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International Marketing MSc / PgDip / PgCert

Overview

Accredited by the Chartered Institute of Marketing (CIM) this specialist course examines current global marketing issues and aims to provide the skills you will need to stay at the forefront of this discipline throughout your career.

Your studies will extend your awareness of the complex, dynamic and sometimes hostile international business environment.

The main thrust of this programme is to equip future marketing managers with the knowledge and understanding to make and implement marketing decisions for the international arena. This course enables you to apply theoretical frameworks and principles to the practical work environment.

8 reasons to study here

Educational excellence: For marketing, we’re voted no.2 UK wide for student satisfaction (CUG Guide 2018). Furthermore we’re voted no.1 and no.2 for Satisfied with teaching and satisfied overall with the course in the Guardian league table 2018.
Developing employability: the division holds residential weekends and provides internship and placement opportunities for students.
Exceptional learning resources: No.1 University in the UK for Learning Resources in Marketing (National Student Survey 2016).
Guest lectures: industry leading guest lectures add a new and modern twist to our teaching for students to develop their sector knowledge.
Professional accreditation: Modules accredited by the Chartered Institute of Marketing, providing exemptions for professional qualifications.
Entrepreneur support: Develop a ready-to-fund business plan or undertake consultancy as a final year marketing project, and individual entrepreneurial activity is supported through the course and University.
Networking opportunities: Build relationships with small and medium enterprises and alumni as part of a unique 'give back' culture.
Research active academics: you’ll be taught by enthusiastic but also research active staff, which means you’ll receive relevant teaching and best practice for the 21st century.

Benefits of PgDip

The PgCert and PgDip are designed for those seeking personal or career development but who may not have the time to commit to a full masters degree. The PgCert comprises of three taught modules and the PgDip is awarded after completing six taught modules.

Benefits of PgCert

The Masters degree has all of the benefits of the PgDip but also provides the opportunity to apply the knowledge, techniques and skills acquired through the programme to your dissertation module of which you will conduct an in-depth study into an related issue.

Accreditations

Key course information - ordered by mode
Mode Duration Start date Location
Mode
Full-time
Duration
12 months
Start Date
September
Location
Southwark Campus
Mode
Full-time
Duration
12 months
Start Date
September
Location
Southwark Campus
Mode
Full-time
Duration
15 months
Start Date
January; September
Location
Southwark Campus
Mode
Part-time
Duration
30 months
Start Date
January; September
Location
Southwark Campus

Case studies

Modules

  • Research methods
  • Strategies for international market entry
  • Cross cultural buyer behaviour
  • International pricing and performance
  • International brand management
  • Dissertation (20,000 words)

Plus two electives of your choice:

  • Digital and social media
  • Global operations and logistics
  • Marketing communications
  • Market driven marketing
  • Public relations

Employability

This Masters degree is designed to produce graduates with advanced expertise. You may find employment in middle to top management positions in manufacturing, service and public sector enterprises with operations abroad. Successful students enter into different types of organisations including multinational and global companies, public sector organisations, charities and start-ups.

Our graduates are undertaking a variety of roles including marketing management, international brand management and market research analysts, fund raising and events management, product managers, and account management, public relations, advertising and communications agencies and digital marketing management.

Employability Service

We are University of the Year for Graduate Employment - The Times and Sunday Times Good University Guide 2018.

At LSBU, we want to set you up for a successful career. During your studies – and for two years after you graduate – you’ll have access to our Employability Service, which includes:

  • An online board where you can see a wide range of placements: part-time, full-time or voluntary. You can also drop in to see our Job Shop advisers, who are always available to help you take the next step in your search.
  • Our Careers Gym offering group workshops on CVs, interview techniques and finding work experience, as well as regular presentations from employers across a range of sectors.

Our Student Enterprise team can also help you start your own business and develop valuable entrepreneurial skills.

Placements

Staff

Dr Dag Bennett

School/Division: Business / Management, Marketing and People
Job title: Lead for Postgraduate Research Students (PGR) in the School of Business, Associate Professor in Marketing, Ehrenberg Centre for Research in Marketing;

Dr. Dag Bennett is an associate professor in marketing, with interests in behavioural brand loyalty, market structure modelling, and marketing in emerging markets.


Dr Lakhdar Boukersi

School/Division: Business / Management, Marketing and People
Job title: Sessional Lecturer

Dr Lakhdar Boukersi was awarded a PhD in International Marketing, and his research interests include the application of Marketing Management in LDC's, impact of international trade fairs on export development, trade fairs and exhibitions as a communication tool.


Mel Godfrey

School/Division: Business / Management, Marketing and People
Job title: Head of Business Partnerships and Employment Outcomes; Course Director, MSc Marketing

Mel helped to launch the first public email systems available in the UK and has also undertaken consultancy work with both large firms and small organisations covering all aspects of marketing.


Peter Maple, MBA

School/Division: Business / Management, Marketing and People
Job title: Lecturer, Charity Management

An expert in fundraising and philanthropy, Peter has 20 years' experience as a successful fundraising manager and fundraising director in a variety of charities including: the YMCA, Arthritis Care, Leonard Cheshire Disability, Brooke Hospital and Crisis UK.


Facilities

Teaching and learning

You will gain practical evaluative and problem solving skills to equip you for more senior roles in marketing management. The taught component of the course will provide you with the most current thinking in marketing management, including marketing science, changing consumer behaviour, new media and the communications process, pricing across borders, and marketing in emerging markets amongst others. You will be given the opportunity to develop an individual approach to research enabling you to specialise in a particular field of marketing.

Entry requirements

  • Bachelor degree equivalent to UK Second Class Honours Lower Division in a related subject.
  • Mature students will considered with a minimum of 3 years relevant work experience.
  • We welcome qualifications from around the world. English language qualifications for international students: IELTS score of 6.5.

If you are interested in studying at LSBU, please refer to our Standard Entry Requirements.

How to apply

International (non Home/EU) applicants should follow our international how to apply guide.

Instructions for Home/EU applicants
Mode Duration Start date Application code Application method
Mode
Full-time
Duration
12 months
Start date
September
Application code
4108
Application method
Mode
Full-time
Duration
12 months
Start date
September
Application code
4170
Application method
Mode
Full-time
Duration
15 months
Start date
January; September
Application code
807
Application method
Mode
Part-time
Duration
30 months
Start date
January; September
Application code
808
Application method

Full-time/part-time postgraduate students and research students apply through the UK Postgraduate and Statistical Service (UKPASS). Full details of how to do this are supplied on our How to apply section for postgraduate students and our How to apply section for research students.

Postgraduate applicants are required to provide up to two references as part of their application.

Accommodation

Students should apply for accommodation at London South Bank University (LSBU) as soon as possible, once we have made an offer of a place on one of our academic courses. Read more about applying for accommodation at LSBU.

Finance

It's a good idea to think about how you'll pay university tuition and maintenance costs while you're still applying for a place to study. Remember – you don't need to wait for a confirmed place on a course to start applying for student finance. Read how to pay your fees as a postgraduate student.

Postgraduate Application Service

Book a session with one of our specialist Postgraduate Advisors. Over a one on one Advice Session they'll advise you on postgraduate degrees at LSBU that match your interests and experience. Book an Advice Session.

Fees and funding

Fees are shown for new entrants to courses, for each individual year of a course, together with the total fee for all the years of a course. Continuing LSBU students should refer to the Finance section of our student portal, MyLSBU. Queries regarding fees should be directed to the Fees and Bursaries Team on: +44 (0)20 7815 6181.

Part-time
Full-time
The fee shown is for entry 2018/19.
UK/EU fee: £2900International fee: £4375
AOS/LSBU code: 808Session code: 1PS00
Total course fee:
UK/EU £8700
International £13125
The fee shown is for entry 2018/19.
UK/EU fee: £8700International fee: £13125
AOS/LSBU code: 807Session code: 1FS03
The fee shown is for entry 2018/19.
UK/EU fee: £2900International fee: £4375
AOS/LSBU code: 4170Session code: 1FS01
The fee shown is for entry 2018/19.
UK/EU fee: £5800International fee: £8750
AOS/LSBU code: 4108Session code: 1FS01
The fee shown is for entry 2018/19.
UK/EU fee: £8700International fee: £13125
AOS/LSBU code: 807Session code: 1FS00
The fee shown is for entry 2018/19.
UK/EU fee: £2900International fee: £4375
AOS/LSBU code: 4170Session code: 1FS00
The fee shown is for entry 2018/19.
UK/EU fee: £5800International fee: £8750
AOS/LSBU code: 4108Session code: 1FS00
The fee shown is for entry 2018/19.
UK/EU fee: £2900International fee: £4375
AOS/LSBU code: 808Session code: 1PS01
Total course fee:
UK/EU £8700
International £13125

For more information, including how and when to pay, see our fees and funding section for postgraduate students.

Possible fee changes

The University reserves the right to increase its fees in line with changes to legislation, regulation and any governmental guidance or decisions.

The fees for international students are reviewed annually, and additionally the University reserves the right to increase tuition fees in line with inflation up to 4 per cent.

Postgraduate loan (PGL) for Masters study

If you are starting a Masters course, studying either full- or part-time, you may be entitled to apply for a postgraduate study loan. Find out more at our postgraduate fees and funding section.

Scholarships

We offer several types of fee reduction through our scholarships and bursaries. Find the full list and other useful information on funding your studies on the scholarships and fee discounts page.

Fee status

Please check your fee status and whether you are considered a home, EU or international student for fee-paying purposes by reading the UKCISA regulations.

Case studies

Select a case study and read about practical project work, students' placement experiences, research projects, alumni career achievements and what it’s really like to study here from the student perspective.

Prepare to start

We help our students prepare for university even before the semester starts. To find out when you should apply for your LSBU accommodation or student finance read How to apply tab for this course.

Enrolment and Induction

Enrolment takes place before you start your course. On completing the process, new students formally join the University. Enrolment consists of two stages: online, and your face-to-face enrolment meeting. The online process is an online data gathering exercise that you will complete yourself, then you will be invited to your face-to-face enrolment meeting.

In September, applicants who have accepted an unconditional offer to study at LSBU will be sent details of induction, which is when they are welcomed to the University and their School. Induction helps you get the best out of your university experience, and makes sure you have all the tools to succeed in your studies.

Read more about Enrolment and Induction.

 
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Contact information

Course Enquiries - UK/EU

Tel: 0800 923 8888

Tel: +44 (0) 20 7815 6100

Get in touch

Course Enquiries - International

Tel: +44 (0) 20 7815 6189

Get in touch
 
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