teaching and learning
Theory and overviews will be presented in a series of formal lectures. These will be supported by a programme of seminar through the use of videos, group work and exercises. Case studies have an important role to play within the overall teaching strategy. They are selected to achieve wide sectional coverage of international industry and services including traditional, mature and technically advanced sectors e.g. international retailing, airlines, pharmaceuticals, consumer electronics, automobiles, and computers.
Students are expected to spend an average of eight hours per week in self-managed learning to support the unit. Such learning includes case study preparation; all students are expected to have undertaken a preliminary reading of the case study before it's discussed in class. Self-managed learning also includes week-by-week reading in one of the core strategy set texts, assignment preparation and writing, as well as examination revision.