers invaluable practical marketing experience


Key course information - ordered by mode
Mode Duration Start date Location
3 years
Start Date
Southwark Campus
Full-time (with placement)
4 years
Start Date
Southwark Campus


Whilst on this course, you will study a range of topics, including modules designed to give a solid foundation in current business practice as well as contemporary marketing theory and practice.

All modules are designed to include practical application elements as well as theoretical concepts. You are introduced to practical skills including digital campaign planning, brand analysis, communications and advertising planning, marketing research techniques and uses of digital marketing technology such as Hootsuite and Salesforce.

Year 1

  • Principles of Marketing
    An overview of the marketing concept designed to prepare you for the specialist marketing modules later in your course.
  • Marketing in a Digital World
    An introduction to digital marketing including key digital marketing technologies.
  • Finance and the Economy
    Designed for non finance students, this module offers an oversight into the role of finance from a general business perspective.
  • The Discovery Project
    An introduction to business management from an applied perspective.
  • Management and Organisations
    Covers management theory and practice and offers insight into organisational behaviour.
  • Data for Decision Making
    An introduction to data, its uses and its key role in organisational success.

Year 2

  • Understanding the Consumer
    An in depth look at consumer behaviour theory, its role in marketing decisions and how its used in practice.
  • Your Marketing Career
    Centred around employability, the module covers key skills necessary for graduate marketing employment.
  • Integrated Contemporary Communications
    Fusing both practice and theory, the module examines marketing communications from an integrated campaign perspective.
  • Media Relations
    Covers the relationship between media and marketing including PR theory and practice.
  • Creative Advertising and Media Planning
    A practical guide to the world of advertising from a practitioner perspective including developing and implementing a creative advertising campaign.

    Plus one option from:

  • The Digital Economy
  • Managing Customer Experience
  • Fundamentals of Project Management

Year 3

A one-year industry placement is offered and you are actively encouraged to undertake a placement year. Full support is offered by LSBU Business School Employability Team.

Year 4

  • Managing Products and Brands
    This module covers practical and theoretical concepts related to two of the most important areas of marketing, product and brand management.
  • Promotional Media and Campaign Strategies
    Designed to prepare you for a career in a creative marketing function, the module is based on live case studies and covers the strategic process of a campaign.
  • Marketing and Digital Strategy and Planning
    This module links all the previous topics studied across all levels and involves the development of an effective overall marketing strategy for a live case.
  • Applied Project
    Running across two semesters, the project gives you the opportunity to explore an area of marketing of your choosing in more depth.
  • Plus one option from:

  • Strategic Marketing Channels
  • Social Responsibility and Ethics
  • Contemporary Issues in Digital Marketing
  • Volunteering


Today’s marketing recruiters are searching for a mixture of general and industry specific skills. Our course is designed to ensure that our marketing graduates stand out from the crowd in terms of their overall knowledge of relevant theory, as well as their familiarity with core digital marketing technology and ability to apply marketing concepts in a work environment.

The course is specifically designed to appeal to candidates expecting to pursue a career in the creative side of the marketing function, particularly Advertising and Marketing Communications. However, the overall degree fully prepares you for roles across the marketing spectrum, including, PR, Marketing Research, Brand Management and Digital Marketing.

Examples of job titles:

Marketing Executive, Marketing Manager, Marketing Director, Social Media Manager, Senior Account Executive, Marketing & Communications Executive, Campaign Manager, Global Webinar Specialist, Head of Ecommerce, Media Operations Manager, Consumer Brand Manager, Digital Marketing Strategist.

Examples of employers:

Facebook, Google, Barnardo’s, Diageo, Lulu Guinness, Saatchi & Saatchi, Ogilvy, American Express, Xbox, Play Station, Ipsos MORI, Unilever, Lego, HSBC, Pulicis Sapient, FIFA, McCann London.

Employability Service

At LSBU, we want to set you up for a successful career. During your studies – and for two years after you graduate – you’ll have access to our Employability Service, which includes:

  • Free employability workshop and events for student all year round, more details can be found on our event section.
  • Online board where you can see a wide range of placements: part-time, full-time or voluntary. You can also drop in to see our Job Shop advisers, who are always available to help you take the next step in your search.
  • LSBU Careers Hub offering group workshops on CVs, interview techniques and support, guidance on future careers, as well as loads of career resources, connecting you with employers, exciting events, 1-1 support and relevant workshops.

Our Student Enterprise team can also help you start your own business and develop valuable entrepreneurial skills.

London South Bank University is a long-standing accredited graduate gateway with the Chartered Institute of Marketing (CIM) and works closely together with this leading professional body to provide opportunities for our students and graduates.

Accreditation and exemptions

The CIM Graduate Gateway programme will provide our BA Marketing with Advertising & Digital Communications graduates with an important opportunity to gain a professional qualification alongside their degree.

To be awarded the CIM Certificate in Professional Marketing or Professional Digital Marketing, our Marketing graduates are awarded two exemptions from CIM modules (Marketing and either Integrated Communications or Applied Marketing and Planning Campaigns) and need only pass one CIM elective to gain the CIM Certificate.

Our graduates are also exempted from one CIM module on the CIM Diploma in Professional Marketing or Professional Digital Marketing and therefore only need pass two CIM modules instead of three to gain that higher award.

This course has been developed following extensive consultation with industry practitioners and key marketing recruiters.

Almost all the marketing teaching team have industry experience across a wide range of roles and specialisations including Advertising, PR, Marketing Strategy, B2B Marketing and Digital Communications. Many are still actively involved in working with organisations either via applied marketing research or marketing consultancy.

Recent guest lecturers have included:

Bobi Carley, Head of Media & Diversity, ISBA

Caspar Mason, VP & Creative Director, Jack Morton WorldWide

Giuseppe Caltbiano, Senior Director of Marketing, Rock Content

Matt Davies,Head of Digital, Beamly

Lucy Headington-Horton, Senior Lawyer, Brand and Trademarks, World Intellectual Property Organisation

Mike Miller, Business Development Manager, Zonin

Andy Lack, Senior Director, Jigsaw Research


Business graduates association member

LSBU Business School is an esteemed member institution of the Business Graduates Association (BGA), an international membership and quality assurance body of world-leading and high-potential Business Schools who share a commitment for responsible management practices and lifelong learning, and are looking to provide positive impact on their students, communities, and the economy as a whole. BGA is the sister brand to the Association of MBAs (AMBA), the world's impartial authority on postgraduate management education.

As a BGA member institution, students of LSBU Business School are able to access BGA's individual membership, which offers a range of tools and resources designed to support the professional and personal development of business students and graduates, free of charge. This includes CV building services, a job search function, skill assessments, thought-leadership, partner discounts and much more.


A one-year industry placement is offered and you are actively encouraged to undertake a placement year. Full support is offered by LSBU Business School Employability Team.

Teaching and learning

All modules on the course are taught via a series of lectures and seminars. Many assessments are based on live case studies which offer you ‘hands on’ experience in key areas of marketing management, fully complimenting the academic learning on the course. In addition, key soft skills are embedded into the curriculum ensuring that you develop your presentation skills, interview technique, networking skills and CV development as well as other areas relevant to your eventual career.

The entire curriculum is guided by consultation with senior industry marketing professionals ensuring that content is highly linked to employability. Our strong links with links with senior marketing practitioners are used to expose you to exciting guest lectures, advice, networking and internships

This course is assed via 100% coursework.

Personal Tutoring

As an undergraduate student in LSBU Business School, your personal development and wellbeing is very important to us, so we have developed a personal tutoring system that is tailored to your individual and group needs.

Firstly, you will be allocated a personal tutor who will be available to you on a 1:1 basis as well as facilitating group personal tutoring sessions which will be designed to enhance your academic and personal development within your degree programme.

In addition to an allocated personal tutor, there will also be a personal tutor available ‘on call’ in a designated room, called ‘Talk’, for confidential 1:1 pastoral care meetings every day of the academic semester from 9am to 8pm. This personal tutor can be seen by appointment or within a few minutes in order to assist you with any concerns that you may have.

Our personal tutoring motto is that we want you to "Achieve, Succeed & Excel".


Entry requirements

GCSE passes at Grade C or above in five subjects, including English Language and Mathematics (or equivalent), plus one of the following (subject to annual review):

  • A Level (104 new UCAS points)
  • BTEC National Diploma – (112 UCAS points)
  • Relevant recognised Access Courses (106 UCAS points)
  • Any other Level 3 qualification which is of the equivalent standard.

Advanced entry

If you have already completed some studies at another university, we may be able to consider you for advanced entry. Please see our advanced entry page for more information.

How to apply

International students

International (non Home) applicants should follow our international how to apply guide.

Home applicants

Mode Duration Start date Application code Application method
3 years
Start date
Application code
Application method
Full-time (with placement)
4 years
Start date
Application code
Application method


Once we have made you an offer, you can apply for accommodation. You can rent from LSBU and you’ll deal directly with the university, not third party providers. That means we can guarantee you options to suit all budgets, with clear tenancy agreements and all-inclusive rents that include insurance for your personal belongings, internet access in each bedroom and on-site laundry facilities.

Or, if you’d rather rent privately, we can give you a list of landlords – just ask our Accommodation Service.

Read more about applying for accommodation at LSBU.


You don't need to wait for a confirmed place on a course to start applying for student finance. Read how to pay your fees as an undergraduate student.

Prepare to start

Applicant events

After you’ve received your offer we’ll send you emails about events we run to help you prepare for your course.

Welcome Week

Before you start your course we’ll send you information on what you’ll need to do before you arrive and during your first few days on campus. You can read about the process on our Welcome Week pages.

Suggested reading

  • Kahneman, D. (2014) Thinking, Fast and Slow. NY; Farrar Straus Giroux.
  • Sharp, B. (2010) How Brands Grow. Melbourne; OUP

Fees and funding

Fees are shown for new entrants to courses, for each individual year of a course, together with the total fee for all the years of a course. Continuing LSBU students should refer to the Finance section of our student portal, MyLSBU. Queries regarding fees should be directed to the Fees and Bursaries Team on: +44 (0)20 7815 6181.


BA (Hons) Marketing with Advertising & Digital Communications (FT) - Year 1 FT Southwark SEPT

The fee shown is for entry 2022/23
UK fee: £9250International fee: £15400
AOS/LSBU code: 5691Session code: 1FS00
Total course fee:
UK £27750
International £46200

BA (Hons) Marketing with Advertising & Digital Communications (with Placement) (FT) - Year 1 FT Southwark SEPT

The fee shown is for entry 2022/23
UK fee: £9250International fee: £15400
AOS/LSBU code: 5709Session code: 1FS00
Total course fee:
UK (excluding any optional years) £27750
UK (including any optional years) £27750
International (excluding any optional years) £46200
International (including any optional years) £46200

For more information, including how and when to pay, see our fees and funding section for undergraduate students.

Please check your fee status and whether you are considered a Home, EU or International student for fee-paying purposes and for our regulatory returns, by reading the UKCISA regulations.

See our Tuition Fees Regulations (PDF File 391 KB) and Refund Policy (PDF File 775 KB).

Possible fee changes

The University reserves the right to increase its fees in line with changes to legislation, regulation and any government guidance or decisions.

The fees for international students are reviewed annually and the University reserves the right to increase the tuition fees in line with the RPIX measure of inflation up to 4 per cent.


We offer several types of fee reduction through our scholarships and bursaries. Find the full list and other useful information on our scholarships page.

The individual fee for this course is shown above. For more information, including how and when to pay, see our fees and funding section for postgraduate students.

See our Tuition Fees Regulations (PDF File 391 KB) and Refund Policy (PDF File 775 KB).

We have a range of PhD Scholarships available in partnership with businesses and organisations; read notices of PhD studentships.

Contact information

Course Enquiries - UK

Tel: 0207 815 7500

Order a prospectus

International team enquiry

Tel: +44 (0) 20 7815 6189

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Full-time (with Placement)

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