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Marketing with Law BA (Hons)

Unistats

What is Unistats?

Key Information Set (KIS) Data is only gathered for undergraduate full-time courses. There are a number of reasons why this course does not have KIS data associated with it. For example, it may be a franchise course run at a partner college or a course designed for continuing professional development.

Overview

This undergraduate degree provides a broad-based course of study in marketing, with an emphasis on the British legal system and its impact on business and commercial transactions. The study of marketing combines naturally with a study of contract, intellectual property, commercial and trade law.

Lady sat in lecture theatre

7 reasons to study here

Happy students: No.2 UK wide university for student satisfaction in marketing (Complete University Guide League Table, 2018).
Overall excellence: No.1 University in London for Overall Satisfaction and Teaching, and Personal Development - in Marketing (National Student Survey 2016).
No. 2 London University: Overall satisfaction for business, management and marketing, Guardian League Table 2018.
Work experience: You will have the opportunity to undertake a consultancy role with a British-based company.
Professional accreditation: Modules accredited by the Chartered Institute of Marketing provide exemptions for professional qualifications.
Entrepreneur support: Develop a ready-to-fund business plan or undertake consultancy as a final year marketing project, and individual entrepreneurial activity is supported through the course and University.
Networking opportunities: Build relationships with small and medium enterprises and alumni as part of a unique 'give back' culture.

This degree course covers...

You will develop your communication and presentation skills, creative management and problem solving skills, and numeric ability. The course covers:

  • Consumer behaviour
  • Market research
  • Product development
  • Distribution
  • Pricing
  • Communications
  • Brand management
  • Legal business management
  • Business contracts.

Accreditations

Key course information - ordered by mode
Mode Duration Start date Location
Mode
Full-time
Duration
3 years
Start Date
September
Location
Southwark Campus
Mode
Sandwich
Duration
4 years
Start Date
September
Location
Southwark Campus

Case studies

  • Lucy O'Brien, BA (Hons) Marketing, internship

    Lucy O'Brien, BA (Hons) Marketing, internship

    Lucy O'Brien, BA (Hons) Marketing final year student and LSBU summer intern, would like to specialise in Media Planning following a visit to a media agency.

  • Desi Ilieva, BA (Hons) Marketing

    Desi Ilieva, BA (Hons) Marketing

    How a spur-of-the-moment visit to our campus proved the first step to a dream career for one student, with a little help from her lecturers and a great internship.

Modules

Year 1

  • Concepts of Management
    You’ll be introduced to personal development planning, which will help you to identify your goals and, ultimately, to achieve your aims. You’ll accomplish this by taking part in a structured coaching process, developing key skills, mathematical techniques and acquiring the knowledge you will need to succeed on an academic economics course or in a professional business environment.
  • Financial accounting fundamentals
    You’ll study the core elements of accounting’s regulatory framework, along with the characteristics of what constitutes useful accounting information. You’ll also develop an understanding of the underlying principles and methods used in recording financial data, as well as the preparation and presentation of financial statements.
  • Principles of Marketing Module content coming soon.
  • Business economics
    You’ll focus on the ways that the business applications of economics can help managers and entrepreneurs to make better decisions when it comes to situations including pricing, advertising, financing, market entry and product development. You’ll be introduced to a range of essential economic concepts and methods, and be shown how they can be applied to understand the world around us. You’ll also consider the implications of the macro economy on the way modern firms operate.
  • People and organisations
    You’ll develop an appreciation of the complexities of understanding people and behavior within organisations. By studying theories of organisational behavior and people management practices, you’ll begin to understand why people behave in specific ways in the workplace.
  • Marketing in a digital world
    Building on what you learned in Principles of marketing, you’ll concentrate on the digital elements to modern marketing techniques – an essential area to understand in today’s marketplace. You’ll develop a solid understanding on which to base further digital development in your second and final years.

Year 2

  • The consumer behaviour analyst
    You’ll look at the role of the consumer behavior analyst, considering the behavioural concepts and theories of individuals and groups when they select, use and dispose of products, services or experiences to satisfy their needs and desires. Understanding consumer behavior is an important element of marketing, with major behavioural changes happening in the marketplace thanks to ecommerce and globalisation. It underpins your learning in other units thanks to its interdisciplinary nature, which includes areas such as psychology and sociology.
  • The communications manager
    You’ll examine the role of marketing communications management within the business setting, looking at the wide range of techniques need to plan, control and evaluate marketing communications objectives.
  • The insight manager
    You’ll cover the principles and practice of marketing research, from defining the problem through research design, analysis and conclusion. You’ll develop the knowledge, techniques and skills to plan and conduct a marketing research project, as well as to analyse and report the findings. The emphasis is on considering practical marketing research problems in different context, and you’ll be learning from Insight Managers from industry who will present real-world research problems for you to solve through live briefs.
  • The innovation and product manager
    You’ll learn about the methods marketers use to develop and manage their product range, whether that is in the form of goods or services. You’ll consider the product portfolio and its management, paying particular attention to innovation and new product development.
  • Business Contracts Module content coming soon.
  • Plus one option from across second year business modules

Year 3

Optional placement year in industry

Year 4

  • Legal Business Management Module content coming soon.
  • Legal Issues In Merchandising Module content coming soon.
  • Brand management
    You’ll learn to solve management problems by studying the key theories, frameworks and models of current brand marketing. This module prepares you for a career in brand management by using a practical approach to applying complex theories. You’ll be assessed in a variety of different ways, such as exams, group work and written reports.
  • Marketing strategy and planning
    On this module, you’ll learn how to apply your previous marketing learning to make sense of an unfamiliar commercial setting and the strategic position of one brand. You’ll consider competitive advantage and value creation in the context of a hierarchy of strategies, before considering its application through marketing planning. Working on the chosen brand, you’ll plan and conduct research, develop and deliver insight, and create a marketing strategy that can help the brand succeed.
  • Marketing project (double)
    In this academic project you’ll design and conduct research that challenges – and contributes to – marketing knowledge. With the guidance of a supervisor, you’ll manage your data gathering programme and analysis to find an answer to the challenge you posed, and produce a 12,000 word dissertation which draws on your knowledge from across the course.

Employability

The process of value creation, communication and delivery brings marketers into frequent and significant contact with national and international legal frameworks and following this degree, you'll be well prepared for a graduate level position in marketing, or for further study in either field.

Types of careers in marketing 

This course will equip you for a career in the marketing arena in areas such as corporate marketing, advertising, public relations and market research.

Marketing executives help develop marketing campaigns to promote a product, service or idea. The work can be exceptionally varied – from sourcing and placing adverts, to producing marketing materials such as leaflets and e-newsletters, to organising events.

Excellent writing and confident presentation skills are essential to work in marketing. Good people skills are also a must as networking is particularly important. So is having a creative and adaptive mind.

A traditional career path leads from marketing executive to senior marketing executive, then to marketing manager, and finally to marketing director. However the marketing industry is very broad, with many companies in all different sectors requiring varying degrees of marketing expertise, so options for progression vary considerably.

Salaries for marketing executives in the early stages of their careers generally range from £20,000-£30,000, while marketing professionals with a wealth of experience can earn up to £50,000. (All About Careers)

Employability skills 

Marketing courses are designed with employability at their core. The concepts and skills which you will learn here are being applied in the workplace today – we consult with industry at the design stage, so we know that you will graduate knowing how to do the job confidently, and with some experience under your belt to prove it.

If you choose to undertake the (optional) Placement route with a British-based company where you can gain valuable industry experience, your employment prospects will improve further.

Graduate success 

Our best graduates are working with brands such as Unilever, Zenith Watches, traditional agencies including those in the WPP and Publicis groups and in leading-edge digital consultancies. Many are helping to build smaller entrepreneurial enterprises. They are brand managers, marketing managers, account managers and consultants.

Further study 

If you graduate from this course, you will be able to apply for further study at postgraduate level, and the academic strength of this course means that you can also consider entering the field of academic research. Graduates of this course often go on to enhance their career prospects with a postgraduate degree such as:

LSBU Employability Service

We are University of the Year for Graduate Employment - The Times and Sunday Times Good University Guide 2018

LSBU is committed to supporting you develop your employability and succeed in getting a job after you have graduated. Your qualification will certainly help, but in a competitive market you also need to work on your employability, and on your career search.

As an LSBU student you have access to the Employability Service and its resources during your time here and for two years after you graduate.

Our Employability Service will support you in developing your skills, finding a job, interview techniques, work experience or a placement/internship, and will help you assess what you need to do to get the career you want at the end of your course. LSBU offers a comprehensive Employability Service, with a range of initiatives to complement your studies, including:

  • Direct engagement from employers who come in to network with students
  • Job Shop – daily drop in service to help with, tailoring CVs, cover letters and applications, sourcing online resource, mock interviews and general job searching. One to one appointments for further support also available
  • Mentoring and work shadowing schemes
  • Higher education achievement report - The HEAR is designed to encourage a more sophisticated approach to recording student achievement, which acknowledges fully the range of opportunities that LSBU offers to our students.
    It pulls into one certificate: Module grades, Course descriptions, Placements, LSBU verified extra-curricular activities
  • Employability workshops - delivered free to students all year round on a variety of related topics
  • Careers fairs throughout the year to really focus your thoughts on a career after university

Find out about any of these services by visiting our student employability page

Placements

All of our Marketing degrees have an optional one-year placement module, which may be taken between the second and final year of study. In order to enhance your competitive advantage in the graduate workplace you will be encouraged to undertake either a formal full year placement or to build a portfolio of work experience and voluntary work. Our students have undertaken marketing placements in companies such as Rolls Royce, InterContinental Hotels and Intel, as well as in smaller entrepreneurial businesses, and in communications, branding and sales agencies.

Staff

Helen Aston

School/Division: Business / Management, Marketing and People
Job title: Senior Lecturer

Helen Aston is a Senior Marketing Lecturer whose specialties include Marketing Communications and Retail and Services Marketing. Helen is module leader for a number of introductory modules at the University and is integral in providing academic support to a range of first year students.


Dr Dag Bennett

School/Division: Business / Management, Marketing and People
Job title: Lead for Postgraduate Research Students (PGR) in the School of Business, Associate Professor in Marketing, Ehrenberg Centre for Research in Marketing;

Dr. Dag Bennett is an associate professor in marketing, with interests in behavioural brand loyalty, market structure modelling, and marketing in emerging markets.


Dr David Capper

School/Division: Business / Management, Marketing and People
Job title: Senior Lecturer

David is a Senior Lecturer in Marketing. His research interests include consumer behaviour, travel behaviour and cross cultural marketing.


Dr Charles Graham, PhD

School/Division: Business / Management, Marketing and People
Job title: Senior Lecturer, Marketing

An expert in long-term brand loyalty, Charles has 15+years' industry experience (marketing director and managing director levels) working on innovation, brand management, franchising and copywriting in luxury food, pharmaceuticals and retail. PhD supervisor.


Ayesha Owusu-Barnaby

School/Division: Business / Management, Marketing and People


Facilities

Teaching and learning

Experiential learning is delivered through a variety of real-time live case studies and an optional full-year placement, to enhance employability in a competitive field through the application of knowledge in a workplace context.

You'll be supported in your transition to Higher Education through coaching in year one and personal tutoring and mentoring at all stages. Teaching is delivered through formal lectures, seminars and workshops in small groups, and online for each module through our virtual learning environment, moodle (which is available through your mobile or tablet). Project work is supervised in 1-2-1 sessions and lecturers are available for drop in sessions too.

Percentage of time spent in different learning activities
Lectures and seminars Self-directed study
Year 1 29% 71%
Year 2 29% 71%
Year 3 25% 75%

Entry requirements

2018 Entry

  • A Level BCC or:
  • BTEC National Diploma DMM or:
  • Access to HE qualifications with 9 Distinctions and 36 Merits or:
  • Equivalent Level 3 qualifications worth 106 UCAS points
  • Applicants must hold 5 GCSEs A-C including Maths and English, or equivalent (reformed GCSEs grade 4 or above). 

We welcome equivalent qualifications from around the world. English language qualifications for international students: IELTS score of 6.0 or Cambridge Proficiency or Advanced Grade C.

Visit UCAS for guidance on the 2018 tariff.

How to apply

International (non Home/EU) applicants should follow our international how to apply guide.

Instructions for Home/EU applicants
Mode Duration Start date Application code Application method
Mode
Full-time
Duration
3 years
Start date
September
Application code
N5M1
Application method
Mode
Sandwich
Duration
4 years
Start date
September
Application code
N5M1
Application method

All full-time undergraduate students apply to the Universities and Colleges Admissions Service (UCAS) using the University's Institution Code L75. Full details of how to do this are supplied on our How to apply webpage for undergraduate students.

All part-time students should apply directly to London South Bank University and full details of how to do this are given on our undergraduate How to apply webpage.

Accommodation

Students should apply for accommodation at London South Bank University (LSBU) as soon as possible, once we have made an offer of a place on one of our academic courses. Read more about applying for accommodation at LSBU.

Finance

It's a good idea to think about how you'll pay university tuition and maintenance costs while you're still applying for a place to study. Remember – you don't need to wait for a confirmed place on a course to start applying for student finance. Read how to pay your fees as an undergraduate student.

Fees and funding

Fees are shown for new entrants to courses, for each individual year of a course, together with the total fee for all the years of a course. Continuing LSBU students should refer to the Finance section of our student portal, MyLSBU. Queries regarding fees should be directed to the Fees and Bursary Team on: +44 (0)20 7815 6181.

Full-time
The fee shown is for entry 2017/18.
UK/EU fee: £9250International fee: £12500
AOS/LSBU code: 4882Session code: 1FS00
Total course fee:
UK/EU (excluding any optional years) £27750
UK/EU (including any optional years) £27750
International (excluding any optional years) £37500
International (including any optional years) £37500

For more information, including how and when to pay, see our fees and funding section for undergraduate students.

Possible fee changes

Current regulatory proposals suggest that institutions will be permitted to increase fee levels in line with inflation up to a specified fee cap. Specifically, LSBU may be permitted to increase its fees for new and existing Home and EU undergraduate students from 2017/18 onwards. The University reserves the right to increase its fees in line with changes to legislation, regulation and any governmental guidance or decisions.

The fees for international students are reviewed annually, and additionally the University reserves the right to increase tuition fees in line with inflation up to 4 per cent.

Scholarships

We offer students considerable financial help through scholarships, bursaries, charitable funds, loans and other financial support. Many of our scholarships are given as direct tuition fee discounts and we encourage all eligible students to apply for our Access Bursary. New home full-time undergraduate students meeting eligibility criteria could receive a £1,000 cash bursary by joining us in the 2017/18 academic year. Find out more about all our scholarships and fee discounts for undergraduate students.

International students

As well as being potentially eligible for our undergraduate scholarships, International students can also benefit from a range of specialist scholarships. Find out more about International scholarships.

Please check your fee status and whether you are considered a home, EU or international student for fee-paying purposes by reading the UKCISA regulations.

Fees for 2017

Fees for 2017 have not yet been published for this course. Please check back later in the year. Fees are likely to be in line with the rest of our undergraduate degree programmes.

Case studies

Select a case study and read about practical project work, students' placement experiences, research projects, alumni career achievements and what it’s really like to study here from the student perspective.

Prepare to start

We help our students prepare for university even before the semester starts. To find out when you should apply for your LSBU accommodation or student finance read the How to apply tab for this course.

Applicant Open Days

To help you and your family feel confident about your university choice we run Applicant Open Days. These are held at subject level so students start getting to know each other and the academic staff who will be teaching them. These events are for applicants only and as an applicant you would receive an email invitation to attend the relevant event for your subject.

Enrolment and Induction

Enrolment takes place before you start your course. On completing the process, new students formally join the University. Enrolment consists of two stages: online, and your face-to-face enrolment meeting. The online process is an online data gathering exercise that you will complete yourself, then you will be invited to your face-to-face enrolment meeting.

In September, applicants who have accepted an unconditional offer to study at LSBU will be sent details of induction, which is when they are welcomed to the University and their School. Induction helps you get the best out of your university experience, and makes sure you have all the tools to succeed in your studies.

Read more about Enrolment and Induction.

Suggested reading

  • Kahneman, D. (2014) Thinking, Fast and Slow. NY; Farrar Straus Giroux.
  • Sharp, B. (2010) How Brands Grow. Melbourne; OUP
 
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Open Days and Events
Teaching excellence framework
Contact information

Course Enquiries - UK/EU

Tel: 0800 923 8888

Tel: +44 (0) 20 7815 6100

Get in touch

Course Enquiries - International

Tel: +44 (0) 20 7815 6189

Get in touch
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