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Marketing Management (CIM and IDM Top Up) MSc


MSc Marketing Management is designed to offer students who currently hold the Chartered Institute of Marketing (CIM) and The Institute of Direct and Digital Marketing (IDM) QCA Level 7 Diploma (with a weighted average pass mark of 50%) the opportunity to upgrade their qualification to a full Masters degree.

The course aims to extend the understanding and competence gained via professional qualifications, and to enhance the ability of students to think strategically about marketing in the contemporary environment. A number of study routes are offered including both full time and part time learning. Delivery will be on campus during the daytime.

Full-time route (12 months)

All UK/EU students can choose to complete the course in full-time or part-time mode. International students will need to study full time and complete the whole course in two semesters (due to visa requirements).

Part-time route (24 months)

UK/ EU home students are also able to take the part-time route, which will enable two or three units to be taken over two semesters.


Key course information - ordered by mode
Mode Duration Start date Location
24 months
Start Date
January; September
Southwark Campus
12 months
Start Date
January; September
Southwark Campus

Case studies


To upgrade from the Diploma to Masters Degree eligible students are required to successfully complete two or three taught modules (Research Methods and one or two optional units from the existing portfolio), depending on their prior qualification(s). All modules are assessed by a mix of coursework and exams.The list of available optional modules are detailed below: 

Optional Modules 

Semester 1

  • Research Methods (see note 1) (20 credits)
  • Integrated Marketing Communications (20 credits)
  • Cross Cultural Buyer Behaviour (20 credits)
  • Creative and Media Strategy (20 credits)
  • Finance and HR for Marketing  (20 credits)
  • Strategies for International Market Entry (20 credits)
  • Marketing Communications (see note 2,3,4) (10 credits)

Semester 2

  • International Brand Management (20 credits)
  • International Pricing and Performance (20 credits)
  • Research Methods (see note 1) (20 credits)
  • Integrated Marketing Communications (20 credits)
  • Marketing Communications (see note 3 and 4) (10 credits)
  • Digital and Social Media (10 credits)
  • Emerging Issues in Marketing Communications (10 credits)
  • International Marketing (10 credits)
  • Market Driven Marketing (10 credits)
  • Social Marketing Strategy  (10 credits)
  • Global Operations and logistics  (10 credits)


*1 Research methods is a compulsory unit. You need to take it once in either Semester 1 or Semester 2  (It is the same unit in both semesters).

*2 IMC is an optional unit. You can only take it once in either Semester 1 or Semester 2 (It is the same unit in both semesters).

*3 Marketing Communications is an optional unit. You can only take it once in either Semester 1 or Semester 2 (It is the same unit in both semesters).

*4 If you are doing RM, plus 1 Option Unit then you will be accredited with prior learning for 10 credits. The APL will be the Marketing Communications unit.

*5 Please note that you can only do the credits you need. For example if you are doing RM, plus 1 Optional Unit plus dissertation your optional unit will need to be one 20-‐credit unit. If you are doing Research Methods, plus 2 optional units plus dissertation your optional units will need to be one 20 credit unit and one 10- credit option.


The MSc Marketing Management Top Up  is designed to produce graduates with advanced expertise. You may find employment in middle to top management positions in large corporates or small charities, in modern e-businesses or public sector organisations. Successful students from other LSBU marketing orientated Masters programmes have entered into many different types of organisations including multinational and global companies, public sector organisations, charities and startups.

Students who have undertaken the masters have found it a great addition to their professional Diploma qualifications, enabling them to develop a greater confidence in their work through being able to understand and apply more advanced levels of theory and practice to the marketing and business challenges that they face every day.

Employability Service

We are University of the Year for Graduate Employment - The Times and Sunday Times Good University Guide 2018.

At LSBU, we want to set you up for a successful career. During your studies – and for two years after you graduate – you’ll have access to our Employability Service, which includes:

  • An online board where you can see a wide range of placements: part-time, full-time or voluntary. You can also drop in to see our Job Shop advisers, who are always available to help you take the next step in your search.
  • Our Careers Gym offering group workshops on CVs, interview techniques and finding work experience, as well as regular presentations from employers across a range of sectors.

Our Student Enterprise team can also help you start your own business and develop valuable entrepreneurial skills.



Dr Dag Bennett

School/Division: Business / Management, Marketing and People
Job title: Lead for Postgraduate Research Students (PGR) in the School of Business, Associate Professor in Marketing, Ehrenberg Centre for Research in Marketing;

Dr. Dag Bennett is an associate professor in marketing, with interests in behavioural brand loyalty, market structure modelling, and marketing in emerging markets.

Dr Lakhdar Boukersi

School/Division: Business / Management, Marketing and People
Job title: Sessional Lecturer

Dr Lakhdar Boukersi was awarded a PhD in International Marketing, and his research interests include the application of Marketing Management in LDC's, impact of international trade fairs on export development, trade fairs and exhibitions as a communication tool.

Dr Charles Graham, PhD

School/Division: Business / Management, Marketing and People
Job title: Senior Lecturer, Marketing

An expert in long-term brand loyalty, Charles has 15+years' industry experience (marketing director and managing director levels) working on innovation, brand management, franchising and copywriting in luxury food, pharmaceuticals and retail. PhD supervisor.

Peter Maple, MBA

School/Division: Business / Management, Marketing and People
Job title: Lecturer, Charity Management

An expert in fundraising and philanthropy, Peter has 20 years' experience as a successful fundraising manager and fundraising director in a variety of charities including: the YMCA, Arthritis Care, Leonard Cheshire Disability, Brooke Hospital and Crisis UK.


Teaching and learning

Entry requirements

Below are the Level 7 qualifications accepted for entry onto the Top–Up.

  • CIM Chartered Post-graduate Diploma in Marketing
  • CIM Professional Post-graduate Diploma in Marketing
  • IDM Diploma in Digital Marketing
  • IDM Diploma in Direct and Digital Marketing
  • IDM Diploma in Digital Marketing with B2B
  • IDM Diploma in Direct and Digital Marketing with B2B

If you have any of the above qualifications you will be accredited with 70 credits. You will need to take 110 credits, which will be made up of Research Methods (20 credits) plus 2 options (1x 20 credit & 1x10 credit) plus a 20,000 word dissertation (60 credits) to meet the overall requirement of 180 credits.

If you also hold either the CIM Chartered Post Graduate in Marketing or the IDM Certificate plus the IDM Diploma, we will be able to give you a further 10 credits based on Accredited Prior Learning (APL). Overall, you will be accredited with 80 credits. You will then need to take 100 credits,which will be made up of Research Methods (20 credits)plus 1 option (20 credits)plus a 20,000 word dissertation (60 credits)to meet the overall requirement of 180 credits.

How to apply

Instructions for Home/EU applicants
Mode Duration Start date Application code Application method
24 months
Start date
January; September
Application code
Application method
12 months
Start date
January; September
Application code
Application method

Please note that this course is not open to applications for September 2017 entry.

Full-time/part-time postgraduate students and research students apply through the UK Postgraduate and Statistical Service (UKPASS). Full details of how to do this are supplied on our How to apply section for postgraduate students and our How to apply section for research students.

Postgraduate applicants are required to provide up to two references as part of their application.


Students should apply for accommodation at London South Bank University (LSBU) as soon as possible, once we have made an offer of a place on one of our academic courses. Read more about applying for accommodation at LSBU.


It's a good idea to think about how you'll pay university tuition and maintenance costs while you're still applying for a place to study. Remember – you don't need to wait for a confirmed place on a course to start applying for student finance. Read how to pay your fees as a postgraduate student.

Postgraduate Application Service

Book a session with one of our specialist Postgraduate Advisors. Over a one on one Advice Session they'll advise you on postgraduate degrees at LSBU that match your interests and experience. Book an Advice Session.

Fees and funding

For more information, including how and when to pay, see our fees and funding section for postgraduate students.

Possible fee changes

The University reserves the right to increase its fees in line with changes to legislation, regulation and any governmental guidance or decisions.

The fees for international students are reviewed annually and, additionally, the University reserves the right to increase tuition fees in line with the RPIX measure of inflation up to 4 per cent.

Postgraduate loan (PGL) for Masters study

If you are starting a Masters course, studying either full- or part-time, you may be entitled to apply for a postgraduate study loan. Find out more at our postgraduate fees and funding section.


We offer several types of fee reduction through our scholarships and bursaries. Find the full list and other useful information on funding your studies on the scholarships and fee discounts page.

Fee status

Please check your fee status and whether you are considered a home, EU or international student for fee-paying purposes by reading the UKCISA regulations.

Case studies

Select a case study and read about practical project work, students' placement experiences, research projects, alumni career achievements and what it’s really like to study here from the student perspective.

Prepare to start

We help our students prepare for university even before the semester starts. To find out when you should apply for your LSBU accommodation or student finance read How to apply tab for this course.

Enrolment and Induction

Enrolment takes place before you start your course. On completing the process, new students formally join the University. Enrolment consists of two stages: online, and your face-to-face enrolment meeting. The online process is an online data gathering exercise that you will complete yourself, then you will be invited to your face-to-face enrolment meeting.

In September, applicants who have accepted an unconditional offer to study at LSBU will be sent details of induction, which is when they are welcomed to the University and their School. Induction helps you get the best out of your university experience, and makes sure you have all the tools to succeed in your studies.

Read more about Enrolment and Induction.

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