BA (Hons) Marketing with Advertising and Digital Communications (September start)

Southwark Campus

Mode: Full-time

Overview

The future’s bright

As an applied discipline which underpins company success, marketing stands on the cutting edge of those professions required to adapt to a constantly changing environment.  Products, services, methods of production, changes in trade agreements and treaties, financial instability, improvements in methods that can be used to reach customers, as well as changes in the ways customers shop, require the attention of marketers. Our Academic courses in this discipline, are carefully designed to not only provide you with current academic theory and thought, but also to prepare you for work in a dynamic, data driven, online world.

This course ensures you are aware of, know how to respond to and are able to thrive in such a turbulent environment. To do this, we build on existing academic and industry research and knowledge, as well as input form practitioners, keeping you ahead of changes in thought, behaviours and technology.

Today’s recruiters are searching for a mixture of general and industry specific skills. To support this, we embed specialist knowledge such as marketing technologies and certifications, as well the broader soft skills required. You can enhance your employability further by undertaking a placement year.

With a focus on application, our courses equip you with the skills you need. You can apply your knowledge through consultancy projects via our Business Solutions Centre, or further enhance your employability with a year-long placement. Based in the capital city, you will benefit from LSBU Business School’s links and connections.

We offer the opportunity for all undergraduate Home/EU students to undertake a work placement, internship or work experience while studying a full-time course starting in September 2021.

Why Marketing with Advertising and Digital Communications at LSBU?

We are incredibly proud of our BA Marketing with Advertising and Digital Communication Degree and truly believe that it gives you an outstanding foundation in this fast paced, exciting and rewarding discipline.
Our team have extensive practitioner and academic experience and are passionate about marketing and teaching marketing to the next generation of professionals.
We offer key digital certifications such as Hootsuite academy, LinkedIn learning pathways and Salesforce training, supporting your employability
Our links with the CIM offer industry accreditation
Our relationships with key industry professionals offer you access to exciting guest lectures, internship opportunities and networking
Initiatives such as the CIM Marketing club (run by our students) give invaluable access to senior marketers as well as experience in event marketing
Our use of live case studies within modules and assessments offers invaluable practical marketing experience

Accreditations

Key course information - ordered by mode
Mode Duration Start date Location
Mode
Full-time
Duration
3 years
Start Date
September
Location
Southwark Campus
Mode
Full-time (with placement)
Duration
4 years
Start Date
September
Location
Southwark Campus

Modules

Whilst on this course, you will study a range of topics, including modules designed to give a solid foundation in current business practice as well as contemporary marketing theory and practice.

All modules are designed to include practical application elements as well as theoretical concepts. You are introduced to practical skills including digital campaign planning, brand analysis, communications and advertising planning, marketing research techniques and uses of digital marketing technology such as Hootsuite and Salesforce.

Year 1

  • Principles of Marketing
    An overview of the marketing concept designed to prepare you for the specialist marketing modules later in your course.
  • Marketing in a Digital World
    An introduction to digital marketing including key digital marketing technologies.
  • Finance and the Economy
    Designed for non finance students, this module offers an oversight into the role of finance from a general business perspective.
  • The Discovery Project
    An introduction to business management from an applied perspective.
  • Management and Organisations
    Covers management theory and practice and offers insight into organisational behaviour.
  • Data for Decision Making
    An introduction to data, its uses and its key role in organisational success.

Year 2

  • Understanding the Consumer
    An in depth look at consumer behaviour theory, its role in marketing decisions and how its used in practice.
  • Your Marketing Career
    Centred around employability, the module covers key skills necessary for graduate marketing employment.
  • Integrated Contemporary Communications
    Fusing both practice and theory, the module examines marketing communications from an integrated campaign perspective.
  • Media Relations
    Covers the relationship between media and marketing including PR theory and practice.
  • Creative Advertising and Media Planning
    A practical guide to the world of advertising from a practitioner perspective including developing and implementing a creative advertising campaign.

    Plus one option from:

  • The Digital Economy
  • Managing Customer Experience
  • Fundamentals of Project Management

Year 3

A one-year industry placement is offered and you are actively encouraged to undertake a placement year. Full support is offered by LSBU Business School Employability Team.

Year 4

  • Managing Products and Brands
    This module covers practical and theoretical concepts related to two of the most important areas of marketing, product and brand management.
  • Promotional Media and Campaign Strategies
    Designed to prepare you for a career in a creative marketing function, the module is based on live case studies and covers the strategic process of a campaign.
  • Marketing and Digital Marketing Strategy and Planning
    This module links all the previous topics studied across all levels and involves the development of an effective overall marketing strategy for a live case.
  • Applied Project
    Running across two semesters, the project gives you the opportunity to explore an area of marketing of your choosing in more depth.
  • Plus one option from:

  • Strategic Marketing Channels
  • Social Responsibility and Ethics
  • Contemporary Issues in Digital Marketing
  • Volunteering

Employability

Today’s marketing recruiters are searching for a mixture of general and industry specific skills. Our course is designed to ensure that our marketing graduates stand out from the crowd in terms of their overall knowledge of relevant theory, as well as their familiarity with core digital marketing technology and ability to apply marketing concepts in a work environment.

The course is specifically designed to appeal to candidates expecting to pursue a career in the creative side of the marketing function, particularly Advertising and Marketing Communications. However, the overall degree fully prepares you for roles across the marketing spectrum, including, PR, Marketing Research, Brand Management and Digital Marketing.

Employability Service

We are University of the Year for Graduate Employment for the second year in a row - The Times and Sunday Times Good University Guide 2018, 2019.

At LSBU, we want to set you up for a successful career. During your studies – and for two years after you graduate – you’ll have access to our Employability Service, which includes:

  • An online board where you can see a wide range of placements: part-time, full-time or voluntary. You can also drop in to see our Job Shop advisers, who are always available to help you take the next step in your search.
  • Our Careers Gym offering group workshops on CVs, interview techniques and finding work experience, as well as regular presentations from employers across a range of sectors.

Our Student Enterprise team can also help you start your own business and develop valuable entrepreneurial skills.

London South Bank University is a long-standing accredited graduate gateway with the Chartered Institute of Marketing (CIM) and works closely together with this leading professional body to provide opportunities for our students and graduates.

Accreditation and exemptions

The CIM Graduate Gateway programme will provide our BA Marketing with Advertising & Digital Communications graduates with an important opportunity to gain a professional qualification alongside their degree.

To be awarded the CIM Certificate in Professional Marketing or Professional Digital Marketing, our Marketing graduates are awarded two exemptions from CIM modules (Marketing and either Integrated Communications or Applied Marketing and Planning Campaigns) and need only pass one CIM elective to gain the CIM Certificate.

Our graduates are also exempted from one CIM module on the CIM Diploma in Professional Marketing or Professional Digital Marketing and therefore only need pass two CIM modules instead of three to gain that higher award.

www.cim.co.uk

This course has been developed following extensive consultation with industry practitioners and key marketing recruiters.

Almost all the marketing teaching team have industry experience across a wide range of roles and specialisations including Advertising, PR, Marketing Strategy, B2B Marketing and Digital Communications. Many are still actively involved in working with organisations either via applied marketing research or marketing consultancy.

Recent guest lecturers have included:

Bobi Carley, Head of Media & Diversity, ISBA

Caspar Mason, VP & Creative Director, Jack Morton WorldWide

Giuseppe Caltbiano, Senior Director of Marketing, Rock Content

Matt Davies,Head of Digital, Beamly

Lucy Headington-Horton, Senior Lawyer, Brand and Trademarks, World Intellectual Property Organisation

Mike Miller, Business Development Manager, Zonin

Andy Lack, Senior Director, Jigsaw Research

Placements

A one-year industry placement is offered and you are actively encouraged to undertake a placement year. Full support is offered by LSBU Business School Employability Team.

Teaching and learning

All modules on the course are taught via a series of lectures and seminars. Many assessments are based on live case studies which offer you ‘hands on’ experience in key areas of marketing management, fully complimenting the academic learning on the course. In addition, key soft skills are embedded into the curriculum ensuring that you develop your presentation skills, interview technique, networking skills and CV development as well as other areas relevant to your eventual career.

The entire curriculum is guided by consultation with senior industry marketing professionals ensuring that content is highly linked to employability. Our strong links with links with senior marketing practitioners are used to expose you to exciting guest lectures, advice, networking and internships

This course is assed via 100% coursework.

Personal Tutoring

As an undergraduate student in LSBU Business School, your personal development and wellbeing is very important to us, so we have developed a personal tutoring system that is tailored to your individual and group needs.

Firstly, you will be allocated a personal tutor who will be available to you on a 1:1 basis as well as facilitating group personal tutoring sessions which will be designed to enhance your academic and personal development within your degree programme.

In addition to an allocated personal tutor, there will also be a personal tutor available ‘on call’ in a designated room, called ‘Talk’, for confidential 1:1 pastoral care meetings every day of the academic semester from 9am to 8pm. This personal tutor can be seen by appointment or within a few minutes in order to assist you with any concerns that you may have.

Our personal tutoring motto is that we want you to "Achieve, Succeed & Excel".

Coaching

Students in their first year of an undergraduate degree will also benefit from our BE programme.  This programme is a proactive approach to student development that draws out our students' potential through a process of self-analysis, reflection, planning and action, enabling students to discover and decide upon their required needs.

Staff

Entry requirements

GCSE passes at Grade C or above in five subjects, including English Language and Mathematics (or equivalent), plus one of the following (subject to annual review):

  • A Level (104 new UCAS points)
  • BTEC National Diploma – (112 UCAS points)
  • Relevant recognised Access Courses (106 UCAS points)
  • Any other Level 3 qualification which is of the equivalent standard.

Advanced entry

If you have already completed some studies at another university, we may be able to consider you for advanced entry. Please see our advanced entry page for more information.

How to apply

International students

International (non Home/EU) applicants should follow our international how to apply guide.

Home/EU applicants

Mode Duration Start date Application code Application method
Mode
Full-time
Duration
3 years
Start date
September
Application code
N573
Application method
Mode
Full-time (with placement)
Duration
4 years
Start date
September
Application code
N574
Application method

Accommodation

Once we have made you an offer, you can apply for accommodation. You can rent from LSBU and you’ll deal directly with the university, not third party providers. That means we can guarantee you options to suit all budgets, with clear tenancy agreements and all-inclusive rents that include insurance for your personal belongings, internet access in each bedroom and on-site laundry facilities.

Or, if you’d rather rent privately, we can give you a list of landlords – just ask our Accommodation Service.

Read more about applying for accommodation at LSBU.

Finance

You don't need to wait for a confirmed place on a course to start applying for student finance. Read how to pay your fees as an undergraduate student.

Prepare to start

Applicant events

After you’ve received your offer we’ll send you emails about events we run to help you prepare for your course.

Welcome Week

Before you start your course we’ll send you information on what you’ll need to do before you arrive and during your first few days on campus. You can read about the process on our Welcome Week pages.

Suggested reading

  • Kahneman, D. (2014) Thinking, Fast and Slow. NY; Farrar Straus Giroux.
  • Sharp, B. (2010) How Brands Grow. Melbourne; OUP

Fees and funding

For more information, including how and when to pay, see our fees and funding section for undergraduate students.

Please check your fee status and whether you are considered a Home, EU or International student for fee-paying purposes and for our regulatory returns, by reading the UKCISA regulations.

See our Tuition Fees Regulations (PDF File 160 KB) and Refund Policy (PDF File 102 KB).

Possible fee changes

The University reserves the right to increase its fees in line with changes to legislation, regulation and any government guidance or decisions.

The fees for international students are reviewed annually and the University reserves the right to increase the tuition fees in line with the RPIX measure of inflation up to 4 per cent.

Scholarships

We offer several types of fee reduction through our scholarships and bursaries. Find the full list and other useful information on our scholarships page.

Apply now Book an Open Day Order a prospectus Register your interest

Contact information

Course Enquiries - UK

Tel: 020 7815 7815

Due to COVID-19, call waiting times may be longer than usual. Any questions? Use the green bubble on the bottom right hand corner to start a live chat with us

Get in touch
  • Business and Enterprise
  • Stories