Stevyn Kemp, graduate BA (Hons) MarketingStevyn discusses how he went from a student placement to full time employee of one of the global leaders in hybrid cloud data services
Since graduating from LSBU in BA (Hons) Marketing (with Placement), Stevyn Kemp has gone on to work full time for his placement employer, NetApp. NetApp is a multinational corporation and the global leader in Hybrid Cloud Data Services.
Stevyn was drawn to LSBU and particularly liked the location: “I knew there would be plenty of opportunities in Central London that I would not be able to experience at other universities”.
Being on a placement
In his second year, Stevyn decided to apply for a placement year through the university Job Shop as he knew this would be an opportunity to stand out once graduating. “The Job Shop helped me tailor my CV for one of the jobs I wanted to apply for. After learning how to write the ideal cover letter and make my CV more appealing for the role, I spent many hours repeating the same process for each placement I applied for. It was a very lengthy process, but I knew that for every 10 jobs I applied for I would probably get one interview back. I kept a tracker for all the jobs I applied for and followed up regularly with the employer. Patience and organisation is key here but it does pay off in the long run”.
Securing a role as Demand Engine Manager, Stevyn applied his experience and knowledge from his placement to his studies in his final year. He explains; “I was lucky enough to use data I collected from my placement at NetApp to analyse in my dissertation”.
Stevyn also notes that his experience on placement contributed to his studies at LSBU; “while on my placement at NetApp, all the theory I learned on my degree’s Brand Management and International Marketing modules were really put into practice. You learn many skills at university but learning something then applying it in a real-world situation is something completely different”.
“Some of things that I was responsible for on my placement were graphic designing, email creation, data management & analytics, hosting a weekly call to the EMEA (Europe, Middle-East & Africa) marketing team, lead management, sales incentives & competitions as well as organising events with the other interns”.
“Whilst on my placement some of the highlights were attending events and tradeshows, meeting the company CEO, watching a keynote speech from Brian Cox, fundraising & CSR activities and getting corporate tickets to Silverstone Moto GP”.
Life after LSBU
During his final year, Stevyn stayed on working with NetApp a few days a week between his classes and, before graduating he was offered a full-time role in Marketing Operations as the Demand Engine Manager. “Being on placement put me in an exceptional situation that other students who did not take a year out for an internship were not able to experience. I was extremely lucky to stay with NetApp during my studies. Before I graduated in 2019, I was offered a full-time role in Marketing Operations and recently got promoted as the Global Webinar Execution Specialist”.
“I am part of the Global Engagement Centre, which is the hub of shared marketing services. A usual day for me could be a conference call with India in the morning, supporting a webinar in Spain in the afternoon, wrapping up a project in America in the evening and throughout the day managing my tasks. Currently I’m working from home and it makes my role a lot easier while I support the company at a global capacity. My role involves the execution of webinars globally across NetApp. I am responsible for the creation of registration pages, emails, building out webinar platforms, promotion, support during live sessions, post-webinar follow-up activity and sharing best practices”.
“With the current pandemic there is a huge demand for digital marketing, so I am working on optimising my webinars. My goal right now is to streamline the process to get to market quicker and reach potential buyers”.
Advice to prospective students
“Speak to the lecturers. I did not have a defined end goal of where I wanted to be after my degree, but I knew I wanted to study Marketing. The advice, support and mentoring from the staff and students at LSBU really helped shape my journey and made me the marketeer I am today”.
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