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Overview
The future’s bright
As an applied discipline which underpins company success, marketing stands on the cutting edge of those professions required to adapt to a constantly changing environment. Products, services, methods of production, changes in trade agreements and treaties, financial instability, improvements in methods that can be used to reach customers, as well as changes in the ways customers shop, require the attention of marketers. Our Academic courses in this discipline, are carefully designed to not only provide you with current academic theory and thought, but also to prepare you for work in a dynamic, data driven, online world.
This course ensures you are aware of, know how to respond to and are able to thrive in such a turbulent environment. To do this, we build on existing academic and industry research and knowledge, as well as input form practitioners, keeping you ahead of changes in thought, behaviours and technology.
Today’s recruiters are searching for a mixture of general and industry specific skills. To support this, we embed specialist knowledge such as marketing technologies and certifications, as well the broader soft skills required. You can enhance your employability further by undertaking a placement year.
With a focus on application, our courses equip you with the skills you need. You can apply your knowledge through consultancy projects via our Business Solutions Centre, or further enhance your employability with a year-long placement. Based in the capital city, you will benefit from LSBU Business School’s links and connections.
We offer the opportunity for all undergraduate Home/EU students to undertake a work placement, internship or work experience while studying a full-time course starting in September 2022.
Why Marketing with Advertising and Digital Communications at LSBU?
| ModeFull-time | Duration3 years | Start dateSeptember | Application codeN573 | Application method UCAS |
| ModeFull-time (with placement) | Duration4 years | Start dateSeptember | Application codeN573 | Application method UCAS |
Course Accreditations
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CIM
Location
London South Bank University student union is located at 103 Borough Rd, London SE1 0AA.
If you are visiting our Southwark Campus, you may wish to use our downloadable campus map (PNG File 466 KB). For information on accessibility, see our DisabledGo access guides. See our location page for more details.
Entry Level Requirements
112 UCAS points
Or equivalent level 3 qualifications.
If you do not meet the entry criteria above we also review any previous skills, knowledge or experience you have gained outside of your education and are happy to talk through any extenuating circumstances you feel relevant.
Visit UCAS for guidance on the tariff.
Choose your country
Select country here:
Missing English and Maths qualifications?
If you do not have the required English and Maths qualifications needed to satisfy the entry requirements for this programme, we have courses available at our partner College that you can take to upskill in these areas. Find out more at South Bank College.
Advanced entry
If you have already completed some studies at another university, we may be able to consider you for advanced entry. Please see our advanced entry page for more information.
United Kingdom
£9250
Tuition fees for home students
International
£15900
Tuition fees for international students
Tuition fees are subject to annual inflationary increases. Find out more about tuition fees for Undergraduate or Postgraduate courses.
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Full-time
full-time
BA (Hons) Marketing with Advertising & Digital Communications (FT) - Year 1
UK fee: £9250 International fee: £15900 AOS/LSBU code: 5691 Session code: 1FS00 Total course fee: UK: £27750 International: £47700 BA (Hons) Marketing with Advertising & Digital Communications (with Placement) (FT) - Year 1
UK fee: £9250 International fee: £15900 AOS/LSBU code: 5709 Session code: 1FS00 Total course fee: UK (excluding any optional years): £27750 UK (including any optional years): £27750 International (excluding any optional years): £47700 International (including any optional years): £47700 BA (Hons) Marketing with Advertising & Digital Communications (FT) - Year 2
UK fee: £9250 International fee: £15900 AOS/LSBU code: 5691 Session code: 2FS00 Total course fee: UK: £27750 International: £47700 BA (Hons) Marketing with Advertising & Digital Communications (with Placement) (FT) - Year 2
UK fee: £9250 International fee: £15900 AOS/LSBU code: 5709 Session code: 2FS00 Total course fee: UK (excluding any optional years): £27750 UK (including any optional years): £27750 International (excluding any optional years): £47700 International (including any optional years): £47700 BA (Hons) Marketing with Advertising & Digital Communications (FT) - Year 3
UK fee: £9250 International fee: £15900 AOS/LSBU code: 5691 Session code: 3FS00 Total course fee: UK: £27750 International: £47700 BA (Hons) Marketing with Advertising & Digital Communications (with Placement) (FT) - Year 3
UK fee: £0 International fee: £0 AOS/LSBU code: 5709 Session code: 3FS00 Total course fee: UK (excluding any optional years): £27750 UK (including any optional years): £27750 International (excluding any optional years): £47700 International (including any optional years): £47700 BA (Hons) Marketing with Advertising & Digital Communications (with Placement) (FT) - Year 4
UK fee: £9250 International fee: £15900 AOS/LSBU code: 5709 Session code: 4FS00 Total course fee: UK (excluding any optional years): £27750 UK (including any optional years): £27750 International (excluding any optional years): £47700 International (including any optional years): £47700
For more information, including how and when to pay, see our fees and funding section for undergraduate students.
Please check your fee status and whether you are considered a Home, EU or International student for fee-paying purposes and for our regulatory returns, by reading the UKCISA regulations.
See our Tuition Fees Regulations (PDF File 391 KB) and Refund Policy (PDF File 775 KB).
Possible fee changes
The University reserves the right to increase its fees in line with changes to legislation, regulation and any government guidance or decisions.
The fees for international students are reviewed annually and the University reserves the right to increase the tuition fees in line with the RPIX measure of inflation up to 4 per cent.
Scholarships
We offer several types of fee reduction through our scholarships and bursaries. Find the full list and other useful information on our scholarships page.
International students
The course is not currently open to international students.
International (non Home) applicants should follow our international how to apply guide.
Home
| Mode Full-time | Duration 3 years | Start date September | Application code N573 | Application method UCAS |
| Mode Full-time (with placement) | Duration 4 years | Start date September | Application code N573 | Application method UCAS |
Accommodation
Once we have made you an offer, you can apply for accommodation. You can rent from LSBU and you’ll deal directly with the university, not third party providers. That means we can guarantee you options to suit all budgets, with clear tenancy agreements and all-inclusive rents that include insurance for your personal belongings, internet access in each bedroom and on-site laundry facilities.
Or, if you’d rather rent privately, we can give you a list of landlords – just ask our Accommodation Service.
Read more about applying for accommodation at LSBU.
Finance
You don't need to wait for a confirmed place on a course to start applying for student finance. Read how to pay your fees as an undergraduate student.
Prepare to start
Applicant events
After you’ve received your offer we’ll send you emails about events we run to help you prepare for your course.
Welcome Week
Before you start your course we’ll send you information on what you’ll need to do before you arrive and during your first few days on campus. You can read about the process on our Welcome Week pages.
Suggested reading
- Kahneman, D. (2014) Thinking, Fast and Slow. NY; Farrar Straus Giroux.
- Sharp, B. (2010) How Brands Grow. Melbourne; OUP
Whilst on this course, you will study a range of topics, including modules designed to give a solid foundation in current business practice as well as contemporary marketing theory and practice.
All modules are designed to include practical application elements as well as theoretical concepts. You are introduced to practical skills including digital campaign planning, brand analysis, communications and advertising planning, marketing research techniques and uses of digital marketing technology such as Hootsuite and Salesforce.
Year 1
- Principles of Marketing
This module provides students with a pallet of concepts and key principles in marketing, which establish a strong foundation for their advanced understanding and application of tools in marketing that are required at their higher study level. The range of marketing concepts covered varies from understanding the marketing environment, marketing research, consumer behaviour, segmentation, targeting and positioning, the marketing mix, or ethics in marketing, with a focus on how these concepts have evolved over time into what is now a digitalised contemporary era. A range of up-to-date case studies, interactive lectures and fieldtrips will assist and prepare students to get into the real world of marketing workplace. - Marketing in a Digital World
This module enables students to assess the digital landscape from a marketing perspective. It examines how key digital marketing tools are revolutionizing the world of marketing by changing the roles and practices of both companies and consumers. It provides the student with an understanding of the tools and techniques necessary to develop a digital marketing tactical plan for a commercial client. The module embeds Hootsuite Academy courses & Hootsuite Amplify training sessions into the curriculum, a key marketing technology which will increase employability, plus students will get multiple opportunities to meet, question and network with strong leading industry professionals. - Finance and the Economy
Designed for non finance students, this module offers an oversight into the role of finance from a general business perspective. - The Discovery Project
An introduction to business management from an applied perspective. - Management and Organisations
Covers management theory and practice and offers insight into organisational behaviour. - Data for Decision Making
An introduction to data, its uses and its key role in organisational success.
Year 2
- Understanding the Consumer
Understanding the Consumer examines the role of consumer behaviour, analysing individuals' and groups' behavioural concepts and theories in selecting, purchasing, using, and disposing of products or services. The fascinating field of consumer behaviour, which many regard as an applied social science, will provide an essential underpinning for other marketing modules. That underpinning includes areas relating to the interdisciplinary nature of consumer behaviour, such as psychology and the sociology of buying behaviour. The application of theory is of particular importance as major consumer behavioural changes are underway not least because of the development of the e-commerce marketing channels and globalisation. - Your Marketing Career
Here we explore the wide range of marketing careers open to you when you graduate, introducing you to former LSBU marketing students, recruiters, and practitioners from across the profession. You build your business confidence by working alongside a commercial client on a project, applying decision-making tools for yourself. We then focus on what it means to manage your marketing career. We spend hands-on time identifying the most exciting graduate marketing roles; developing a CV and cover letters that evidence how you fit them; and practicing interview and assessment centre techniques with recruitment specialists. - Integrated Contemporary Communications
Integrated Contemporary Communications module offers students a range of hands-on experiences when working in the field of media, planning and strategy through getting them involved in a live brief/ live case study. The roles and applications of marketing communications concepts and frameworks will be discussed alongside the processes of planning and developing an actual campaign for actual clients. In previous years, students have worked with many clients from various industries, such as Lush, White Claw or Stories behind things. They also partake in developing a Pop-up exhibition with Tokyo University of Technology to promote wellbeing, a project funded by The Great Britain Sasakawa Foundation. Besides tackling real life challenges and showcasing their creativity skills, students will familiarise themselves with recent debates and contemporary issues in marketing communications. These range from the authenticity in communications to the challenges of delivering multi-sensorial experiences in a digital sphere. - Media Relations
This module explores the role of contemporary media relations environment in the field of public relations practice. It provides students with an overview of PR media channels (traditional & digital), the changing media relations landscape and contemporary issues. Equips students with the professional skills to analyse the impact of media relations on society, business, government, culture, and NFP sector by applying the strategic media relations planning process to various commercial/NGOs clients. This module is highly participative, students will produce sharable content for blogs, writing and pitching new stories, media release writing and the role of AI in this process. - Creative Advertising and Media Planning
A practical guide to the world of advertising from a practitioner perspective including developing and implementing a creative advertising campaign.
- The Digital Economy
- Managing Customer Experience
- Fundamentals of Project Management
Plus one option from:
Year 3
A one-year industry placement is offered and you are actively encouraged to undertake a placement year. Full support is offered by LSBU Business School Employability Team.
Year 4
- Managing Products and Brands
Managing Product and Brands is not only relevant for those focusing on a career in Marketing but also provides a global view on how products and brands are managed to increase awareness, resonate with consumers and differentiate in a busy market. We deliver in an interactive style covering Brand elements, experience, online and digital, value of brands and apply theory to discussion on current brands and products. Assessment includes the development of your own sub brand for Beverages, Audio or Retail sectors. Guest speakers including InterBrand, HSBC’s Global Head of Brand and specialist practitioners make this a really popular module. - Promotional Media and Campaign Strategies
In this module you learn how to create promotional campaign strategies for your own online portfolio. This portfolio is in partnership with WIX, offering free upgrades for your website. You are taught how to market your online portfolio to potential employers, industry relevant sites and recruiters. You develop your own branding, campaign ideas and strategy as well as create a website with an online statement about you, CV, and examples of your live brief projects. Guest lecturers from world leading marketing companies and recruiters such as WPP and IPG are involved in this module. - Marketing and Digital Strategy and Planning
This module links all the previous topics studied across all levels and involves the development of an effective overall marketing strategy for a live case. - Applied Project
To truly take your career to the next level, you must go beyond the basics of marketing. You need to create unique knowledge that sets you apart from the rest. This is where strategic thinking comes in - the kind of thinking that top-level managers do every day. And you can learn how to do this too, with the Marketing project module. You'll discover how to use scientific data to identify needs and demands, and how to analyse and evaluate research to draw meaningful conclusions. But that's not all. You'll also conduct primary research that will contribute to the current understanding of your field. By doing this, you'll learn how to research and gain a competitive advantage that will set you apart from the crowd. - Strategic Market Channels
Dive into the comprehensive course on Strategic Market Channels, designed to equip professionals with the knowledge and skills to effectively navigate and optimize distribution channels. This course explores the intricacies of market penetration, channels engagement, and sustainable growth through strategic channel selection and management. With an emphasis on data-driven decision-making and market analysis, participants will gain a profound understanding of channel dynamics. By the program's conclusion, you'll be proficient in crafting and implementing successful channel strategies, fostering lasting business success. - Social Responsibility & Ethics in Marketing
This module introduces students to social responsibility and ethics concepts, theories and practices in contemporary marketing situations considering the dynamic nature of the digital business environment. The relationship between corporate social responsibility in marketing and business success is covered. The module covers theories of ethics, sustainable marketing, consumer behaviour, and the move towards cause-related marketing. In addition, this module introduces students to models of economic systems and how these systems may support or hinder sustainable marketing practice. - Contemporary Issues in Digital Marketing
- Volunteering
Plus one option from:
Careers
Employability Service
At LSBU, we want to set you up for a successful career. During your studies – and for two years after you graduate – you’ll have access to our Employability Service, which includes:
- Free employability workshop and events for student all year round, more details can be found on our event section.
- Online board where you can see a wide range of placements: part-time, full-time or voluntary. You can also drop in to see our Job Shop advisers, who are always available to help you take the next step in your search.
- LSBU Careers Hub offering group workshops on CVs, interview techniques and support, guidance on future careers, as well as loads of career resources, connecting you with employers, exciting events, 1-1 support and relevant workshops.
Our Student Enterprise team can also help you start your own business and develop valuable entrepreneurial skills.
Today’s marketing recruiters are searching for a mixture of general and industry specific skills. Our course is designed to ensure that our marketing graduates stand out from the crowd in terms of their overall knowledge of relevant theory, as well as their familiarity with core digital marketing technology and ability to apply marketing concepts in a work environment.
The course is specifically designed to appeal to candidates expecting to pursue a career in the creative side of the marketing function, particularly Advertising and Marketing Communications. However, the overall degree fully prepares you for roles across the marketing spectrum, including, PR, Marketing Research, Brand Management and Digital Marketing.
Examples of job titles:
Marketing Executive, Marketing Manager, Marketing Director, Social Media Manager, Senior Account Executive, Marketing & Communications Executive, Campaign Manager, Global Webinar Specialist, Head of Ecommerce, Media Operations Manager, Consumer Brand Manager, Digital Marketing Strategist.
Examples of employers:
Facebook, Google, Barnardo’s, Diageo, Lulu Guinness, Saatchi & Saatchi, Ogilvy, American Express, Xbox, Play Station, Ipsos MORI, Unilever, Lego, HSBC, Pulicis Sapient, FIFA, McCann London.
London South Bank University is a long-standing accredited graduate gateway with the Chartered Institute of Marketing (CIM) and works closely together with this leading professional body to provide opportunities for our students and graduates.
Accreditation and exemptions
The CIM Graduate Gateway programme will provide our BA Marketing with Advertising & Digital Communications graduates with an important opportunity to gain a professional qualification alongside their degree.
To be awarded the CIM Certificate in Professional Marketing or Professional Digital Marketing, our Marketing graduates are awarded two exemptions from CIM modules (Marketing and either Integrated Communications or Applied Marketing and Planning Campaigns) and need only pass one CIM elective to gain the CIM Certificate.
Our graduates are also exempted from one CIM module on the CIM Diploma in Professional Marketing or Professional Digital Marketing and therefore only need pass two CIM modules instead of three to gain that higher award.
This course has been developed following extensive consultation with industry practitioners and key marketing recruiters.
Almost all the marketing teaching team have industry experience across a wide range of roles and specialisations including Advertising, PR, Marketing Strategy, B2B Marketing and Digital Communications. Many are still actively involved in working with organisations either via applied marketing research or marketing consultancy.
Recent guest lecturers have included:
Bobi Carley, Head of Media & Diversity, ISBA
Caspar Mason, VP & Creative Director, Jack Morton WorldWide
Giuseppe Caltbiano, Senior Director of Marketing, Rock Content
Matt Davies,Head of Digital, Beamly
Lucy Headington-Horton, Senior Lawyer, Brand and Trademarks, World Intellectual Property Organisation
Mike Miller, Business Development Manager, Zonin
Andy Lack, Senior Director, Jigsaw Research
Memberships
LSBU Business School is an esteemed member institution of the Business Graduates Association (BGA), an international membership and quality assurance body of world-leading and high-potential Business Schools who share a commitment for responsible management practices and lifelong learning, and are looking to provide positive impact on their students, communities, and the economy as a whole. BGA is the sister brand to the Association of MBAs (AMBA), the world's impartial authority on postgraduate management education.
As a BGA member institution, students of LSBU Business School are able to access BGA's individual membership, which offers a range of tools and resources designed to support the professional and personal development of business students and graduates, free of charge. This includes CV building services, a job search function, skill assessments, thought-leadership, partner discounts and much more.
Teaching and Assessment
All modules on the course are taught via a series of lectures and seminars. Many assessments are based on live case studies which offer you ‘hands on’ experience in key areas of marketing management, fully complimenting the academic learning on the course. In addition, key soft skills are embedded into the curriculum ensuring that you develop your presentation skills, interview technique, networking skills and CV development as well as other areas relevant to your eventual career.
The entire curriculum is guided by consultation with senior industry marketing professionals ensuring that content is highly linked to employability. Our strong links with links with senior marketing practitioners are used to expose you to exciting guest lectures, advice, networking and internships
This course is assed via 100% coursework.
Personal Tutoring
As an undergraduate student in LSBU Business School, your personal development and wellbeing is very important to us, so we have developed a personal tutoring system that is tailored to your individual and group needs.
Firstly, you will be allocated a personal tutor who will be available to you on a 1:1 basis as well as facilitating group personal tutoring sessions which will be designed to enhance your academic and personal development within your degree programme.
In addition to an allocated personal tutor, there will also be a personal tutor available ‘on call’ in a designated room, called ‘Talk’, for confidential 1:1 pastoral care meetings every day of the academic semester from 9am to 8pm. This personal tutor can be seen by appointment or within a few minutes in order to assist you with any concerns that you may have.
Our personal tutoring motto is that we want you to "Achieve, Succeed & Excel".
