The challenge gave students the opportunity to simulate running a business in a safe, risk-free, virtual environment.
Linking this challenge to LSBU’s EPIIC (Excellence, Professionalism, Integrity, Inclusivity, Creativity) highlights the importance of corporate social responsibility.
In groups, students designed a bag, incorporating the University’s EPIIC values, with a target market in mind. Using their creativity and raw materials, students count ‘sales’ by measuring public responses to promotional campaigns they ran on social media.
At the conclusion of the challenge, each team delivered a presentation of their journey, from team formation through to their final virtual sales and profits.
The winning team from each class will compete in a final presenation on the 16 May 2019. The categories are Most Profitable Business, Best Bag Design and Best Promotional Video.
Follow the EPIIC bag challenge on Twitter, #EPIICbag!