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Music Industry Management with Marketing BA (hons)

Overview

The BA (Hons) Music Industry Management with Marketing offers a unique mix of creative, managerial, promotional and business skills, preparing you for the wealth of opportunities available in the global music industry.

2nd Year 2017 Arts event DYSTOPIA - image by Danny Sargent, BA(hons) Photography

Operating across the School of Arts and Creative Industries and the Business School, offering a major in Music Industry Management and minor in Marketing, this course is designed to bridge the gap between creativity and enterprise, producing enterprising graduates with pioneering values who will work at the forefront of the music sector.

6 reasons to study here

Happy students: No. 1 University in London for Overall Satisfaction, Teaching, Assessment and Feedback, Academic Support, Learning and Teaching, and Personal Development - in Marketing (National Student Survey 2016).
Exceptional learning resources: No.1 University in the UK for Learning Resources in Marketing (National Student Survey 2016).
Multi-million pound Elephant Studios: Arri Cameras, Dolby Atmos Surround Sound studios and cinemas, grading suites, news room and games design centre, digital design suites, and industry-ready film and photographic studios
Practical sound projects: Experience music production, studio recording, and sound design for film and games, gaining an understanding of different practices across the industry.
Inspiring location: a short walk to the Southbank Centre, National Theatre, BFI IMAX, Tate Modern, Royal Festival Hall, The Old Vic Theatre, and The Young Vic.
Career goals: Ranked No. 1 London Modern University in Marketing for ‘Graduate Prospects’ (Sunday Times league table 2017)

This degree course covers...

  • principles of marketing
  • music industries
  • visual communications
  • marketing in a digital world and social media
  • live performance
  • brand management
  • marketing strategy and planning

*This course is subject to validation

Key course information - ordered by mode
Mode Duration Start date Location
Mode
Full-Time
Duration
3 Years
Start Date
September
Location
Southwark Campus

Case studies

  • Award-winning Marketing Scheme

    Award-winning Marketing Scheme

    Started by Mel Godfrey in 2005, the scheme – coined a 'Give-Back culture' – harnesses the experience, skills, networks and passion of LSBU Marketing alumni for the benefit of those still studying.

Modules

Both practice and theory-based music-specific modules offer project briefs written to maximise developing local and global relationships with leaders in the music industry, exposing students to the most current industry practice

This course is subject to validation and these modules could change.

Year 1

  • Marketing in a digital world
  • Introduction to the music industries
  • Music and culture
  • Managing social media
  • Principles of marketing

Year 2

  • Performance
  • Performers
  • Distribution
  • Negotiated Project
  • The Communications manager
  • E-commerce and digital marketing

Year 3

  • Marketing strategy and planning
  • Major project
  • Enterprising futures
  • Music and the law
  • Brand management

Employability

This course will enable you to identify your subject interests, focus your specialist practice and strategically plan your pathways into industry. Students graduating from Music Industry Management with Marketing will be professionally networked and have had some experience in the industry, through internships, a placement, a sandwich year in industry, or an industry mentor. They will go on to work as Music Producers, Digital Marketing Managers, Brand Managers, Live Events Managers, Music Festival Directors, Music Publishers, Creative Directors, Band /Artist Managers, Music Venue Managers, and Music PR and Marketing Managers.

Students graduating from this course will also be able to progress to postgraduate study.

LSBU Employability Services

LSBU is committed to supporting you develop your employability and succeed in getting a job after you have graduated. Your qualification will certainly help, but in a competitive market you also need to work on your employability, and on your career search. Our Employability Service will support you in developing your skills, finding a job, interview techniques, work experience or an internship, and will help you assess what you need to do to get the job you want at the end of your course. LSBU offers a comprehensive Employability Service, with a range of initiatives to complement your studies, including:

  • direct engagement from employers who come in to interview and talk to students
  • Job Shop and on-campus recruitment agencies to help your job search
  • mentoring and work shadowing schemes.

Placements

Opportunities to work with industry during your study are ingrained in the course. Students will be offered opportunities to undertake industry internships or placements, and/or to have an industry mentor. They will also be offered the opportunity to take off a sandwich year working in the industry.

Staff

Dr Maria Chatzichristodoulou

School/Division: Arts and Creative Industries / Arts and Performance
Job title: Reader, External Development and Enterprise

Dr Chatzichristodoulou studies the intersections between performance and new technologies, investigating innovative performance paradigms. She is also interested in issues of curation, social engagement, public policy, and funding in relation to live art and media art practices.


Dr Charles Graham, PhD

School/Division: Business / Management, Marketing and People
Job title: Senior Lecturer, Marketing

An expert in long-term brand loyalty, Charles has 15+years' industry experience (marketing director and managing director levels) working on innovation, brand management, franchising and copywriting in luxury food, pharmaceuticals and retail. PhD supervisor.


Facilities

The course content draws on the opportunities offered by our brand new, advanced production facilities located in Elephant Studios at LSBU. You'll have access to a vast range of media equipment and studio spaces, such as a digital newsroom; digital design, film, and sound studios; and edit suites for visual effects. You’ll be learning within a highly creative community of undergraduate and post-graduate practitioners able to collaborate on projects

  • Sound Studio

    Sound Studio

    The Sound Studio features a control and live room, ideal for post-production work, mixing and recording small bands. Both rooms are acoustically treated and isolated.

  • Mac Lab

    Mac Lab

    The Elephant Studios at LSBU Mac Lab is fitted with Quad-Core and Dual GPU MacPros, available for digital media workshops and unsupervised student work.

  • Photography Studio

    Photography Studio

    The Photography Studio is a double-height space with a photography lighting grid, air conditioning, green room (for make-up and wardrobe) and two colourama separate systems with a range of backdrop options (including vinyl and paper).

  • Grading Suites

    Grading Suites

    The Grading Suites have neutral wall colours and lighting to provide optimal conditions for the colourist. The premium suite (Grading Suite 1) includes a Dolby calibrated screen to ensure ideal conditions.

  • Print Lab

    Print Lab

    A photographic specialised print lab that includes five A2 printers, an A0 printer, a mounting press and six MacPros with specialist monitors.

  • Screening Cinema

    Screening Cinema

    This 36 seat cinema features a 4K projector and 5.1 sound playback, and is ideal to preview production work before it goes out to the public.

  • Film Studio and Soundstage

    Film Studio and Soundstage

    The Film Studio is a double-height room with a lighting grid, DMX lighting control, green screen backdrop, air conditioning, green room (for make-up and wardrobe) and sound isolation for use as a soundstage.

Teaching and learning

Experiential learning is delivered through a variety of live briefs, interdisciplinary projects (working with other students on the programme, and across other programmes such as Fashion Promotion, Creative Advertising, and Photography, industry visits, and guest lectures. All students will be offered an internship, placement and/or mentorship opportunity, so as to enhance employability in a competitive field through the application of knowledge in a workplace context.

You'll be supported in your transition to Higher Education through personal tutoring and mentoring at all stages. Teaching is delivered through formal lectures, seminars, workshops, external visits, industry engagement activities such as live briefs, and tutorials. Also, online for each module, through our virtual learning environment, moodle (which is available through your mobile or tablet). Project work is supervised in 1-2-1 sessions and lecturers are available for drop in sessions too.

Entry requirements

2018 Entry

  • A Level BCC or;
  • BTEC Extended Diploma MMM or;
  • Access to HE qualifications with 9 Distinctions 36 Merits or;
  • Equivalent level 3 qualifications worth 106 UCAS points
  • Applicants must hold 5 GCSEs A-C including Maths and English or equivalent (reformed GCSEs grade 4 or above)
  • We welcome qualifications from around the world. English language qualifications for international students: IELTS score of 6.0 or Cambridge Proficiency or Advanced Grade C.

How to apply

International (non Home/EU) applicants should follow our international how to apply guide.

Instructions for Home/EU applicants
Mode Duration Start date Application code Application method
Mode
Full-Time
Duration
3 Years
Start date
September
Application code
W3N5
Application method

All full-time undergraduate students apply to the Universities and Colleges Admissions Service (UCAS) using the University's Institution Code L75. Full details of how to do this are supplied on our How to apply webpage for undergraduate students.

All part-time students should apply directly to London South Bank University and full details of how to do this are given on our undergraduate How to apply webpage.

Accommodation

Students should apply for accommodation at London South Bank University (LSBU) as soon as possible, once we have made an offer of a place on one of our academic courses. Read more about applying for accommodation at LSBU.

Finance

It's a good idea to think about how you'll pay university tuition and maintenance costs while you're still applying for a place to study. Remember – you don't need to wait for a confirmed place on a course to start applying for student finance. Read how to pay your fees as an undergraduate student.

Fees and funding

For more information, including how and when to pay, see our fees and funding section for undergraduate students.

Possible fee changes

Current regulatory proposals suggest that institutions will be permitted to increase fee levels in line with inflation up to a specified fee cap. Specifically, LSBU may be permitted to increase its fees for new and existing Home and EU undergraduate students from 2017/18 onwards. The University reserves the right to increase its fees in line with changes to legislation, regulation and any governmental guidance or decisions.

The fees for international students are reviewed annually, and additionally the University reserves the right to increase tuition fees in line with inflation up to 4 per cent.

Scholarships

We offer students considerable financial help through scholarships, bursaries, charitable funds, loans and other financial support. Many of our scholarships are given as direct tuition fee discounts and we encourage all eligible students to apply for our Access Bursary. New home full-time undergraduate students meeting eligibility criteria could receive a £1,000 cash bursary by joining us in the 2017/18 academic year. Find out more about all our scholarships and fee discounts for undergraduate students.

International students

As well as being potentially eligible for our undergraduate scholarships, International students can also benefit from a range of specialist scholarships. Find out more about International scholarships.

Please check your fee status and whether you are considered a home, EU or international student for fee-paying purposes by reading the UKCISA regulations.

Case studies

Select a case study and read about practical project work, students' placement experiences, research projects, alumni career achievements and what it’s really like to study here from the student perspective.

  • Award-winning Marketing Scheme

    Award-winning Marketing Scheme

    Started by Mel Godfrey in 2005, the scheme – coined a 'Give-Back culture' – harnesses the experience, skills, networks and passion of LSBU Marketing alumni for the benefit of those still studying.

Prepare to start

We help our students prepare for university even before the semester starts. To find out when you should apply for your LSBU accommodation or student finance read the How to apply tab for this course.

Applicant Open Days

To help you and your family feel confident about your university choice we run Applicant Open Days. These are held at subject level so students start getting to know each other and the academic staff who will be teaching them. These events are for applicants only and as an applicant you would receive an email invitation to attend the relevant event for your subject.

Enrolment and Induction

Enrolment takes place before you start your course. On completing the process, new students formally join the University. Enrolment consists of two stages: online, and your face-to-face enrolment meeting. The online process is an online data gathering exercise that you will complete yourself, then you will be invited to your face-to-face enrolment meeting.

In September, applicants who have accepted an unconditional offer to study at LSBU will be sent details of induction, which is when they are welcomed to the University and their School. Induction helps you get the best out of your university experience, and makes sure you have all the tools to succeed in your studies.

Read more about Enrolment and Induction.

 
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Contact information

Course Enquiries - UK/EU

Tel: 0800 923 8888

Tel: +44 (0) 20 7815 6100

Get in touch
 
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