London Metropolitan Police choose LSBU marketing students to spearhead new campaign
18 February 2015
Metropolitan Police Officers are currently leading a programme to reduce and
ultimately prevent the theft of motor vehicles across London. They have approached
undergraduate and postgraduate students studying marketing and communications
in LSBU's School of Business to develop innovative ideas to spread the message
that these crimes are preventable.
Chief Inspector Iain Maddison of the Metropolitan Police said: "Professional
criminal gangs are targeting two and four-wheel vehicles using increasingly
high-tec and sophisticated methods.
"To help the Metropolitan Police halt the escalation
of these crimes and prevent motor vehicle thieves from continuing such
activities, we must offer London vehicle owners all sound advice to take every
precaution and protect their vehicles.
"We have worked with LSBU on other campaigns in the
past and been extremely impressed by the creative and practical ideas that were
presented to us – and have implemented them in some cases. The brief we have
given the students is by no means an easy task but we have confidence in their
ability to rise to the challenge."
Around 50 students will work in groups to create
campaigns which they will present to officers at New Scotland Yard in the
spring. The best ideas will be incorporated into a campaign that will launch
across London in June 2015.
MSc Marketing Communications course director Kim
Roberts said: "This is a tremendous opportunity for our students to work on a
live brief and potentially see their ideas actioned across London's Boroughs.
It's another example of LSBU working to address real world challenges."