BSc (Hons) Marketing with Digital 2022/23

Southwark Campus

Mode: Full-time

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Contact information

Course Enquiries - UK

Tel: 0207 815 7500

Live Chat

Due to COVID-19, call waiting times may be longer than usual. Any questions? Use the green bubble on the bottom right hand corner to start a live chat with us

Course Enquiries - International

Tel: +44 (0) 20 7815 6189

Get in touch

Overview

Corner the market

As an applied discipline that underpins company success, marketing stands on the cutting edge of those professions required to adapt to a constantly changing environment. Unlike many other marketing degree courses, the LSBU marketing degrees offer practical hands- on experience, introduction to key marketing technology and an applied element to every module in the curriculum. This ensures that our students are employment ready by the end of their degree and have gained knowledge and skills highly sought after by employers looking for graduate entrants.

By concentrating on how areas such as consumer behaviour, communications and media, relationship marketing, branding and international marketing  have been impacted by the digital revolution, the Marketing with Digital course will prepare you for a career in the modern marketing environment, providing you with the ability to practically apply digital marketing skills to a wide range of situations.

The role of our marketing courses is to educate future professionals who are aware of and can effectively respond to and thrive in an exciting and turbulent environment! With this at the forefront of our curriculum development, not only is our entire course led by employer requirements, we are also passionate about introducing our students to industry professionals through a series of in-curricula guest lectures, workshops and networking events. Many of our students have gained placements, internships and graduate roles with the companies who support our programme of studies and the number of opportunities increases each year.

If you are looking for a marketing degree which offers solid theoretical foundations, practical marketing experience within the curriculum, great industry links and access to relevant, industry required digital marketing technologies, as well as great employability support then an LSBU marketing degree is for you!

You can also study BA Marketing with Advertising and Digital Communications at LSBU.

Why Choose LSBU?

  • We offer key digital certifications such as Hootsuite academy, LinkedIn learning pathways and Salesforce training, enhancing your employment prospects.
  • Our relationships with key industry professionals offer you access to exciting guest lectures, internship opportunities and networking.
  • Initiatives such as the CIM Marketing club (run by our students) give invaluable access to senior marketers as well as experience in event marketing.
  • Our use of live case studies within modules and assessments offers invaluable practical marketing experience.

Why Marketing at LSBU? 

We rank Ist for Marketing among modern London competitors (Complete University Guide 2022).
Our course is accredited by the Chartered Institute of Marketing (CIM).
We support entrepreneurs – you can develop a ready-to-fund business plan or undertake consultancy as a final year marketing project.
LSBU Business School is an esteemed member institution of the Business Graduates Association (BGA), sister brand to the AMBA.

Accreditations

Key course information - ordered by mode
Mode Duration Start date Location
Mode
Full-time
Duration
3 years
Start Date
September
Location
Southwark Campus
Mode
Full-time (with placement)
Duration
4 years
Start Date
September
Location
Southwark Campus

Modules

Students on this course study a range of topics, including modules designed to give a solid foundation in current business practice as well as contemporary marketing theory and practice.

All modules are designed to include practical application elements as well as theoretical concepts. Students are introduced to practical skills including digital campaign planning, brand analysis, communications and advertising planning, marketing research techniques and uses of digital marketing technology such as Hootsuite and Salesforce.

In addition, key soft skills are embedded into the curriculum ensuring that you develop your presentation skills, interview technique, networking skills and CV development as well as other areas relevant to your eventual career

Year 1

  • Principles of Marketing
    An overview of the marketing concept designed to prepare students for the specialist marketing modules studied later in the course.
  • Marketing in a Digital World
    An introduction to digital marketing including key digital marketing technologies.
  • Finance and the Economy
    Designed for non finance students, the module offers insight into the role of finance from a general business perspective.
  • The Discovery Project
    An introduction to business management from an applied perspective.
  • Management and Organisations
    Covers management theory and practice and offers insight into organisational behaviour.
  • Data for Decision Making
    An introduction to data, its uses and its key role in organisational successes.

Year 2

  • Understanding the Consumer
    An in depth look at consumer behaviour theory, its role in marketing decisions and how it is used in practice.
  • Your Marketing Career
    Centred around employability, the module covers key skills necessary for graduate marketing employment.
  • Integrated Contemporary Communications
    Fusing both practice and theory, the module examines marketing communications from an integrated campaign perspective.
  • Marketing Research and Digital Analysis
    A comprehensive introduction to marketing research, data, big data analysis and the role of these within a marketing context.
  • Marketing the Customer Experience
    Understand the customer journey with a focus on online experience and its impact on overall performance. 
  • Plus one option from:

  • The Digital Economy
  • Media Relations
  • Fundamentals of Project Management
  • Year 3

    • Global Marketing
      Theory and practice related to marketing across international boundaries.
    • Managing Products and Brands
      This module covers practical and theoretical concepts related to two of the most important areas of marketing, product and brand management.
    • Marketing and Digital Marketing Strategy and Planning
      This module links all the previous topics studied across all levels and involves the development of an effective overall marketing strategy for a live case.
    • Applied Project
      Running across two semesters, the project gives students the opportunity to explore an area of marketing of their choosing in more depth.

    Plus one option from:

  • Strategic Marketing Channels
  • Social Responsibility and Ethics
  • Contemporary Issues in Digital Marketing
  • Volunteering

Employability

Today’s marketing recruiters are searching for a mixture of general and industry specific skills. Our course is designed to ensure that our marketing graduates stand out from the crowd in terms of their overall knowledge of relevant theory, as well as their familiarity with core digital marketing technology and ability to apply marketing concepts in a work environment.

The course is specifically designed to appeal to candidates expecting to pursue a career in the digital side of the marketing function, particularly digital marketing, e-commerce, social media marketing and online communications. However, the overall degree fully prepares you for roles across the marketing spectrum, including, PR, Marketing Research, Brand Management and Digital Marketing.

Examples of job titles:- Marketing Executive, Marketing Manager, Marketing Director, Social Media Manager, Senior Account Executive, Marketing & Communications Executive, Campaign Manager, Global Webinar Specialist, Head of Ecommerce, Media Operations Manager, Consumer Brand Manager, Digital Marketing Strategist

Examples of employers:- Facebook, Google, Barnardo’s, Diageo, Lulu Guinness, Saatchi & Saatchi, Ogilvy, American Express, Xbox, Play Station, Ipsos MORI, Unilever, Lego, HSBC, Pulicis Sapient, FIFA, McCann London.

Employability Service

At LSBU, we want to set you up for a successful career. During your studies – and for two years after you graduate – you’ll have access to our Employability Service, which includes:

  • An online board where you can see a wide range of placements: part-time, full-time or voluntary. You can also drop in to see our Job Shop advisers, who are always available to help you take the next step in your search.
  • Our Careers Gym offering group workshops on CVs, interview techniques and finding work experience, as well as regular presentations from employers across a range of sectors.

Our Student Enterprise team can also help you start your own business and develop valuable entrepreneurial skills.

London South Bank University has a long-standing accredited graduate gateway with the Chartered Institute of Marketing (CIM) and works closely together with this leading professional body to provide opportunities for our students and graduates.

Accreditation and exemptions

The CIM Graduate Gateway programme will provide our Bsc (Hons) Marketing with Digital graduates with an important opportunity to gain a professional qualification alongside their degree.

To be awarded the CIM Certificate in Professional Marketing or Professional Digital Marketing, our Marketing graduates are awarded two exemptions from CIM modules (Marketing and either Integrated Communications or Applied Marketing and Planning Campaigns) and need only pass one CIM elective to gain the CIM Certificate.

Our graduates are also exempted from one CIM module on the CIM Diploma in Professional Marketing or Professional Digital Marketing and therefore only need pass two CIM modules instead of three to gain that higher award.

This course has been developed following extensive consultation with industry practitioners and key marketing recruiters.

Almost all the marketing teaching team have industry experience across a wide range of roles and specialisations including Advertising, PR, Marketing Strategy, B2B Marketing and Digital Communications. Many are still actively involved in working with organisations either via applied marketing research or marketing consultancy.

Recent guest lecturers have included:

Bobi Carley, Head of Media & Diversity, ISBA

Caspar Mason, VP & Creative Director, Jack Morton WorldWide

Giuseppe Caltbiano, Senior Director of Marketing, Rock Content

Matt Davies,Head of Digital, Beamly

Lucy Headington-Horton, Senior Lawyer, Brand and Trademarks, World Intellectual Property Organisation

Mike Miller, Business Development Manager, Zonin

Andy Lack, Senior Director, Jigsaw Research

The entire curriculum is guided by consultation with senior industry marketing professionals ensuring that content is highly linked to employability. Our strong links with senior marketing practitioners are used to expose you to exciting guest lectures, advice, networking and internships.

Placements

A one-year industry placement is offered and you are actively encouraged to undertake a placement year. Full support is offered by LSBU Business School Employability Team.

Teaching and learning

All modules on the course are taught via a series of lectures and seminars. Many assessments are based on live case studies which offer you ‘hands on’ experience in key areas of marketing management, fully complimenting the academic learning on the course. In addition, key soft skills are embedded into the curriculum ensuring that you develop your presentation skills, interview technique, networking skills and CV development as well as other areas relevant to your eventual career.

The entire curriculum is guided by consultation with senior industry marketing professionals ensuring that content is highly linked to employability. Our strong links with senior marketing practitioners are used to expose you to exciting guest lectures, advice, networking and internships.

This course is assessed via 100% coursework.

Many assessments are based on live case studies which offer students ‘hands on’ experience in key areas of marketing management, fully complimenting the academic learning on the course.

Entry requirements

    GCSE passes at Grade C or above in five subjects, including English Language and Mathematics (or equivalent), plus one of the following (subject to annual review):

  • A Level (104 new UCAS points)
  • BTEC National Diploma – (112 UCAS points)
  • Relevant recognised Access Courses (106 UCAS points)
  • Any other Level 3 qualification which is of the equivalent standard.

Advanced entry

If you have already completed some studies at another university, we may be able to consider you for advanced entry. Please see our advanced entry page for more information.

How to apply

International students

International (non Home/EU) applicants should follow our international how to apply guide.

Home/EU applicants

Mode Duration Start date Application code Application method
Mode
Full-time
Duration
3 years
Start date
September
Application code
N503
Application method
Mode
Full-time (with placement)
Duration
4 years
Start date
September
Application code
N504
Application method

Accommodation

Once we have made you an offer, you can apply for accommodation. You can rent from LSBU and you’ll deal directly with the university, not third party providers. That means we can guarantee you options to suit all budgets, with clear tenancy agreements and all-inclusive rents that include insurance for your personal belongings, internet access in each bedroom and on-site laundry facilities.

Or, if you’d rather rent privately, we can give you a list of landlords – just ask our Accommodation Service.

Read more about applying for accommodation at LSBU.

Finance

You don't need to wait for a confirmed place on a course to start applying for student finance. Read how to pay your fees as an undergraduate student.

Home/EU postgraduate students and research students should apply through our dedicated application system.

Full details of how to do this are supplied on our How to apply section for postgraduate students and our How to apply section for research students.

International applicants should use our international application system. Full details can be found on our How to apply section for international students.

See our admissions policy (PDF File 1,043 KB) and complaints policy (PDF File 127 KB).

Considering your application

Your application will be circulated to a number of potential supervisors who will look at your academic qualifications, experience and the research proposal to decide whether your research interest is something that could be supervised at LSBU.

There will also be an interview either by telephone or at the University. If you are successful you will be offered a place on a course and informed of the next enrolment date. The whole process normally takes between six to eight weeks, from receipt of your application to a decision being made about your application at LSBU Business School.

Prepare to start

Applicant events

After you’ve received your offer we’ll send you emails about events we run to help you prepare for your course.

Welcome Week

Before you start your course we’ll send you information on what you’ll need to do before you arrive and during your first few days on campus. You can read about the process on our Welcome Week pages.

Suggested reading

  • Kahneman, D. (2014) Thinking, Fast and Slow. NY; Farrar Straus Giroux.
  • Sharp, B. (2010) How Brands Grow. Melbourne; OUP

Prepare to start

We help our students prepare for university even before the semester starts. To find out when you should apply for your LSBU accommodation or student finance read the How to apply tab for this course.

Enrolment

Before you start your course we’ll send you information on what you’ll need to do before you arrive and during your first few days on campus. You can read about the process on our Enrolment pages.

Fees and funding

Fees are shown for new entrants to courses, for each individual year of a course, together with the total fee for all the years of a course. Continuing LSBU students should refer to the Finance section of our student portal, MyLSBU. Queries regarding fees should be directed to the Fees and Bursaries Team on: +44 (0)20 7815 6181.

Full-time

BSc (Hons) Marketing with Digital (FT) - Year 1 FT Southwark SEPT

The fee shown is for entry 2021/22
UK fee: £9250International fee: £14900
AOS/LSBU code: 5689Session code: 1FS00
Total course fee:
UK £27750
International £44700

BSc (Hons) Marketing with Digital (with Placement) (FT) - Year 1 FT Southwark SEPT

The fee shown is for entry 2021/22
UK fee: £9250International fee: £14900
AOS/LSBU code: 5708Session code: 1FS00
Total course fee:
UK (excluding any optional years) £27750
UK (including any optional years) £27750
International (excluding any optional years) £44700
International (including any optional years) £44700

For more information, including how and when to pay, see our fees and funding section for undergraduate students.

Please check your fee status and whether you are considered a Home, EU or International student for fee-paying purposes and for our regulatory returns, by reading the UKCISA regulations.

See our Tuition Fees Regulations (PDF File 201 KB) and Refund Policy (PDF File 775 KB).

Possible fee changes

The University reserves the right to increase its fees in line with changes to legislation, regulation and any government guidance or decisions.

The fees for international students are reviewed annually and the University reserves the right to increase the tuition fees in line with the RPIX measure of inflation up to 4 per cent.

Scholarships

We offer several types of fee reduction through our scholarships and bursaries. Find the full list and other useful information on our scholarships page.

The individual fee for this course is shown above. For more information, including how and when to pay, see our fees and funding section for postgraduate students.

See our Tuition Fees Regulations (PDF File 201 KB) and Refund Policy (PDF File 775 KB).

We have a range of PhD Scholarships available in partnership with businesses and organisations; read notices of PhD studentships.

Register your interest in BSc (Hons) Marketing with Digital

Contact information

Course Enquiries - UK

Tel: 0207 815 7500

Order a prospectus

Course Enquiries - International

Tel: +44 (0) 20 7815 6189

Get in touch

Live Chat

Due to COVID-19, call waiting times may be longer than usual. Any questions? Use the green bubble on the bottom right hand corner to start a live chat with us

Chat with a course student

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