BA (Hons) Marketing with Digital Advertising and Digital Communic…

Southwark Campus

Mode: Full-time

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As an applied discipline that underpins company success, marketing stands on the cutting edge of those professions required to adapt to a constantly changing environment. Unlike many other marketing degree courses, the LSBU marketing degrees offer practical hands- on experience, introduction to key marketing technology and an applied element to every module in the curriculum. This ensures that our students are employment ready by the end of their degree and have gained knowledge and skills highly sought after by employers looking for graduate entrants.

Our courses teach students to be aware of and respond to an exciting and turbulent environment. Not only is our entire course led by employer requirements, we are also passionate about introducing our students to industry professionals through a series of guest lectures, workshops and networking events. Many of our students have gained placements, internships and graduate roles with the companies who support our courses and the number of opportunities increases each year.

Digital has opened up new avenues for many areas of marketing including distribution, the gathering of information, consumer buying behaviour as well as offering a myriad of opportunities across other areas including products, services and research. However, it is within the area of promotion and communication including advertising, public relations and sponsorship that some of the most exciting digital advancements and changes have been seen.

This degree has a focus on Advertising and Digital Communication, making it the perfect choice for students looking for a career in marketing agencies or within the digital and advertising side of in-house marketing. Many of the modules are taught by practitioners who have themselves worked within this area and offer invaluable insight not only into the relevant theory but also how it works in the ‘real’ world.

  • We offer key digital certifications such as Hootsuite academy, LinkedIn learning pathways and Salesforce training, supporting your employability.
  • Our relationships with key industry professionals offer you access to exciting guest lectures, internship opportunities and networking Initiatives such as the CIM Marketing club (run by our students) give invaluable access to senior marketers as well as experience in event marketing.
  • Our use of live case studies within modules and assessments offers invaluable practical marketing experience.

You can also study BSc Marketing with Digital at LSBU.

Why Marketing at LSBU?

We rank Ist for Marketing among modern London competitors (Complete University Guide 2022).
Our course is accredited by the Chartered Institute of Marketing (CIM).
We support entrepreneurs – you can develop a ready-to-fund business plan or undertake consultancy as a final year marketing project.
LSBU Business School is an esteemed member institution of the Business Graduates Association (BGA), sister brand to the AMBA.


Key course information - ordered by mode
Mode Duration Start date Location
3 years
Start Date
Southwark Campus
Full-time (with placement)
4 years
Start Date
Southwark Campus


Students on this course study a range of topics, including modules designed to give a solid foundation in current business practice as well as contemporary marketing theory and practice.

All modules are designed to include practical application elements as well as theoretical concepts. Students are introduced to practical skills including digital campaign planning, brand analysis, communications and advertising planning, marketing research techniques and uses of digital marketing technology such as Hootsuite and Salesforce.

In addition, key soft skills are embedded into the curriculum ensuring that you develop your presentation skills, interview technique, networking skills and CV development as well as other areas relevant to your eventual career.

Year 1

  • Principles of Marketing
    An overview of the marketing concept designed to prepare students for the specialist marketing modules studied later in the course.
  • Marketing in a Digital World
    An introduction to digital marketing including key digital marketing technologies.
  • Finance and the Economy
    Designed for non-finance students, the module offers insight into the role of finance from a general business perspective.
  • The Discovery Project
    An introduction to business management from an applied perspective.
  • Management and Organisations
    Covers management theory and practice and offers insight into organisational behaviour.
  • Data for Decision Making
    An introduction to data, its uses and its key role in organisational successes.

Year 2

  • Understanding the Consumer
    An in depth look at consumer behaviour theory, its role in marketing decisions and how it is used in practice.
  • Your Marketing Career
    Centred around employability, the module covers key skills necessary for graduate marketing employment.
  • Integrated Contemporary Communications
    Fusing both practice and theory, the module examines marketing communications from an integrated campaign perspective.
  • Media Relations
    Covers the relationship between media and marketing including PR theory and practice.
  • Creative Advertising and Media Planning
    A practical guide to the world of advertising from a practitioner perspective including developing an implementing a creative advertising campaign
  • Students can also choose one option from: The Digital Economy OR Managing the Customer Experience OR Fundamentals of Project Management

Year 3

  • Managing Products and Brands
    This module covers practical and theoretical concepts related to two of the most important areas of marketing, product and brand management.
  • Promotional Media and Campaign Strategies
    Designed to prepare students for a career in a creative marketing functions, the module is based on a live case and covers the strategic process of a campaign.
  • Marketing and Digital Strategy and Planning
    This module links all the previous topics studied across all levels and involves the development of an effective overall marketing strategy for a live case.
  • Applied Project
    Running across two semesters, the project gives students the opportunity to explore an area of marketing of their choosing in more depth.

Plus one option from:

  • Strategic Marketing Channels
  • Social Responsibility and Ethics
  • Contemporary Issues in Digital Marketing
  • Volunteering


Today’s marketing recruiters are searching for a mixture of general and industry specific skills. Our course is designed to ensure that our marketing graduates stand out from the crowd in terms of their overall knowledge of relevant theory, as well as their familiarity with core digital marketing technology and ability to apply marketing concepts in a work environment.

The course is specifically designed to appeal to candidates expecting to pursue a career in the digital side of the marketing function, particularly digital marketing, e-commerce, social media marketing and online communications. However, the overall degree fully prepares you for roles across the marketing spectrum, including, PR, Marketing Research, Brand Management and Digital Marketing.

Examples of job titles: Marketing Executive, Marketing Manager, Marketing Director, Social Media Manager, Senior Account Executive, Marketing & Communications Executive, Campaign Manager, Global Webinar Specialist, Head of Ecommerce, Media Operations Manager, Consumer Brand Manager, Digital Marketing Strategist

Examples of employers: Facebook, Google, Barnardo’s, Diageo, Lulu Guinness, Saatchi & Saatchi, Ogilvy, American Express, Xbox, Play Station, Ipsos MORI, Unilever, Lego, HSBC, Pulicis Sapient, FIFA, McCann London.

Employability Service

At LSBU, we want to set you up for a successful career. During your studies – and for two years after you graduate – you’ll have access to our Employability Service, which includes:

  • An online board where you can see a wide range of placements: part-time, full-time or voluntary. You can also drop in to see our Job Shop advisers, who are always available to help you take the next step in your search.
  • Our Careers Gym offering group workshops on CVs, interview techniques and finding work experience, as well as regular presentations from employers across a range of sectors.

Our Student Enterprise team can also help you start your own business and develop valuable entrepreneurial skills.

London South Bank University is a long-standing accredited graduate gateway with the Chartered Institute of Marketing (CIM) and works closely together with this leading professional body to provide opportunities for our students and graduates.

Accreditation and exemptions

Chartered Institute of Marketing logo
The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. London South Bank University has joined forces with CIM to give students the opportunity to gain professional qualifications through the CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

The CIM Graduate Gateway programme will provide our BA (Hons) Marketing with Advertising & Digital Communications graduates with an important opportunity to gain a professional qualification alongside their degree.

To be awarded the CIM Certificate in Professional Marketing or Professional Digital Marketing, our Marketing graduates are awarded two exemptions from CIM modules (Marketing and either Integrated Communications or Applied Marketing and Planning Campaigns) and need only pass one CIM elective to gain the CIM Certificate.

Our graduates are also exempted from one CIM module on the CIM Diploma in Professional Marketing or Professional Digital Marketing and therefore only need pass two CIM modules instead of three to gain that higher award.

This course has been developed following extensive consultation with industry practitioners and key marketing recruiters.

Almost all the marketing teaching team have industry experience across a wide range of roles and specialisations including Advertising, PR, Marketing Strategy, B2B Marketing and Digital Communications. Many are still actively involved in working with organisations either via applied marketing research or marketing consultancy.

Recent guest lecturers have included:

  • Bobi Carley, Head of Media & Diversity, ISBA
  • Caspar Mason, VP & Creative Director, Jack Morton WorldWide
  • Giuseppe Caltbiano, Senior Director of Marketing, Rock Content
  • Matt Davies,Head of Digital, Beamly
  • Lucy Headington-Horton, Senior Lawyer, Brand and Trademarks, World Intellectual Property Organisation
  • Mike Miller, Business Development Manager, Zonin
  • Andy Lack, Senior Director, Jigsaw Research


A one-year industry placement is offered and you are actively encouraged to undertake a placement year. Full support is offered by LSBU Business School Employability Team.

Teaching and learning

All modules on the course are taught via a series of lectures and seminars. Many assessments are based on live case studies which offer you ‘hands on’ experience in key areas of marketing management, fully complimenting the academic learning on the course. In addition, key soft skills are embedded into the curriculum ensuring that you develop your presentation skills, interview technique, networking skills and CV development as well as other areas relevant to your eventual career.

The entire curriculum is guided by consultation with senior industry marketing professionals ensuring that content is highly linked to employability. Our strong links with senior marketing practitioners are used to expose you to exciting guest lectures, advice, networking and internships.

This course is assed via 100% coursework.

Many assessments are based on live case studies which offer students ‘hands on’ experience in key areas of marketing management, fully complimenting your academic learning on the course.


Entry requirements

    GCSE passes at Grade C or above in five subjects, including English Language and Mathematics (or equivalent), plus one of the following (subject to annual review):

  • A Level (104 new UCAS points)
  • BTEC National Diploma – (112 UCAS points)
  • Relevant recognised Access Courses (106 UCAS points)
  • Any other Level 3 qualification which is of the equivalent standard.

Advanced entry

If you have already completed some studies at another university, we may be able to consider you for advanced entry. Please see our advanced entry page for more information.

Course status

  • Accreditations and course subject to validation

    Student employability is at the forefront of our teaching. To ensure our provision aligns to a modern job market, we will be launching a fresh new course offering for September 2022 entry. This has been designed to equip our students with the skills and hands-on teaching to meet the needs of employers, businesses, and sectors we contribute towards.
    This updated course offering for Sept 2022 entry is currently “subject to validation” to make you aware that the courses are at the final stages of approval. This means the course content is not yet finalised and may undergo further changes. Validation is a rigorous process to ensure high academic quality and standards are met and able to prepare students for future employment or further study.

How to apply

International students

International (non Home/EU) applicants should follow our international how to apply guide.

Home/EU applicants

Mode Duration Start date Application code Application method
3 years
Start date
Application code
Application method
Full-time (with placement)
4 years
Start date
Application code
Application method


Once we have made you an offer, you can apply for accommodation. You can rent from LSBU and you’ll deal directly with the university, not third party providers. That means we can guarantee you options to suit all budgets, with clear tenancy agreements and all-inclusive rents that include insurance for your personal belongings, internet access in each bedroom and on-site laundry facilities.

Or, if you’d rather rent privately, we can give you a list of landlords – just ask our Accommodation Service.

Read more about applying for accommodation at LSBU.


You don't need to wait for a confirmed place on a course to start applying for student finance. Read how to pay your fees as an undergraduate student.

Prepare to start

Applicant events

After you’ve received your offer we’ll send you emails about events we run to help you prepare for your course.

Welcome Week

Before you start your course we’ll send you information on what you’ll need to do before you arrive and during your first few days on campus. You can read about the process on our Welcome Week pages.

Suggested reading

  • Kahneman, D. (2014) Thinking, Fast and Slow. NY; Farrar Straus Giroux.
  • Sharp, B. (2010) How Brands Grow. Melbourne; OUP

Fees and funding

Fees are shown for new entrants to courses, for each individual year of a course, together with the total fee for all the years of a course. Continuing LSBU students should refer to the Finance section of our student portal, MyLSBU. Queries regarding fees should be directed to the Fees and Bursaries Team on: +44 (0)20 7815 6181.


BSc (Hons) Marketing with Digital (FT) - Year 1 FT Southwark SEPT

The fee shown is for entry 2021/22
UK fee: £9250International fee: £14900
AOS/LSBU code: 5689Session code: 1FS00
Total course fee:
UK £27750
International £44700

BSc (Hons) Marketing with Digital (with Placement) (FT) - Year 1 FT Southwark SEPT

The fee shown is for entry 2021/22
UK fee: £9250International fee: £14900
AOS/LSBU code: 5708Session code: 1FS00
Total course fee:
UK (excluding any optional years) £27750
UK (including any optional years) £27750
International (excluding any optional years) £44700
International (including any optional years) £44700

For more information, including how and when to pay, see our fees and funding section for undergraduate students.

Please check your fee status and whether you are considered a Home, EU or International student for fee-paying purposes and for our regulatory returns, by reading the UKCISA regulations.

See our Tuition Fees Regulations (PDF File 201 KB) and Refund Policy (PDF File 102 KB).

Possible fee changes

The University reserves the right to increase its fees in line with changes to legislation, regulation and any government guidance or decisions.

The fees for international students are reviewed annually and the University reserves the right to increase the tuition fees in line with the RPIX measure of inflation up to 4 per cent.


We offer several types of fee reduction through our scholarships and bursaries. Find the full list and other useful information on our scholarships page.

Contact information

Course Enquiries - UK

Tel: 020 7815 7815

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Course Enquiries - International

Tel: +44 (0) 20 7815 6189

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