Marketing MSc
Overview
Accredited by the Chartered Institute of Marketing (CIM) this programme is an excellent choice for graduates from a variety of backgrounds wishing to work or develop your career in the field of Marketing.
To reflect your personal interests and develop your specialist areas, you can choose as much as a third of the taught modules. Specialist areas include brand and product management, marketing communications, digital marketing, evaluation through metrics, marketing research, supply chain management, and pricing.
8 reasons to study here
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- Educational excellence: For marketing, we’re voted no.2 UK wide for student satisfaction (CUG Guide 2018). Furthermore we’re voted no.1 and no.2 for Satisfied with teaching and satisfied overall with the course in the Guardian league table 2018.
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- Developing employability: the division holds residential weekends and provides internship and placement opportunities for students.
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- Exceptional learning resources: No.1 University in the UK for Learning Resources in Marketing (National Student Survey 2016).
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- Guest lectures: industry leading guest lectures add a new and modern twist to our teaching for students to develop their sector knowledge.
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- Professional accreditation: Modules accredited by the Chartered Institute of Marketing, providing exemptions for professional qualifications.
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- Entrepreneur support: Develop a ready-to-fund business plan or undertake consultancy as a final year marketing project, and individual entrepreneurial activity is supported through the course and University.
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- Networking opportunities: Build relationships with small and medium enterprises and alumni as part of a unique 'give back' culture.
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- Research active academics: you’ll be taught by enthusiastic but also research active staff, which means you’ll receive relevant teaching and best practice for the 21st century.
To complement our rigorous academic standards, you will also benefit from real-world practical approaches to your studies so that you are able to apply the marketing theories and concepts to a range of organisations and scenarios.
Upon graduation you will be equipped to operate in highly competitive markets. This is achieved by ensuring that you have the tools required to implement, monitor and evaluate marketing strategies and tactics.
Accreditations
Mode | Duration | Start date | Location |
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Mode Full-time |
Duration 15 months |
Start Date January; September |
Location
Southwark Campus
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Mode Part-time |
Duration 30 months |
Start Date January; September |
Location
Southwark Campus
|
Case studies
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Emma Connor, alumna, MSc Marketing
London South Bank University (LSBU) has helped Emma Connor secure employment in London by furthering her education in Marketing MSc, by enhancing her CV, improving her marketing knowledge, and increasing her confidence.
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Simon Powell, MSc Digital Marketing graduate turned entrepreneur
MSc Digital Marketing graduate turned entrepreneur Simon Powell started his insurance company Fit2Trip with support from Student Enterprise at London South Bank University
Modules
- Contemporary marketing
- Financial and HR management for marketing
- Managing strategy and change
- Research methods
- 20,000 word dissertation
Electives:
- International brand management
- International pricing and performance
- Integrated marketing communications
- International marketing
- Global operations and logistics
- Emerging issues in marketing communications
- Market driven marketing
- Digital and social media
- Public relations
- Marketing communications
Employability
Successful graduates have gone on to work in a variety of organisations including multinational and global companies, public sector organisations, charities and start-ups. Many of our alumni work for advertising, brand management and market research agencies. Equally our graduates are successful in client-based companies such as manufacturers and banks.
The program will equip you to work in a range of marketing fields including product and brand management, account management, digital and social media marketing, marketing communications, and marketing research.
We are University of the Year for Graduate Employment - The Times and Sunday Times Good University Guide 2018.
At LSBU, we want to set you up for a successful career. During your studies – and for two years after you graduate – you’ll have access to our Employability Service, which includes:
- An online board where you can see a wide range of placements: part-time, full-time or voluntary. You can also drop in to see our Job Shop advisers, who are always available to help you take the next step in your search.
- Our Careers Gym offering group workshops on CVs, interview techniques and finding work experience, as well as regular presentations from employers across a range of sectors.
Our Student Enterprise team can also help you start your own business and develop valuable entrepreneurial skills.
Professional links
- Dual Award Accredited by the Chartered Institute of Marketing (CIM). Graduates of MA Marketing wishing to undertake CIM professional qualifications in the future will qualify for entry to the Professional Diploma in marketing, gaining exemptions from half of the diploma modules if entered within two years of graduating.
- Centre of Excellence status is the IoEE’s (Institute of Enterprise and Entrepreneurs) flagship organisational accreditation for organisations that promote and deliver enterprise skills development – and is in recognition of the School’s entrepreneurial culture and leading-edge practice.
Placements
Staff
Dr Dag Bennett
Dr. Dag Bennett is an associate professor in marketing, with interests in behavioural brand loyalty, market structure modelling, and marketing in emerging markets.
Dr Lakhdar Boukersi
Dr Lakhdar Boukersi was awarded a PhD in International Marketing, and his research interests include the application of Marketing Management in LDC's, impact of international trade fairs on export development, trade fairs and exhibitions as a communication tool.
Mel Godfrey
Mel helped to launch the first public email systems available in the UK and has also undertaken consultancy work with both large firms and small organisations covering all aspects of marketing.
Facilities
Teaching and learning
Entry requirements
- Bachelor degree equivalent to UK Second Class Honours Lower Division.
- We welcome qualifications from around the world. English language qualifications for international students: IELTS score of 6.5.
If you are interested in studying at LSBU, please refer to our Standard Entry Requirements.
How to apply
International (non Home/EU) applicants should follow our international how to apply guide.
Mode | Duration | Start date | Application code | Application method |
---|---|---|---|---|
Mode Full-time |
Duration 15 months |
Start date January; September |
Application code 4154 |
Application method |
Mode Part-time |
Duration 30 months |
Start date January; September |
Application code 4155 |
Application method |
Full-time/part-time postgraduate students and research students apply through the UK Postgraduate and Statistical Service (UKPASS). Full details of how to do this are supplied on our How to apply section for postgraduate students and our How to apply section for research students.
Postgraduate applicants are required to provide up to two references as part of their application.
Accommodation
Students should apply for accommodation at London South Bank University (LSBU) as soon as possible, once we have made an offer of a place on one of our academic courses. Read more about applying for accommodation at LSBU.
Finance
It's a good idea to think about how you'll pay university tuition and maintenance costs while you're still applying for a place to study. Remember – you don't need to wait for a confirmed place on a course to start applying for student finance. Read how to pay your fees as a postgraduate student.
Postgraduate Application Service
Book a session with one of our specialist Postgraduate Advisors. Over a one on one Advice Session they'll advise you on postgraduate degrees at LSBU that match your interests and experience. Book an Advice Session.
Fees and funding
Fees are shown for new entrants to courses, for each individual year of a course, together with the total fee for all the years of a course. Continuing LSBU students should refer to the Finance section of our student portal, MyLSBU. Queries regarding fees should be directed to the Fees and Bursaries Team on: +44 (0)20 7815 6181.
UK/EU fee: £8700 | International fee: £13125 |
AOS/LSBU code: 4154 | Session code: 1FS01 |
UK/EU fee: £8700 | International fee: £13125 |
AOS/LSBU code: 4154 | Session code: 1FS00 |
UK/EU fee: £2900 | International fee: £4375 |
AOS/LSBU code: 4155 | Session code: 1PS01 |
Total course fee: |
UK/EU £8700 |
International £13125 |
UK/EU fee: £2900 | International fee: £4375 |
AOS/LSBU code: 4155 | Session code: 1PS00 |
Total course fee: |
UK/EU £8700 |
International £13125 |
For more information, including how and when to pay, see our fees and funding section for postgraduate students.
Possible fee changes
The University reserves the right to increase its fees in line with changes to legislation, regulation and any governmental guidance or decisions.
The fees for international students are reviewed annually, and additionally the University reserves the right to increase tuition fees in line with inflation up to 4 per cent.
Postgraduate loan (PGL) for Masters study
If you are starting a Masters course, studying either full- or part-time, you may be entitled to apply for a postgraduate study loan. Find out more at our postgraduate fees and funding section.
Scholarships
We offer several types of fee reduction through our scholarships and bursaries. Find the full list and other useful information on funding your studies on the scholarships and fee discounts page.
Fee status
Please check your fee status and whether you are considered a home, EU or international student for fee-paying purposes by reading the UKCISA regulations.
Case studies
Select a case study and read about practical project work, students' placement experiences, research projects, alumni career achievements and what it’s really like to study here from the student perspective.
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Emma Connor, alumna, MSc Marketing
London South Bank University (LSBU) has helped Emma Connor secure employment in London by furthering her education in Marketing MSc, by enhancing her CV, improving her marketing knowledge, and increasing her confidence.
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Simon Powell, MSc Digital Marketing graduate turned entrepreneur
MSc Digital Marketing graduate turned entrepreneur Simon Powell started his insurance company Fit2Trip with support from Student Enterprise at London South Bank University
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Award-winning Marketing Scheme
Started by Mel Godfrey in 2005, the scheme – coined a 'Give-Back culture' – harnesses the experience, skills, networks and passion of LSBU Marketing alumni for the benefit of those still studying.
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Federica Ceretti, MSc Marketing Communications, international student
Federica Ceretti decided to study MSc Marketing Communications to help her career prospects – a decision that is already paying her dividends.
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Kristen Cartwright, MSc Marketing Communications
Kristen came to LSBU as an international student to pursue a marketing career in the heart of the world's creative economy: London.
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Bronze in Network of International Business Schools Business Case Competition
Four LSBU students returned home with bronze in the renowned Worldwide Network of International Business Schools (NIBS) Business Case Competition
Prepare to start
We help our students prepare for university even before the semester starts. To find out when you should apply for your LSBU accommodation or student finance read How to apply tab for this course.
Enrolment and Induction
Enrolment takes place before you start your course. On completing the process, new students formally join the University. Enrolment consists of two stages: online, and your face-to-face enrolment meeting. The online process is an online data gathering exercise that you will complete yourself, then you will be invited to your face-to-face enrolment meeting.
In September, applicants who have accepted an unconditional offer to study at LSBU will be sent details of induction, which is when they are welcomed to the University and their School. Induction helps you get the best out of your university experience, and makes sure you have all the tools to succeed in your studies.