Rethinking Store Atmosphere Variables in the New Post Pandemic Scene in the Context of Fashion Stores

A systematic overview of the literature and the field research will be given through this presentation for a better understanding of how Covid-19 impacted fashion retail stores.

About this event

Date: 13 October 2022
Location: LSBU Business School 3rd Floor Interact /Online MS Teams
Time: 12:00 - 14:00
Price: Free
Email: busresearch@lsbu.ac.uk
Organiser: London Centre of Business and Entrepreneurship (LCBER)

Research Today! How Context and Accessibility enhance consistency in people’s moral behaviour

Dr Meda Burghelea, Lecturer in Marketing, LSBU Business School

Chair: Prof Karin S. Moser, PhD

The ongoing digitalization of fashion retail stores began years ago, and the Covid-19 pandemic has accelerated the necessity and opportunity to reflect upon what to expect from physical fashion stores. A systematic overview of the literature and the field research will be given through this presentation for a better understanding of how Covid-19 impacted fashion retail stores. Traditional store atmospheric variables need to be reconsidered and redefined to attract consumers to the physical fashion stores. Digital screens and digital signage, sensory technologies, new layouts, and points, omnichannel, sustainability and the whole retail experience are transforming the way consumers make decisions about purchasing fashion products. All these new atmospheric variables add value to physical retail stores and have a greater impact on shopping behaviour. Fashion brands need to rethink their point of sales strategies as brick-to-mortar stores are no longer just a place of doing business, they become a place where consumers and brands connect, and the focus is on offering an unforgivable shopping experience.

Research Today! at LSBU Business School

'ResearchToday!' is a research seminar series that shows the breadth of research at LSBU Business School and is organised and hosted by the London Centre for Business and Entrepreneurship Research LCBER (pronounce: L-Cyber). It is a forum to foster collaboration and exchange among interested colleagues, visitors, collaborators and PhD students. We meet weekly during teaching term times (virtually on MS Teams during Covid19)

Registration

Interested guests are always welcome, from within or outside of the university! No registration is needed if you are internal; please just request to be added to the MS Team Research Today group for the virtual seminars by sending an email or just joining us for the face-to-face sessions. If you are external to the university, please send us an email to let us know you will be joining us, and we will inform our reception desk to expect you/send you the link for the virtual seminars. Contact email: busresearch@lsbu.ac.uk.

Find out more about our research, LCBER members, collaborations, publications and events:
https://www.lsbu.ac.uk/research/centres-groups/london-centre-business-entrepreneurship-research

Any questions? Just send an email to busresearch@lsbu.ac.uk

Check the current programme on What's On: http://www.lsbu.ac.uk/whats-on

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