Professional competencies In this module you’ll be introduced to the
process of personal development planning supporting you in identifying your
goals and achieving your aims via participation in a structured and facilitated
coaching process. It will also support your development of key skills,
mathematical techniques and acquisition of knowledge necessary for success on
an academic business programme or in a professional business setting.
Principles of marketing This module
introduces you to the theories and practices of marketing providing you with an
underpinning in the subject of marketing for further studies at levels 5 and
6. It acts as an introduction to the
basic principles of marketing from which other modules can develop. These principles include the marketing
environment, the marketing mix, marketing research and buyer behaviour.
Financial accounting fundamentals This module will introduce you to the
fundamentals of the regulatory framework of accounting together with the
qualitative characteristics of useful accounting information. You’ll also
develop knowledge and understanding of the underlying principles and methods
used in the recording of financial data and preparation and presentation of
People and organisations This module will give you an appreciation of the
complexities of understanding people and behaviour within organizations. This
module is incorporated with theories of organisational behaviour and people
management practices and you’ll develop an understanding of how and why
individuals behave in specific ways in the workplace.
Business economics 1 This module will introduce a range of essential
economic concepts and methods and show how these can be applied to understand
the world around us. The emphasis of this module is upon the business
applications of economics in facilitating the decisions of managers,
entrepreneurs in a variety of situations including pricing, advertising,
financing, market entry, and product developments. This module will also
consider the implications of the macro economy on the operations of modern
Business economics 2 This
module will continue to develop your understanding of the essential micro and
macro-economic theories which are the bed rock to the economic concepts and
methods studied in Business Economics (Economics 1).
The emphasis of this module is upon the theoretical frameworks underpinning the
business applications of economics in facilitating the decisions of policy
makers, managers, entrepreneurs in a variety of situations as well as the
implications of the macro open economy on the operations of modern firms.