students from London South Bank University (LSBU) have unveiled their unique
hoarding design at Southbank Place after winning a competition to transform Sutton Walk in London.
Last year, Muneeb Ali
Khan and Daniel Tang were invited to create
designs for an interactive hoarding at Southbank Place. Qatari Diar and Canary
Wharf Group requested the LSBU students design a piece to showcase the
prominence of the Shell Centre redevelopment in the heart of one of London’s
most popular cultural districts.
Working with the
Southbank Place team and with the help of Professor Lilly Kudic, Head of
Architecture at LSBU, Muneeb and Daniel produced a design that would reflect the positive impact this development will have on the local area,
whilst catching pedestrians’ attention.
Daniel said: “This
project was a fantastic learning experience and really pushed both of our
design abilities. We are delighted to have won the competition to create
something that will be seen by so many people.”
As winners of the hoarding design competition, Muneeb and Daniel produced
a thought-provoking interactive design using inventive mirror angles that create
an optical illusion to reflect life on London’s busy South Bank.
Their design is
scheduled to be on display until the end of the next academic year.
Muneeb added: “The design was
inspired by Rufus Butler Seder, whose eye-popping LIFETILES installations are
featured across the world. Using a basic plywood structure, our main challenge
was perfecting the intricate mirror angles to accurately reflect the passing
pedestrian’s image all along the narrow walkway.”
This project was inspired by the 1963 film ‘A Look at Life’, which
was released when the Shell Centre first opened and aims to engage with the
local area and celebrate its evolution through the years.
Ladki, Marketing Manager at Qatari Diar, said: “With Southbank Place, we had the opportunity to develop hoarding
that is representative of our development. The competition was tough and
attracted some of London’s most talented architecture students and we couldn’t
be happier with the result. It’s a design that is truly inspired by SBP today
and also its future.”