People finder

Dag Bennett, Lead for Postgraduate Research Students (PGR) in the School of Business, Associate Professor in Marketing, Ehrenberg Centre for Research in Marketing

Dr Dag Bennett

Associate Professor in Marketing

  • Email:
  • Telephone:
  • School/Division:
    Business / Management, Marketing and People

Dr. Dag Bennett is an associate professor in marketing, with interests in behavioural brand loyalty, market structure modelling, and marketing in emerging markets.

He is also the director of the Ehrenberg Centre for Research in Marketing, which was set up at LSBU by Professor Andrew Ehrenberg in 1993. Since then academics in London and The Ehrenberg-Bass Institute at the University of South Australia have continued to work with a large number of companies to address critical issues in marketing.

Dag is a proponent of the principles of Marketing Science, and teaches the laws of marketing to final year students, Masters students and marketing executives.

After graduating from Indiana University (USA), Dag spent fifteen years in industry before becoming an academic. During that time he gained national and international experience in brand management, brand identity, B2B marketing, and integrated international marketing.

He has an MBA in Marketing, and International Business (Indiana), a PGCHE and completed his PhD in 2005. He is a Fellow of the HEA, the RGS and the CIM. He is a member of the European Academy of Marketing, the American Marketing Association, and the Australia New Zealand Marketing Academy (ANZMAC).

  • International Pricing and Performance
  • Marketing Science
  • Marketing Strategy and Planning
  • Final Year Marketing Project
View my publications at
  • Link Tutor British University in Egypt
  • Reviewer for Marketing Science
  • International Marketing Review
  • Journal of Business Research, Synergy