Marketing

British Rates and Advertising Data (BRAD) [electronic resource].
Online version of BRAD (British Rates and Advertising Data), the daily guide to advertising media.

Business Source Premier [electronic resource].
Via EBSCOhost databases. Provides full-text for approximately 2,300 scholarly business journals covering management, economics, finance, accounting, international business and marketing. Includes Dun & Bradstreet company information.

Creative Club [electronic resource].
Creative Club provides an archive of over 1.5 million UK adverts across all media. Users can search by company, brand or sector for TV, press, direct mail, outdoor, cinema and radio ads. The archive is updated in real time, and ads can be downloaded for inclusion in coursework; the database can also be used for information on campaign costs.

EIU Country Data [electronic resource].
Annual, quarterly and monthly economic indicators and forecasts from the Economist Intelligence Unit. Covers 117 countries, with 270 series starting from 1980 and forecasting to 2006.

Emerald [electronic resource].
Access to management research journals from MCB University Press. The service provides access to over 20,000 management articles, with a full text archive going back to 1994.

Sage Journals Online (Sage Premier) [electronic resource].
SAGE Journals Online is the delivery platform that provides online access to the full text of individual SAGE journals. The SAGE Full-Text Collections, SAGE's award-winning, discipline-specific research databases, are also available on SAGE Journals Online.

WARC: World Advertising Research Center [electronic resource].
WARC provides the largest single source of intelligence for the marketing, advertising, media and research communities worldwide, drawn from more than 40 international sources.

Business Insights / Datamonitor 360 [electronic resource].
Business Insights / Datamonitor 360 market reports cover seven main industry sectors; E-commerce/technology, financial services, healthcare, consumer goods, human resources, energy and telecommunications.

Global Market Information Database, Euromonitor [electronic resource].
Contains statistical and full text analysis findings under eight headings: Country Data, Consumer Lifestyles, Retail Market Sizes, Forecasts, Brands and Companies, Information Sources, Major Market Profiles and Euromonitor Market Reports.

Key Note [electronic resource].
Full text of Key Note market research reports covering over 240 titles in 26 UK market sectors. Market reports focus on a specific market segment, e.g. snack foods ; market reviews look across an entire market sector, e.g.UK food market.

MarketLine Business Information Centre [electronic resource].
Provides concise industry, company and country information, with profiles linked to latest newswires. Brief market reports contain information on main products and services, key employees, subsidiaries,a SWOT analysis and list of top competitors. Over 50 countries are covered.

Mintel [electronic resource].
Full text of several hundred UK market research reports from Mintel marketing intelligence. Covers Market, Finance, Retail and Leisure Intelligence market report journals, plus a selection of Library Special reports, market news and some other product databases. Click here for an overview

Academic Onefile [electronic resource].
Via Gale Cengage Learning. Provides full text and abstracts access to articles from journals and reference sources. With extensive coverage of the physical sciences, technology, medicine, social sciences, the arts, theology, literature and other subjects.

Amadeus [electronic resource].
AMADEUS is a comprehensive, pan-European database containing financial information on over 10 million public and private companies in 38 European countries. Includes the top 250,000 companies.

ASSIA [electronic resource].
ASSIA (Applied Social Sciences Index and Abstracts). Covers English language journals in applied social sciences. Includes health, economics, social issues & social policy, organisational behaviour and communication.

CommunityWISE [electronic resource].
Contains community, charities and voluntary agency information. Data is provided by bodies such as Barnados, Community Development Foundation and the National Centre for Volunteering.

Economist.com [electronic resource].
Full text of the UK edition of The Economist from 1997 onwards.

ESDS International; Economic and Social Data Service International [electronic resource].
ESDS resource supplying access to international data.

Fame - Financial Analysis Made Easy [electronic resource].
Financial analysis of the UK's leading companies. Results of the top 1.7 million UK and Irish companies for the last ten years showing balance sheets, profit and loss accounts and other useful information. Updated weekly.

Hospitality and Tourism Complete
Provides abstracts in hospitality and tourism journals from 1984 onwards.

ProQuest Newspapers, Daily Telegraph, Financial Times, Guardian, Independent, Times [electronic resource].
Updated daily. Database of the Daily Mail & Mail on Sunday; Daily Telegraph & Sunday Telegraph; Evening Standard; Financial Times; Guardian & Observer; Times and Sunday Times; Independent. Coverage is from at least January 1998 onwards for all titles.

RefWorks [electronic resource].
RefWorks is an online research management, writing and collaboration tool designed to help researchers easily gather, manage, store and share all types of information, as well as generate citations and bibliographies.

ScienceDirect (Science Direct) [electronic resource].
Database containing over 1000 full text journals from Elsevier Science and the leading scientific, technical and medical publishers. Covers life, physical, technical and social sciences.

SpringerLink [electronic resource].
Provides online, full-text access to Springer's journal titles as well as journals from other publishers. Subjects include: life sciences, chemical sciences, environmental sciences, geosciences, computer science, mathematics, medicine, physics & astronomy, engineering and economics. Some titles are in abstracts only.

Zephyr [electronic resource].
ZEPHYR is an information solution containing M&A, IPO and venture capital deals with links to detailed financial company information.

Biz/Ed Premier [electronic resource].
Provides access to 25 business and economics core textbooks. It also includes critical viewpoints, matched to specific chapter/topic content and based upon specially selected articles from popular business and economics journals and activities developed by Biz/ed's editorial team.

MyiLibrary [electronic resource].
MyiLibrary provides a faster and easier way to access collections of books, reports, journals, bulletins and other documents published by inter-governmental organisations such as the World Bank, United Nations and International Labour Organisation.

Brand Republic
Award winning site, described as 'the UKs leading online destination for people working in the advertising, marketing, media and communications industries' Published by Haymarket Brand Media, it links together several of their magazines e.g. Campaign, PR Week, giving news, analysis, comment and job advertisements

BUBL - Marketing Links
Bulletin board for Libraries, giving subject sources for marketing.

Know This.com
The Virtual Library aims to be 'the Internet's leading reference and resource site for marketing, advertising, selling and research. Many useful and interesting links, including a ranking of marketing journals, links to journals & professional associations from Tilburg University.

Marketing UK
UK marketing information, compiled by the strategies group. Contains sections on best practice, marketing books and journals, marketing training, planning and checklists, plus web site creation and search engines.

Media UK
Media UK offers television, radio, newspaper and magazine directories as well as a newsfeeds section.

American Marketing Association
The AMA homepage, containing links to online publications e.g. AMA Marketing Services Guide, AMA code of ethics, conferences and other resources.

Broadcasters Audience Research Board
Free access to top line television audience data, as well as background to the BARB service and news releases on recent developments. Registration required.

Chartered Institute of Marketing
Website of the Chartered Institute of Marketing, giving details of the organisation including courses, publications, branch information, job vacancies and information & library services. Members can access the library free of charge.

ESOMAR
ESOMAR is the World (formerly European) Association of Opinion & Marketing Research Professionals. This web site gives access to press releases, the ESOMAR directory of research organisations, events, publications and guidelines. There are also useful links to worldwide national and international market research associations.

The Market Research Society
The Market Research Society's web site contains news, events, training programmes and publications. It also gives the full text of the Society's Code of Conduct, including relevant guidelines.

Federation of International Trade Associations
The FITA Global Trade portal offers many useful links for market research. To find free market surveys,use the Explore a Location drop-down menu in the Country Profiles section, select a country and click on Market research to select your product.

MarketResearch.com
Search engine covering over 10,000 publications, including reports, from 350+ market research publishers. This site combines free searching plus fee-based purchasing options and a subscriber access section. It also offers free 'E-lerts', emailing details of latest available market research for particular industries.

Market Research World
Run by a team of UK-based market research consultants, this site gives access to free articles, research findings and industry news. Includes a market research glossary and provides a useful starting point for those wanting to understand mr jargon and methods.

Ipsos MORI : Market Research & Opinion International
This web site gives details of MORI polls & surveys as well as the company background and commentary. The MORI poll digest looks at the latest polls & surveys covered by the media( including those conducted by other organisations) & gives online summaries - highlights can be obtained via a free weekly e-mail service.

MrWeb
Market research site providing sector-by-sector links to sites of top companies, trade associations, publications etc. plus country yellow pages and news sources. Market research suppliers listings and a vacancies supplement are also included.

Trade Association Forum
Gateway to UK trade associations which includes a link to the TAF Directory to search for organisations by name or activity.

Advertising Standards Authority
The ASA web site offers links to the British Codes of Advertising and Sales Promotion, statistics on complaints, adjudications, research projects, news, faqs and the Committee of Advertising Practice.

History of Advertising Trust
This website offers a large archive of UK advertising materials, dating from the 1800s to the present day. The site concentrates on selling prints of old adverts, but gives an educational research link which outlines HAT's research services and study guides, including details of visiting their Norwich archive.

Interactive Advertising Bureau
Claims to be the first global not-for-profit organisation devoted to maximising the use and effectiveness of advertising on the internet. Links to news, IAB events and research.

Yell.Com
Electronic yellow pages: online classified directory.

Europages
European business directory containing brief details of several hundred thousand European companies. Searchable by product/service or company name - details in German, English, Spanish, French and Italian. Also contains a section on European economic information.

National Readership Survey Ltd
Tables containing the basic data produced by the UK's NRS, showing readership details of national and regional newspapers.