This high profile annual competition is one of the oldest business case competitions in the world and draws teams from business schools around the globe, challenging them to demonstrate their entrepreneurial flair and business skills, their adaptability and their ability to work as a team under pressure. During the finals, teams compete head-to-head in each round, analysing a case study for four hours and then presenting their recommendations to a panel of judges made up of academics and business professionals. The event is rounded off with the judges scoring each team before deciding on a winner.
The four students making up LSBU’s team were Miek De Smet (BA Marketing), Zaryoon Sheikh (BA Business Studies), Richard Hart (BA Accounting and Finance) and Naseeba Mhearban (BA Business Studies). The team was coached by Jon Warwick, Christina Anderl and Anna Howard, who trained the students for four months in preparation for this challenging competition. The team performed exceptionally well in securing a bronze medal, beating rivals, Leeds Beckett University (UK), International Business Academy (Denmark) and Rotterdam University of Applied Sciences, (Netherlands). LSBU were eventually eliminated in the semi-final round by the competition winners Carlton University (Canada).
Commenting on the team’s performance Professor Mike Molan, former Dean of the School of Business said: “I am immensely proud of the achievements of our students in the NIBS Worldwide Case Competition 2017. To qualify for the finals in Finland was great but to make it all the way through to the semi-finals only to be beaten by the eventual winners was little short of outstanding. My thanks go to the students for all the hard work they put in doing such a great job to represent LSBU and also to Jon, Anna, and Christina for their excellent support for our students.”
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