Sports Ambassador Scheme

We provide students and local people with the opportunity to deliver sports coaching, fitness and mentoring sessions across London

Our Sports Ambassador Scheme provides LSBU students and individuals within the local community, the opportunity to volunteer or be employed by the University to deliver sports coaching, fitness and mentoring sessions across London and internationally.

Apply to be a Sport Ambassador

Book a Sports Ambassador for your event

Become a Sports Ambassador

By joining the Sports Ambassador Scheme you could help schools meet the national activity level guidelines by supporting their in-house and extracurricular activities, and offer new and exciting activities within the local community.

Engaging in sports and coaching opportunities while in higher education can also provide you with the skills employers are seeking. Throughout the Scheme you will develop team work, leadership and organisational skills.


The scheme is open to all, whatever your level of experience. After interview you will be selected to join in one of the following roles:

Volunteer Voluntary Ambassadors Support and shadow  
Activator Paid Ambassadors Support and supervise
  • UK Coaching Fundamentals of Movement
  • UK Coaching Children 5-12
Level 1 Paid Level 1 Qualified coaches Support, supervise and deliver fun sessions
  • National Governing Body recognised Level 1 coaching qualification
  • First Aid
Level 2 Paid Level 2 Qualified coaches Deliver developmental coaching sessions
  • National Governing Body recognised Level 2 coaching qualification
  • First Aid
Rep Represent the Sports Ambassadors at monthly meetings   

Engagement in sport provides a good career return on investment of around £4264 and £5616 per annum ... compared to those that did not engage in sport.

- Sport Industry Research Centre, Sheffield Hallam University


Ambassadors of any level can apply for subsidised training throughout the year, in return for working voluntary hours. Training sessions include leadership and sporting masterclasses delivered by experts and L1 and L2 coaching qualifications.


To apply please read the job description (PDF File 467 KB) and complete and return an application form (PDF File 335 KB) with your CV to

Book a Sports Ambassador

Our Ambassadors can provide supervised, fun sessions led by qualified coaches to support your sporting provision or fitness sessions, either in the Academy of Sport or at your own facility.

Our large database of coaches enables us to be flexible to suit your needs and to provide you with a variety of sports.

All of the Ambassadors have an Enhanced Disclosure Barring Service (DBS) check, including barred lists, and a Safeguarding and Protecting Children qualification that is no older than the recommended best practice period of 3 years. Level 1 and 2 Ambassadors also have a National Governing Body (NGB) recognised coaching qualification and a First Aid certificate that is no older than the recommended best practice period of 3 years.

Please see our Ambassador roles above.

See the Sports Ambassador Code of Conduct (PDF File 3,015 KB) for further advice.

For more information and to book an ambassador, please contact Safia Zerdazi on 020 7815 7812 or

International volunteering in Malawi

A team of seven sports ambassadors and three staff members visited Malawi over the summer (23 June - 10 July 2019) for a once in a lifetime opportunity to help develop a local community sports education programme in partnership with Naturally Africa Volunteers.

Malawi 2019