Sarah Elenany, a graduate from London South Bank University (LSBU) was shortlisted for a British Council UK Young Fashion Entrepreneur of the Year Award (UKYFE), as part of London Fashion Week which took place between 17- 21 September.
Supported by LSBU's new business scheme, Sarah established her own stylish clothing and fashion design business called Elenany, which focuses on producing original Muslim inspired street wear for men and women.
As part of the UKYFE competition, Sarah joined 11 other shortlisted candidates for a week-long visit to Indonesia where she presented a pitch on the business opportunities for her company in the country with the world's largest population of Muslims.
Indonesia presented a fitting market for Sarah whose designs have been described as "very urban or punk" while sticking firmly to the Islamic dress code.
Sarah talked about the cultural challenges that arise with introducing such a clothing line, while tackling the standard new business challenges like costs and production during a recession.
While missing out on the top prize, Sarah was thrilled to be recognised as one of the top fashion entrepreneurs in the capital.
Sarah Elenany said: "Being shortlisted for the prize and making the trip to Indonesia was so exciting. I came back inspired, made new connections and will continue to explore ways of expanding my business in Indonesia, where the culture and spirit is perfect for my brand."
Sarah is an LSBU Engineering Product Design graduate, turned clothing designer, who worked as part of the Enterprise Associate Scheme at LSBU. The scheme is open to LSBU entrepreneurial graduates, and gives them the opportunity to take their business ideas forward and set up their own company.
A diary blog on Sarah's trip to Indonesia can be found at:
http://elenanyclothing.blogspot.com/2010/03/elenany-is-going-places-literally_14.html
Sarah's Elenany website address is: www.elenany.co.uk
Posted: 28th September 2010
