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First year students take top three designs at Pro2Pac Design Challenge 2019

The winners, first year LSBU Product Design students, were commended for their ability to bring detailed concepts to life quickly and with finesse
13 May 2019

For their 2019 Design Challenge, Pro2Pac challenged students to select a Fast-Moving Consumer Good and redesign its current packaging for a better delivery. The task focused on products which can be delivered through services such as Amazon/DPD and not constrained to the storage and display needs of a traditional ‘brick and mortar’ retail outlet. Would yoghurt still come in pots? Would toothpaste still come in tubes?

Fourteen student projects were shortlisted for exhibition at London’s ExCeL centre; the top three designs were all from first year BSc Product Design students at LSBU. Full-sized pack prototypes and graphic presentation boards were judged by Sanjay Patel & David Harding-Brown, founding partners of The Packaging Collective.

On LSBU’s contributions, Sanjay commented: “Given the challenge and relatively short time to deliver initial concepts, LSBU students did a phenomenal job at understanding the brief, exploring laterally and bringing their ideas to life.”

Claudiu Joaca-Bine won bronze prize with ‘Pillcase’ aimed at reducing unnecessary pharmaceutical packaging. As a refillable container, people on long-term medication could use ‘Pillcase’ to simplify prescription delivery and make it more efficient.


Ed Chinn won silver with ‘Borrubag’, a solution to single-use plastic packaging by introducing a circular economy through food delivery. A consumer would keep packaging from their last delivery and return it with the next delivery. The company then sanitises and re-uses Borrubag to re-package more food.


Dan Phillips, pictured below, won gold for his ‘Battery Belt’. The reward was £500 plus a placement with design consultancy Kinneir Dufort.

Dan Phillips

The inspiration for ‘Battery Belt’ came from bandoliers allowing batteries to slide in and out of a strap – this is also useful to indicate which batteries are new or used.

Battery Belt

Dan said: “Winning the Pro2Pac 2019 challenge is a massive thrill for me, especially due to the amount of other brilliant design concepts and beautiful models. This achievement is one that will stay with me as I continue to learn about how to be a successful designer.  I thank LSBU, its fantastic facilities and the staff, who are all extremely helpful and provide a lot of guidance to succeed.”

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