Behavioural Research Group
The Behavioural Research Group (BRG) carries out research activities that draw on theory and methods from economics, management, psychology, marketing, philosophy and organisational studies, amongst other behavioural sciences. In accordance with LSBU’s research and enterprise strategy and REF 2029 goals, the aim of BRG is to promote interdisciplinary theoretical and applied behavioural research, initiative and activities.
The BRG is dedicated to conducting, advancing, and applying behavioural research. Accordingly, the BRG conducts original interdisciplinary research both within the University and with external collaborators and partners. Moreover, the BRG promotes research excellence and enhances the international reputation and visibility of the research conducted in the LSBU Business School.
The mission of this multidisciplinary research group is straightforward and aligned with the research strategy/priority of the Business School: 1) world leading and internationally excellent research outputs, 2) research and enterprise income, 3) impact and overall achieving international visibility and recognition. Specifically, we aim to establish the BRG as a leading national and international research group.
The BRG promotes and encourages inclusivity and diversity. For example, being part of the BRG provides staff members, practitioners, international partners, and PhD researchers with the opportunity to partake in interdisciplinary research projects, enterprise activities, and research training. Furthermore, the BRG members explore influences on/and of behaviour regardless of type of behavioural agency (humans, organisations and artificial intelligence), employed research methods and data analysis techniques, in the following areas:
- Judgement and decision-making
- Consumer behaviour in multicultural contexts
- Behaviour change and forecasting
- Risk behaviour and decision heuristics
- Social cognition
- Entrepreneurial behaviour
- Business decision-making
- Well-being at work
- Equality and moral decision-making
- Behavioural experiments and interventions
We promote research that addresses four main United Nation’s sustainable development goals: Good health and well-being, gender equality, sustainable cities and communities, and peace, justice and strong institutions.
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. Our work contributes towards the following SDG(s):
BRG Directors
Dr Joseph Teal - behavioural science, risky judgement and decision making, moral judgement and decision making, utility
Dr Rose Martin - decision making, environmental behaviour, morality, perspective-taking
BRG Members (Academic Staff)
Dr Ademola Ajeyomi - social identities, decision making, multiculturism, biases and discrimination
Dr Silvio Aldrovandi - decision making, social cognition, social norms, retrospective evaluations
Dr Thikrait O'Keeffe - lean waste management and sustainability, higher education, process improvement and operational efficiency, semantic communication, next gen networks and network efficiency
Ms Sultana Ashiq - environmental awareness, environmental responsibility, green consumption, level of knowledge, performance expectancy, usage intention, use of systems
Mr Haider Bilal - utilitarianism, higher education management, digital readiness
Dr Michele Buontempo - decision making, behaviour, context, content, policy design
Dr Mohamad El Tannir - inter-organisational governance, cooperation, coordination, project governance, heuristics in projects
Dr Firdaous Ennami - sustainability, risk management, circular economy
Dr Mimi Fakhri - emotions, decision making, intolerance of uncertainty, emotional uncertainty, uncertainty tolerance
Ms Lyn Hamblin - employability, higher education
Ms Heidi Hinchcliffe - employability, higher education
Mr Gift Kugara - Machine learning, credit scoring, sustainability, big data, data mining, emerging technologies
Professor Petko Kusev - decision making, moral judgement, forecasting, utility, risk
Dr Swalih Manakkattil - environmental management accounting, sustainability accounting, environmental strategies, strategic decision-making, sustainable decision-making
Mr Joshua Missalie - behavioural finance, judgement, decision-making, risk, speculation
Dr Nazanin Nami - supply chain management, coordination, sustainability, reverse logistics, evolutionary game theory
Dr Serene Ni - behavioural accounting, corporate governance, ESG reporting, gender equality
Dr Sergey Portyanko - strategic management, entrepreneurship, innovation, business management, business development, social effects in entrepreneurship, entrepreneurship behaviours
Dr Fulvio Sconamiglio - public administration, network governance, public management, social enterprise, wicked problems
Dr Mark Winter - economics, experiments, group decision making, behavioural biases, political economy
Ms Susie Wolstenholme - Inclusive leadership, EDI, higher education, teaching & learning
Dr Hongyi Yang - internationalisation, SMEs, MNEs, dynamic capabilities, digitalisation
BRG Members (PhD Researchers)
Ms Sara Altaf - self-disclosure, trust, chatbots, social Identity, human-computer interaction
Ms Qing Lin - consumer behaviour, service marketing, artificial intelligence, chatbots, technology appropriation
Ms Ankita Sharma - lean waste, higher education, sustainability, lean management
Ms Oleksandra Stepanets - marketing, innovation, behavioural economics, cognitive strategies, business
Ms Siana Vukadinova - judgement, decision-making, pro-environmental behaviour, risk perception
Ms Laurel Michele Walzak - sports, fandom, streaming, role identity, structural equation modelling
Ms Xiran Wei - judgement, decision-making, consumer behaviour, risk perception
Ms Yuxuan Zhao - global strategy, emerging markets, digital transformation, artificial Intelligence, sustainability
Members of the BRG are currently working on a variety of funded research and enterprise projects. For example:
- Martin, R., & Kusev, P. (2024) Perspective-taking accessibility and climate change mitigation behaviours. The Leverhulme Trust 24-month Research Project Grant, Science. LINK
- Abdales, S., Rigby, M., & Williams, S. (2023). Working together in Civil Society: A study of collaboration between Civil Society Organizations, British Academy/Leverhulme Grant. LINK
- Help to Grow (CABS)
- Organisational Skills Framework (Lambeth Council)
- Thriving High Street Fund - Camberwell Identity Group (Southwark Council)
- London Housing Foundation
Selected internationally excellent (3*) and world leading (4*) outputs by BRG members:
Dubois, L. E., & Walzak, L. (2025). Blind scouting: using artificial intelligence to alleviate bias in selection. Personnel Review. https://doi.org/10.1108/PR-02-2024-0130
Calo, F., Sancino, A., & Scognamiglio, F. (2024). Social enterprise and social entrepreneurship in the Public Administration (PA) scholar field: a bibliometric analysis and some conceptual considerations. Public Management Review, 26(10), 3013-3039. https://doi.org/10.1080/14719037.2024.2311181
Chen, S., Ni, X., & Tong, J. Y. (2016). Gender diversity in the boardroom and risk management: A case of R&D investment. Journal of Business Ethics, 136, 599-621. https://doi.org/10.1007/s10551-014-2528-6
Hosseini-Motlagh, S. M., Nematollahi, M., & Nami, N. (2021). Drug recall management and channel coordination under stochastic product defect severity: a game-Theoretic analytical study. International Journal of Production Research, 59(6), 1649-1675. https://doi.org/10.1080/00207543.2020.1723813
Kusev, P., Van Schaik, P., Martin, R., Hall, L., & Johansson, P. (2020). Preference reversals during risk elicitation. Journal of Experimental Psychology: General, 149(3), 585. https://doi.org/10.1037/xge0000655
Kusev, P., Van Schaik, P., Teal, J., Martin, R., Hall, L., & Johansson, P. (2022). How false feedback influences decision‐makers' risk preferences. Journal of Behavioral Decision Making, 35(5), e2278. https://doi.org/10.1002/bdm.2278
Martin, R., Kusev, P., & Van Schaik, P. (2021). Autonomous vehicles: How perspective-taking accessibility alters moral judgments and consumer purchasing behavior. Cognition, 212, 104666. https://doi.org/10.1016/j.cognition.2021.104666
Martin, R., Kusev, P., Heilman, R. M., & Vukadinova, S. (2025). Perspective-taking accessibility informs prosocial judgments in sacrificial scenarios: evidence across cognitive priming tasks. Decision, 12(4), 315-333. https://doi.org/10.1037/dec0000265
Perry, J. M., Ravat, H., Bridger, E. K., Carter, P., & Aldrovandi, S. (2024). Determinants of UK students' financial anxiety amidst COVID‐19: Financial literacy and attitudes towards debt. Higher Education Quarterly, 78(3), 625-639. https://doi.org/10.1111/hequ.12473
Pitelis, C.N., Teece, D.J. and Yang, H., 2024. Dynamic capabilities and MNE global strategy: A systematic literature review‐based novel conceptual framework. Journal of Management Studies, 61(7), pp.3295-3326. https://doi.org/10.1111/joms.13021
Portyanko, S., Reinmoeller, P., Hussels, S., & Turner, N. (2023). Peer effects and intentional entrepreneurial behaviour: A systematic literature review and research agenda. International Journal of Management Reviews, 25(3), 515-545. https://doi.org/10.1111/ijmr.12320
Scognamiglio, F., Sancino, A., Caló, F., Jacklin‐Jarvis, C., & Rees, J. (2023). The public sector and co‐creation in turbulent times: A systematic literature review on robust governance in the COVID‐19 emergency. Public administration, 101(1), 53-70. https://doi.org/10.1111/padm.12875
Swalih, M. M., Ram, R., & Tew, E. (2024). Environmental management accounting for strategic decision‐making: A systematic literature review. Business Strategy and the Environment, 33(7), 6335-6367. https://doi.org/10.1002/bse.3828
Teal, J., Kusev, P., & Martin, R. (2024). When (and why) absolute decision attribute values influence human preferences. Acta Psychologica, 250, 104519. https://doi.org/10.1016/j.actpsy.2024.104519
Teal, J., Kusev, P., & Martin, R. (2026). The first attribute heuristic influences risky choice preferences. Cognition, 266, 106298. https://doi.org/10.1016/j.cognition.2025.106298
Yang, H., & Stoian, M.C. (2025). Post-entry internationalization of born globals: The role of dynamic capabilities in accelerating growth. International Business Review, 34(2), p.102299. https://doi.org/10.1016/j.ibusrev.2024.102299