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Students transform Southbank Place hoarding

LSBU Architecture students present their winning interactive hoarding design using mirror angles in the heart of one of London’s most popular cultural districts
25 October 2016

Architecture students from London South Bank University (LSBU) have unveiled their unique hoarding design at Southbank Place after winning a competition to transform Sutton Walk in London.

Last year, Muneeb Ali Khan and Daniel Tang were invited to create designs for an interactive hoarding at Southbank PlaceQatari Diar and Canary Wharf Group requested the LSBU students design a piece to showcase the prominence of the Shell Centre redevelopment in the heart of one of London’s most popular cultural districts.

Working with the Southbank Place team and with the help of Professor Lilly Kudic, Head of Architecture at LSBU, Muneeb and Daniel produced a design that would reflect the positive impact this development will have on the local area, whilst catching pedestrians’ attention.

Daniel said: “This project was a fantastic learning experience and really pushed both of our design abilities. We are delighted to have won the competition to create something that will be seen by so many people.”

As winners of the hoarding design competition, Muneeb and Daniel produced a thought-provoking interactive design using inventive mirror angles that create an optical illusion to reflect life on London’s busy South Bank. Their design is scheduled to be on display until the end of the next academic year.

Muneeb added: “The design was inspired by Rufus Butler Seder, whose eye-popping LIFETILES installations are featured across the world. Using a basic plywood structure, our main challenge was perfecting the intricate mirror angles to accurately reflect the passing pedestrian’s image all along the narrow walkway.”

This project was inspired by the 1963 film ‘A Look at Life’, which was released when the Shell Centre first opened and aims to engage with the local area and celebrate its evolution through the years.

Khalil Ladki, Marketing Manager at Qatari Diar, said: “With Southbank Place, we had the opportunity to develop hoarding that is representative of our development. The competition was tough and attracted some of London’s most talented architecture students and we couldn’t be happier with the result. It’s a design that is truly inspired by SBP today and also its future.”

Find out about studying architecture at LSBU and more about the Southbank Place development.