Year 1
Students to a range of economic and financial topics and shows how these can be applied to understand the world around us. The module develops students understanding of the external environment businesses face, and aspects of finance relevant to the business context.
Aims to provide students with an introduction to the nature and scope of marketing. It provides them with an understanding of the fundamentals within the marketing discipline and to be introduced to the understanding of marketing as a management tool. Students will also be introduced to the role of marketing within the general marketplace and society.
In this module students will be utilising business project frameworks, problem solving skills and ideas generation techniques that will support them through the key stages required to complete a business small business project from concept to delivery. Throughout the stages of their project, and by incorporating a facilitated coaching process, students will be supported to develop key skills vital to successful leadership and management.
The module examines a range of ways of handling, analysing and presenting quantitative information.The underlying theme is to look at data in a variety of forms, to determine the ‘story’ that this data is telling, and to use that ‘story’ to justify decisions.
This module introduces students to the basic concepts of management in organisations. It provides students an appreciation of the complexities of organisations that affect employee behaviour within them. It introduces them to human resource management strategies to manage people in organisations. The module incorporates key management, organisational behaviour and people management theories and practices.
This module aims to equip students with the knowledge of skills of basic strategic analysis. Students will be exposed to the use of simple strategic tools to evaluate the business and its wider environment. They will also be able to identify creative strategic solutions to simple organisational issues. The module further aims to develop students’ ability to make decisions between different strategic alternatives.
