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Marketing with Public Relations BA (Hons)

Unistats

What is Unistats?

Key Information Set (KIS) Data is only gathered for undergraduate full-time courses. There are a number of reasons why this course does not have KIS data associated with it. For example, it may be a franchise course run at a partner college or a course designed for continuing professional development.

Overview

In the public eye

If you’re interested in how organisations use public relations to influence and manage their reputation, this undergraduate course could be for you. It combines the chance to develop a broad understanding in marketing theory, tools and techniques – and find out how public relations relate to this.

Why Marketing with Public Relations at LSBU?

We’re No.2 UK wide university for student satisfaction in marketing (Complete University Guide League Table, 2018) – which means happy students.
Our exceptional learning resources and facilities have earned us No. 1 University in the UK for learning resources in marketing, National Student Survey 2016.
As part of the course, you’ll have the opportunity of work experience in a consultancy role with a British-based company.
Professional accreditation – the course is accredited by the Chartered Institute of Marketing and the IDM.
Our support for entrepreneurs means you can develop a ready-to-fund business plan or undertake consultancy as a final year marketing project.
Our unique 'give back' culture means you can build relationships with small and medium enterprises and alumni.

Accreditations

Key course information - ordered by mode
Mode Duration Start date Location
Mode
Full-time
Duration
3 years
Start Date
September
Location
Southwark Campus
Mode
Sandwich
Duration
3 years
Start Date
September
Location
Southwark Campus

Case studies

Modules

During the course, you’ll develop your communication and presentation skills, creative management and problem-solving skills, and numerical ability. The course covers consumer behaviour, market research, product development, distribution, pricing, communications, brand management, media relations and communications strategy.

Year 1

  • Concepts of Management
    You’ll be introduced to personal development planning, which will help you to identify your goals and, ultimately, to achieve your aims. You’ll accomplish this by taking part in a structured coaching process, developing key skills, mathematical techniques and acquiring the knowledge you will need to succeed on an academic economics course or in a professional business environment.
  • Principles of marketing Module content coming soon.
  • Financial accounting fundamentals
    You’ll study the core elements of accounting’s regulatory framework, along with the characteristics of what constitutes useful accounting information. You’ll also develop an understanding of the underlying principles and methods used in recording financial data, as well as the preparation and presentation of financial statements.
  • Business economics
    You’ll focus on the ways that the business applications of economics can help managers and entrepreneurs to make better decisions when it comes to situations including pricing, advertising, financing, market entry and product development. You’ll be introduced to a range of essential economic concepts and methods, and be shown how they can be applied to understand the world around us. You’ll also consider the implications of the macro economy on the way modern firms operate.
  • People and organisations
    You’ll develop an appreciation of the complexities of understanding people and behavior within organisations. By studying theories of organisational behavior and people management practices, you’ll begin to understand why people behave in specific ways in the workplace.
  • Marketing in a digital world
    Building on what you learned in Principles of marketing, you’ll concentrate on the digital elements to modern marketing techniques – an essential area to understand in today’s marketplace. You’ll develop a solid understanding on which to base further digital development in your second and final years.

Year 2

  • The consumer behaviour analyst
    You’ll look at the role of the consumer behavior analyst, considering the behavioural concepts and theories of individuals and groups when they select, use and dispose of products, services or experiences to satisfy their needs and desires. Understanding consumer behavior is an important element of marketing, with major behavioural changes happening in the marketplace thanks to ecommerce and globalisation. It underpins your learning in other units thanks to its interdisciplinary nature, which includes areas such as psychology and sociology.
  • The communications manager
    You’ll examine the role of marketing communications management within the business setting, looking at the wide range of techniques need to plan, control and evaluate marketing communications objectives.
  • The insight manager
    You’ll cover the principles and practice of marketing research, from defining the problem through research design, analysis and conclusion. You’ll develop the knowledge, techniques and skills to plan and conduct a marketing research project, as well as to analyse and report the findings. The emphasis is on considering practical marketing research problems in different context, and you’ll be learning from Insight Managers from industry who will present real-world research problems for you to solve through live briefs.
  • The innovation and product manager
    You’ll learn about the methods marketers use to develop and manage their product range, whether that is in the form of goods or services. You’ll consider the product portfolio and its management, paying particular attention to innovation and new product development.
  • The Media Relations Manager Module content coming soon.
  • Plus one option from across second year business modules

Year 3

Optional placement year in industry

Year 4

  • PR, Propaganda and Persuasive Communications Module content coming soon.
  • The Corporate Communications Manager Module content coming soon.
  • Brand management
    You’ll learn to solve management problems by studying the key theories, frameworks and models of current brand marketing. This module prepares you for a career in brand management by using a practical approach to applying complex theories. You’ll be assessed in a variety of different ways, such as exams, group work and written reports.
  • Marketing strategy and planning
    On this module, you’ll learn how to apply your previous marketing learning to make sense of an unfamiliar commercial setting and the strategic position of one brand. You’ll consider competitive advantage and value creation in the context of a hierarchy of strategies, before considering its application through marketing planning. Working on the chosen brand, you’ll plan and conduct research, develop and deliver insight, and create a marketing strategy that can help the brand succeed.
  • Marketing project
    In this academic project you’ll design and conduct research that challenges – and contributes to – marketing knowledge. With the guidance of a supervisor, you’ll manage your data gathering programme and analysis to find an answer to the challenge you posed, and produce a 12,000 word dissertation which draws on your knowledge from across the course.
  • Plus two specialist modules from your chosen pathway
  • Employability

    What is PR? It’s all about looking after the reputation of a business, with the aim of earning support and influencing opinion and behaviour – and maintaining a mutual understanding between an organisation and the public. The PR industry is now worth over £9.2bn to the UK economy – with roles in Public Relations, particularly in reputation management, growing in number: and graduates of course like this being in high demand.

    Careers in Marketing

    If you’re looking for a role in marketing, you’ll be equipped to apply for roles in corporate marketing, advertising, public relations and market research. Marketing executives help develop marketing campaigns to promote a product, service or idea. The work can be exceptionally varied – from sourcing and placing adverts, to producing marketing materials such as leaflets and e-newsletters, to organising events.

    Excellent writing and confident presentation skills are essential to work in marketing. Good people skills are also a must as networking is particularly important. So is having a creative and adaptive mind. A traditional career path leads from marketing executive to senior marketing executive, then to marketing manager, and finally to marketing director. However the marketing industry is very broad, with many companies in all different sectors requiring varying degrees of marketing expertise, so options for progression vary considerably.

    Employability skills

    Our marketing courses are designed with employability at their core. The concepts and skills which you will learn here are being applied in the workplace today – we consult with industry at the design stage, so we know that you will graduate knowing how to do the job confidently, and with some experience under your belt to prove it.

    If you choose to undertake the (optional) Placement route with a British-based company where you can gain valuable industry experience, your employment prospects will improve further. Our best graduates are working with brands such as Unilever, Zenith Watches, traditional agencies including those in the WPP and Publicis groups and in leading-edge digital consultancies. Many are helping to build smaller entrepreneurial enterprises. They’re brand managers, marketing managers, account managers and consultants.

    Continuing your studies

    If you graduate from this course, you’ll be able to apply for further study at postgraduate level, and the academic strength of this course means that you can also consider entering the field of academic research. Graduates of this course often go on to enhance their career prospects with a postgraduate degree such as:

    MSc Marketing

    MSc International Marketing

    MSc Marketing Communications

    MSc Marketing (with internship)

    We are University of the Year for Graduate Employment - The Times and Sunday Times Good University Guide 2018.

    At LSBU, we want to set you up for a successful career. During your studies – and for two years after you graduate – you’ll have access to our Employability Service, which includes:

    • An online board where you can see a wide range of placements: part-time, full-time or voluntary. You can also drop in to see our Job Shop advisers, who are always available to help you take the next step in your search.
    • Our Careers Gym offering group workshops on CVs, interview techniques and finding work experience, as well as regular presentations from employers across a range of sectors.

    Our Student Enterprise team can also help you start your own business and develop valuable entrepreneurial skills.

    Placements

    Staff

    Dr Dag Bennett

    School/Division: Business / Management, Marketing and People
    Job title: Lead for Postgraduate Research Students (PGR) in the School of Business, Associate Professor in Marketing, Ehrenberg Centre for Research in Marketing;

    Dr. Dag Bennett is an associate professor in marketing, with interests in behavioural brand loyalty, market structure modelling, and marketing in emerging markets.


    Dr David Capper

    School/Division: Business / Management, Marketing and People
    Job title: Senior Lecturer

    David is a Senior Lecturer in Marketing. His research interests include consumer behaviour, travel behaviour and cross cultural marketing.


    Mel Godfrey

    School/Division: Business / Management, Marketing and People
    Job title: Head of Business Partnerships and Employment Outcomes; Course Director, MSc Marketing

    Mel helped to launch the first public email systems available in the UK and has also undertaken consultancy work with both large firms and small organisations covering all aspects of marketing.


    Dr Charles Graham, PhD

    School/Division: Business / Management, Marketing and People
    Job title: Senior Lecturer, Marketing

    An expert in long-term brand loyalty, Charles has 15+years' industry experience (marketing director and managing director levels) working on innovation, brand management, franchising and copywriting in luxury food, pharmaceuticals and retail. PhD supervisor.


    Ayesha Owusu-Barnaby

    School/Division: Business / Management, Marketing and People


    Facilities

    Teaching and learning

    We focus on experiential learning, through a variety of real-time live case studies and an optional full-year placement – so you can apply your knowledge in a workplace environment and improve your employability in a competitive field. You'll be supported in your transition to Higher Education through coaching in year one and personal tutoring and mentoring at all stages. Teaching is delivered through formal lectures, seminars and workshops in small groups, and online for each module through our virtual learning environment, moodle (which is available through your mobile or tablet). Project work is supervised in 1-2-1 sessions and lecturers are available for drop in sessions too.

    Percentage of time spent in different learning activities
    Lectures and seminars Self-directed study
    Year 1 29% 71%
    Year 2 29% 71%
    Year 3 25% 75%

    Entry requirements

    2018 Entry

    • A Level BCC or:
    • BTEC National Diploma DMM or:
    • Access to HE qualifications with 9 Distinctions and 36 Merits or:
    • Equivalent Level 3 qualifications worth 106 UCAS points
    • Applicants must hold 5 GCSEs A-C including Maths and English, or equivalent (reformed GCSEs grade 4 or above). 

    We welcome equivalent qualifications from around the world. English language qualifications for international students: IELTS score of 6.0 or Cambridge Proficiency or Advanced Grade C.

    Visit UCAS for guidance on the 2018 tariff.

    How to apply

    International (non Home/EU) applicants should follow our international how to apply guide.

    Instructions for Home/EU applicants
    Mode Duration Start date Application code Application method
    Mode
    Full-time
    Duration
    3 years
    Start date
    September
    Application code
    NP52
    Application method
    Mode
    Sandwich
    Duration
    3 years
    Start date
    September
    Application code
    NP52
    Application method

    For full-time courses, please send your applications through the Universities and Colleges Admissions Service (UCAS) using our code L75. UCAS is the organisation responsible for managing applications to higher education courses in the UK.

    For part-time courses, you can apply directly to the University.

    For more details on how to apply (full-time and part-time) see our how to apply page.

    International students can either apply through UCAS or directly to LSBU. See the international how to apply page for details.

    Accommodation

    Once we have made you an offer, you can apply for accommodation. You can rent from LSBU and you’ll deal directly with the university, not third party providers. That means we can guarantee you options to suit all budgets, with clear tenancy agreements and all-inclusive rents that include insurance for your personal belongings, internet access in each bedroom and on-site laundry facilities.

    Or, if you’d rather rent privately, we can give you a list of landlords – just ask our Accommodation Service.

    Read more about applying for accommodation at LSBU.

    Finance

    You don't need to wait for a confirmed place on a course to start applying for student finance. Read how to pay your fees as an undergraduate student.

    Fees and funding

    Fees are shown for new entrants to courses, for each individual year of a course, together with the total fee for all the years of a course. Continuing LSBU students should refer to the Finance section of our student portal, MyLSBU. Queries regarding fees should be directed to the Fees and Bursaries Team on: +44 (0)20 7815 6181.

    Full-time
    The fee shown is for entry 2018/19.
    UK/EU fee: £9250International fee: £13125
    AOS/LSBU code: 4943Session code: 1FS00
    Total course fee:
    UK/EU (excluding any optional years) £27750
    UK/EU (including any optional years) £27750
    International (excluding any optional years) £39375
    International (including any optional years) £39375

    Fee prices

    For more information, including how and when to pay, see our fees and funding section for undergraduate students.

    Please check your fee status and whether you are considered a home, EU or international student for fee-paying purposes by reading the UKCISA regulations.

    Possible fee changes

    The University reserves the right to increase its fees in line with changes to legislation, regulation and any governmental guidance or decisions.

    The fees for international students are reviewed annually, and additionally the University reserves the right to increase tuition fees in line with inflation up to 4%.

    Scholarships

    We offer several types of fee reduction through our scholarships and bursaries. Find the full list and other useful information on our scholarships page.

    Case studies

    Select a case study and read about practical project work, students' placement experiences, research projects, alumni career achievements and what it’s really like to study here from the student perspective.

    • Out of the box thinking from LSBU marketing students

      Out of the box thinking from LSBU marketing students

      Marketing students benefit from exciting live business case problems as part of their studies here at London South Bank University - find out how our students have helped a Yorkshire-based business launch its new website

    • Lucy O'Brien, BA (Hons) Marketing, internship

      Lucy O'Brien, BA (Hons) Marketing, internship

      Lucy O'Brien, BA (Hons) Marketing final year student and LSBU summer intern, would like to specialise in Media Planning following a visit to a media agency.

    • Desi Ilieva, BA (Hons) Marketing

      Desi Ilieva, BA (Hons) Marketing

      How a spur-of-the-moment visit to our campus proved the first step to a dream career for one student, with a little help from her lecturers and a great internship.

    • Personal Development is key to our students' success

      Personal Development is key to our students' success

      London South Bank University (LSBU) recognises the importance of personal development being key to student’s success - with that in mind they have introduced a new module into first year's teaching throughout the School of Business.

    • Award-winning Marketing Scheme

      Award-winning Marketing Scheme

      Started by Mel Godfrey in 2005, the scheme – coined a 'Give-Back culture' – harnesses the experience, skills, networks and passion of LSBU Marketing alumni for the benefit of those still studying.

    • Adel Abbes, international student, Marketing

      Adel Abbes, international student, Marketing

      Adel is on a sandwich course  in Business Management and Marketing and is currently on a one-year placement in the international department here at London South Bank University (LSBU)

    Prepare to start

    We help our students prepare for university even before the semester starts. To find out when you should apply for your LSBU accommodation or student finance read the How to apply tab for this course.

    Applicant Open Days

    To help you and your family feel confident about your university choice we run Applicant Open Days. These are held at subject level so students start getting to know each other and the academic staff who will be teaching them. These events are for applicants only and as an applicant you would receive an email invitation to attend the relevant event for your subject.

    Enrolment and Induction

    Enrolment takes place before you start your course. On completing the process, new students formally join the University. Enrolment consists of two stages: online, and your face-to-face enrolment meeting. The online process is an online data gathering exercise that you will complete yourself, then you will be invited to your face-to-face enrolment meeting.

    In September, applicants who have accepted an unconditional offer to study at LSBU will be sent details of induction, which is when they are welcomed to the University and their School. Induction helps you get the best out of your university experience, and makes sure you have all the tools to succeed in your studies.

    Read more about Enrolment and Induction.

    Suggested reading

    • Kahneman, D. (2014) Thinking, Fast and Slow. NY; Farrar Straus Giroux.
    • Sharp, B. (2010) How Brands Grow. Melbourne; OUP
     
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    Open Days and Events
    Teaching excellence framework
    Contact information

    Course Enquiries - UK/EU

    Tel: 0800 923 8888

    Tel: +44 (0) 20 7815 6100

    Get in touch

    Course Enquiries - International

    Tel: +44 (0) 20 7815 6189

    Get in touch
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