LSBU wrap up 1st, 2nd and 3rd prize in Design Competition
Amcor, one of the world’s largest packaging companies, set three provocative briefs - Hunger, Vanity and Taboo for their 2005 Flexible Packaging Design Competition. Students throughout the world were challenged to use flexible foils to package sliced food, hair dye and loose tobacco respectively. Over 100 entries were received and 3 projects short listed for each category.
David Yapp's winning design
The competition was judged by senior Amcor Flexibles personnel from all over Europe including the Innovation Directors, Strategic Development Director and Chief Executive Officer. Of the nine short listed projects, six were from London South Bank University design students.
David Yapp, a Malaysian student, won overall first prize of 3,00 euros with ‘FurMix’, his proposal for a fun hair dye designed to mimic animal stripes. Andrew Pearce and Vincent Patau were awarded 1,000 euros as runners up for ‘I’m Cheesy’ and ‘Easy dose’.
Amcor have expressed a keen interest in taking David Yapp’s concept further with a view to putting it into production in collaboration with a hair care company.
David Yapp commented on winning the award:
“The BSc (Hons) Engineering Product Design course offered me the opportunity to combine design studies with engineering studies. The best thing about the course is the tutors, who are very supportive and want students to excel…..my experience at LSBU has been stimulating and rewarding.”
Vincent Patau has said, " Winning this prize has provided me with great motivation, as it has proved to me that hard work pays off."
And Andrew Pearce says:
“I have been set many interesting and different briefs during my degree, which I have taken on with 110% commitment. The AMCOR Flexible Live Project was not taken on with any extra determination or commitment. I was more interested in the Hunger brief as I do not smoke and I do not dye my hair, but I do like my food!”
Posted: 2nd December 2005