Professional competencies You’ll be introduced to the process of personal development planning, supporting you in identifying your goals and achieving your aims via participation in a structured and facilitated coaching process. The module also supports you via the development of key skills, mathematical techniques and acquisition of knowledge necessary for success on an academic business programme or in a professional business setting.
Principles of marketing You’ll be introduced to the theories and practices of marketing providing you with an underpinning in the subject of marketing for further studies at Levels 5 and 6. The module acts as an introduction to the basic principles of marketing from which other modules can develop. These principles include the marketing environment, the marketing mix, marketing research and buyer behaviour.
Financial accounting fundamentals You’ll be introduced to the fundamentals of the regulatory framework of accounting together with the qualitative characteristics of useful accounting information. The module will also develop knowledge and understanding of the underlying principles and methods used in the recording of financial data and preparation and presentation of financial statements.
People and organisations The module will give you an appreciation of the complexities of understanding people and behaviour within organisations. The module incorporates theories of organisational behaviour and people management practices and you will develop an understanding of how and why individuals behave in specific ways in the workplace.
Business economics This module will introduce a range of essential economic concepts and methods and show how these can be applied to understand the world around us. The emphasis of the module is upon the business applications of economics in facilitating the decisions of managers, entrepreneurs in a variety of situations including pricing, advertising, financing, market entry and product developments. The module will also consider the implications of the macro economy on the operations of modern firms.
Management and information systems This module has been designed to provide you with an overview of types of organisations, their structure, nature and functions of management and their use of information systems. The module will introduce you to appropriate and effective management practices used in differing organisational contexts and provide the skills required to critically assess the impact and effective use of information systems (IS) with an organisation. To achieve this, you will develop an understanding of the underlying concepts and an overview of the potential business benefits and social impacts of communications technology, databases, the strategic, management and operational aspects of information systems. At the end of the module you will have developed an appreciation of the impact of IS on managerial and strategic thinking, the changes in the competitive landscape, the increasing importance of regulatory, ethical and social compliance, risks and prevention, and IS managed security.