National Bakery School graduate wins Champion City Baker title
14 July 2014
Technology Management graduate Clay Niccum entered his peanut butter cupcakes
with dark chocolate ganache in the Great Guildhall Cupcake Bake Off competition on 11 July, and was judged not
only by The Lord Mayor of the City of London Fiona Woolf, but also 2013 'Great
British Bake Off' Champion Frances Quinn.
that his cupcake creations had the edge over his rivals, as they are both
wheat-free and dairy-free. All the mouth-watering products from Clay's baking
business 'Cheeky by Nature' – based at LSBU's Clarence Centre
for Enterprise and Innovation – are developed with the same ethos, that eating
healthily doesn't have to be dull.
his bakery business in London, Clay now plans to open another in his native
California. He feels the connections and
skills he gained from the National Bakery School will be vital to his success.
the competition, Clay said: "To be given the title of Champion City Baker is fantastic
proof that the growing craze for nutritious, delicious choices is here to stay.
"It would not
have been possible for me to open Cheeky by Nature without the practical,
industry specific skills I developed through LSBU's National Bakery School and
the subsequent support I have had from the University's Enterprise team."
1894, LSBU's National Bakery School is the oldest bakery school in the
world. Today, it enjoys an international reputation for courses designed in
consultation with leading heads of industry.