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Marketing MSc

Overview

Accredited by the Chartered Institute of Marketing (CIM) this programme is an excellent choice for graduates from a variety of backgrounds wishing to work or develop your career in the field of Marketing.

To reflect your personal interests and develop your specialist areas, you can choose as much as a third of the taught modules. Specialist areas include brand and product management, marketing communications, digital marketing, evaluation through metrics, marketing research, supply chain management, and pricing.

Lady sat in lecture theatre

8 reasons to study here

: Educational excellence: For marketing, we’re voted no.2 UK wide for student satisfaction (CUG Guide 2018). Furthermore we’re voted no.1 and no.2 for Satisfied with teaching and satisfied overall with the course in the Guardian league table 2018.
: Developing employability: the division holds residential weekends and provides internship and placement opportunities for students.
: Exceptional learning resources: No.1 University in the UK for Learning Resources in Marketing (National Student Survey 2016).
: Guest lectures: industry leading guest lectures add a new and modern twist to our teaching for students to develop their sector knowledge.
: Professional accreditation: Modules accredited by the Chartered Institute of Marketing, providing exemptions for professional qualifications.
: Entrepreneur support: Develop a ready-to-fund business plan or undertake consultancy as a final year marketing project, and individual entrepreneurial activity is supported through the course and University.
: Networking opportunities: Build relationships with small and medium enterprises and alumni as part of a unique 'give back' culture.
: Research active academics: you’ll be taught by enthusiastic but also research active staff, which means you’ll receive relevant teaching and best practice for the 21st century.

To complement our rigorous academic standards, you will also benefit from real-world practical approaches to your studies so that you are able to apply the marketing theories and concepts to a range of organisations and scenarios.

Upon graduation you will be equipped to operate in highly competitive markets. This is achieved by ensuring that you have the tools required to implement, monitor and evaluate marketing strategies and tactics.

Accreditations

Key course information - ordered by mode
Mode	Duration	Start date	Location
Mode Full-time	Duration 15 months	Start Date January; September	Location Southwark Campus
Mode Part-time	Duration 30 months	Start Date January; September	Location Southwark Campus

Case studies

Emma Connor, alumna, MSc Marketing

London South Bank University (LSBU) has helped Emma Connor secure employment in London by furthering her education in Marketing MSc, by enhancing her CV, improving her marketing knowledge, and increasing her confidence.
Simon Powell, MSc Digital Marketing graduate turned entrepreneur

MSc Digital Marketing graduate turned entrepreneur Simon Powell started his insurance company Fit2Trip with support from Student Enterprise at London South Bank University

Modules

Contemporary marketing
Financial and HR management for marketing
Managing strategy and change
Research methods
20,000 word dissertation

Electives:

International brand management
International pricing and performance
Integrated marketing communications
International marketing
Global operations and logistics
Emerging issues in marketing communications
Market driven marketing
Digital and social media
Public relations
Marketing communications

Employability

Successful graduates have gone on to work in a variety of organisations including multinational and global companies, public sector organisations, charities and start-ups. Many of our alumni work for advertising, brand management and market research agencies. Equally our graduates are successful in client-based companies such as manufacturers and banks.

The program will equip you to work in a range of marketing fields including product and brand management, account management, digital and social media marketing, marketing communications, and marketing research.

LSBU Employability Services

LSBU is committed to supporting you develop your employability and succeed in getting a job after you have graduated. Your qualification will certainly help, but in a competitive market you also need to work on your employability, and on your career search. Our Employability Service will support you in developing your skills, finding a job, interview techniques, work experience or an internship, and will help you assess what you need to do to get the job you want at the end of your course. LSBU offers a comprehensive Employability Service, with a range of initiatives to complement your studies, including:

direct engagement from employers who come in to interview and talk to students
Job Shop and on-campus recruitment agencies to help your job search
mentoring and work shadowing schemes.

Professional links

: Dual Award Accredited by the Chartered Institute of Marketing (CIM). Graduates of MA Marketing wishing to undertake CIM professional qualifications in the future will qualify for entry to the Professional Diploma in marketing, gaining exemptions from half of the diploma modules if entered within two years of graduating.
: Centre of Excellence status is the IoEE’s (Institute of Enterprise and Entrepreneurs) flagship organisational accreditation for organisations that promote and deliver enterprise skills development – and is in recognition of the School’s entrepreneurial culture and leading-edge practice.