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Marketing MSc

Overview

Corner the market

How do managers make the decisions that grow their brands? And how are those decisions affected by changing economic space, by new technologies and by competition? Accredited by the Chartered Institute of Marketing (CIM), this programme is an excellent choice for graduates looking to answer these questions and who desire real success in Marketing.

Why Marketing at LSBU?

No.1 for satisfaction with teaching in Marketing (Guardian League Table 2018).
Guest lectures from key figures in industry add a new and modern twist to our teaching.
Modules accredited by the Chartered Institute of Marketing, providing exemptions for professional qualifications.
Develop a ready-to-fund business plan or undertake consultancy as a final year marketing project.
Build relationships with small and medium enterprises and alumni as part of a unique 'give back' culture.

Accreditations

Key course information - ordered by mode
Mode Duration Start date Location
Mode
Full-time
Duration
15 months
Start Date
January
Location
Southwark Campus
Mode
Full-time
Duration
12 months
Start Date
September
Location
Southwark Campus
Mode
Part-time
Duration
24 months
Start Date
January; September
Location
Southwark Campus

Stories

Modules

  • Contemporary Marketing, Theories & Concepts
  • Cross Cultural Consumer Behaviour
  • Creativity Enterprise & Innovation
  • Curiosity Creativity & Research
  • Corporate Strategy for Marketing
  • Marketing Management & Planning
  • Research in Action
  • Management Consultancy in a Global Environment
  • Marketing Dissertation

To reflect your personal interests and develop in specialist areas, you can choose two optional modules from a wide range, including modules offered on other postgraduate business courses; or replace the options with a short, assessed marketing internship to gain hands-on experience.

Optional modules

  • Brand Management
  • Corporate Lobbying for Marketing
  • Digital & Social Media Marketing
  • Marketing Science, Effective Business Negotiation
  • Public Relations
  • Marketing for SMEs
  • Everyday Sustainability for Business
  • Employability

    Successful graduates have gone on to work in a variety of organisations including multinational and global companies, public sector organisations, charities and start-ups. Many of our alumni work for advertising, brand management and market research agencies. Equally our graduates are successful in client-based companies, including manufacturers and banks.

    The program will equip you to work in a range of marketing fields including product and brand management, account management, digital and social media marketing, marketing communications and marketing research.

    Employability Service

    We are University of the Year for Graduate Employment for the second year in a row - The Times and Sunday Times Good University Guide 2018, 2019.

    At LSBU, we want to set you up for a successful career. During your studies – and for two years after you graduate – you’ll have access to our Employability Service, which includes:

    • An online board where you can see a wide range of placements: part-time, full-time or voluntary. You can also drop in to see our Job Shop advisers, who are always available to help you take the next step in your search.
    • Our Careers Gym offering group workshops on CVs, interview techniques and finding work experience, as well as regular presentations from employers across a range of sectors.

    Our Student Enterprise team can also help you start your own business and develop valuable entrepreneurial skills.

    Placements

    Staff

    Dr Dag Bennett

    School/Division: Business / Management, Marketing and People
    Job title: Lead for Postgraduate Research Students (PGR) in the School of Business, Associate Professor in Marketing, Ehrenberg Centre for Research in Marketing;

    Dr. Dag Bennett is an associate professor in marketing, with interests in behavioural brand loyalty, market structure modelling, and marketing in emerging markets.


    Dr Lakhdar Boukersi

    School/Division: Business / Management, Marketing and People
    Job title: Sessional Lecturer

    Dr Lakhdar Boukersi was awarded a PhD in International Marketing, and his research interests include the application of Marketing Management in LDC's, impact of international trade fairs on export development, trade fairs and exhibitions as a communication tool.


    Mel Godfrey

    School/Division: Business / Management, Marketing and People
    Job title: Head of Business Partnerships and Employment Outcomes; Course Director, MSc Marketing

    Mel helped to launch the first public email systems available in the UK and has also undertaken consultancy work with both large firms and small organisations covering all aspects of marketing.


    Dr Emily Ngan Luong

    School/Division: Business / Management, Marketing and People
    Job title: Lecturer

    Dr Emily Ngan Luong is a Lecturer in Marketing at the School of Business.


    Facilities

    Teaching and learning

    Entry requirements

    • Bachelor degree equivalent to UK Second Class Honours Lower Division.
    • We welcome qualifications from around the world. English language qualifications for international students: IELTS score of 6.5.

    How to apply

    International students

    International (non Home/EU) applicants should follow our international how to apply guide.

    Instructions for Home/EU applicants
    Mode Duration Start date Application code Application method
    Mode
    Full-time
    Duration
    15 months
    Start date
    January
    Application code
    5338
    Application method
    See below
    Mode
    Full-time
    Duration
    12 months
    Start date
    September
    Application code
    4154
    Application method
    See below
    Mode
    Part-time
    Duration
    24 months
    Start date
    January; September
    Application code
    4155
    Application method
    See below

    If your course has a January start option, you should apply through UCAS Postgraduate. Postgraduate students and research students applying for September entry should use our dedicated application system. Full details of how to do this are supplied on our How to apply section for postgraduate students and our How to apply section for research students.

    Accommodation

    Students should apply for accommodation at London South Bank University (LSBU) as soon as possible, once we have made an offer of a place on one of our academic courses. Read more about applying for accommodation at LSBU.

    Finance

    It's a good idea to think about how you'll pay university tuition and maintenance costs while you're still applying for a place to study. Remember – you don't need to wait for a confirmed place on a course to start applying for student finance. Read how to pay your fees as a postgraduate student.

    Postgraduate Application Service

    Book a session with one of our specialist Postgraduate Advisors. Over a one on one Advice Session they'll advise you on postgraduate degrees at LSBU that match your interests and experience. Book an Advice Session.

    Fees and funding

    Fees are shown for new entrants to courses, for each individual year of a course, together with the total fee for all the years of a course. Continuing LSBU students should refer to the Finance section of our student portal, MyLSBU. Queries regarding fees should be directed to the Fees and Bursaries Team on: +44 (0)20 7815 6181.

    Full-time
    Part-time
    The fee shown is for entry 2018/19.
    UK/EU fee: £8700International fee: £13125
    AOS/LSBU code: 5338Session code: 1FS00
    The fee shown is for entry 2018/19.
    UK/EU fee: £8700International fee: £13125
    AOS/LSBU code: 4154Session code: 1FS00
    The fee shown is for entry 2018/19.
    UK/EU fee: £2900International fee: £4375
    AOS/LSBU code: 4155Session code: 1PS01
    Total course fee:
    UK/EU £8700
    International £13125
    The fee shown is for entry 2018/19.
    UK/EU fee: £2900International fee: £4375
    AOS/LSBU code: 4155Session code: 1PS00
    Total course fee:
    UK/EU £8700
    International £13125

    For more information, including how and when to pay, see our fees and funding section for postgraduate students.

    Possible fee changes

    The University reserves the right to increase its fees in line with changes to legislation, regulation and any government guidance or decisions.

    The fees for international students are reviewed annually and the University reserves the right to increase the tuition fees in line with the RPIX measure of inflation up to 4 per cent.

    Postgraduate loan (PGL) for Masters study

    If you are starting a Masters course, studying either full- or part-time, you may be entitled to apply for a postgraduate study loan. Find out more at our postgraduate fees and funding section.

    Scholarships

    We offer several types of fee reduction through our scholarships and bursaries. Find the full list and other useful information on funding your studies on the scholarships and fee discounts page.

    Fee status

    Please check your fee status and whether you are considered a Home, EU or International student for fee-paying purposes and for our regulatory returns, by reading the UKCISA regulations.

    Stories

    Select a story and read about practical project work, students' placement experiences, research projects, alumni career achievements and what it’s really like to study here from the student perspective.

    Prepare to start

    We help our students prepare for university even before the semester starts. To find out when you should apply for your LSBU accommodation or student finance read the How to apply tab for this course.

    Welcome Week

    Before you start your course we’ll send you information on what you’ll need to do before you arrive and during your first few days on campus. You can read about the process on our Welcome Week pages.

     
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    Contact information

    Course Enquiries - UK

    Tel: 0800 923 8888

    Get in touch

    Course Enquiries - EU/International

    Tel: +44 (0) 20 7815 6189

    Get in touch
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